People 04 December 2018
When Monique Idlett-Mosley was twenty-two years old, she talked herself into a sales job at USA Today that she was in no way qualified for. The woman interviewing her decided to play the long shot and give her a chance. That gamble paid off and now Idlett-Mosley works to help other woman in the same way she was helped – by giving them a break in a way the majority of others will not – by funding their business ideas.
Idlett-Mosley makes the magic happen via Reign Venture Capital, which she founded with business partner Erica Duignan Minnihan. It was in business school that Idlett-Mosley met Minnihan. Idlett-Moslet was smart to partner with her as Minnihan was already active in angel investing and involved with 1000 Angels.
“Together we are able to provide our portfolio with unique guidance on both capital and business strategy needed to accelerate growth, build a successful company, and get them to exit,"
Minnihan has spent her entire career in finance, working with public companies in investment banking at both Citigroup and Credit Suisse for the first eight years of her career. For the last twelve years, she's been investing in early-stage private companies, with transactional experience on hundreds of investments spanning over a decade. “Together we are able to provide our portfolio with unique guidance on both capital and business strategy needed to accelerate growth, build a successful company, and get them to exit," Idlett-Mosley says.
It was meeting and talking to Minnihan that led Idlett-Mosley down the investment trail and to found Reign Ventures, a $25 million fund. Reign is “an early stage investment firm that focuses on women and minority led startups.
The fund invests at the Seed and Series A Stage in promising technology and tech-enabled startups with high-potential founders" and has worked with companies that include LISN and Appy Couple. Since 2009, black women have received only .0006 percent of all tech venture funding. In an effort to change that, Reign ventures also serves as a mentorship network.
Idlett-Mosley's career has included working in sales, marketing, and public relations for clients that included Kanye West, Verizon, Burrell Communications, T.I., and Timbaland. Then, in 2008, Idlett-Mosley married Tim “Timbaland" Mosley and then served as CEO of Mosley Brands and Mosley Music Group, whose roster includes Timbaland, One Republic, Nelly Furtado, and Chris Cornell.
She is also the Founder and Executive Director of Always Believing Foundation, which seeks to find innovative and empowering solutions to combat childhood obesity and to promote healthy lifestyles and expression through education and communication. Since 2014, she served as a National Trustee for The Boys & Girls Clubs of America. In addition to the previously mentioned roles, Islett-Mosley is also on the Board of Directors for The Miami Bridge, a south Florida based nonprofit organization that provides emergency shelter, food, and counseling for at-risk youth and has previously served on the board of the Ryan Cameron Foundation.
Idlett-Mosley offers a unique approach to leveling the playing field for women and minorities when it comes to raising capital. Women and minorities receive less than 1% of total venture capital dollars annually. Why? Because of the homogeneity of investment managers, she says. “Take a look at the top Venture Capital funds, and you'll find the investment team is 99% white males."
It doesn't make sense considering that women and minorities contribute billions in investment dollars to the institutions (such as pension funds and insurance companies) allocating capital for investment, she explains. “It is critical they be active as investment managers and as founders receiving that funding. A big roadblock for black and women founders is 'unconscious bias' on the part of investors. As black women, we don't suffer that handicap when evaluating a deal."
Idlett-Mosley has truly taken a page from her background in entertainment (and managing artists) to build a machine that allows startup founders to find real success. “In the music industry, we find the 'it' factor and in-house we nurture the artist, from a development perspective and we provide all support through a machine." Within that “machine" they have PR, marketing, digital, legal, and any additional else that might be needed to build a successful brand and artists. “There are many correlations between the two. I have not experienced any successful person get there alone."
One of the most important things women need to do, Idlett-Mosley says, is to support one another and be more willing to invest in one another. “We will see women who don't blink an eye at contributing hundreds of thousands to charity, but are absolutely paralyzed by the idea of making a $25,000 investment into a woman-led startup. Men, on the other hand, often get their funding from the guys they went to college or business school with. She says that as women, we have to be more comfortable talking with each other about investing, and supporting each other as business leaders. “It's not a favor. It's not charity. It's an investment. That's the way men look at it when they invest in their friends and colleagues."
"In order to achieve greater success, women need to start thinking bigger," Idlett-Mosley says. “We tend to aim much lower than we could, because we have fewer role models to look to when it comes to building a billion dollar business." From her point of view, many founders make the mistake of not realizing they need an addressable market of at least a billion dollars to be investable. “Instead of pitching investors their outsized goals, they present a “conservative" scenario that doesn't get any interest." She and her partner are making great strides to change that, one company at a time. “It takes an ecosystem of founders, investors, mentors, and employees; but that work is being done and we are on our way there."
We are living in a time when women are rising to new heights which means they are regularly being confronted with the fear of being "too much". For women in business this is pervasive and costly.
A few ways women can be perceived as "too much" are:
Speaking up about their successes and achievements.
Sharing one too many photos of their cute kids.
Telling one too many people about that date night.
Looking a little too good in that swimsuit.
These can lead to being publicly attacked on social media or privately slandered which in turn leads to women dimming their light and walking on egg shells in hopes of avoiding conflict and judgement.
The minute a woman feels it's unsafe to shine she will begin to overthink, worry, and fear how she shows up in the world.
Forgetting to announce the book is done and the interview is live.
Choosing to focus on what's still on the to-do list rather than what's been checked off.
Many female entrepreneurs are subconsciously altering their behavior in an attempt to not attract too much attention to themselves, rather than focusing on allowing authenticity and magnetism to attract their ideal clients and community.
Women are afraid of being criticized, ostracized, and abandoned by other women for simply being who they are. This leads to quite the quantum when being who you are is simplest way to accelerate the growth of your business.
New research shows men are far more comfortable with self promotion than women are. Researchers found that men rate their own performance 33 percent higher than equally performing women. What we know is that self promotion pays off and this is where women are missing the boat.
The world needs more women to step into leadership roles and no longer be intimidated about creating six and seven figure careers.
Here are five ways to release the fear of being "too much":
1. Approve of yourself.
While it feels good to receive outside validation it will never be enough if you don't first appreciate yourself. The key to having a healthy support system is to make sure you are part of it. Being your biggest critic is what your mother's generation did. It's now time to be your biggest cheerleader. Becoming aware of self talk will reveal what belief is ready to be re-wired. Create a simply mantra that affirms how incredible capable you are.
2. Connect deeply to those you serve.
One powerful way to shift out of people pleasing behavior is to get clear on who actually matters to the wellbeing and success of your life and business. Leadership is not about being the most popular, instead it's a decision to be brave for those who can't be. Take a few minutes each day to visualize and meditate on those your business serves and supports. See your future clients moving toward you every time you choose to stand in your power and use your authentic voice.
3. Remember the legacy you wish to leave.
Having your life purpose and legacy in writing is one of the most transformational exercises you can do. Reading this often will keep you focused on what matters. Knowing what you wish to leave in the hearts of those you love most is incredibly grounding. You didn't come here to keep your mouth shut, dilute your truth, or dim your light-you came here to make a difference.
4. Forgive those who have been unsupportive in the past.
The past has a way of informing the future in a negative way when there is unresolved pain. Take a few minutes to get quiet and ask yourself who you have unforgiveness towards or maybe their name came to mind as you read this article. Listening to a forgiveness meditation or writing a letter to the person you are ready to forgive are both simple and effective ways to process and heal.
5. Be part a community of bright, successful women.
Meaningful relationships with others who have similar aspirations is what will keep you out of isolation and playing small. These connections can happen in a networking group, online community or a local Meetup. Thriving in every area of life is depend on you knowing where you belong and being celebrated there. Don't wait to be invited, go actively seek out people and places that support your dreams and desires.
6. Accept you can have it all.
Women have been fed a lie for generations that says, you can have love or money. Decide you can have it all and allow it to flow to you. You can have a successful career and an amazing mother. You can balance motherhood and loving marriage. Don't let anyone write the rules for you. This is the time to create the life you desire on your terms.
7. Celebrate everything!
The fastest way to leave the haters in the dust is to celebrate everything! At the end of each day lay in bed and recall the best moments. At the end of each week, publicly acknowledge and celebrate what's good in your life. Once a month, have a celebration dinner and share it with those who have helped you in the journey. If there's something good happening, talk about it with everyone who will listen!
May you be a woman who chooses to shine so that others may be reminded of all they can be and do.