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Miss America 2014 on Colorism, Self-Worth, and the Skin Lightening Industry

5min read
Culture

Growing up, I hated how I looked. My mother is Irish, Polish, German, and Dutch, while my Dad emigrated from Nigeria. I was a biracial girl living in a majority Caucasian town. Not only was I surrounded by people who looked different than me, but I also rarely felt represented in the media. This lack of community during my adolescence gave me little to no self-esteem, self-worth, or self-confidence, which led me to want to change everything about myself: my hair, the accent I picked up from my African family, and even my skin color.


I remember a particular dream I had when I was younger. It started with me at the hair salon getting my hair relaxed straight. Now, in real life, whenever I would get this treatment, my scalp would feel a burning sensation. It felt like firecrackers were exploding on my head. Sometimes, I wouldn't be able to hold in my cries and would tell the hairstylist to wash the chemicals out immediately. Other times, I would wait it out because I wanted straight hair, and as the saying goes: "beauty is pain."

Going back to my dream, the latter would occur, and I would look in the mirror and see that the chemicals in my hair seeped into my pores and turned my skin white. I thought I looked beautiful. I finally looked like all my classmates, and the celebrities in magazines. I was finally the girl I wanted to be. Then I woke up and saw that my skin didn't magically change overnight. I was disappointed...It was a dream too good to become true.

All these years, I thought I was alone in my struggle, but unbeknownst to me, there are millions of people who feel the same way I did about their skin color, primarily in Southeast Asia. Nina Davuluri, an advocate, public speaker, and Miss America 2014, also has been faced with the pressure to have lighter skin.

Growing up as a first-generation Indian in the United States, the issue of diversity and colorism was not foreign to Nina. Like many of us, she wanted to fit in, and being Miss America meant being the "Girl Next Door," which primarily consisted of being blonde-haired and blue-eyed. Knowing she didn't fit that mold, she wanted to use her voice as an activist to change that narrative. So as the winner of the the 2014 Miss America competition, it was important for her to choose a platform that spotlighted an issue that is typically ignored by the media; one that focused on "Celebrating Diversity Through Cultural Competency."

I had the honor to sit down with Nina and talk about the effects colorism had on her upbringing, her platform as Miss America, and her upcoming documentary that explores the intersection of colorism, skin color, and self-acceptance.

Colorism is defined by Merriam-Webster as prejudice or discrimination, especially within a racial or ethnic group favoring people with lighter skin over those with darker skin. In most groups, the lighter the skin, the higher you are looked at.

"I definitely remember comments from family members relating to my skin color," Nina said. "I grew up with a lot of stereotypes, especially being in a south Asian family where the lighter your skin is, the more beautiful you are considered.

I had relatives say to me, "Don't go out in the sun - you're going to get too dark."

However, it wasn't just comments from her family she had to endure. It surfaced on a national level in 2014 when she was the first contestant of Indian descent to win the Miss America competition. The morning after she won, she remembered reading various newspaper headlines in India that read along the lines of, "Is Miss America too dark to be Miss India?"


Screenshot of Buzzfeed Headline following Nina's Crowning


A study conducted by the World Health Organization found that 61% of women in India regularly use skin lightening creams. In India and many other Southeast Asian countries, a lighter skin tone represents a higher social class. This stems from their history of colonization by Europeans, when fair-skinned people were the rulers and in a higher class. In other words, people who did not have to work all day in the sun and in result, would never get darker skin from the sun. This ideology doesn't only affects India, as according to the same survey, 77% of women in Nigeria use skin lightening products. Nonetheless, in many developing countries, lighter skin is considered the standard of beauty.

"Winning Miss America was really the first time I had a platform to speak out about the skin lightening industry," said Nina. "I think it certainly affects women more than our male counterparts. Not only for our careers, jobs, and opportunities but also for our socioeconomic status. Especially for women living in those countries."

Now, people can only take so much without reaching a breaking point and realizing something needs to change. For me, it was after my hair started to break off. I would wake up at 5 a.m. every day so that I could straighten my kinky curls to fit in with my classmate's long, full, straight hair. It also had to do with the fact that I had gotten my hair chemically straightened since I was nine years old. My once healthy hair was now almost damaged beyond repair and would take nearly ten years to grow back to the same length.

For Nina, she realized something needed to change when she saw a real-life example of colorism affecting someone else's life - a young girl.

"Three years ago, I was in India on behalf of the State Department. I did a lot of work as part of the Obama administration. I was there speaking about empowerment, diversity, education, all the things I advocated for. When I was back in my family's hometown, I remember I saw this woman who clearly came from working in the fields, and she had a daughter who was seven or eight. She stopped at a side street stand and bought a pack of Fair & Lovely for five rupees, one of the most popular skin lightening products that sell on the market. She bought it for her daughter and said to her, 'So you don't have to have the life I have.'"

"I am sure this mother loved her daughter very much, but I think she truly believed that success or opportunities would be better for her if she were lighter-skinned. And this is such a problem, especially in those rural areas and villages," said Nina.

This was the moment that Nina knew this story, and many others had to be shared.

For this reason, Nina and a team from Aurora Vision Films developed the documentary COMPLEXion, a film that explores colorism, diversity, and the skin lightening industry.

"We really wanted this to be a global conversation. To be able to include all groups, colors, all shades, all people, was really important to us as we started really uncovering and unpacking skin and colorism in general. So, what started as several specific instances has involved into something so much bigger and really human acceptance is at the core of it," said Nina.

Colorism doesn't just affect darker skin females, although that is the majority. In a released clip from the upcoming documentary, Nina talks to a fair-skinned Italian man named Matteo, who wishes his skin was darker. Matteo is just one of many stories to be featured that unpack a conversation about the relationship between the environment you grow up and acceptance.

"Depending on what you hear, what you grow up with, what you're constantly seeing in your surroundings, you find a way to either accept that or push back against that ideology" said Nina.

While production for the documentary is still underway, Nina hopes that this documentary brings maximum change not only in the United States but worldwide. We already see this change in the beauty industry. Lines such as Fenty Beauty and Milk Makeup are inclusive to many skin tones and are showing models of all sizes, looks, and colors in their ads.

From my personal experience, more conversations and positive examples are needed, and I believe that this documentary will be a perfect way to achieve both. Growing up, I wish there was a conversation about the relationship between skin color and self-worth and to have known that I wasn't alone in this struggle. And I still wish there were MORE conversations about it. With advocates like Nina Davuluri, films like COMPLEXion, and inclusive beauty lines, I genuinely believe we are about to enter an age of seeing the true beauty of diversity and a society that shows that beauty isn't dependent on skin tone.

To stay up to date on the release date for the documentary, you can follow the documentary's Instagram page.

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Health

How This CEO Is Using Your Period To Prevent Chronic Diseases

With so many groundbreaking medical advances being revealed to the world every single day, you would imagine there would be some advancement on the plethora of many female-prevalent diseases (think female cancers, Alzheimer's, depression, heart conditions etc.) that women are fighting every single day.


For Anna Villarreal and her team, there frankly wasn't enough being done. In turn, she developed a method that diagnoses these diseases earlier than traditional methods, using a pretty untraditional method in itself: through your menstrual blood.

Getting from point A to point B wasn't so easy though. Villarreal was battling a disease herself and through that experience. “I wondered if there was a way to test menstrual blood for female specific diseases," she says. "Perhaps my situation could have been prevented or at least better managed. This led me to begin researching menstrual blood as a diagnostic source. For reasons the scientific and medical community do not fully understand, certain diseases impact women differently than men. The research shows that clinical trials have a disproportionate focus on male research subjects despite clear evidence that many diseases impact more women than men."

There's also no denying that gap in women's healthcare in clinical research involving female subjects - which is exactly what inspired Villarreal to launch her company, LifeStory Health. She says that, “with my personal experience everything was brought full circle."

“There is a challenge and a need in the medical community for more sex-specific research. I believe the omission of females as research subjects is putting women's health at risk and we need to fuel a conversation that will improve women's healthcare.,"

-Anna Villarreal

Her brand new biotech company is committed to changing the women's healthcare market through technology, innovation and vocalization and through extensive research and testing. She is working to develop the first ever, non-invasive, menstrual blood diagnostic and has partnered with a top Boston-area University on research and has won awards from The International Society for Pharmaceutical Engineering and Northeastern University's RISE.

How does it work exactly? Proteins are discovered in menstrual blood that can quickly and easily detect, manage and track diseases in women, resulting in diseases that can be earlier detected, treated and even prevented in the first place. The menstrual blood is easy to collect and since it's a relatively unexplored diagnostic it's honestly a really revolutionary concept, too.

So far, the reactions of this innovative research has been nothing but excitement. “The reactions have been incredibly positive." she shares with SWAAY. “Currently, menstrual blood is discarded as bio waste, but it could carry the potential for new breakthroughs in diagnosis. When I educate women on the lack of female subjects used in research and clinical trials, they are surprised and very excited at the prospect that LifeStory Health may provide a solution and the key to early detection."

To give a doctor's input, and a little bit more of an explanation as to why this really works, Dr. Pat Salber, MD, and Founder of The Doctor Weighs In comments: “researchers have been studying stem cells derived from menstrual blood for more than a decade. Stem cells are cells that have the capability of differentiating into different types of tissues. There are two major types of stem cells, embryonic and adult. Adult stem cells have a more limited differentiation potential, but avoid the ethical issues that have surrounded research with embryonic stem cells. Stem cells from menstrual blood are adult stem cells."

These stem cells are so important when it comes to new findings. “Stem cells serve as the backbone of research in the field of regenerative medicine – the focus which is to grow tissues, such as skin, to repair burn and other types of serious skin wounds.

A certain type of stem cell, known as mesenchymal stem cells (MenSCs) derived from menstrual blood has been found to both grow well in the lab and have the capability to differentiate in various cell types, including skin. In addition to being used to grow tissues, their properties can be studied that will elucidate many different aspects of cell function," Dr. Salber explains.

To show the outpour of support for her efforts and this major girl power research, Villarreal remarks, “women are volunteering their samples happily report the arrival of their periods by giving samples to our lab announcing “de-identified sample number XXX arrived today!" It's a far cry from the stereotype of when “it's that time of the month."

How are these collections being done? “Although it might sound odd to collect menstrual blood, plastic cups have been developed to use in the collection process. This is similar to menstrual products, called menstrual cups, that have been on the market for many years," Dr. Salber says.

Equally shocking and innovative, this might be something that becomes more common practice in the future. And according to Dr. Salber, women may be able to not only use the menstrual blood for early detection, but be able to store the stem cells from it to help treat future diseases. “Companies are working to commercialize the use of menstrual blood stem cells. One company, for example, is offering a patented service to store menstrual blood stem cells for use in tissue generation if the need arises."