Business 09 April 2017
The extent to which hedge funds and venture capitalists are using big data and artificial intelligence to inform their investment decisions is no secret to Jessica Schaefer, a public relations veteran with a keen eye for new trends, and founder of newly minted New York firm Bevel.
Not only are financial heavyweights increasingly relying on satellite imagery to assess, for instance, the health of the Chinese economy, or checking on apps like foursquare to predict the first quarter earnings of fast food chains like Chipotle, they’re also keen to invest in emerging technologies of all kinds.
But finding the companies that have cool technology to share can pose a challenge to investors, and that’s where Bevel comes in.
Schaefer founded the firm to help companies with all kinds of cool, new age technology articulate their mission and create their brand, in order to increase their visibility vis-à-vis the investment community. “This can help companies secure additional funding and increase their valuations” she says.
Prior to funding Bevel, Schaefer led communications and marketing for Point72 Ventures, the early stage-venture capital arm of Point72, which invests in disruptive technologies. She also served as Vice President of Corporate Communications at Point72, the family office managing the assets of billionaire and philanthropist, Steve Cohen, one of Wall Street’s leading hedge fund managers.
During her tenure, she not only amassed a wealth of key contacts in the world of high-power investing but also forged close ties with reporters dedicated to covering emerging technologies, artificial intelligence and big data at top media outlets like The Wall Street Journal and The Financial Times.
“We can introduce companies to leading venture capital firms and help them in other ways like securing high profile speaking events,” Schaefer says. “Many of these start ups don’t have the funds to pay for these and can’t afford expensive high branding fees. We can help them.”
Jessica Schaefer, Founder of Bevel
Currently, Bevel – the firm was launched in the middle of February – is working with six companies, but Schaefer has a growing list of new, cutting edge firms eager to partner with her to formulate their PR and media strategies.
“I really enjoy working with start-ups and entrepreneurs that are disrupting the financial services space,” she says.
One of her clients is Acorns, an app that connects a user’s credit and/or debit card with a savings account and allows them to automatically invest any spare change from their purchases into a diversified portfolio of exchange traded funds and stocks.
Bevel arranged a media tour for Acorns, introducing its CEO to key reporters from Yahoo Finance, Reuters, Fortune and others.
For Schaefer, though, what’s most important about Bevel is its focus on transparency when formulating strategies for its clients.
“One of the biggest problems with PR is that the client has no idea what the firm is working on,” she says. “We want to build a platform that is transparent and interactive with our clients, so that they can see exactly what we’re doing. That’s important to us and so we’re communicating with our clients frequently using an online sharing portal where we can IM them, post news and updates and share all documents so that everyone is on the same page at the same time.”
Bevel will partner with Cognito, a global finance and technology focused PR and marketing firm, to provide clients with a full suite of offerings, including marketing communications, media relations, advertising and media buying.
Prior to Point72, Schaefer had multiple sales and marketing roles at Moody’s Analytics, which included Head of Marketing Communications. She helped build the firm’s reputation and establish Moody’s Analytics among clients and investors as a leading player in risk technology and economic research.
She started her career at Prosek Partners, a leading financial services firm, where she was Senior Account Executive in the Financial Services practice. Her clients included First New York Securities, Jefferies, Lenox Advisors, OppenheimerFunds, RBC, RBS, Sterling National Bank, and Swiss Re. Schaefer has received multiple awards for her work including the most recent PR News Rising Stars 30 under 30 and Moody’s Rising Star Award
The current state of the world definitely affected us in many ways, it made us stay locked up in our homes away from all the social events and seemingly fun stuff. But the responsibilities didn't just vanish into thin air, they are still there, waiting to be organized and prepared. Times are super hectic and you are probably not in the mood to think about the foreseeable future, but there are ways to turn in into a fun time. Starting a journal or making a simple calendar can bring you peace, use that creative time to yourself and relax while doing it. Grab your colored pencils, stickers, scraps, and everything in between, your inner DIY queen is about to jump out!
Fill in the blank
So probably the easiest way to start when it comes to making your own calendar is by simply printing a blank template found online. This way you'll have a base, a blank canvas if you will. Take all the materials that you have in your house, like washi tapes, sticky notes, glittery colorful pens and anything you can think of that could work as a decoration on your calendar. And go at it! There are no rules when it comes to decorating, it's super personal and it can differ from person to person.
The only real advice you'll need is to leave some space while decorating, don't overdo it since it will clutter and distract you from the written parts. Finding the perfect template that will suit your aesthetic is extremely easy and fast, a simple google search could get you whatever you want and the best part is, it's free! There are many printable options out there, so don't worry about not finding something you'd like, the possibilities are endless and you'll find just the right calendar you imagined!
Start from scratch
If you don't have a printer at home or you're just determined to make the calendar yourself, there are awesome ways to make the best and most unique personalized calendar there is. This gives you the full freedom to do whatever you can think of, want to make a calendar from old newspapers, do it! Want to cut out a certain shape and disguise the calendar as an art piece in your kitchen, why not?
Nothing is stopping you when it comes to unleashing your creative side, use everything that you can get your hands on, think outside the box, don't be afraid to experiment. Making a calendar from scratch is an amazing opportunity to explore your artistic side, especially if you've been busy with work and responsibilities. This is a great excuse to do something creative, at the end of the day you are making it for the purpose of being more organized and having everything mapped out and planned. So make this time, the best time possible, be free and create!
Mix and match
Since there are absolutely no rules when making any diy project at home, what's stopping you from making the ultimate, super personal calendar! If you have basic knowledge in photoshop, you can even modify the blank calendars you got online, add pictures of your loved ones and family, maybe your pets or anything you like, and then print it out. Or you can print the blank template right away and add pictures or polaroids later on by using some washi tape.
Also, you can even paint over the printed blank calendar, this is a good option for those who aren't as skilled, so you'll have a base to start, just dip in your paintbrush in some acrylic or watercolor paints (or whatever you have around the house) and go for it. This is a great way to start doing artsy projects while still having some form of direction and help.
Sure keeping your priorities at bay and making plans and notes for everything is important...but the heart of this project has to be your willingness to turn something as boring and blank as a calendar into something spectacular. This calendar should proudly be up on your kitchen wall, so loud and colorful it just draws your attention to it.
If the calendar is decorated, personalized, and fun to look at, maybe it will inspire you to look forward to some events or responsibilities even if you didn't feel like it in the first place. So be creative and free, there are no rules so just go at it. With everything that happened this year, try to be positive and find little joys in seemingly insignificant things like diy calendars!