The award winning digital marketer and writer, Stephanie Rodriguez, has created the first ever travel portal exclusively designed for women. Her new company, JOZU For Women, is a platform that helps women travel easier, better, and safer. JOZU provides hotel tips and trip reviews written by women for women. In this Q&A, Rodriguez talks to SWAAY about her inspirations, future ideas, and favorite aspects of JOZU For Women.
What were you doing before you created JOZU?
Before founding JOZU For Women, I worked at The Mighty Media Group full time. Mighty Media Group is a digital agency that has been consulting for the travel space for more than 7 years. They have consulted with companies like Club Med, Sydney Airport, and SSP. While I was working as a consultant to travel companies, I travelled to 48 countries and stayed in hotels across the world.
What inspired you to create JOZU?
I found that at those times of me booking my travel online, because I never had a secretary or personal assistant, that I would often find myself booking and staying in hotels that I would not have originally stayed in if I knew more information online.
I recognized the growing frustrations and travel concerns that women have with booking hotels, restaurants and other amenities that seem to look great online -- only to arrive at their destinations and discover their selections were actually unsafe, unclean or simply did not live up to their expectations, so JOZU was born.
What was your “ah-ha” moment?
My “ah-ha” moment was sparked when I stayed at a hotel in Genevia while I was working with SSP. I booked it online, it had great Wi-Fi reviews, which is something that is critical for me. It had proximity close to the train station, and their website was easy to understand in English. But, unfortunately, the hotel was located in the middle of the red light district. Whilst that would probably not be an issue for men, I definitely would not recommend for women to stay there if she were traveling alone regardless of business or vacation. So, when I began to think about what the world needed as it related to travel, and taking into consideration all the marketing experience that I have for that sector, I decided that there had to be a better mouse trap, which was the inception point of JOZU.
What makes JOZU different from other travel websites?
JOZU is a Japanese word that means well done or better than. So, JOZU for WOMEN’s mission is to help women travel better and safer. Now, how we are doing that is by creating a platform that is for women only and is for women to communicate online.
Photo courtesy of Crunchbase
JOZU is the first of its kind travel portal exclusively designed for women, helping them to explore, plan and book their leisure and business travel in a better and safer way that specifically meets their expectations and needs. More than just a site or an app, the platform is home to a passionate community of female users, where women have a safe-place to engage, connect and share honest travel insights for helping one another make better decisions as part of their trip planning experiences.
What technology are you using for JOZU that put you ahead of other travel websites?
The platform of our website is powered by Lithium Technologies, which is the same technology that is used for Southwest Airlines, eBay, and Sephora. So, it is a robot enterprise technology that speaks global languages. We are using this technology to vet gender to allow for there to be parts of our platform where woman can share their vacation stories with discretion of privacy, like a ladies locker room. How we are doing this, and what makes us magical, is that we are using our own proprietary AI, and her name is JENI. So, as women create profiles and say what they know and where they have been, JENI matches the subject matter expert to the seeker. So, my profile said that I have been to 48 countries and I listed the boutique hotels or fitness clubs that I liked, if jenny found another women who was looking for specific hotels in an area I have been too, JENI would match the seeker to my profile. But then when you are trip planning, or also an online note taker, JENI already knows what you want before you do because she has observed what you liked, shared, and discussed.
So when it comes down to booking your vacation, we are using a suite of technology that allows you to be able to say “okay I am ready to take a holiday now” and jenny is able to make recommendation to you based on what it knows about you, and match you to the holiday she believes you will like.
What are your future goals for JOZU?
Well, our initial and overall goal is to build something that women love and need. Ideally, we are working on launching a mobile version of JOZU that will have some features that the website version does not. Also, we want to expand our destinations beyond the Caribbean, such as Asia and South America.
It is terrifying when you do not have all the answers, especially when you are a parent and your children are looking to you for safety.
We are living in a very chaotic time due to the fear of the unknown while a feeling of powerlessness and despair creeps over us. Some of us have many questions while others are not sure what to ask or what to do during this difficult period. The issue is that human beings seek comfort and once they receive that comfort, they either experience life lessons, are destined to repeat patterns until they learn from the lesson, or never understand the lesson at all.
While in crisis mode, we have the opportunity to recognize how to make improvements in our lives, but once the crisis is over, we often return to our typical behaviors such as disconnecting from face-to-face communication and quality time to focusing on technology and "socializing" online with strangers. As we are currently being asked to avoid unnecessary trips outside, the universe is asking us to go inward and identify areas in need of our attention that we have been neglecting. Now comes the test of our inner abilities of adapting and handling change as well as dealing with being out of control and powerless. We are going back to an era where family is a necessity for survival. Some families will break down further, while other families will rise to the occasion and hopefully work through their differences by focusing on what is most important to them.
Bear in mind that panicking is not equivalent to being prepared. Fear can result in illness. We highly recommend that you utilize this time wisely. First, it is imperative to do what we call a "self-check-in," to identify personal concerns and worries in order to avoid instilling those fears in your children and others. Once identifying your personal concerns, fears, thoughts, and feelings, we recommend that each household establishes routine family meetings with age-appropriate information. Prior to providing information to your children, we recommend asking them what they have already heard, what they are thinking and feeling, and whether they have any questions they would like to ask prior to adding more to their plate.
From there, you can provide a general overview of the situation such as stating, "There is an illness going around. Many will recover as there are many helpful nurses and doctors but some will have it worse than others, so it is important to be careful not to spread germs." An overview of proper handwashing would be beneficial as well as teaching ways to interact with others while promoting social distancing, i.e., staying six feet away from one another, waving hello rather than shaking hands, etc.
It is important for children to have guidance and the facts as well as a safe place to share their own concerns and fears. When researching answers to questions that you or your children may have, utilize credible sources such as the Centers for Disease Control and Prevention (CDC) as well as additional .gov and .org sources. Be mindful of overexposure for children, as the media can sensationalize these situations. Keep in mind that even adults can be overexposed to the chaos, so take breaks from the news for your own well-being. Some healthy ideas for taking breaks would involve quality family time such as: playing board games, building an indoor fort, reading, doing a puzzle together, cooking a meal, exercising, going for a walk, drawing or painting, etc. Children can also be encouraged to identify creative and healthy activities that they would like to do on their own as well as with their siblings, parents, and additional family members.
Should you want to process your concerns and fears with a professional, we highly recommend that you reach out to local therapists and mental health/family therapy centers in your area, as many have established telehealth sessions to accommodate the needs of the public.
This piece was cowritten by Hara Wachholder.
Hara Wachholder is a licensed mental health counselor with the State of Florida and received her master's degree in counseling from Nova Southeastern University. It was after the resolution of the long-winded custody battle between her parents that Hara recognized her calling to help others going through the same struggle. Hara Wachholder is currently the clinical director for a family therapy center located in Fort Lauderdale, Florida.
Karen Kaye, LMHC and Hara Wachholder, LMHC are a mother-daughter team of therapists as well as coauthors of My Parents Are Getting a Divorce . . . I Wonder What Will Happen to Me, an interactive discussion book that helps provide a bridge of understanding between parents and their children based on the personal and professional experience from the authors. The book creates a safe space for children to share their innermost thoughts and feelings while also teaching healthy coping skills for children to empower themselves during a chaotic and confusing time in their lives. The goal is to take children out of the middle and provide them with a voice as well as the tools that will allow them to grow into healthy, balanced individuals. For further information, please visit www.imstillmebook.com.