Business 25 March 2018
It's never too late to teach girls the power of being a woman and showing them the steps they need to take to be as successful as possible. GiRLiFE, a company created by Melody Pourmoradi, has not only made empowering girls simple but it also allows women to earn an income while doing it! The business provides girls with enriching educational programs and activities, like nutrition workshops and fun crafts to do, that anyone who wants to can host. Pourmoradi, inspired by her twin daughters and her own childhood, wanted more ways to show girls the power that lies inside of them, so she decided to start her workshopping empowerment company, GiRLiFE. We chatted with her to answer all of our burning questions about this almost 'too good to be real' business.
I felt a very deep calling to introduce young girls to empowerment principles from a young age that could change the course of their lives for the better.
1. Can you explain to us how GiRLiFE works?
Sure! GiRLiFE is a digital training that gives passionate women across the globe access to an exclusive girls empowerment curriculum, one that enables them to create their own successful GiRLiFE group in their community.
2. How does GiRLiFE get women involved in running these empowerment workshops?
We welcome women who are looking to create a positive impact on the future generation of women to join our mission. Through our digital platform, facilitators have access to unique lesson plans, nutrition projects, crafts illustrating each workshop theme, resource lists etc. We essentially provide them with the A-Z of what they will need to get up and running as a facilitator.
3. Can anyone get involved in GiRLiFE or is there a criteria people have to meet?
In essence, to become a GiRLiFE facilitator, our criteria are that you are a woman who feels a deep calling to introduce young girls to tools that will support them to move gracefully and mindfully through their lives. The training gives women the confidence and the know-how that they need to step into their own power while empowering their local girls.
4. How many workshops have been done?
I have piloted dozens of workshops in my own community. To date, we have 30+ facilitators across North America and Asia sharing the GiRLiFE message on a weekly basis in their hometowns.
5. What do girls learn during the workshops?
The girls learn that they each have many unique super-powers inside of them. They are taught to access their own inner wisdom, to use gratitude to positively shape their lives and to truly understand that they are brilliant and powerful beyond measure...each in their own unique way. Workshop themes include: Kindness Rocks, Intuition & Finding Your Voice, Meditation, Happiness is a Choice I Make..among many others.
The girls learn that they each have many unique super-powers inside of them. Photo Courtesy of White House Black Market
6. How much do the workshops cost and what benefits do girls get with their payments?
Workshops are approximately $40 for a two-hour session. Girls walk away with A) a group of like-minded friends B) the understanding that the power to create a fun-filled and positive life is already within each of them C) the knowledge that the thoughts they feed their minds, along with the foods they choose to feed their bodies, impact their overall well being.
7. What made you think of GiRLiFE?
After struggling with anxiety and feelings of not being “good enough” in my own girlhood, and having twin daughters myself, I felt a very deep calling to introduce young girls to empowerment principles from a young age that could change the course of their lives for the better. I have worked as a women’s life & wellness coach for the last ten years and in my experience, as grown women, we are working towards unlearning fears that were unconsciously placed upon us as children. Setting young girls up with a solid foundation that gives them access to their own authentic self is paramount so that they do not need to spend their adult years uncovering layers of societal demands and constraints that were placed upon them and made them forget who they truly are.
Now more than ever, our future generation of women needs to know how to use their voices and own their power. Photo Courtesy of White House Black Market
8. What do you hope to see for the future of GiRLiFE?
My goal is to see multiple GiRLiFE workshops in every community across the globe. Now more than ever, our future generation of women needs to know how to use their voices and own their power.
9. What is the ultimate goal you have for the company?
My ultimate goal for the company is to see the curriculum expand even further (we just launched part two of the series this past month!) while growing our audience through different mediums such as books, podcasts and other helpful tools to support young girls through every stage of their lives.
10. What struggles have you faced with starting GiRLiFE?
One of my biggest struggles in creating this platform is that it was difficult to effectively share my vision others. The business model is unique in nature because while we are striving to bring empowerment to young girls, we are also aiming to financially and personally empower the women who become facilitators for the GiRLiFE program. Not only are these women nurturing their own inner child with these principles, but they are being compensated for the good work they are putting out into the world.
11. What has been the most rewarding part of creating GiRLiFE?
There have been so many rewarding components to beginning this journey. Hearing from parents who share that their daughter has used her GiRLiFE tools to move through anxiety, school pressures, and other fears is really a full circle moment for me. Also, having my facilitators share with me that doing this work has elevated them and given them a new sense of purpose is meaningful to me in a way that is difficult to put into words.
12. What advice do you have for girls who want to start their own companies?
I would tell them this: “know and believe that any idea that you have ever imagined can and will come to life if you believe in your own power and take the steps to making this dream a reality. It's all inside of you! The world needs that special brand of magic that only you can share.”
Personally, I am over the top excited that we are on the cusp of turning the page on not only a new year but also on a new 10-year window of opportunities and possibilities!
You may be thinking, whoa…I am just embracing the fall season…yikes… it is tough to think about a new decade!
Yet it is this groundwork, this forward thought that you put in place TODAY that will propel you and lead you into greatness in 2020 and beyond. Designing a new decade rests in your ability to vision, in your willingness to be curious, in your awareness of where you are now and what you most want to curate. Essentially, curating what's next is about tapping into today with confidence, conviction, and decision. Leading YOU starts now. This is your new next. It is your choice.
Sometimes to get to that 'next', you need to take a step back to reflect. Please pardon my asking you to spend time in yesterday. Those who know me personally, know that I created and continue to grow my business based on enabling the present moment as a springboard for living your legacy. So, indulge me here! True, I am asking you to peek into the past, yet it is only in order for you to bring the essence of that past forward into this moment called NOW.
One of the best ways to tap into what's next is to clarify what drives you. To design a new decade, ask yourself this question about the past ten years:
What worked? What were my successes?
Make a list of your achievements big and small. Don't type them, but rather use ink and paper and sit with and savor them. Move your thoughts and your successes from your head, to your heart, to your pen, to the paper. Remember that on the flip side of goals not attained and New Year's resolutions abandoned, there was more than likely some traction and action that moved you forward, even if the end result was not what you expected. Once you have a full list of a decade's worth of personal and professional accomplishments, think about how this makes you feel. Do you remember celebrating all of them? My guess is no. So, celebrate them now. Give them new life by validating them. Circle the successes that resonate with you most right now. Where can you lean into those accomplishments as you power into the decade ahead?
Now comes a tougher question, one that I used myself in my own mid-life reinvention and a question I adore because in a moment's time it provides you with a quick reconnect to your unique inner voice.
If it were 10 years ago and nothing were standing in your way, no fear or excuses to contend with…what would you do?
Don't overthink it. The brilliance of this question is that it refocuses purpose. Whatever first came to mind when you answered this for yourself is at its core a powerful insight into defining and redefining the FUTURE decade. Bring your answer into the light of today and what small piece of it is actionable NOW? Where is this resonating and aligning with a 2019 version of yourself?
Then, based on your success list and your answer to the above question, what is your 2020 vision for your business and for the business of YOU?
Designing a new decade begins as a collection of 3,650 opportunities. 3,650 blank slates of new days ahead in which to pivot and propel yourself forward. Every single one of those days is a window into your legacy. An invitation to be, create, explore, and chip away at this thing we call life. One 24-hour segment at a time.
While you have a decade ahead to work on design improvements, you have the ability to begin manifesting this project of YOU Version 2020 right NOW. Based on exploring the exercises in this post, begin executing your vision. Ask questions. Be present. Let go of 2019 and the past 10 years so that you can embrace the next 10. Position acceptance and self-trust at the forefront of how you lead you. One choice at a time.
Don't get bogged down in the concept of the next 10 years. Instead position clarity and intention into each new day, starting today. Then chase every one of those intentions with an in-the-moment commitment and solution toward living a legendary life!