Business 13 March 2017
Female empowerment - an elusive and sometimes difficult concept, is Julia Pimsleur's life's work.
Having penned her award-winning business book Million Dollar Women last year, she now hopes to take the success and message of the powerful book further by holding a Million Dollar Women Summit in two weeks. Because the book's focus was to encourage and school women on how to take their businesses to the million dollar mark. Pimsleur is keenly aware of the lack of female representation in the upper echelons of business. To wit, she is laser-focused on helping to close the gap in this sense by coaching the aspirational entrepreneurs of today.
Pimsleur's summit marks a departure from typical conferences where attendees are preached to rather than engaged with. Keynotes from peers, mentoring sessions and face time with a plethora of executive talent will allow an opportunity not only for networking, but for brand enhancement, quality advice and a level of establishment one can only derive from being immersed in an exclusive event such as this.
What drove you to put the summit together?
You know that quote, "Do the one thing that scares you?"
I wrote Million Dollar Women because as an entrepreneur I was mad about two statistics: only 3 percent of all women entrepreneurs get to one million in revenues (meanwhile, it's 6 percent of men) and only 4 percent of venture capital is invested in female-led companies.
Now I am on a mission to help one million women get to one million in revenues by 2020.
After my book Million Dollar Women was published I started coaching women from all over the country on how to scale up their businesses in my Million Dollar Women Masterclass. They loved being in this online community but then they started asking "when are we going to meet in person?" I really had no plans for a summit at the time but it felt like these were signs that it needed to happen and was the next important step in the Million Dollar Women movement. But I was also terrified! I had never raised corporate sponsorship dollars, I have never organized an event for 150 people and I knew I'd need to call in pretty much every favor-which I have. The summit is going to be a game changer for the women who attend, as it includes coaching, interactive workshops, and a pitch competition.
What can budding female entrepreneurs expect to gain from the summit?
The summit is designed to help women fill in their knowledge gaps so they can accelerate their businesses more quickly. We survey all of our attendees and ask them what they need to learn. Then, we put them in interactive workshops on those topics with top-rated teachers.
We also match each attendee with a female founder coach in their same industry who has "been there, done that" and can provide lessons learned and contacts.
We end the day with a pitch competition, in which five attendees will present their companies to five judges (who would typically take months to get in front of), and one will walk away with a $50,000 investment and additional prizes.
Tell us a little about some of the event speakers.
The Muse's CEO Kathryn Minshew, who has spoken at MIT and Harvard, will serve as a keynote speaker, and will deliver a talk called "Breaking Down Barriers And Scaling Up". Alpana Singh, a restaurateur and Grand Master Sommelier, will join her as a keynote speaker delivering a talk on "Big Wine, Big Business". Other event speakers and panelists include Kim Kaupe and Brittany Hodak, co-founders of ZinePak; Chole + Isabel's CEO Chantel Waterbury, and Desert Jet founder Denise Wilson. Additionally, there will be a mentor from across a variety of industries to cater to all attendee questions.
What will the Pitch element add to the summit?
I go to a lot of women's festivals and conferences where people tell their success stories of fundraising or bemoan the lack of funding.
We decided to do neither and instead use that time to create an opportunity for five women to pitch in a relatively friendly and supportive environment and walk away funded.
I am passionate about seeing more women raise capital and scale up their businesses, so I am especially excited about this part of the summit.
Why, in your opinion are women so far behind in terms of becoming large-scale entrepreneurial success stories?
We have been starting companies at nearly twice the rate that men have over the last two decades but we are not yet "going big" in large numbers. This needs to change. Women really just need three things to get to the million dollar mark and beyond: the right mindset, skill set and network.
Why did you choose Microsoft as the summit HQ?
We are thrilled to be holding the summit at Microsoft, as they are such a friend to small businesses and to women entrepreneurs specifically. We have a deep partnership with them as they are true champions of female founders.
Will this become an annual event, and will there be summits in other cities?
The Million Dollar Women summit will be an annual event and we are in conversations with partners in other cities. For this, stay tuned!
What are you looking forward to most about the summit?
I am most looking forward to seeing the faces of the 150 women, knowing this will be a game changer for so many of their businesses. I wish I could have attended something like this when I was scaling up my business, Little Pim. I am also excited to celebrate the summit with the Justice League, my incredible advisory council, who conceived and executed the event with me and are a class A group of Superheroes!
3 Min Read
With a lack of certainty surrounding the future, being and feeling healthy may help bring the security that you need during these unpredictable times.
When it comes to your health, there is a direct relationship between nutrition and physical activity that play an enormous part in physical, mental, and social well-being. As COVID-19 continues to impact almost every aspect of our lives, the uncertainty of the future may seem looming. Sometimes improvisation is necessary, and understanding how to stay healthy and fit can significantly help you manage your well-being during these times.
Tip 1: Communicate with your current wellness providers and set a plan
Gyms, group fitness studios, trainers, and professionals can help you to lay out a plan that will either keep you on track through all of the changes and restrictions or help you to get back on the ball so that all of your health objectives are met.
Most facilities and providers are setting plans to provide for their clients and customers to accommodate the unpredictable future. The key to remaining consistent is to have solid plans in place. This means setting a plan A, plan B, and perhaps even a plan C. An enormous amount is on the table for this coming fall and winter; if your gym closes again, what is your plan? If outdoor exercising is not an option due to the weather, what is your plan? Leaving things to chance will significantly increase your chances of falling off of your regimen and will make consistency a big problem.
The key to remaining consistent is to have solid plans in place. This means setting a plan A, plan B, and perhaps even a plan C.
Tip 2: Stay active for both mental and physical health benefits
The rise of stress and anxiety as a result of the uncertainty around COVID-19 has affected everyone in some way. Staying active by exercising helps alleviate stress by releasing chemicals like serotonin and endorphins in your brain. In turn, these released chemicals can help improve your mood and even reduce risk of depression and cognitive decline. Additionally, physical activity can help boost your immune system and provide long term health benefits.
With the new work-from-home norm, it can be easy to bypass how much time you are spending sedentary. Be aware of your sitting time and balance it with activity. Struggling to find ways to stay active? Start simple with activities like going for a walk outside, doing a few reps in exchange for extra Netflix time, or even setting an alarm to move during your workday.
Tip 3: Start slow and strong
If you, like many others during the pandemic shift, have taken some time off of your normal fitness routine, don't push yourself to dive in head first, as this may lead to burnout, injury, and soreness. Plan to start at 50 percent of the volume and intensity of prior workouts when you return to the gym. Inactivity eats away at muscle mass, so rather than focusing on cardio, head to the weights or resistance bands and work on rebuilding your strength.
Be aware of your sitting time and balance it with activity.
Tip 4: If your gym is open, prepare to sanitize
In a study published earlier this year, researchers found drug-resistant bacteria, the flu virus, and other pathogens on about 25 percent of the surfaces they tested in multiple athletic training facilities. Even with heightened gym cleaning procedures in place for many facilities, if you are returning to the gym, ensuring that you disinfect any surfaces before and after using them is key.
When spraying disinfectant, wait a few minutes to kill the germs before wiping down the equipment. Also, don't forget to wash your hands frequently. In an enclosed space where many people are breathing heavier than usual, this can allow for a possible increase in virus droplets, so make sure to wear a mask and practice social distancing. Staying in the know and preparing for new gym policies will make it easy to return to these types of facilities as protocols and mutual respect can be agreed upon.
Tip 5: Have a good routine that extends outside of just your fitness
From work to working out, many routines have faltered during the COVID pandemic. If getting back into the routine seems daunting, investing in a new exercise machine, trainer, or small gadget can help to motivate you. Whether it's a larger investment such as a Peloton, a smaller device such as a Fitbit, or simply a great trainer, something new and fresh is always a great stimulus and motivator.
Make sure that when you do wake up well-rested, you are getting out of your pajamas and starting your day with a morning routine.
Just because you are working from home with a computer available 24/7 doesn't mean you have to sacrifice your entire day to work. Setting work hours, just as you would in the office, can help you to stay focused and productive.
A good night's sleep is also integral to obtaining and maintaining a healthy and effective routine. Adults need seven or more hours of sleep per night for their best health and wellbeing, so prioritizing your sleep schedule can drastically improve your day and is an important factor to staying healthy. Make sure that when you do wake up well-rested, you are getting out of your pajamas and starting your day with a morning routine. This can help the rest of your day feel normal while the uncertainty of working from home continues.
Tip 6: Focus on food and nutrition
In addition to having a well-rounded daily routine, eating at scheduled times throughout the day can help decrease poor food choices and unhealthy cravings. Understanding the nutrients that your body needs to stay healthy can help you stay more alert, but they do vary from person to person. If you are unsure of your suggested nutritional intake, check out a nutrition calculator.
If you are someone that prefers smaller meals and more snacks throughout the day, make sure you have plenty of healthy options, like fruits, vegetables and lean proteins available (an apple a day keeps the hospital away). While you may spend most of your time from home, meal prepping and planning can make your day flow easier without having to take a break to make an entire meal in the middle of your work day. Most importantly, stay hydrated by drinking plenty of water.
Tip 7: Don't forget about your mental health
While focusing on daily habits and routines to improve your physical health is important, it is also a great time to turn inward and check in with yourself. Perhaps your anxiety has increased and it's impacting your work or day-to-day life. Determining the cause and taking proactive steps toward mitigating these occurrences are important.
For example, with the increase in handwashing, this can also be a great time to practice mini meditation sessions by focusing on taking deep breaths. This can reduce anxiety and even lower your blood pressure. Keeping a journal and writing out your daily thoughts or worries can also help manage stress during unpredictable times, too.
While the future of COVI9-19 and our lives may be unpredictable, you can manage your personal uncertainties by focusing on improving the lifestyle factors you can control—from staying active to having a routine and focusing on your mental health—to make sure that you emerge from this pandemic as your same old self or maybe even better.