#SWAAYthenarrative
Photo Courtesy of Fashion United

How to Navigate the Fashion PR Industry (and not get eaten alive)

Career

As The Devil Wears Prada shamelessly portrays, the fashion industry can be full of tough personalities. Add in the tenacity and resolve of a publicist, and you have a recipe for a group of people that won't take no for an answer, have fabulous taste in shoes and understand if they don't work hard enough, someone is waiting in line to replace them. Welcome to Fashion PR.


Intern, intern, intern

The importance of internships (note the plural) is three fold. First off, it gives you an idea if this is even an arena you want to compete in. Pull aside the veil of glitz and glam, and there is a ton of hard work that goes on behind the scenes. An internship will allow you the opportunity to see if Fashion PR is a good fit for you. Next, an ever-evolving industry has resulted in multiple lanes to explore. Try to gain experience both in-house and with an agency, as well as across different divisions, if possible. Do you want to direct your efforts towards digital influencer partnerships, produce innovative media events or work with stylists for the red carpet? You won't know until you try. Finally, internships give you an edge – the more you can put on your resume, the better. “A million girls would kill for this job" isn't just a DWP quote, it's completely true – and should be the only motivation you need.

Don't burn bridges – or ladders you'll need to climb later

A solid network is of utmost importance in this industry. There are a few ways to build one: Don't make fast enemies, treat people like people, help out when you can, be nice to everyone and go out of your way to do a phenomenal job. Not only will that assistant be Fashion Director at Vogue one day, but she'll be more likely to answer your email if she thinks highly of you. Additionally, connections and relationships are primarily what your worth is weighed upon, and the more people you can count as fans, the more opportunities will come your way.

Don't let anyone ruffle your LBD

The rules of how to play nicely in Fashion PR are sometimes a soft suggestion, and not everyone colors inside the lines. Whether it's a client, brand or co worker, the industry is blessed with a bevy of rich (and sometimes difficult) personalities. Don't let anything or anyone bring you down! Put on your best, and dare I say always black, power publicist outfit, and do your job. Accept that any challenging moment is a tool to learn from, and move on. Appreciate and encourage those that build you up, teach you how to succeed and high five you after a job well done!

The word “no" doesn't exist

Be aggressive! But not too aggressive. Find a nice balance between never taking “no" for an answer, and thinking outside the box to find alternative paths to success. When it comes to pitching, hearing it's a “pass" is less than ideal (and sometimes detrimental), so be prepared to be persistent without earning a restraining order.

Your best bet is to get creative and find a way to get what you want by providing other people with what they want. Think of the other person, not just yourself, and you will be victorious more often than not.

You are your own best publicist

It can take some time to gain the confidence you need to get ahead in this business, but once you do, utilize it. Let your work speak for itself (hopefully, it's consistently A+), but also, stand up for yourself and the recognition you deserve. No one is going to give you anything; you have to fight for it. More importantly, you have to earn it. Ask how you can improve, set goals for yourself, go above and beyond, and constantly prove that you are willing to work harder than everyone else to rise in the ranks.

Enjoy the ride

While I admit this job can be wildly chaotic, it can also be a hell of a lot of fun! The perks are endless: incredible fashion moments, exciting parties, inspiring designers and industry leaders, and the thrill of being at the forefront of it all. Remember that these exhilarating moments are the reason you got into Fashion PR in the first place! Enjoy the wins that make you proud, appreciate the challenges that make you strong, take a second to do a happy dance in those Jimmy Choos, and congratulate yourself for kicking ass! Then get back to work.

3 Min Read
Health

7 Must-have Tips to Keep You Healthy and Fit for the Unpredictable COVID Future

With a lack of certainty surrounding the future, being and feeling healthy may help bring the security that you need during these unpredictable times.

When it comes to your health, there is a direct relationship between nutrition and physical activity that play an enormous part in physical, mental, and social well-being. As COVID-19 continues to impact almost every aspect of our lives, the uncertainty of the future may seem looming. Sometimes improvisation is necessary, and understanding how to stay healthy and fit can significantly help you manage your well-being during these times.

Tip 1: Communicate with your current wellness providers and set a plan

Gyms, group fitness studios, trainers, and professionals can help you to lay out a plan that will either keep you on track through all of the changes and restrictions or help you to get back on the ball so that all of your health objectives are met.

Most facilities and providers are setting plans to provide for their clients and customers to accommodate the unpredictable future. The key to remaining consistent is to have solid plans in place. This means setting a plan A, plan B, and perhaps even a plan C. An enormous amount is on the table for this coming fall and winter; if your gym closes again, what is your plan? If outdoor exercising is not an option due to the weather, what is your plan? Leaving things to chance will significantly increase your chances of falling off of your regimen and will make consistency a big problem.

The key to remaining consistent is to have solid plans in place. This means setting a plan A, plan B, and perhaps even a plan C.

Tip 2: Stay active for both mental and physical health benefits

The rise of stress and anxiety as a result of the uncertainty around COVID-19 has affected everyone in some way. Staying active by exercising helps alleviate stress by releasing chemicals like serotonin and endorphins in your brain. In turn, these released chemicals can help improve your mood and even reduce risk of depression and cognitive decline. Additionally, physical activity can help boost your immune system and provide long term health benefits.

With the new work-from-home norm, it can be easy to bypass how much time you are spending sedentary. Be aware of your sitting time and balance it with activity. Struggling to find ways to stay active? Start simple with activities like going for a walk outside, doing a few reps in exchange for extra Netflix time, or even setting an alarm to move during your workday.

Tip 3: Start slow and strong

If you, like many others during the pandemic shift, have taken some time off of your normal fitness routine, don't push yourself to dive in head first, as this may lead to burnout, injury, and soreness. Plan to start at 50 percent of the volume and intensity of prior workouts when you return to the gym. Inactivity eats away at muscle mass, so rather than focusing on cardio, head to the weights or resistance bands and work on rebuilding your strength.

Be aware of your sitting time and balance it with activity.

Tip 4: If your gym is open, prepare to sanitize

In a study published earlier this year, researchers found drug-resistant bacteria, the flu virus, and other pathogens on about 25 percent of the surfaces they tested in multiple athletic training facilities. Even with heightened gym cleaning procedures in place for many facilities, if you are returning to the gym, ensuring that you disinfect any surfaces before and after using them is key.

When spraying disinfectant, wait a few minutes to kill the germs before wiping down the equipment. Also, don't forget to wash your hands frequently. In an enclosed space where many people are breathing heavier than usual, this can allow for a possible increase in virus droplets, so make sure to wear a mask and practice social distancing. Staying in the know and preparing for new gym policies will make it easy to return to these types of facilities as protocols and mutual respect can be agreed upon.

Tip 5: Have a good routine that extends outside of just your fitness

From work to working out, many routines have faltered during the COVID pandemic. If getting back into the routine seems daunting, investing in a new exercise machine, trainer, or small gadget can help to motivate you. Whether it's a larger investment such as a Peloton, a smaller device such as a Fitbit, or simply a great trainer, something new and fresh is always a great stimulus and motivator.

Make sure that when you do wake up well-rested, you are getting out of your pajamas and starting your day with a morning routine.

Just because you are working from home with a computer available 24/7 doesn't mean you have to sacrifice your entire day to work. Setting work hours, just as you would in the office, can help you to stay focused and productive.

A good night's sleep is also integral to obtaining and maintaining a healthy and effective routine. Adults need seven or more hours of sleep per night for their best health and wellbeing, so prioritizing your sleep schedule can drastically improve your day and is an important factor to staying healthy. Make sure that when you do wake up well-rested, you are getting out of your pajamas and starting your day with a morning routine. This can help the rest of your day feel normal while the uncertainty of working from home continues.

Tip 6: Focus on food and nutrition

In addition to having a well-rounded daily routine, eating at scheduled times throughout the day can help decrease poor food choices and unhealthy cravings. Understanding the nutrients that your body needs to stay healthy can help you stay more alert, but they do vary from person to person. If you are unsure of your suggested nutritional intake, check out a nutrition calculator.

If you are someone that prefers smaller meals and more snacks throughout the day, make sure you have plenty of healthy options, like fruits, vegetables and lean proteins available (an apple a day keeps the hospital away). While you may spend most of your time from home, meal prepping and planning can make your day flow easier without having to take a break to make an entire meal in the middle of your work day. Most importantly, stay hydrated by drinking plenty of water.

Tip 7: Don't forget about your mental health

While focusing on daily habits and routines to improve your physical health is important, it is also a great time to turn inward and check in with yourself. Perhaps your anxiety has increased and it's impacting your work or day-to-day life. Determining the cause and taking proactive steps toward mitigating these occurrences are important.

For example, with the increase in handwashing, this can also be a great time to practice mini meditation sessions by focusing on taking deep breaths. This can reduce anxiety and even lower your blood pressure. Keeping a journal and writing out your daily thoughts or worries can also help manage stress during unpredictable times, too.

While the future of COVI9-19 and our lives may be unpredictable, you can manage your personal uncertainties by focusing on improving the lifestyle factors you can control—from staying active to having a routine and focusing on your mental health—to make sure that you emerge from this pandemic as your same old self or maybe even better.