Key Benefits of Developing a Mobile App for Your Brand

Not that long ago, mobile apps were reserved for large businesses and corporations, but that's changed rapidly over the past few years. Today, even the smallest of companies are able to serve their clients better and build stronger brand recognition by providing a mobile application. Not only are mobile apps more accessible to all companies, they are a great way to provide customers with a service that simply can't be achieved with a mobile-friendly website alone and see your brand enjoy a higher return on investment.

No matter which way you look at it, humans – even the introverts – are wired to be social creatures. Nobody wants to be left out when it comes to what is going on in the world, and the fact that mobile is a social concept simply can't be emphasised enough. Businesses today can push sales using mobile devices – and whilst creating functional and regularly updated social profiles is great, it is often simply not enough. Today, the bottom line is quite simple – in order for your business to grow and succeed, an app is often essential. Here are some of the main benefits of investing in app development for your business.

#1. Increase Visibility and Brand Awareness:

The average person spends a whopping five hours per day using their mobile devices, including both smartphones and tablets. And globally, there are over a billion smartphones alone. When you see these numbers, it becomes pretty clear as to how having a mobile app for your business can significantly boost brand awareness and visibility. Not only will you be able to send push notifications out straight through to customers' devices to inform them about updates, sales, promotions and offers that they may be interested in, but the simple fact that your app logo is there on their device to see all the time can boost brand awareness more than you realise.

#2. Offer App-Specific Features:

You probably already know the importance of having a responsive, mobile-friendly website for your business. However, whilst mobile-friendly sites can do a lot for your brand, there are several restrictions compared to having a mobile app developed for your business. For example, a mobile friendly website will not be able to offer features such as integrating with smartphone functions like the contact list, camera or photo app in the way that an application can. And when it comes to customer services, having an app that offers these additional features can often be the edge that your brand needs to stand out and grow. You can check out ten ways to build a successful app from the Appetiser blog here - https://appetiser.com.au/blog/10-steps-to-building-a-successful-app/, with more information about the various features that will help you app stand out from the crowd by offering a superb customer experience.

#3. Increased Direct Marketing:

Most of the time, people are going to be more likely to look at the push notifications that come through to their smartphones compared with checking and reading marketing emails. Yes, you might want to consider SMS marketing as an alternative, but this can often be considered as too invasive. Push notifications that have been allowed from apps that your customers have downloaded are often seen as a happy medium between SMS marketing and marketing emails, and they are usually small, easy to digest chunks of information that your recipient can read in seconds before deciding if they are interested or not. You can use these push notifications to keep customers informed regularly about the latest updates from your business, whether you're introducing a new product line, holding a massive sale, or running an exclusive promotion. And, geographical and customer habit tracking in your app can help you tailor the notification to different groups of customers to ensure that everybody is getting the information that is the most relevant to them and their needs.

#4. Increase Customer Engagement:

Customer engagement is more and more important for businesses these days. Customers today are no longer simply looking for brands that will offer them the best quality at the cheapest price -they want a brand that they can relate to and that understands them well. If your business is unreachable or clients find it difficult to engage with, then you run the risk of losing customers – and business. As a result, a mobile app can come in extremely handy when it comes to increasing this reach and encouraging your customers to engage with your brand. You can achieve this by including a helpdesk or webchat option within your application where customers can quickly get in touch with your brand and get answers to their questions or a solution for any issues that they may be experiencing. Replying to all communications personally and as quickly as possible makes for excellent customer engagement.

These are just some of the main benefits of investing in a mobile app for your business – if you have any more to add, we'd love to hear from you in the comments.

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How and Why Overconfident Male CEOs Destroy Companies

It's good to see that more and more attention is being paid to issues regarding toxicity in the workplace. At the same time, people have started to wise up to the problems related to gender differences and the extra divide that comes from that direction. There has been a lot of research on the topic too, and one particular trend has started to materialize lately: it's becoming more and more clear that some men in high positions of authority have a tendency to let that power go to their heads, and they subsequently end up undermining the performance of their entire operations and let their businesses run into red.

Toxicity at the Workplace Can Happen at All Levels

Toxic behavior is not limited to low-ranking employees, rather it is quite on the contrary. Research from the Harvard Business Review, has shown that men, of a CEO position, tend to be more prone to developing and displaying such behavior. There have been instances of overconfidence from higher-ups resulting in the ruin of entire organizations, as shown by the latest research from Company Rescue which tell us that UK SMEs with men on the board are more likely to go bust. So how do we resolve this issue?

It's Not an Easy Problem to Tackle

It's a very complicated problem to address in the first place because it spans across multiple areas of the organization and requires a good approach to all of them. It's important to have good communication with the company's leadership, ensure that there are adequate channels for voicing concerns, and even then, you'll still have to deal with the problem that overconfident people tend to have issues with being confronted in the first place.

Don't be surprised if your feedback falls on deaf ears – it's an expected part of doing this. Be prepared to take some harsh measures as well. If you realize that the company is beyond saving, talk to insolvency practitioners, such as Company Rescue, to ensure that you have a smooth exit. They can give expert advice to guide you through the process.

Identifying Problematic Patterns

It's a good idea for an organization to know how to identify these patterns before they turn detrimental. From doing this, the toxic behavior can be addressed at its root instead of letting it fester. Ensure that employees have some way of reporting issues on this front. For example, if women have a problem tied to gender imbalance. Whenever an issue is identified, make sure to act on it as fast as possible. In this scenario, perhaps hiring more women could help?

All in all, overconfidence in the workplace rarely leads to anything productive. Dealing with it requires a determined approach and you must be prepared to face some resistance along the way. To maximise your company's chance of survival in the long run, ensure to pay attention to these issues and resolve them as soon as possible.