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Jozu Is Making Travel Safer For Women Everywhere

Business

The award winning digital marketer and writer, Stephanie Rodriguez, has created the first ever travel portal exclusively designed for women. Her new company, JOZU For Women, is a platform that helps women travel easier, better, and safer. JOZU provides hotel tips and trip reviews written by women for women. In this Q&A, Rodriguez talks to SWAAY about her inspirations, future ideas, and favorite aspects of JOZU For Women.


What were you doing before you created JOZU?

Before founding JOZU For Women, I worked at The Mighty Media Group full time. Mighty Media Group is a digital agency that has been consulting for the travel space for more than 7 years. They have consulted with companies like Club Med, Sydney Airport, and SSP. While I was working as a consultant to travel companies, I travelled to 48 countries and stayed in hotels across the world.

What inspired you to create JOZU?

I found that at those times of me booking my travel online, because I never had a secretary or personal assistant, that I would often find myself booking and staying in hotels that I would not have originally stayed in if I knew more information online.

I recognized the growing frustrations and travel concerns that women have with booking hotels, restaurants and other amenities that seem to look great online -- only to arrive at their destinations and discover their selections were actually unsafe, unclean or simply did not live up to their expectations, so JOZU was born.

What was your “ah-ha” moment?

My “ah-ha” moment was sparked when I stayed at a hotel in Genevia while I was working with SSP. I booked it online, it had great Wi-Fi reviews, which is something that is critical for me. It had proximity close to the train station, and their website was easy to understand in English. But, unfortunately, the hotel was located in the middle of the red light district. Whilst that would probably not be an issue for men, I definitely would not recommend for women to stay there if she were traveling alone regardless of business or vacation. So, when I began to think about what the world needed as it related to travel, and taking into consideration all the marketing experience that I have for that sector, I decided that there had to be a better mouse trap, which was the inception point of JOZU.

What makes JOZU different from other travel websites?

JOZU is a Japanese word that means well done or better than. So, JOZU for WOMEN’s mission is to help women travel better and safer. Now, how we are doing that is by creating a platform that is for women only and is for women to communicate online.

Photo courtesy of Crunchbase

JOZU is the first of its kind travel portal exclusively designed for women, helping them to explore, plan and book their leisure and business travel in a better and safer way that specifically meets their expectations and needs. More than just a site or an app, the platform is home to a passionate community of female users, where women have a safe-place to engage, connect and share honest travel insights for helping one another make better decisions as part of their trip planning experiences.

What technology are you using for JOZU that put you ahead of other travel websites?

The platform of our website is powered by Lithium Technologies, which is the same technology that is used for Southwest Airlines, eBay, and Sephora. So, it is a robot enterprise technology that speaks global languages. We are using this technology to vet gender to allow for there to be parts of our platform where woman can share their vacation stories with discretion of privacy, like a ladies locker room. How we are doing this, and what makes us magical, is that we are using our own proprietary AI, and her name is JENI. So, as women create profiles and say what they know and where they have been, JENI matches the subject matter expert to the seeker. So, my profile said that I have been to 48 countries and I listed the boutique hotels or fitness clubs that I liked, if jenny found another women who was looking for specific hotels in an area I have been too, JENI would match the seeker to my profile. But then when you are trip planning, or also an online note taker, JENI already knows what you want before you do because she has observed what you liked, shared, and discussed.

So when it comes down to booking your vacation, we are using a suite of technology that allows you to be able to say “okay I am ready to take a holiday now” and jenny is able to make recommendation to you based on what it knows about you, and match you to the holiday she believes you will like.

What are your future goals for JOZU?

Well, our initial and overall goal is to build something that women love and need. Ideally, we are working on launching a mobile version of JOZU that will have some features that the website version does not. Also, we want to expand our destinations beyond the Caribbean, such as Asia and South America.

5 Min Read
Featured

Judge Tanya Acker On Overcoming Racial Barriers And Her Rise To The Top

You may recognize Judge, Tanya Acker, from her political and legal commentary on different networks and shows like Good Morning America, The Talk, Wendy Williams, CNN Reports or The Insider. Acker is more than an experienced commentator. She is also a Judge on the fifth season of Emmy nominated CBS show, Hot Bench.

Acker's career has been built around key moments and professional experiences in her life.

The show, created by Judge Judy, is a new take on the court genre. Alongside Acker, are two other judges: Patricia DiMango and Michael Corriero. Together the three-panel judges take viewers inside the courtroom and into their chambers. “I feel like my responsibility on the show is, to be honest, fair, [and] to try and give people a just and equitable result," Acker says. She is accomplished, honest and especially passionate about her career. In fact, Acker likes the fact that she is able to help people solve problems. “I think that efficient ways of solving disputes are really at the core of modern life.

“We are a very diverse community [with] different values, backgrounds [and] beliefs. It's inevitable that we're going to find ourselves in some conflicts. I enjoy being a part of a process where you can help resolve the conflicts and diffuse them," she explains.

Acker's career has been built around key moments and professional experiences in her life. Particularly, her time working right after college impacted the type of legal work she takes on now.

Shaping Her Career

Acker didn't foresee doing this kind of work on television when she was in college at either Howard University or Yale Law. “I was really open in college about what would happen next," Acker comments. “In fact, I deliberately chose a major (English) that wouldn't lock me into anything [because] I wanted to keep all of my options open." Her inevitable success on the show and throughout her career is an example of that. In fact, after graduating from Yale, Acker served as a judicial law clerk to Judge Dorothy Nelson who sits on the Ninth U.S. Circuit Court of Appeals.

It was not only her first job out of law school but also one of the formative experiences of her professional life. “[Judge Nelson is] certainly, if not my most important professional influence," Acker says. “She is really the living embodiment of justice, fairness, and believes in being faithful to the letter and the spirit of the law," she exclaims. “She delivers it all with a lot of love." Judge Nelson is still on the bench and is continuing to work through her Foundation: The Western Justice Center in Pasadena, California, where Acker serves on the board. The foundation helps people seeking alternative ways of resolving their disputes instead of going to court.

"I enjoy being a part of a process where you can help resolve the conflicts and diffuse them," she explains.

“It was important to her to try and create platforms for people to resolve conflict outside of court because court takes a long time," Acker explains. “I'm proud to be a part of that work and to sit on that board."

After her clerkship, she was awarded a Bristow Fellowship and continued building her career. Outside of the fellowship, Acker's legal work incorporated a broad variety of matters from civil litigation, constitutional cases, business counseling, and advising. One of her most memorable moments was representing a group of homeless people against the city. “They were being fought for vagrancy and our defense was, they had no place to go," she shares.

As part of her pro bono work, Acker was awarded the ACLU's First Amendment Award for her success with the case. Though, she has a hard time choosing from one of many memorable moments on Hot Bench. Acker does share a few of the things that matter to her. “Our show is really drawn from a cross-section of courtrooms across America and the chance to engage with such a diverse group of people really means a lot to me," she discusses.

How Did Acker Become A Judge?

In addition to Judge Nelson, Judge Judy is certainly among her top professional influences. “I think it's incredible [and] I feel very lucky that my professional career has been bookended by these incredible judges," she acclaims. “I've really learned a lot from Judy about this job, doing this kind of job on television." Before Acker was selected for Hot Bench, she hadn't been a judge. It was Judge Judy who recommended that she get some experience. Acker briefly comments on her first experience as a temporary judge on a volunteer basis in traffic court. “I was happy to be able to have the chance to kind of get a feel for it before we started doing the show," she comments. “Judy is a wonderful, kind, generous person [and] she's taught me quite a lot. I feel lucky."

Judge Acker in white pantsuit with her dog. Photo Courtesy of Annie Shak.

Acker's Time Away From Home

Outside of Hot Bench, Acker took recent trips to Haiti and Alabama. They were memorable and meaningful.

Haiti, in particular, was the first trip she excitedly talks about. She did some work there in an orphanage as part of LOVE Takes Root, an organization that is driven to help children around the world whether it's basic aid or education. “Haiti has a special place in my heart," she began. “As a person who's descended from enslaved people, I have a lot of honor and reverence for a country that threw off the shackles of slavery."

She was intrigued by the history of Haiti. Especially regarding the communities, corrupt government and natural disasters. “They really had to endure a lot, but I tell you this when I was there, I saw people who were more elegant, dignified, gracious and generous as any group of people I've ever met anywhere in the world," she goes on. “I think it left me with was a strong sense of how you can be graceful and elegant under fire." Acker is optimistic about the country's overall growth and success.

“[Judge Nelson is] certainly, if not my most important professional influence," Acker says. “She is really the living embodiment of justice, fairness, and believes in being faithful to the letter and the spirit of the law."

“There are certainly times when people treated me differently or made assumptions about me because I was a black woman," Acker says. “I've got it much better, but that doesn't mean it's perfect...it certainly isn't, but you just have to keep it moving."

Her other trip was different in more ways than one. She traveled there for the first time with her mother as part of a get out to vote effort, that Alabama's First black House Minority Leader, Anthony Daniels was organizing. “It was incredible to take that trip with her [and] I've got to tell you, the South of today is not the South of my mother's upbringing," she explains. Originally from Mississippi, Acker's mother hasn't been back in the South since 1952. “Every place has a ways to go, but it was a really exciting trip [and] it was nice for me to connect with that part of the country and that part of my history."

Overcoming Racial Barriers

As a black woman, Acker has certainly faced challenges based on her race and gender. But it doesn't define who she is or what she can accomplish. “There are certainly times when people treated me differently or made assumptions about me because I was a black woman," she says. “There's no sort of barrier that someone would attempt to impose upon me that they didn't attempt to impose on my mother, grandmother or great-grandmother." In a space where disparity is sometimes apparent, she recognizes that there is no barrier someone would try to impose on her that they didn't attempt to impose on her mother or grandmothers. “I've got it much better, but that doesn't mean it's perfect...it certainly isn't, but you just have to keep it moving," Acker states. The conversation continues truthfully and seriously. Acker shares what it can be like for black women, specifically. “I think we're underestimated and we can be disrespected, whereas other folks are allowed the freedom to enjoy a full range of emotions and feelings," she articulates.

At times black women are often restricted from expressing themselves. “If someone wants to make an assumption or jump to a conclusion about me because of my race or gender, that's on them, but their assumptions aren't going to define me," Acker declares. “If something makes me angry or happy I will express that and if someone wants to caricature me, that's their pigeonholing; that's not my problem." A lifelong lesson she learned and shared is to not let other people define who you are. It is one of three bits of wisdom.

Three Pieces Of Advice From Judge Acker

The Power Of Self-awareness

“It's really important that you have a really firm sense of what you want to do and be, and how you're moving in the world because when people try to sway you, judge you or steer you off course you've got to have some basis for getting back on track."

Know Your Support System

“Have a strong community of people who you trust, love and who love you," she advises. “But also learn to love and trust yourself because sometimes it's your own voice that can provide you the most comfort or solace in something."

Learn From Your Experiences

“Trust yourself. Take care of yourself. Don't be too hard on yourself. Be honest with yourself.

“There are times when it's not enough to say this is who I am. Take it or leave it. Sometimes we've got things that we need to work on, change or improve upon," she concludes.

Acker stands out not only because of her accomplishments, but the way she views certain aspects of her life. These days, she's comfortable accepting what makes her different. “I think there's a time when you're younger when conformity feels comfortable, [but] I'm comfortable these days not conforming," she laughs. She enjoys being a decision maker and helping people work through it on Hot Bench.

This article was originally published May 15, 2019.