Sponsored 06 December 2018
There are many people from different backgrounds and of different ages that are interested in investing money. However, many are not particularly familiar with the various different types of investments that are around and some have no idea how to get started. In addition, there are many who are too scared of losing money on investments due to horror stories they may have heard. This then results in them simply putting their money into a savings account where it earns very little interests and offers no returns.
If you are one of the many people who want to try and make their money work for them through investments, it is important to know what key points you need to consider and what steps you should take. Investing money is something you do have to be careful with, which is why so many people get so nervous about it.
However, if you have access to the right tools, services, and advice, this is a task that can become far easier and more manageable for you. From getting expert financial advice to using tools such as the Ally Invest app, there are many tools that you can use in order to get advice and help when it comes to investing.
Some Key Points to Think About
For those that are thinking of investing their hard earned cash, it is very important not to rush into any decisions. Investments are not decisions that should be rushed into or taken lightly. You need to put a lot of thought into your options and selections as well as ensuring you have the most accurate and sound advice.
Any wrong decisions when it comes to investments could prove to be very costly to you, so it is vital that you take some time to consider some of the key factors before you make any decisions at all.
One of the things you need to consider before you make any decisions about investing money is whether you can afford to invest and if so how much you can afford. You have to remember that investment is always a risk so if you stand to lose everything if something goes wrong, you need to think twice.
If you have money that you can afford to lose, you can invest without having to worry about being left destitute in the event that something does go awry. Of course, all investors hope to make their money work for them and many do achieve this with their investments. However, you still have to take the possible risks into consideration and determine whether it is worth the gamble in your specific situation or circumstances.
Another key thing you need to think about is the type of investment you want to get involved in. There are many types of investments you can consider depending on your interests, preferences, knowledge, and finances. However, for those that are not really familiar with investing it can be extremely difficult to navigate the investment minefield and decide what sort of investment to opt for.
The good news is that there are experts that can help when it comes to assessing your situation and recommending the best option. However, you do need to be very careful and choose someone with expertise, an excellent reputation and someone that is regulated.
Many people in the past have been steered wrong by unscrupulous advisors and this has left them facing huge losses. By making sure you do your research when it comes to finding an investment advisor, you can benefit from far greater peace of mind.
You should also take the time to do your own research online so you have a better idea of what your investment options are, how much you might be expected to invest, what the likelihood of impressive returns is, and how the investments work.
Even if you do not know a lot about investment and are unfamiliar with the jargon, you will find plenty of articles and posts online that are aimed at those with little or no knowledge of investing.
This means that you can more easily understand what each type of investment is about and what the pros and cons are. You can also better understand the risks involved with different types of investment, which puts you in a far better position to make an informed decision with regards to the investment option you choose.
One of the other important points you need to look at is how long you can afford to have your money tied up for. There are some investment options that are short term and where you may be able to make returns quite quickly. However, there are others that can provide much bigger returns but do require the investment for a longer period in order to do this. If you can afford to invest over the long term, you will find that you have far more in terms of options and you have a better chance of making impressive returns on your investment.
Setting Goals and Diversifying
Two of the things that investors often do in order to boost their chances of success is to set goals and to diversify. The first is something the gives them some sort of structure when it comes to investment and this means that they can work toward certain goals and aims that they have in terms of their investment. The second ensures that they do not put all of their eggs in one basket, which helps to minimize on risks and spreads their investment money around rather than relying on just one particular investment.
Making sure you follow these tips can help to ensure you choose the right type of investment for you and could help to increase your changes of making returns.
It seemed like everything happened overnight because, well… it did.
One moment, my team and I were business as usual, running a multi-million-dollar edible cookie dough company I built from scratch in my at-home kitchen five years ago and the next we were sitting in an emergency management team meeting asking ourselves, "What do we do now?" Things had escalated in New York, and we were all called to do our part in "flattening the curve" and "slowing the spread."
The governor had declared that all restaurants immediately close to the public. All non-essential businesses were also closed, and 8.7 million New Yorkers were quarantined to their tiny apartments for the foreseeable future. Things like "social distancing" and "quarantine" were our new 2020 vernacular — and reality.
What did that mean for us? Our main revenue source was the retail part of the business. Sure, we offered delivery and take-out, but that was such a small portion of our sales. I had built a retail experience where people from near and far came to eat edible cookie dough exactly how they craved it. We had two stores, one in Manhattan and one in Brooklyn, which employed over 55 people. We have two production facilities; an online business shipping cookie dough nationwide; a wholesale arm that supplies stores, restaurants, and other retail establishments with treats; and a catering vertical for customizable treats for celebrations of all sizes. And while business and sales were nearly at a complete halt, we still had bills. We had payroll to pay, vendors we owed, services we were contractually obligated to continue, rent, utilities, insurance, and none of that was stopping.
How were we going to do this? And for how long will this go on? No one knew.
As an entrepreneur, this certainly wasn't my first-time facing challenges. But this was unprecedented. Unimaginable. Unbelievable. Certainly unplanned. This control-freak type-A gal was unraveling. I had to make decisions quickly. What was best for my team? For my business? For the safety of my staff? For the city? For my family and unborn baby (oh, yeah, throw being 28 weeks pregnant and all those fun hormones in there, it's real interesting!). Everything was spiraling out of control.
I decided to take the advice I had given to many people over the years — focus on the things you can control. There's no point worrying about all the things you have no control over. If you focus there, you'll just continue spiraling into a deeper, darker hole. Let it go. Once you shift your perspective, you can move forward. It's not going to be easy; the challenges still exist. But you can control certain things, so focus your energy and attention on those.
So that's what I did. I chose, for the safety of staff and customers, to close the retail portion completely — it wasn't worth the take-out and delivery volume to staff the store, open ourselves up to more germs and human contact than absolutely necessary.
I went back to our mission and the reason I started the business in the first place — to spread joy. How could we continue to bring happiness to people during this uncertain time? That's our purpose. With millions of people across the globe stuck inside, working from home, quarantined with their families, how can we reach them since they can't come to us? So I thought back to how and why we got started.
Baking, for me, has always been a type of therapy. I could get lost in the mixing bowl and forget about everything else for a moment in time. Sure, I have a huge sweet tooth, but it's about the process. It's about taking all of these different ingredients and mixing them together to create something magically sweet and special. It's about creating and being creative with the simple things. It's about allowing people to indulge in something that brings them joy — a lick from the spatula or a big batch of cookies.
It's about joy in the moment and sharing that joy with others. So my focus is back on that, and it feels good.
We could still ship nationwide, straight to people's doorstep. So we are making it easier and less expensive to send the ultimate comfort food (edible cookie dough) by introducing a reduced shipping rate, and deals on some of our best-selling packages.
In a way for us, it feels like we are going back in time… back to our roots. When I first started the business, we were only shipping nationwide. There were no stores, no big team, no wholesale. It was just me, a small crew juggling it all, and we made it work then. And we'll make it work again. We have to leverage our online business and hope it floats us through this time.
We are focusing our digital content strategy on sharing recipes, activities, and at-home treats with our engaged, amazing social following so they bake with their families and stay busy at-home. We started live baking tutorials where our fans can bake-along with me and I can share all the tips and tricks I've learned over the years with them.
I've leveraged the cookbook I published last year, Hello, Cookie Dough: 110 Doughlicious Confections to Eat, Bake & Share, to come up with fun content and additional things to do at home. We started shipping it and our at-home baking mixes for free to encourage people to get busy in their kitchens!
And as a business, we will continue to connect with our community to bring them joy and focus on what we can control, including our attitude and outlook first.
During times of uncertainty, which this certainly is, you should do the same. Identify the things you can control and focus your time and energy on those things. Distract yourself with the positive. Force yourself to stop asking and worrying about all the what-ifs. Do what you can for the moment and then the next moment. Make a list, and take it day-by-day.
It's going to be okay. You will be okay. We will all be okay.