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Welcome to SWAAY - a membership platform elevating female voices.
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The Latest

There's a good chance someone you love has an addiction problem. And it's not what you think.

Not opioids.

Not wine.

Not gambling.

Not even final clearance, gift with purchase, or my personal favorite, sale shopping.

It's the Internet and all the shiny, dopamine inducing distraction that comes with it.

And no one is safe.

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By 10 a.m your day is in full swing. You're running around, conquering that to-do list and “busy" is pretty much the only word to describe your schedule. But every boss girl knows that a morning routine is crucial to making sure you have a productive day. Whether you're looking to perfect your routine or learn some new tips for clearing out any negativity and kickstarting your day, here's what all the boss girls are doing.

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Grief. That word sucks. Nothing good comes with that word. "Hey, do you want a grief cake?" No thanks. "What about a grief sandwich?" Sounds terrible. It's not a word used when you win the Powerball. Even the words "Good Grief" is an acceptable 'G" rated curse word used by our mothers and grandmothers everywhere, followed by an eye roll and a resounding "no."

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I was blindsided. I did not see this coming. Sure, we had our issues, but I was not prepared for the volcano that would erupt and continue to overflow for a solid decade. I was a stay-at-home mom. I was focused on raising my 18-month-old baby when my husband dropped the bomb that he wanted to get a divorce and began to pack his things to leave the home we built together. The first question I had was,"What did I do wrong?" I was sleep-deprived, but I was meeting my baby's needs without help and figured that was quite the accomplishment. It is amazing how a trauma can suddenly wake you up in a jolt! Prior to the divorce, I was lucky in the sense that my biggest worry was, "What is the best diaper to buy?"

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Photo credit: Leslie Morgan

"There are no good men out there," yet another woman my age declared. At 50, I was freshly divorced after two decades of marriage and motherhood. My unhappy marriage had shattered my faith in men and romantic relationships. Based on my ex-husband's opinion of my sexual appeal, I was afraid my naked body would cause future lovers to run screaming from the room. Rather gleefully, I announced to my girlfriends that I was done with men, and sex, forever.

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Women's intuition is a thing. We hear it time and time again, that women have a keener sense of our gut feelings and that women are more intuitive than men, but are we really?

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Influential Voices

Our mission

Swaay is dedicated to elevating female voices and changing the narrative by celebrating the stories of women who are challenging the status quo and giving them a platform to participate in more meaningful conversations.
Badass Babes Join our virtual dinner table of friends and friends of friends who came together to trade notes, offer support and share insider secrets. Badass Babes only need apply.
Age = experience and we've got that here. Join our community of over 45 ladies who are owning it, running it, stepping back in, and reinventing themselves.
In Partnership With Brains Over Blonde
We're told life is full of choices and to succeed you have to "act more like a man." We're not having it. In this post #MeToo and #TimesUp world, we celebrate our strength as women. You don't have to choose between femininity and success. Ladies, let's harness our power.
Starting a company is awesome, empowering, and exhilarating but it can also be scary, hard, or just plain grueling. There is so much to do but don't let that get you down. Listen to the ladies who are in the throes. We're with you.
Drop in on the conversations we are having with a variety of experts, ask them anything, and discuss with other women in the group. This is our "TED stage" where we host interesting people sharing the work they are doing, telling their stories, and sharing their perspectives.
In partnership with SoGal Ventures
Seriously. Money makes the world go around and more importantly, it helps to fund our businesses, our hustles, and our side hustles. We're talking Venture Capital firms and strategies to get a piece of the pie no matter what stage your business is in.
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