Business 03 April 2017
The award winning digital marketer and writer, Stephanie Rodriguez, has created the first ever travel portal exclusively designed for women. Her new company, JOZU For Women, is a platform that helps women travel easier, better, and safer. JOZU provides hotel tips and trip reviews written by women for women. In this Q&A, Rodriguez talks to SWAAY about her inspirations, future ideas, and favorite aspects of JOZU For Women.
What were you doing before you created JOZU?
Before founding JOZU For Women, I worked at The Mighty Media Group full time. Mighty Media Group is a digital agency that has been consulting for the travel space for more than 7 years. They have consulted with companies like Club Med, Sydney Airport, and SSP. While I was working as a consultant to travel companies, I travelled to 48 countries and stayed in hotels across the world.
What inspired you to create JOZU?
I found that at those times of me booking my travel online, because I never had a secretary or personal assistant, that I would often find myself booking and staying in hotels that I would not have originally stayed in if I knew more information online.
I recognized the growing frustrations and travel concerns that women have with booking hotels, restaurants and other amenities that seem to look great online -- only to arrive at their destinations and discover their selections were actually unsafe, unclean or simply did not live up to their expectations, so JOZU was born.
What was your “ah-ha” moment?
My “ah-ha” moment was sparked when I stayed at a hotel in Genevia while I was working with SSP. I booked it online, it had great Wi-Fi reviews, which is something that is critical for me. It had proximity close to the train station, and their website was easy to understand in English. But, unfortunately, the hotel was located in the middle of the red light district. Whilst that would probably not be an issue for men, I definitely would not recommend for women to stay there if she were traveling alone regardless of business or vacation. So, when I began to think about what the world needed as it related to travel, and taking into consideration all the marketing experience that I have for that sector, I decided that there had to be a better mouse trap, which was the inception point of JOZU.
What makes JOZU different from other travel websites?
JOZU is a Japanese word that means well done or better than. So, JOZU for WOMEN’s mission is to help women travel better and safer. Now, how we are doing that is by creating a platform that is for women only and is for women to communicate online.
Photo courtesy of Crunchbase
JOZU is the first of its kind travel portal exclusively designed for women, helping them to explore, plan and book their leisure and business travel in a better and safer way that specifically meets their expectations and needs. More than just a site or an app, the platform is home to a passionate community of female users, where women have a safe-place to engage, connect and share honest travel insights for helping one another make better decisions as part of their trip planning experiences.
What technology are you using for JOZU that put you ahead of other travel websites?
The platform of our website is powered by Lithium Technologies, which is the same technology that is used for Southwest Airlines, eBay, and Sephora. So, it is a robot enterprise technology that speaks global languages. We are using this technology to vet gender to allow for there to be parts of our platform where woman can share their vacation stories with discretion of privacy, like a ladies locker room. How we are doing this, and what makes us magical, is that we are using our own proprietary AI, and her name is JENI. So, as women create profiles and say what they know and where they have been, JENI matches the subject matter expert to the seeker. So, my profile said that I have been to 48 countries and I listed the boutique hotels or fitness clubs that I liked, if jenny found another women who was looking for specific hotels in an area I have been too, JENI would match the seeker to my profile. But then when you are trip planning, or also an online note taker, JENI already knows what you want before you do because she has observed what you liked, shared, and discussed.
So when it comes down to booking your vacation, we are using a suite of technology that allows you to be able to say “okay I am ready to take a holiday now” and jenny is able to make recommendation to you based on what it knows about you, and match you to the holiday she believes you will like.
What are your future goals for JOZU?
Well, our initial and overall goal is to build something that women love and need. Ideally, we are working on launching a mobile version of JOZU that will have some features that the website version does not. Also, we want to expand our destinations beyond the Caribbean, such as Asia and South America.
3 min read
Life can be messy, and you might be wondering if you should involve your friends with your mental health ups-and-downs. You might be afraid because your friends are undereducated and misinformed about people living with mental health issues. They might be in the dark.
You've heard them whisper, "She's off her meds." As if a pill will solve everything when it is more complicated than that to be truly healthy. Your friends might have said that if you took better care of yourself, you wouldn't have problems. They might have insinuated that your issues are a wet blanket.
It's time to address your mental health without losing friendships.
Mental health is a chronic condition not unlike diabetes or hundreds of other medical conditions. You can ask for support beyond your medication and attending regular therapy appointments.
We are all in need of a friend's help from time to time. Here are four tips when you're feeling low, out of sorts, or on the edge:
1. Be Selective
You're looking for your friends' support and you're looking to be understood. You're not looking for hundreds of people to validate your latest post, you are looking for one brave friend who can be steady for you during a storm. Be aware that people might not see your mental health challenges through the same lens as you do. They haven't lived it.
The friend who you turn to for support might not be your best friend, instead they might be the best person during difficult times. Like a friend of mine called the 'fixer', he had been groomed to be the number-one emergency contact since he was a kid. He was a better guy, a more likable guy during tragedies.
All of your friends might show up when you call them on the first day of a crisis, but there's a chance they might have left the building before all the dust settles. An emotional crisis can last months not just a few hours and very few friends are built to stand-by you for a long time. Involving the right person is key.
2. Be a Planner
Once you've selected the most compassionate, dependable friend to be your contact and possibly help you out during an emergency, you'll want to plan.
Tell them about your medical history and how you manage your condition currently. Share the name and phone number of your health care professional that you see for therapy and medication and give an accurate list of any medicines that you take.
Listen to their concerns and answers their questions. Holding back information can affect whether your friend can truly help you and whether or not they feel a part of your team.
3. Be Committed
Telling a friend about your challenges does not mean that you've hired a personal garbage collector — person to pick-up and take out your trash. Instead, once you've involved a friend in your quest for stability, you will be held accountable to follow the plan that your health care provider and your friends and family outlined.
You should be honest when you fall short of following the plan whether it be not taking your medication or not seeing your therapist or avoiding stress.
4. Be Charlie Brown
Acknowledge that you, too, will be there for your friend.
Thank your friend in writing and out loud after they have helped you get your life back on track. Promise them that you will be there when they need you. You have the unique experience of understanding how people need help from friends and you will be the best helper to your friend.
The friend who helped you through this storm will likely face some kind of challenges in the coming days. Demonstrating that you will be there for your friend is the best way to ensure that they will show up for you.
If you are feeling alone and thinking about harming yourself, please call this hotline: 1-800-950-NAMI or visit NAMI's website.
You are not alone.