Investment is a short or long-term proposition to reach your financial goals while making sure you have enough money to meet your daily expenses like health insurance, buying a home, one-off payments, and any emergency costs. It doesn't matter what profession you are in, whether you are a person earning income on a daily basis or an entrepreneur making millions of dollars a month, you must invest in the right place to get maximum returns on your investment. Let’s look at some of the investment opportunities that can give you a good return on your investments.
If a long-term investment is your preferred mode of making money, then US equities are the best place to invest. The main reason to invest in US equities is that it is the world's biggest stock market and can provide many opportunities to make money.
If you are looking to invest in blue-chip companies like Google, Apple, IBM, Microsoft, etc., companies that are listed on Nasdaq or S & P 500, and expecting high returns on your investments in about three to five years, then you are in the right place to buy stocks. Based on your income, you can invest an amount you see fit. For example, you can invest $1000 and can go up to $1 million. You can expect a return of 10% to 20% on your investments.
Exchange Traded Funds or ETFs can provide long-term investment opportunities in equities and, if you don’t want to take risks on stocks, then ETFs might be a right fit for you.
People are apprehensive about the risks involved in the equity market, and ETFs are a safe bet to invest in equities as they provide flexibility of stock and can offer protection for a fund. You can choose from a wide range of ETFs. For example, stocks, currencies, real estate, etc.
One of the advantages of ETFs is investors can diversify their investments. For instance, if an investor wants to buy stocks worth of $5000 with ETFs, then she can expand and break down the same investment into three parts like $3000 in stocks, $1000 each in gold ETFs and foreign currency ETFs. You can expect a return of anywhere between 10% and 12% on your investments.
The cryptocurrency market is booming and many trading exchanges are offering opportunities to invest in this market.
Many trading exchanges allow an investor to trade cryptocurrencies and one such cryptocurrency trading platform is Best Bitcoin Exchange. Instead of buying from other users, it provides a platform for an investor to buy Bitcoin and other cryptocurrencies directly from the exchange.
People looking to invest always ask whether to invest in mutual funds or ETFs. It comes down to the investor. If you have a keen eye on daily marketing trends, then you can invest in ETFs, but, if you are looking for an opportunity to invest and don't know much about the investing market, then mutual funds might be a right fit for you. Compared to other investment opportunities, investing in mutual funds comes with little to no risks.
Find a right marketplace to invest your money, whether it is for a short-term or long-term investment to get returns.
In many ways I am a shining example of the American Dream. I was born in Hungary during the Communist era, and my family fled to Israel before coming to the U.S. in pursuit of freedom and safety. When we arrived, I was just a young, shy girl who couldn't speak English. After my childhood in Hungary, New York City was a marvel; I couldn't believe that such a lively, rich place existed. Even a simple thing like going to the market and seeing all the bright, colorful produce and having so many choices was new to me. I'll never take that for granted. I think it's where my love affair with color truly began.
One thing I had was a strong work ethic. I worked hard in school, to learn English, and at jobs including my first job at Dairy Queen -- which I loved! Ice cream is easily my favorite food. From there, I moved into the garment district where my brother-in-law's family had a business. During this time, I was able to see how a business was run and began to hone in on my eye for aesthetics and willingness to work hard at any task I was given.
Eventually, my brother-in-law bought a dental supply company in Los Angeles and asked me to join him. LA, a place with 365-days of sunshine. How could I say no? The company started as Odontorium Products Inc. During the acrylic movement of the 1980s, we realized that nail technicians were buying our product, and that the same components used for dentures were used for artificial nails. We saw a potential opening in the market, and we seized it. OPI began dropping off the "rubber band special" at every salon on Ventura Blvd. in Los Angeles. A jar of powder, liquid and primer – rubber-banded together – became the OPI Traditional Acrylic System and was a huge hit, giving OPI its start in the professional nail industry. It was 1981 when OPI first opened its doors. I couldn't have predicted our success, but I knew that hard work and faith in myself would be key in transforming a new business into a company with global reach.
When we started OPI, what we were doing was something new. Before OPI came on the scene, the generic, utilitarian nail polish names already on the market – like Red No. 4, Pink No. 2 – were completely forgettable. We rebranded the category with catchy names that we knew women could relate to and would remember. The industry was stale and boring, so we made it more fun and sexy. We started creating color collections. I carefully developed 30 groundbreaking colors for the debut collection -- many of which are still beloved bestsellers today, including Malaga Wine, Alpine Snow and Kyoto Pearl.
There is no other nail color brand in the world that touches the totality of industries the way OPI does.
With deep roots in Tinseltown, we eventually started collaborating with Hollywood. Our decision to collaborate with the entertainment industry also propelled OPI forward in another way, ultimately leading us to finding a way to connect with women beyond the world of beauty, relating our products to the beverages they drink, the cars they drive, the movies they watch, the clothes they wear – even the shade they use to paint their living room walls! There is no other nail color brand in the world that touches the totality of industries the way OPI does. It also propelled my growth as a businessperson forward. I found myself sitting in meetings with executives from some of the top companies in the world. I didn't have a fancy presentation. I didn't have a Harvard business degree. I realized that what I had was passion. I had a passion for what we were doing, and I had my own unique story that no one else could replicate.
Discipline, hard work, and passion gave me the confidence to grow from that shy immigrant girl to become the person that I am today
Bit by bit, I grew up with the business. Discipline, hard work, and passion gave me the confidence to grow from that shy immigrant girl to become the person that I am today -- an author, public speaker, and co-founder of OPI, the world's #1 professional nail brand.
I learned quickly that one can be an expert at many things, but not everything. Running a business is very hard work. Luckily, I had someone I could collaborate with who brought something new to the table and complemented my talents, my brother-in-law George Schaeffer. My business "superpower," or the ability to make decisions quickly and confidently, kept me ahead of trends and competition.
Another key to my success in building this brand and in growing in business was being authentic. Authenticity is so important to brands and maybe even more so now in the time of social media when you can speak directly to your consumers. I realized even then that I could only be me. I was a woman who knew what I wanted. I looked at my mother and daughter and wanted to create products that would excite and empower them.
There's often an expectation placed on women in charge that they need to be cutthroat to be competitive, but that's not true. Rather than focusing on my gender or any implied limitations I might bring to the job as a female and a mother, I always focused instead on my vision. I deliberately fostered an environment at OPI filled with warmth. After all, at the end of the day, your organization is only as good as its people. I've always found that being nice, being humble, and listening to others has served me well. Instead of pushing others down to get to the top, inspire them and bring them along on the journey.
You can read more about my personal and professional journey in my new memoir out now, I'm Not Really a Waitress: How One Woman Took Over the Beauty Industry One Color at a Time.