The award winning digital marketer and writer, Stephanie Rodriguez, has created the first ever travel portal exclusively designed for women. Her new company, JOZU For Women, is a platform that helps women travel easier, better, and safer. JOZU provides hotel tips and trip reviews written by women for women. In this Q&A, Rodriguez talks to SWAAY about her inspirations, future ideas, and favorite aspects of JOZU For Women.
What were you doing before you created JOZU?
Before founding JOZU For Women, I worked at The Mighty Media Group full time. Mighty Media Group is a digital agency that has been consulting for the travel space for more than 7 years. They have consulted with companies like Club Med, Sydney Airport, and SSP. While I was working as a consultant to travel companies, I travelled to 48 countries and stayed in hotels across the world.
What inspired you to create JOZU?
I found that at those times of me booking my travel online, because I never had a secretary or personal assistant, that I would often find myself booking and staying in hotels that I would not have originally stayed in if I knew more information online.
I recognized the growing frustrations and travel concerns that women have with booking hotels, restaurants and other amenities that seem to look great online -- only to arrive at their destinations and discover their selections were actually unsafe, unclean or simply did not live up to their expectations, so JOZU was born.
What was your “ah-ha” moment?
My “ah-ha” moment was sparked when I stayed at a hotel in Genevia while I was working with SSP. I booked it online, it had great Wi-Fi reviews, which is something that is critical for me. It had proximity close to the train station, and their website was easy to understand in English. But, unfortunately, the hotel was located in the middle of the red light district. Whilst that would probably not be an issue for men, I definitely would not recommend for women to stay there if she were traveling alone regardless of business or vacation. So, when I began to think about what the world needed as it related to travel, and taking into consideration all the marketing experience that I have for that sector, I decided that there had to be a better mouse trap, which was the inception point of JOZU.
What makes JOZU different from other travel websites?
JOZU is a Japanese word that means well done or better than. So, JOZU for WOMEN’s mission is to help women travel better and safer. Now, how we are doing that is by creating a platform that is for women only and is for women to communicate online.
Photo courtesy of Crunchbase
JOZU is the first of its kind travel portal exclusively designed for women, helping them to explore, plan and book their leisure and business travel in a better and safer way that specifically meets their expectations and needs. More than just a site or an app, the platform is home to a passionate community of female users, where women have a safe-place to engage, connect and share honest travel insights for helping one another make better decisions as part of their trip planning experiences.
What technology are you using for JOZU that put you ahead of other travel websites?
The platform of our website is powered by Lithium Technologies, which is the same technology that is used for Southwest Airlines, eBay, and Sephora. So, it is a robot enterprise technology that speaks global languages. We are using this technology to vet gender to allow for there to be parts of our platform where woman can share their vacation stories with discretion of privacy, like a ladies locker room. How we are doing this, and what makes us magical, is that we are using our own proprietary AI, and her name is JENI. So, as women create profiles and say what they know and where they have been, JENI matches the subject matter expert to the seeker. So, my profile said that I have been to 48 countries and I listed the boutique hotels or fitness clubs that I liked, if jenny found another women who was looking for specific hotels in an area I have been too, JENI would match the seeker to my profile. But then when you are trip planning, or also an online note taker, JENI already knows what you want before you do because she has observed what you liked, shared, and discussed.
So when it comes down to booking your vacation, we are using a suite of technology that allows you to be able to say “okay I am ready to take a holiday now” and jenny is able to make recommendation to you based on what it knows about you, and match you to the holiday she believes you will like.
What are your future goals for JOZU?
Well, our initial and overall goal is to build something that women love and need. Ideally, we are working on launching a mobile version of JOZU that will have some features that the website version does not. Also, we want to expand our destinations beyond the Caribbean, such as Asia and South America.
Elizabeth Warren majorly called out "arrogant billionaire" Michael Bloomberg for his history of silencing women through NDAs and closed-door settlement negotiations. Sound familiar? Probably because we already have a president like that. At this point, Bloomberg may just spend the remainder of his (hopefully) ill-fated presidential campaign roasting on a spit over a fire sparked by the righteous anger of women. A lesser punishment than he deserves, if you ask me.
At last night's Democratic debate, Michael Bloomberg could barely stammer out an answer to a question on whether or not he would release any of his former accusers from their nondisclosure agreements. His unsatisfactory response was basically a halting list of what he has done for certain nondescript women in his time at City Hall and within his own company.
But that certainly wasn't enough for Elizabeth Warren, nor should it be, who perfectly rephrased his defense as, "I've been nice to some women." Michael Bloomberg is basically that weird, problematic Uncle that claims he can't be racist, "Because I have a Black friend." In a society where power is almost always in the hands of straight, white, cisgendered, men being "nice" to a lucky few is in no way a defense for benefiting from and building upon the systematic silencing of all marginalized communities, let alone women. Stop and frisk, anybody?
Here is a brief clip of the Warren v. Bloomberg exchange, which I highly recommend. It is absolutely (and hilariously) savage.
But let's talk about the deeper issues at hand here (other than Warren being an eloquent badass).
Michael Bloomberg has been sued multiple times, yet each time he was able to snake his way out of the problem with the help of his greatest and only superpower: cold, hard cash. Each time these allegations have come up, in Warren's words, he throws "a chunk of money at the table" and "forces the woman to wear a muzzle for the rest of her life."
As reported by Claire Lampen of The Cut, here are just a few of his prior indiscretions.
- Pregnancy discrimination—Bloomberg reportedly told a former employee of his to "kill it," in reference to her developing fetus.
- Sexual harassment—You could literally write a book on this subject (someone did), but for the sake of brevity...
"I'd like to do that piece of meat" - Michael Bloomberg in reference to various women at his company.
- Undermining #MeToo—Not only did he defend the accused, but he went on the disparage accusers every step of the way.
- Defaming transgender people—Though he claims to support trans rights, he has also been qupted multiple times as referring to trans women as "some guy wearing a dress."
Furthermore, Warren points out the simple fact that if, as Bloomberg claims, these instances were simply big misunderstandings (He was just joking around!) then why go to all the trouble to cover them up? Does Michael Bloomberg think women can't take a joke? Or can we only surmise that the truth of these events are far darker and dirtier than we could even imagine?
Certain commentators have called Elizabeth Warren's debate presence "agressive," especially in regards to this instance but also continually throughout her entire campaign. If asking poignant questions to known abusers who are seeking to further their own political power is considered "aggressive," then I am here for it. Bring on the aggressive women, please and thank you.
Calling a woman aggressive for being confidant and direct is a gendered complaint. You don't see anyone whining that Bernie is "aggressive" when he goes off on a screaming tangent. Also, have you seen our president? He's basically the poster boy for political temper tantrums. But still, it's Warren that is deemed "aggressive," for honing in on the exact issues that need to be considered in this upcoming election.
This type of derisory label is another aspect of how our society silences women—much like Bloomberg and his NDAs. Because "silencing" is more than just putting a "muzzle" on someone. It's refusing to listen to a person's cries for help. It's disregarding what a woman has to say, because she's too "aggressive." It's taking away someone's power by refusing to truly hear their side of the story. Because if you aren't listening, responding, or even just respecting someone's words, they may well have said nothing at all.
"Silence is the ocean of the unsaid, the unspeakable, the repressed, the erased, the unheard." - Renecca Solnit
Nondiscolusure agreements are a legal gag for people who have experienced harassment and abuse at the hands of those above them.
Gretchen Carlson, possibly the most famous person subject to an NDA, is one of these people. Her story is so well-known that it has even been immortalized on film, in 2019's Bombshell. Yet she is still forced to maintain her silence. She cannot tell her side of the story even when Hollywood can. She was cajoled into her current position after facing harassment in her workplace. She didn't have the power then to do more than accept her fate. And now, she doesn't have the power to tell her story.
She was, and still is being, silenced.
After her experiences, Carlson was moved to fight for all women to have the power over their truths. In a recent op-ed for the New York Times she declared: "I want my voice back. I want it back for me, and for all those silenced by forced arbitration and NDAs."
Carlson may still be tied to her NDA, but there are those who go a different route. Celeste Headlee, who wrote an op-ed on SWAAY about her experience, chose to break her nondisclosure agreement. Though doing so undoubtedly opened her up to numerous legal ramifications, she knew that she could no longer "sign away [her] right to justice."
Because that is what an NDA is all about, signing away a person's right to justice. Their story is their justice. Their NDA is a lock and key. Headlee may have broken through that lock, but she must face the consequences.
Neither Carlson nor Headlee are any less brave for how they have handled their journeys. They are both actively working to shift the cultural and political norms that led them here, and their work will, with hope and time, lead to real change. But they are just two drops in an ocean of women who are held hostage by their nondisclosure agreements, by men like Michael Bloomberg, and by a society that would rather silence them than let truth and justice be had.