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Why Join Swaay?

Welcome to SWAAY - a membership platform elevating female voices.
Join our network of influential women for $349.99/year
Join Swaay
Become a SWAAY Voice and start submitting and self-publishing your stories and opinion pieces.
Join SWAAY online communities to connect and discuss ideas with like-minded women
Exclusive access to SWAAY’s events, workshops and discounts on brand partners
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If you're not already addicted to Facebook's "groups" feature, you need to be groups are nothing short of life changing and will transform your ho-hum newsfeed experience into a dynamic open discussion with thousands of other people. They're perfect sounding boards for expressing yourself, getting ideas, and seeing new things at ground level. If you ask us, there's no better way to trend source and find likeminded people, making Facebook groups the ultimate business tool.

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Women have come a long way in redefining beauty to be more inclusive of different body types, skin colors and hair styles, but society's beauty standards still remain as high as we have always known them to be. In the workplace, professionalism is directly linked to the appearance of both men and women, but for women, the expectations and requirements needed to fit the part are far stricter. Unlike men, there exists a direct correlation between beauty and respect that women are forced to acknowledge, and in turn comply with, in order to succeed.

"There are only two or three human stories, and they go on repeating themselves as fiercely as if they had never happened before." -Willa Cather

A logical fallacy called bifurcation (yes, it sounds like a disease) is used to make people believe that they can only choose between two extreme choices: love me or leave me, put up or shut up, etc. In relation to my career and my love life, I was once stricken by this crazy malady.

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My 30th birthday is just around the corner, so I decided to gift myself a professional fitness photoshoot. I feel like that day will change something inside me, something that has been changing within me for a long time. To a stranger, that photoshoot may just seem like a simple gift, but it means so much more to me. My name is Isma, and I am an in-home personal trainer. And this is my journey.

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Photo Courtesy of Beautiac.com

Photo Courtesy of Beautiac.com

Self-care has evolved so much in the past few years that some consider a 12-step skincare routine the key to staying sane. However—and I don't think I'm alone in saying this—that actually sounds a little insane to me! Between being a new mom and a CEO, I'm lucky when I remember to put on lotion… Is that bad to say if I'm the founder of a beauty brand?

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Influential Voices

Our mission

Swaay is dedicated to elevating female voices and changing the narrative by celebrating the stories of women who are challenging the status quo and giving them a platform to participate in more meaningful conversations.
Badass Babes Join our virtual dinner table of friends and friends of friends who came together to trade notes, offer support and share insider secrets. Badass Babes only need apply.
Age = experience and we've got that here. Join our community of over 45 ladies who are owning it, running it, stepping back in, and reinventing themselves.
In Partnership With Brains Over Blonde
We're told life is full of choices and to succeed you have to "act more like a man." We're not having it. In this post #MeToo and #TimesUp world, we celebrate our strength as women. You don't have to choose between femininity and success. Ladies, let's harness our power.
Starting a company is awesome, empowering, and exhilarating but it can also be scary, hard, or just plain grueling. There is so much to do but don't let that get you down. Listen to the ladies who are in the throes. We're with you.
Drop in on the conversations we are having with a variety of experts, ask them anything, and discuss with other women in the group. This is our "TED stage" where we host interesting people sharing the work they are doing, telling their stories, and sharing their perspectives.
In partnership with SoGal Ventures
Seriously. Money makes the world go around and more importantly, it helps to fund our businesses, our hustles, and our side hustles. We're talking Venture Capital firms and strategies to get a piece of the pie no matter what stage your business is in.
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