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Women are a force in almost every industry. Working moms account for 47% of all workers and more notably, the fastest growing workforce segment includes women with children under the age of three. So, making sure that working moms understand their rights in the workplace is critical.

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Women, on average, live five years longer than men. They make, on average, 21 percent less than their male counterparts, they take more “career breaks" than men do, and their salaries peak much earlier — at age 40 versus 55.

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Sarah LaFleur brought her professional women's wear company, MM. LaFleur, from the brink of shutting down to a $70 Million dollar start up in four years. Her company continues to thrive in today's marketplace; they've recently expanded their product line to include shoes. The company is anticipating massive growth and has one of the highest lifetime value in the e-commerce industry.

Katelyn Coghlan was only twenty-five years old when she became the General Manager of In-It VR, a virtual and augmented reality company for brand marketing based in New York.

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Influential Voices

Our mission

Swaay is dedicated to elevating female voices and changing the narrative by celebrating the stories of women who are challenging the status quo and giving them a platform to participate in more meaningful conversations.
Badass Babes Join our virtual dinner table of friends and friends of friends who came together to trade notes, offer support and share insider secrets. Badass Babes only need apply.
Age = experience and we've got that here. Join our community of over 45 ladies who are owning it, running it, stepping back in, and reinventing themselves.
In Partnership With Brains Over Blonde
We're told life is full of choices and to succeed you have to "act more like a man." We're not having it. In this post #MeToo and #TimesUp world, we celebrate our strength as women. You don't have to choose between femininity and success. Ladies, let's harness our power.
Starting a company is awesome, empowering, and exhilarating but it can also be scary, hard, or just plain grueling. There is so much to do but don't let that get you down. Listen to the ladies who are in the throes. We're with you.
Drop in on the conversations we are having with a variety of experts, ask them anything, and discuss with other women in the group. This is our "TED stage" where we host interesting people sharing the work they are doing, telling their stories, and sharing their perspectives.
In partnership with SoGal Ventures
Seriously. Money makes the world go around and more importantly, it helps to fund our businesses, our hustles, and our side hustles. We're talking Venture Capital firms and strategies to get a piece of the pie no matter what stage your business is in.
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