Congrats everyone, you made it through the first half of 2018. With some of the hard aspects that we have all shared this year, that is a huge accomplishment. July's heat wave will present a few bumps in the road, but a lovely grand trine right in the middle of the month will cool things off. This trine is so beautiful, in fact, that I would schedule major events and even births (if you can) on and around July 13th to 15th. But more on that later for some of the signs below. Heads up…Mercury goes retrograde on July 29th (you'll start to feel it by the 26th) so make sure that you buy your electronics, sign your contracts and have your tricky negotiations before the end of the month. Happy summer!
June 21-July 22
“Water your seedlings"
Happy Birthday to our summer friends born under the sign Cancer the Crab. The end of June would have been a bit of a struggle for you. Things are going to lift at the beginning of this month and line up by July 10th. This July 4th holiday will be especially fun and meaningful. Be with loved ones and celebrate. Just don't overindulge. How do you take advantage of the Earth sign grand trine around July 13th-15th? Water your garden. I mean your actual garden…but also your metaphorical garden. It's a good time to take action around tending to the goals that you have already set and not spending too much time dreaming…or planting new seeds. Work on your company's process, renovate your property, take care of warranty issues and pay attention to your assets. God will take care of growing the plants right now. You just need to be a good caretaker.
July 23-August 22
“The party is over"
It's time to clean up all the remnants of the good times that you've been having lately. It's not just drudgery for you, it's just time to get to work. The earth trine July 13th-15th calls you to focus on the practical application of your dreams. Be realistic. You still have lovely Mars energy on your side this month and on July 5th-6th you can convince anyone to do anything. Get prepared for Mercury going into retrograde at the end of the month in your sign of Leo. Not a good time to take a trip, but a great time to rest and organize your home with Venus in Virgo. What have you invented lately? Write it down.
August 23-September 22
“I can see clearly now"
Are you ready to receive your vision dear Virgo? This month is especially magical for you. It's like the universe picks you up, alights you on top of a beautiful mountain, and gives you a glimpse of your future including all the miracles, obstacles, treasures and hills to climb. It's so beautiful. Don't miss it because you are too busy looking down obsessing over the details or looking behind you trying to understand what went wrong. Look up and out. Your life is becoming a heroic tale. Have faith and keep moving.
September 23-October 22
“Digging out from under"
This Pluto and Saturn in Capricorn has been weighing on you for quite some time now. It feels heavy, like you can never finish what you've started. Keep going for there is a reward at the end of this marathon. It's just going to take a while. In the interim, dance with your Mars in Aquarius…dream, create, try new things. The “new" is your friend right now. New restaurants, travel destinations, ideas and cultures. Be frugal with your assets, especially real estate. It's the season of living below your means. That can be hard for the Librans that love new things and “retail therapy."
October 23-November 22
“Knights in white satin"
Scorpios who know anything about astrology understand that right now is a golden time for them because of the lovely transits happening in the major planets. For Scorpios, these auguries represent grand life visions, work abundance, asset building and spiritual connection. In other words, you are being blessed right now in the short term and long term. So why can't you be more respectful to those around you? Why do you feel like it's ok to lose your temper and have a negative impact on the people that matter the most to you? I'm not talking to the more mindful and conscious Scorpios right now. But for many of you it's the everyday interpersonal frustrations that are the stress for you right now. Some handle this better than others. Try to stay in an attitude of gratitude. It's a medicine that will do wonders.
November 23-December 21
You still have the gift of persuasion and gab right now, but the Mercury in retrograde at the end of the month (starting July 26th) is especially “interesting" for you. With the grand trine in earth signs and the retrograde coming, I would choose my words carefully and focus on getting my assets and finances in order presently and for your retirement. It's also a time to downsize as a part of a future vision. In other words, don't get into a situation where you have to “put your money where your mouth is." This month is not a time to gamble on anything. That's a bummer for Sagittarians because they practically invented the art of making a wager. Trust me, right now you can't afford to lose.
December 22-January 19
“Manna from heaven"
Woohoo! Hot damn what a month for you. Sorry was that too loud? Capricorns don't like making a scene. It's uncouth. In fact, they would rather assess all of their abundance and good fortune in private. Smart Capricorns (everyone else please take note) know that this is a sellers' market. They are unloading real estate and assets. They are building up a fund to buy up the deals when the market inevitably goes soft soon. This is just business as usual for them. The only difference is that the way they see the world is how the world is right now. Slow and steady wins the race. This isn't always the case. There is also love happening for our Cap friends. But, of course, that is very private. Look at their faces closely…see the little corner of a smile on that otherwise stern face? There it is…Caps are winning.
January 20-February 18
“Hear ye, hear ye"
I know it has been slow building the path to your dreams lately. It feels like the foundation is never quite finished. You are never done. You want to move on to the fun aspects of your vision. You want to start living in your vision. It's simply not time yet to have everything that you want. It wouldn't even be fun if you really think about it. Would you want everything that you've ever desired to eat all on one table in front of you at the same time? You wouldn't be able to be present for all of it. Besides, right now the universe is asking for you to share your process of building as an inspiration to others. The story of your struggles and process is an important teacher. Speak your truth to help others out.
February 19-March 20
You have been out in that Piscean, watery sea for quite some time now. You are comfortable in the ocean of emotions, vision and creativity but everyone needs to throw an anchor down at times to recharge and replenish your cargo. Now is your time to take a furlough on dry land. In other words, reap financial and physical rewards for your hard work and put your focus on evaluating assets and the structure of relationships. Take stock of your resources and plan for your future resources. Buy or sell real estate. Move or edit possessions if it's needed. Work on career planning. Make or break a commitment within a relationship. The sky is clear of storms…time to make your intentions clear as well.
March 21-April 19
I call this “tsunami season" for Aries. You have all the major planets squaring or otherwise not trining your sun. Imagine yourself on a surfboard in the middle of the ocean. The horizon looks calm but I'm letting you know now that there are several tsunamis on the way. There are a few ways to handle this news: 1. Stay in a denial that they aren't coming. 2. Become paralyzed with fear that they are coming. 3. Get excited about how amazing the surfing is going to be and where these waves may take you. For an Aries, the latter is almost always the choice you will make. Just keep one mantra in mind: submit. You must submit to the forces of fate that are beyond your control right now. See it as an exciting adventure and don't resist. You will end up somewhere wonderful and new I promise.
April 20-May 20
“Upside down, downside up"
Like I've said previously, this month is a wonderful bounty for the earth signs and you are no exception. The special twist for Taurus is the Uranus transit of change and surprise. Taurus is not usually one for surprise, but I suggest that you put your life vest on and get excited (see Aries above). Your fortune could change, your identity could change, your whole life could change without any planning on your part. While this is happening, your finances can become more stable. Your creative life will flourish, and your emotional life can become more fulfilling than ever before. Just try to watch what you say and how you say it with Mercury in Leo. Don't gloat. Some people will be jealous of your success.
May 21-June 20
“Eye on the ball"
It's a month to stay focused and on task for Geminis. Revisit your long-term goals. Who do you need to network with to get to where you want to be? Who really has all the power? Are you staying within a budget or are you living above your means? It's a great time to sell real estate. It's not a good time to make major financial commitments that are a stretch. You have Mars energy on your side, but it is not the time to start new things. It is a time to assess your strategy and to eliminate redundancies. Keep building and plugging away on your projects and eliminate the word “should" from your vocabulary. I should have this by now…I should be there by now…you are exactly where you “should" be right now.
In many ways I am a shining example of the American Dream. I was born in Hungary during the Communist era, and my family fled to Israel before coming to the U.S. in pursuit of freedom and safety. When we arrived, I was just a young, shy girl who couldn't speak English. After my childhood in Hungary, New York City was a marvel; I couldn't believe that such a lively, rich place existed. Even a simple thing like going to the market and seeing all the bright, colorful produce and having so many choices was new to me. I'll never take that for granted. I think it's where my love affair with color truly began.
One thing I had was a strong work ethic. I worked hard in school, to learn English, and at jobs including my first job at Dairy Queen -- which I loved! Ice cream is easily my favorite food. From there, I moved into the garment district where my brother-in-law's family had a business. During this time, I was able to see how a business was run and began to hone in on my eye for aesthetics and willingness to work hard at any task I was given.
Eventually, my brother-in-law bought a dental supply company in Los Angeles and asked me to join him. LA, a place with 365-days of sunshine. How could I say no? The company started as Odontorium Products Inc. During the acrylic movement of the 1980s, we realized that nail technicians were buying our product, and that the same components used for dentures were used for artificial nails. We saw a potential opening in the market, and we seized it. OPI began dropping off the "rubber band special" at every salon on Ventura Blvd. in Los Angeles. A jar of powder, liquid and primer – rubber-banded together – became the OPI Traditional Acrylic System and was a huge hit, giving OPI its start in the professional nail industry. It was 1981 when OPI first opened its doors. I couldn't have predicted our success, but I knew that hard work and faith in myself would be key in transforming a new business into a company with global reach.
When we started OPI, what we were doing was something new. Before OPI came on the scene, the generic, utilitarian nail polish names already on the market – like Red No. 4, Pink No. 2 – were completely forgettable. We rebranded the category with catchy names that we knew women could relate to and would remember. The industry was stale and boring, so we made it more fun and sexy. We started creating color collections. I carefully developed 30 groundbreaking colors for the debut collection -- many of which are still beloved bestsellers today, including Malaga Wine, Alpine Snow and Kyoto Pearl.
There is no other nail color brand in the world that touches the totality of industries the way OPI does.
With deep roots in Tinseltown, we eventually started collaborating with Hollywood. Our decision to collaborate with the entertainment industry also propelled OPI forward in another way, ultimately leading us to finding a way to connect with women beyond the world of beauty, relating our products to the beverages they drink, the cars they drive, the movies they watch, the clothes they wear – even the shade they use to paint their living room walls! There is no other nail color brand in the world that touches the totality of industries the way OPI does. It also propelled my growth as a businessperson forward. I found myself sitting in meetings with executives from some of the top companies in the world. I didn't have a fancy presentation. I didn't have a Harvard business degree. I realized that what I had was passion. I had a passion for what we were doing, and I had my own unique story that no one else could replicate.
Discipline, hard work, and passion gave me the confidence to grow from that shy immigrant girl to become the person that I am today
Bit by bit, I grew up with the business. Discipline, hard work, and passion gave me the confidence to grow from that shy immigrant girl to become the person that I am today -- an author, public speaker, and co-founder of OPI, the world's #1 professional nail brand.
I learned quickly that one can be an expert at many things, but not everything. Running a business is very hard work. Luckily, I had someone I could collaborate with who brought something new to the table and complemented my talents, my brother-in-law George Schaeffer. My business "superpower," or the ability to make decisions quickly and confidently, kept me ahead of trends and competition.
Another key to my success in building this brand and in growing in business was being authentic. Authenticity is so important to brands and maybe even more so now in the time of social media when you can speak directly to your consumers. I realized even then that I could only be me. I was a woman who knew what I wanted. I looked at my mother and daughter and wanted to create products that would excite and empower them.
There's often an expectation placed on women in charge that they need to be cutthroat to be competitive, but that's not true. Rather than focusing on my gender or any implied limitations I might bring to the job as a female and a mother, I always focused instead on my vision. I deliberately fostered an environment at OPI filled with warmth. After all, at the end of the day, your organization is only as good as its people. I've always found that being nice, being humble, and listening to others has served me well. Instead of pushing others down to get to the top, inspire them and bring them along on the journey.
You can read more about my personal and professional journey in my new memoir out now, I'm Not Really a Waitress: How One Woman Took Over the Beauty Industry One Color at a Time.