People 22 March 2017
Upon introduction, you can't help but take note of Catherine Marion's gentle demeanor and kind nature – a woman so sweet and soft-spoken that you probably wouldn't guess that the owner of Jemily fine jewelry is also a seasoned corporate finance attorney. But it was her rigorous journey as a finance attorney that brought Catherine to the realization that she was meant to design the most precious of personal ornaments and start her own business. Jemily, which is named after Catherine's two daughters – Emily and Jennifer, is a New York based fine jewelry brand known for it's timeless pieces with intricate designs and touches of colorful stones.
Catherine's love for jewelry first developed during her adolescent years as she inherited her grandmother's jewelry collection and began to possess an appreciation for the craftsmanship of intricate designs and precious stones and metals. Catherine explains that she has never been loyal to one specific jewelry brand just that her love for the art of jewelry runs deep and has always held a special spot in her life. This spot was impactful, however, that it eventually lead to a drastic and courageous career change.
For Catherine, 2004 marked her eleventh year as a corporate finance attorney in New York City, eleven long years of sleepless nights, 18+ hour work days and missing out the day to day 'mommy duties' during her two daughters' childhood. Catherine found herself employing three nannies just to be able to take care of her children while she and her husband evolved in their careers. But it was at that time that the working mother decided that in addition to her already hectic life, that she would enroll in night classes at F.I.T. for jewelry design. So, every Friday and Saturday night, Catherine took what was left of her free time and attended her jewelry design classes at F.I.T.'s Chelsea campus, and that is when her love longtime love for jewelry finally came full circle. "It just felt right. I was doing what I was supposed to be doing." Says Catherine.
The following year, with two years left to go in her jewelry design program at F.I.T, Catherine decided to leave her full-time position in corporate finance to pursue what it was that she felt she should be doing – designing jewelry. Fast forward to 2012 and that is when her change of career paths finally came to fruition and she started Jemily.
Catherine Marion's Jemily is a completely self-funded business with a price point that ranges from $400 to $6,000 and according to the designer, her target market is a confident woman anywhere from 28 – 50 years old who can and chooses to purchase her own jewelry. With a brand specifically targeted at women and being a woman and independent business owner herself, Catherine does not take her responsibility to empowering women lightly.
For those who have struggled to zip up the back of a dress or clasp a necklace for you, Catherine is also thinking of you. With the goal of keeping her clients to be as independent as possible, Catherine keeps this in mind when she is designing her collections. "[Our goal] is to make user friendly jewelry, where you don't have to rely on anybody else to help with trying it on." To wit, all of Jemily's clasps are made so that the client can put it on without the help of a significant other. Nothing empowers women quite like granting them the independence to put on their own jewelry with ease.
Over the last five years, Jemily's classic, feminine designs have landed in over a dozen independently-owned stores nationwide while the sales and collections produced continue to grow. Ironically for the Chicago native, Chicago is the city where the brand experiences the highest volume of sales. Jemily is strictly wholesale and while Catherine designs the jewelry she employs two in-house sales associates to conduct the wholesale relationships and to complete their three-woman show.
Catherine produces around two collections a year and explains that intricate types of architecture and nature are her constant inspirations. On a personal level, Catherine says she prefers using natural, colored stones, which can be seen throughout her collections, despite them often being harder to sell. Regardless, when designing her collections, Catherine always aims to create alluring pieces that have thought and meaning behind them. "I feel it's my job to show things that nature made, [that] God made – to showcase these creations," explains the designer. Catherine fulfills these self assigned duties by using crystals, stones and diamonds from all over the earth to create her pieces. She gets her diamonds from Antwerp, Belgium and has them cut in Israel and makes it a priority to guarantee conflict-free diamonds.
Catherine's love for nature's finest jewels is shown not only in her designs, but through her passion for jewelry making. "I wish I could give it away," says Catherine. "If I broke even, I would be okay." But unfortunately, the cost of jewelry making calls for a price tag that is a bit more expensive than $0. Regardless, it is clear that receiving an income from her business is no comparison to the feeling of finally doing what she loves every single day.
When asked about the future of Jemily, Catherine explains that continuing to expand and create new lines is her number one priority. Catherine's selfless ways and ability to create beautiful, unique pieces for the most confident of women, especially in today's political climate, is most definitely empowering.
The Quick 10
1. What app do you most use?
Ways and Instagram.
2. Briefly describe your morning routine.
First shut alarm off, then head to yoga.
3. Name a business mogul you admire.
4. What product do you wish you had invented?
5. What is your spirit animal?
6. What is your life motto?
I aim to have a wake like my grandmother's, there were so many people that stopped by just to tell of all of the things that she did for them.
7. Name your favorite work day snack.
8. Every entrepreneur must be what to be successful?
9. What’s the most inspiring place you’ve traveled to?
10. Desert Island. Three things, go.
Wifi, Kindle, Purell.
2 Min Read
It all started when I began documenting my daughter's 436-day hospital stay on Instagram.
She was a perfectly healthy 3-year-old and out of nowhere had a ruptured appendix made worse by a failed immune system. Sepsis began to consume her body and talking about it on social media was my way to cope with the fear of the unknown.
The doctors saved her life that night in January of 2018, but it was touch and go for a while until the doctors decided she was ready for a bone marrow transplant.
By then my daughter Theresa and our family had gained attention locally and nationally because of the rarity of her disorder. It doesn't even have a name. People would comment day and night on my Instagram posts wanting updates about how she was doing and wanting to see her on video.
View this post on Instagram436+ days in the hospital with Theresa taught me how to prepare to be productive during shelter in place . When you really couldn't go anywhere often while in the hospital . Not like there was anywhere TO GO... just waiting day in and day out for answers that took a long while . Didn't want to venture out much because didn't want to get Theresa sick . It feels VERY similar to now. Little within your control no matter how much you'd panic and worry . You realize you can see this as an opportunity for growth or an opportunity to let fear and worry consume you . . Let me give you my best advice on how to tackle shelter in place, from someone who gets it all too well . . 1️⃣ Develop your new routine: some may say to keep your normal routine but chances are we've gotta adapt things, like training schedules and coaching calls to fit with the fact the kiddos are home 😅 . 2️⃣ Fill your cup first: get an iced latte, take a walk, take a nap, whatever you gotta go to feel your best before you pour into working on your new project or content . 3️⃣ communicate: talk to your spouse and kiddos and ask for their support in your balancing life, family and work. Ask what they need from you right now and share how they can best support you . 4️⃣ Create as much as you consume: it's easy to get sucked into scrolling and the next thing you know the sun has set ☀️ set a timer ⏱ to step away from your tiktok for you page (just me? 😂😂) to write an email or post to your IG feed . 5️⃣ dont try to do it all alone: it's a crazy time and your feelings are valid. You don't have to navigate this by yourself. Ask for help, reach out... you know I always have your back❤️. . . Comment below: what are you up to this weekend?
A post shared by Kayla - LAUNCHING EXPERT (@kaylaybanez) on Mar 21, 2020 at 4:04pm PDT
It was in the Fall of 2018 when people started to ask me how I was doing certain things on Instagram. I didn't realize how good I had become at utilizing hashtags, posting easily digestible content and building up a loyal community around my daughter's journey to health.
I realized that the months I spent learning everything I could about using Instagram the way I had been, gave me skills that small businesses and online personal brands would pay for. For the longest time this was a way to make myself feel normal (because living in the hospital for over a year isn't normal) and now, people were ready to pay me. It was a surreal experience.
I started by offering one time consultations and the more demand increased, the more I realized that I had a very specific niche in mind. I wanted to help online business owners use Instagram to make genuine business connections without spamming or "cold messaging" them.
I made it my personal brand to "stop the 'hey girl' messaging movement," which is essentially the unfortunate standard of small business owners randomly messaging anyone they cross paths with online and asking them if they want to purchase their products.
Especially while we were in the hospital I would receive dozens of spam messages a day from people trying to sell me their products without even taking a moment to look at my page to see what my family has been going through let alone learn my name. That's where the "hey girl" comes from, because they couldn't even be bothered to look at the name on my page.
I called out these sleazy business tactics because I believe social media is meant for true relationship building and connection.
My message took off! My personal brand has become instantly recognizable because I am speaking out about things business owners feel but have been afraid to talk about because nobody else was talking about it — as a result, my business boomed!
I went from focusing on working with people 1:1 into working with more group coaching. This allowed me to scale my business to the point of making over $300,000 in revenue since I started in the fall of 2018, all from a system and strategy I created while in my daughter's hospital room.