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Key Benefits of Developing a Mobile App for Your Brand

Not that long ago, mobile apps were reserved for large businesses and corporations, but that's changed rapidly over the past few years. Today, even the smallest of companies are able to serve their clients better and build stronger brand recognition by providing a mobile application. Not only are mobile apps more accessible to all companies, they are a great way to provide customers with a service that simply can't be achieved with a mobile-friendly website alone and see your brand enjoy a higher return on investment.


No matter which way you look at it, humans – even the introverts – are wired to be social creatures. Nobody wants to be left out when it comes to what is going on in the world, and the fact that mobile is a social concept simply can't be emphasised enough. Businesses today can push sales using mobile devices – and whilst creating functional and regularly updated social profiles is great, it is often simply not enough. Today, the bottom line is quite simple – in order for your business to grow and succeed, an app is often essential. Here are some of the main benefits of investing in app development for your business.

#1. Increase Visibility and Brand Awareness:

The average person spends a whopping five hours per day using their mobile devices, including both smartphones and tablets. And globally, there are over a billion smartphones alone. When you see these numbers, it becomes pretty clear as to how having a mobile app for your business can significantly boost brand awareness and visibility. Not only will you be able to send push notifications out straight through to customers' devices to inform them about updates, sales, promotions and offers that they may be interested in, but the simple fact that your app logo is there on their device to see all the time can boost brand awareness more than you realise.

#2. Offer App-Specific Features:

You probably already know the importance of having a responsive, mobile-friendly website for your business. However, whilst mobile-friendly sites can do a lot for your brand, there are several restrictions compared to having a mobile app developed for your business. For example, a mobile friendly website will not be able to offer features such as integrating with smartphone functions like the contact list, camera or photo app in the way that an application can. And when it comes to customer services, having an app that offers these additional features can often be the edge that your brand needs to stand out and grow. You can check out ten ways to build a successful app from the Appetiser blog here - https://appetiser.com.au/blog/10-steps-to-building-a-successful-app/, with more information about the various features that will help you app stand out from the crowd by offering a superb customer experience.

#3. Increased Direct Marketing:

Most of the time, people are going to be more likely to look at the push notifications that come through to their smartphones compared with checking and reading marketing emails. Yes, you might want to consider SMS marketing as an alternative, but this can often be considered as too invasive. Push notifications that have been allowed from apps that your customers have downloaded are often seen as a happy medium between SMS marketing and marketing emails, and they are usually small, easy to digest chunks of information that your recipient can read in seconds before deciding if they are interested or not. You can use these push notifications to keep customers informed regularly about the latest updates from your business, whether you're introducing a new product line, holding a massive sale, or running an exclusive promotion. And, geographical and customer habit tracking in your app can help you tailor the notification to different groups of customers to ensure that everybody is getting the information that is the most relevant to them and their needs.

#4. Increase Customer Engagement:

Customer engagement is more and more important for businesses these days. Customers today are no longer simply looking for brands that will offer them the best quality at the cheapest price -they want a brand that they can relate to and that understands them well. If your business is unreachable or clients find it difficult to engage with, then you run the risk of losing customers – and business. As a result, a mobile app can come in extremely handy when it comes to increasing this reach and encouraging your customers to engage with your brand. You can achieve this by including a helpdesk or webchat option within your application where customers can quickly get in touch with your brand and get answers to their questions or a solution for any issues that they may be experiencing. Replying to all communications personally and as quickly as possible makes for excellent customer engagement.

These are just some of the main benefits of investing in a mobile app for your business – if you have any more to add, we'd love to hear from you in the comments.

3 Min Read
Lifestyle

Tempted To Dial Your Ex: 5 Ways To Know Whether Or Not You Should Contact An Old Flame

Thinking of ringing up your ex during these uncertain times? Maybe you want an excuse to contact your ex, or maybe you genuinely feel the need to connect with someone on an emotional level. As a matchmaker and relationship expert, I was surprised at the start of the coronavirus quarantine when friends were telling me that they were contacting their exes! But as social distancing has grown to be more than a short-term situation, we must avoid seeking short-term solutions—and resist the urge to dial an ex.

It stands to reason that you would contact an ex for support. After all, who knows you and your fears better than an ex? This all translates into someone who you think can provide comfort and support. As a matchmaker, I already know that people can spark and ignite relationships virtually that can lead to offline love, but lonely singles didn't necessarily believe this or understand this initially, which drives them straight back to a familiar ex. You only need to tune into Love Is Blind to test this theory or look to Dina Lohan and her virtual boyfriend.

At the start of lockdown, singles were already feeling lonely. There were studies that said as much as 3 out of 4 people were lonely, and that was before lockdown. Singles were worried that dating someone was going to be off limits for a very long time. Now when you factor in a widespread pandemic and the psychological impact that hits when you have to be in isolation and can't see anyone but your takeout delivery person, we end up understanding this urge to contact an ex.

So, what should you do if you are tempted to ring up an old flame? How do you know if it's the wrong thing or the right thing to do in a time like this? Check out a few of my points before deciding on picking up that phone to text, much less call an ex.

Before You Dial The Ex...

First, you need to phone a friend! It's the person that got you through this breakup to begin with. Let them remind you of the good, the bad and the ugly before taking this first step and risk getting sucked back in.

What was the reason for your breakup? As I mentioned before, you could get sucked back in… but that might not be a bad thing. It depends; when you phoned that friend to remind you, did she remind you of good or bad things during the breakup? It's possible that you both just had to take jobs in different cities, and the breakup wasn't due to a problem in the relationship. Have these problems resolved if there were issues?

You want to come from a good place of reflection and not let bad habits make the choice for you.

Depending on the reason for the breakup, set your boundaries for how much contact beforehand. If there was abuse or toxic behaviors in the relationship, don't even go there. You can't afford to repeat this relationship again.

If you know you shouldn't be contacting this ex but feel lonely, set up a support system ahead of time. Set up activities or things to fall back on to resist the urge. Maybe you phone a different friend, join a virtual happy hour for singles, or binge watch Netflix. Anything else is acceptable, but don't phone that ex.

Write down your reasons for wanting to contact the ex. Ask yourself if this is worth the pain. Are you flea-bagging again, or is there a friendship to be had, which will provide you with genuine comfort? If it's the latter, it's okay to go there. If it's an excuse to go back together and make contact, don't.

Decide how far you are willing to take the relationship this time, without it being a rinse and repeat. If you broke up for reasons beyond your control, it's okay. If your ex was a serial cheater, phone a friend instead.

If there was abuse or toxic behaviors in the relationship, don't even go there. You can't afford to repeat this relationship again.

As life returns to a more normal state and you adjust to the new normal, we will slowly begin to notice more balance in our lives. You want to come from a good place of reflection and not let bad habits make the choice for you. Some do's and don'ts for this time would be:

  • Do: exercise ⁠— taking care of you is important during this time. It's self-care and maintaining a healthy lifestyle.
  • Do: shower, brush your teeth, and get out of your sweats.
  • Don't: be a couch potato.
  • Don't: drink or eat excessively during this time. Again, remember to maintain a healthy lifestyle.
  • Do: think positive thoughts everyday and write down the 3 things you are grateful for. Look at the impact of John Krasinksi's SGN. It's uplifting and when you feel good, you won't want to slide backwards.
  • Don't: contact a toxic ex. It's a backward move in a moment of uncertainty that could have a long term impact. Why continue flea bagging yourself?