#SWAAYthenarrative

From Lawyer To Fine Jewelry Designer; Jemily Founder Talks Meaningful Gems

People

Upon introduction, you can't help but take note of Catherine Marion's gentle demeanor and kind nature – a woman so sweet and soft-spoken that you probably wouldn't guess that the owner of Jemily fine jewelry is also a seasoned corporate finance attorney. But it was her rigorous journey as a finance attorney that brought Catherine to the realization that she was meant to design the most precious of personal ornaments and start her own business. Jemily, which is named after Catherine's two daughters – Emily and Jennifer, is a New York based fine jewelry brand known for it's timeless pieces with intricate designs and touches of colorful stones.


Catherine's love for jewelry first developed during her adolescent years as she inherited her grandmother's jewelry collection and began to possess an appreciation for the craftsmanship of intricate designs and precious stones and metals. Catherine explains that she has never been loyal to one specific jewelry brand just that her love for the art of jewelry runs deep and has always held a special spot in her life. This spot was impactful, however, that it eventually lead to a drastic and courageous career change.

For Catherine, 2004 marked her eleventh year as a corporate finance attorney in New York City, eleven long years of sleepless nights, 18+ hour work days and missing out the day to day 'mommy duties' during her two daughters' childhood. Catherine found herself employing three nannies just to be able to take care of her children while she and her husband evolved in their careers. But it was at that time that the working mother decided that in addition to her already hectic life, that she would enroll in night classes at F.I.T. for jewelry design. So, every Friday and Saturday night, Catherine took what was left of her free time and attended her jewelry design classes at F.I.T.'s Chelsea campus, and that is when her love longtime love for jewelry finally came full circle. "It just felt right. I was doing what I was supposed to be doing." Says Catherine.

The following year, with two years left to go in her jewelry design program at F.I.T, Catherine decided to leave her full-time position in corporate finance to pursue what it was that she felt she should be doing – designing jewelry. Fast forward to 2012 and that is when her change of career paths finally came to fruition and she started Jemily.

Catherine Marion's Jemily is a completely self-funded business with a price point that ranges from $400 to $6,000 and according to the designer, her target market is a confident woman anywhere from 28 – 50 years old who can and chooses to purchase her own jewelry. With a brand specifically targeted at women and being a woman and independent business owner herself, Catherine does not take her responsibility to empowering women lightly.

For those who have struggled to zip up the back of a dress or clasp a necklace for you, Catherine is also thinking of you. With the goal of keeping her clients to be as independent as possible, Catherine keeps this in mind when she is designing her collections. "[Our goal] is to make user friendly jewelry, where you don't have to rely on anybody else to help with trying it on." To wit, all of Jemily's clasps are made so that the client can put it on without the help of a significant other. Nothing empowers women quite like granting them the independence to put on their own jewelry with ease.

Over the last five years, Jemily's classic, feminine designs have landed in over a dozen independently-owned stores nationwide while the sales and collections produced continue to grow. Ironically for the Chicago native, Chicago is the city where the brand experiences the highest volume of sales. Jemily is strictly wholesale and while Catherine designs the jewelry she employs two in-house sales associates to conduct the wholesale relationships and to complete their three-woman show.

Catherine produces around two collections a year and explains that intricate types of architecture and nature are her constant inspirations. On a personal level, Catherine says she prefers using natural, colored stones, which can be seen throughout her collections, despite them often being harder to sell. Regardless, when designing her collections, Catherine always aims to create alluring pieces that have thought and meaning behind them. "I feel it's my job to show things that nature made, [that] God made – to showcase these creations," explains the designer. Catherine fulfills these self assigned duties by using crystals, stones and diamonds from all over the earth to create her pieces. She gets her diamonds from Antwerp, Belgium and has them cut in Israel and makes it a priority to guarantee conflict-free diamonds.

Catherine's love for nature's finest jewels is shown not only in her designs, but through her passion for jewelry making. "I wish I could give it away," says Catherine. "If I broke even, I would be okay." But unfortunately, the cost of jewelry making calls for a price tag that is a bit more expensive than $0. Regardless, it is clear that receiving an income from her business is no comparison to the feeling of finally doing what she loves every single day.

When asked about the future of Jemily, Catherine explains that continuing to expand and create new lines is her number one priority. Catherine's selfless ways and ability to create beautiful, unique pieces for the most confident of women, especially in today's political climate, is most definitely empowering.

The Quick 10

1. What app do you most use?

Ways and Instagram.

2. Briefly describe your morning routine.

First shut alarm off, then head to yoga.

3. Name a business mogul you admire.

John Vogel.

4. What product do you wish you had invented?

Iron.

5. What is your spirit animal?

Black panther.

6. What is your life motto?

I aim to have a wake like my grandmother's, there were so many people that stopped by just to tell of all of the things that she did for them.

7. Name your favorite work day snack.

Popcorn.

8. Every entrepreneur must be what to be successful?

Humble.

9. What’s the most inspiring place you’ve traveled to?

Westminster Abbey.

10. Desert Island. Three things, go.

Wifi, Kindle, Purell.

3 Min Read
Health

7 Must-have Tips to Keep You Healthy and Fit for the Unpredictable COVID Future

With a lack of certainty surrounding the future, being and feeling healthy may help bring the security that you need during these unpredictable times.

When it comes to your health, there is a direct relationship between nutrition and physical activity that play an enormous part in physical, mental, and social well-being. As COVID-19 continues to impact almost every aspect of our lives, the uncertainty of the future may seem looming. Sometimes improvisation is necessary, and understanding how to stay healthy and fit can significantly help you manage your well-being during these times.

Tip 1: Communicate with your current wellness providers and set a plan

Gyms, group fitness studios, trainers, and professionals can help you to lay out a plan that will either keep you on track through all of the changes and restrictions or help you to get back on the ball so that all of your health objectives are met.

Most facilities and providers are setting plans to provide for their clients and customers to accommodate the unpredictable future. The key to remaining consistent is to have solid plans in place. This means setting a plan A, plan B, and perhaps even a plan C. An enormous amount is on the table for this coming fall and winter; if your gym closes again, what is your plan? If outdoor exercising is not an option due to the weather, what is your plan? Leaving things to chance will significantly increase your chances of falling off of your regimen and will make consistency a big problem.

The key to remaining consistent is to have solid plans in place. This means setting a plan A, plan B, and perhaps even a plan C.

Tip 2: Stay active for both mental and physical health benefits

The rise of stress and anxiety as a result of the uncertainty around COVID-19 has affected everyone in some way. Staying active by exercising helps alleviate stress by releasing chemicals like serotonin and endorphins in your brain. In turn, these released chemicals can help improve your mood and even reduce risk of depression and cognitive decline. Additionally, physical activity can help boost your immune system and provide long term health benefits.

With the new work-from-home norm, it can be easy to bypass how much time you are spending sedentary. Be aware of your sitting time and balance it with activity. Struggling to find ways to stay active? Start simple with activities like going for a walk outside, doing a few reps in exchange for extra Netflix time, or even setting an alarm to move during your workday.

Tip 3: Start slow and strong

If you, like many others during the pandemic shift, have taken some time off of your normal fitness routine, don't push yourself to dive in head first, as this may lead to burnout, injury, and soreness. Plan to start at 50 percent of the volume and intensity of prior workouts when you return to the gym. Inactivity eats away at muscle mass, so rather than focusing on cardio, head to the weights or resistance bands and work on rebuilding your strength.

Be aware of your sitting time and balance it with activity.

Tip 4: If your gym is open, prepare to sanitize

In a study published earlier this year, researchers found drug-resistant bacteria, the flu virus, and other pathogens on about 25 percent of the surfaces they tested in multiple athletic training facilities. Even with heightened gym cleaning procedures in place for many facilities, if you are returning to the gym, ensuring that you disinfect any surfaces before and after using them is key.

When spraying disinfectant, wait a few minutes to kill the germs before wiping down the equipment. Also, don't forget to wash your hands frequently. In an enclosed space where many people are breathing heavier than usual, this can allow for a possible increase in virus droplets, so make sure to wear a mask and practice social distancing. Staying in the know and preparing for new gym policies will make it easy to return to these types of facilities as protocols and mutual respect can be agreed upon.

Tip 5: Have a good routine that extends outside of just your fitness

From work to working out, many routines have faltered during the COVID pandemic. If getting back into the routine seems daunting, investing in a new exercise machine, trainer, or small gadget can help to motivate you. Whether it's a larger investment such as a Peloton, a smaller device such as a Fitbit, or simply a great trainer, something new and fresh is always a great stimulus and motivator.

Make sure that when you do wake up well-rested, you are getting out of your pajamas and starting your day with a morning routine.

Just because you are working from home with a computer available 24/7 doesn't mean you have to sacrifice your entire day to work. Setting work hours, just as you would in the office, can help you to stay focused and productive.

A good night's sleep is also integral to obtaining and maintaining a healthy and effective routine. Adults need seven or more hours of sleep per night for their best health and wellbeing, so prioritizing your sleep schedule can drastically improve your day and is an important factor to staying healthy. Make sure that when you do wake up well-rested, you are getting out of your pajamas and starting your day with a morning routine. This can help the rest of your day feel normal while the uncertainty of working from home continues.

Tip 6: Focus on food and nutrition

In addition to having a well-rounded daily routine, eating at scheduled times throughout the day can help decrease poor food choices and unhealthy cravings. Understanding the nutrients that your body needs to stay healthy can help you stay more alert, but they do vary from person to person. If you are unsure of your suggested nutritional intake, check out a nutrition calculator.

If you are someone that prefers smaller meals and more snacks throughout the day, make sure you have plenty of healthy options, like fruits, vegetables and lean proteins available (an apple a day keeps the hospital away). While you may spend most of your time from home, meal prepping and planning can make your day flow easier without having to take a break to make an entire meal in the middle of your work day. Most importantly, stay hydrated by drinking plenty of water.

Tip 7: Don't forget about your mental health

While focusing on daily habits and routines to improve your physical health is important, it is also a great time to turn inward and check in with yourself. Perhaps your anxiety has increased and it's impacting your work or day-to-day life. Determining the cause and taking proactive steps toward mitigating these occurrences are important.

For example, with the increase in handwashing, this can also be a great time to practice mini meditation sessions by focusing on taking deep breaths. This can reduce anxiety and even lower your blood pressure. Keeping a journal and writing out your daily thoughts or worries can also help manage stress during unpredictable times, too.

While the future of COVI9-19 and our lives may be unpredictable, you can manage your personal uncertainties by focusing on improving the lifestyle factors you can control—from staying active to having a routine and focusing on your mental health—to make sure that you emerge from this pandemic as your same old self or maybe even better.