#SWAAYthenarrative

How Lilly Ghalichi Revolutionized False Eyelashes

People

Lilly Ghalichi is a reality star turned ultra-successful beauty entrepreneur with her fan-favorite company, Lilly Lashes. Having had to build up her own synthetic lashes for years, Ghalichi was able to redefine false eyelashes by creating the industry's first comfortable 3D Lashes. Years later, her collection has grown to include cruelty-free and faux mink lashes for any eye shape or glam level.


SWAAY sat down and spoke with Ghalichi on how she was able to create a product line that enthralls celebrity makeup artists and beauty gurus everywhere.

Lilly Ghalichi

1. Lilly Lashes has come to include various products, but what inspired you to launch with lashes as your hero product?

I launched Lilly Lashes due to my own personal need for them! I was filming a Bravo Reality Show at the time, and back then there were only 2 lash options- barely human hair, or ultra-fake looking synthetic lashes (...think Halloween).

To get the glam lash look I wanted, I had to stack 3 to 4 pairs of human hair lashes on my lids. Often times I had to cut them up and glue multiple pairs together just to create the unique styles I wanted. It was so time consuming, I would spend 30 minutes in glam just on lashes.

I decided enough was enough and decided to develop ultra-glam lashes for girls like me that wanted something more dramatic than human hair lashes, but something that looked more natural than synthetic Halloween lashes.....and Lilly Lashes was born.

2. What was your business plan in the beginning? How has it evolved?

I didn't really have a business plan in the beginning other than to create a product that I personally needed and didn't already exist. I decided to sell them in case there were other girls who also wanted glam lashes. Once I saw just how many girls there were like me out there, I realized this was a product SO many wanted. So I then sat down and created a plan to offer 3D Glam Lashes. My plan has since evolved into dominating the lash space, not just in 3D Dramatic Lashes, but in natural lashes, Faux Mink Lashes, Lash Tools and Accessories. We are growing so quickly that the plan evolves daily.

4. Who are your favorite beauty bloggers and influencers at the moment?

I love Nikita Dragun. I've known her for a long time and have watched her work hard to become the powerhouse she is today. She is unapologetic, and owns her individuality, sexuality and stays true to herself. Rather than following trends, she starts her own. I love that. As far as makeup goes, I live for Nikki's Tutorials, she is hands down one of the most talented makeup artists on YouTube and I am blown away by her level of skill in makeup with each video she does.

5. What's your favorite product from your own line?

People always ask me this and the truth is, it always changes! Right now, I am obsessed with 3D Lilly Lashes in style "Hollywood"- a gorgeous, fluttery, dramatic lash. If you ask me next month the answer will be 3D style "Ela" because I'm into a Princess Jasmine type almond eye, so I want a wing-shaped lash. I'm honestly obsessed with them all!

6. What’s your point of difference from other lash companies?

I don't even think we are comparable. Our product innovation and quality is incomparable, and I'm not just saying that, it truly is! We create the trends in the lash space with everyone being a year behind. We are also the #1 lash brand among Celebrities, Celebrity Makeup Artists, Social Media Influencers, Youtubers and glam girls and boys around the world. It says a lot when every-single makeup guru and beauty celeb wears and loves your product.

7. How has your status as a reality television star affected your business? Has it created a platform to promote your product or have you separated your business from your experience of being on the show?

I think most people don't even know I was on a reality show, so I think 100% I have separated the two. With that said, the show did help create a social media platform that absolutely helped my business.

8. Have you faced any challenges in creating and promoting Lilly Lashes?

Every single day! Failure (or challenges) are a part of success. Not every idea you have will be successful, and that's okay. What's important to realize is that challenges will occur, it's how you overcome them and learn from them that matters.

I always try my best not to get too discouraged from challenges and instead focus on how far I've come and overcoming it to be even better and go further- never making the same mistake twice.

9. How integral has your social media been to promoting your brand? How have your connections with other influencers and online personalities helped establish brand awareness?

SO integral! Lilly Lashes was started as a social media brand. Our brands’ advertising and promotion was exclusively done on social media, not just my own pages, but also my friends' pages and other influencers. In today's world, it is 100% the key to any e-commerce's business success in my opinion.

10. What’s next for Lilly Lashes?

We entered all Sephora USA and Canada stores in 2018 and are also entering another major beauty retailer later this year, so be on the lookout for that. Both of these partnerships will make Lilly Lashes more easily accessible to every glam girl, which is a goal of mine.

You will also see a lot of new exciting products and collections being released towards the end of 2018. We have three new collections coming out with something catering to everyone's eye shape and style.

3 Min Read
Health

7 Must-have Tips to Keep You Healthy and Fit for the Unpredictable COVID Future

With a lack of certainty surrounding the future, being and feeling healthy may help bring the security that you need during these unpredictable times.

When it comes to your health, there is a direct relationship between nutrition and physical activity that play an enormous part in physical, mental, and social well-being. As COVID-19 continues to impact almost every aspect of our lives, the uncertainty of the future may seem looming. Sometimes improvisation is necessary, and understanding how to stay healthy and fit can significantly help you manage your well-being during these times.

Tip 1: Communicate with your current wellness providers and set a plan

Gyms, group fitness studios, trainers, and professionals can help you to lay out a plan that will either keep you on track through all of the changes and restrictions or help you to get back on the ball so that all of your health objectives are met.

Most facilities and providers are setting plans to provide for their clients and customers to accommodate the unpredictable future. The key to remaining consistent is to have solid plans in place. This means setting a plan A, plan B, and perhaps even a plan C. An enormous amount is on the table for this coming fall and winter; if your gym closes again, what is your plan? If outdoor exercising is not an option due to the weather, what is your plan? Leaving things to chance will significantly increase your chances of falling off of your regimen and will make consistency a big problem.

The key to remaining consistent is to have solid plans in place. This means setting a plan A, plan B, and perhaps even a plan C.

Tip 2: Stay active for both mental and physical health benefits

The rise of stress and anxiety as a result of the uncertainty around COVID-19 has affected everyone in some way. Staying active by exercising helps alleviate stress by releasing chemicals like serotonin and endorphins in your brain. In turn, these released chemicals can help improve your mood and even reduce risk of depression and cognitive decline. Additionally, physical activity can help boost your immune system and provide long term health benefits.

With the new work-from-home norm, it can be easy to bypass how much time you are spending sedentary. Be aware of your sitting time and balance it with activity. Struggling to find ways to stay active? Start simple with activities like going for a walk outside, doing a few reps in exchange for extra Netflix time, or even setting an alarm to move during your workday.

Tip 3: Start slow and strong

If you, like many others during the pandemic shift, have taken some time off of your normal fitness routine, don't push yourself to dive in head first, as this may lead to burnout, injury, and soreness. Plan to start at 50 percent of the volume and intensity of prior workouts when you return to the gym. Inactivity eats away at muscle mass, so rather than focusing on cardio, head to the weights or resistance bands and work on rebuilding your strength.

Be aware of your sitting time and balance it with activity.

Tip 4: If your gym is open, prepare to sanitize

In a study published earlier this year, researchers found drug-resistant bacteria, the flu virus, and other pathogens on about 25 percent of the surfaces they tested in multiple athletic training facilities. Even with heightened gym cleaning procedures in place for many facilities, if you are returning to the gym, ensuring that you disinfect any surfaces before and after using them is key.

When spraying disinfectant, wait a few minutes to kill the germs before wiping down the equipment. Also, don't forget to wash your hands frequently. In an enclosed space where many people are breathing heavier than usual, this can allow for a possible increase in virus droplets, so make sure to wear a mask and practice social distancing. Staying in the know and preparing for new gym policies will make it easy to return to these types of facilities as protocols and mutual respect can be agreed upon.

Tip 5: Have a good routine that extends outside of just your fitness

From work to working out, many routines have faltered during the COVID pandemic. If getting back into the routine seems daunting, investing in a new exercise machine, trainer, or small gadget can help to motivate you. Whether it's a larger investment such as a Peloton, a smaller device such as a Fitbit, or simply a great trainer, something new and fresh is always a great stimulus and motivator.

Make sure that when you do wake up well-rested, you are getting out of your pajamas and starting your day with a morning routine.

Just because you are working from home with a computer available 24/7 doesn't mean you have to sacrifice your entire day to work. Setting work hours, just as you would in the office, can help you to stay focused and productive.

A good night's sleep is also integral to obtaining and maintaining a healthy and effective routine. Adults need seven or more hours of sleep per night for their best health and wellbeing, so prioritizing your sleep schedule can drastically improve your day and is an important factor to staying healthy. Make sure that when you do wake up well-rested, you are getting out of your pajamas and starting your day with a morning routine. This can help the rest of your day feel normal while the uncertainty of working from home continues.

Tip 6: Focus on food and nutrition

In addition to having a well-rounded daily routine, eating at scheduled times throughout the day can help decrease poor food choices and unhealthy cravings. Understanding the nutrients that your body needs to stay healthy can help you stay more alert, but they do vary from person to person. If you are unsure of your suggested nutritional intake, check out a nutrition calculator.

If you are someone that prefers smaller meals and more snacks throughout the day, make sure you have plenty of healthy options, like fruits, vegetables and lean proteins available (an apple a day keeps the hospital away). While you may spend most of your time from home, meal prepping and planning can make your day flow easier without having to take a break to make an entire meal in the middle of your work day. Most importantly, stay hydrated by drinking plenty of water.

Tip 7: Don't forget about your mental health

While focusing on daily habits and routines to improve your physical health is important, it is also a great time to turn inward and check in with yourself. Perhaps your anxiety has increased and it's impacting your work or day-to-day life. Determining the cause and taking proactive steps toward mitigating these occurrences are important.

For example, with the increase in handwashing, this can also be a great time to practice mini meditation sessions by focusing on taking deep breaths. This can reduce anxiety and even lower your blood pressure. Keeping a journal and writing out your daily thoughts or worries can also help manage stress during unpredictable times, too.

While the future of COVI9-19 and our lives may be unpredictable, you can manage your personal uncertainties by focusing on improving the lifestyle factors you can control—from staying active to having a routine and focusing on your mental health—to make sure that you emerge from this pandemic as your same old self or maybe even better.