There's a trend on the rise. It's taking hold and creating a safe environment for the rising generation of women to feel comfortable expressing themselves and how they present their image to the wider world.
It's something we, as consumers of media, be it social or otherwise have been been denied for years. First, it was airbrushing, now, it's "I woke up like this." Really, they (the eponymous 'they meaning influencers, celebrities, your pretty BFF) did not wake up like this. It's an ironic lie. But where did it come from?
The nexus of I woke up like this began a couple years ago, and can perhaps even be attributed to Beyoncé with her hit "Flawless" and the Kardashians, who, airbrushed and blow-dried, have posted many photos on social, from bed, with the ironic tag line "I woke up like this" and people have seriously believed them.
And while perhaps this appears seemingly innocent, a joke even, research conducted pertaining to the trend has found, that because of this rhetoric, millennials are increasingly downplaying how long they spend getting ready so as not to appear too overdone or flawless. TRESemmê, who spearheaded the research, found that 7/10 millennials will not tell people how much time they actually spent getting ready, for fear they'll be judged.
Hosted by actress, model and entrepreneur Cara Santana, the panel included psychologist Judy Ho, who worked with TRESemmé on their campaign, Justine Marjan, TRESemmé Global Stylist, Rebecca Minkoff, and Cushnie et Ochs Co-founders Michelle Ochs and Carly Cushnie. Together, the ladies spoke about the importance of transparency in this age of social media, and encouraged women to talk openly about their beauty regimes.
"It's better to arrive late than arrive with bad hair"
This campaign is a veritable lesson in empowerment and speech; don't let what you believe someone might think of you get in the way of what you say. Allow yourself to be completely honest about your beauty prep, own the fact that your hairdo took 2 hours of blood, sweat and tears that morning, because you look good.
TRESemmé hair statement
Judy Ho spoke with SWAAY about the campaign, and why it's so important for millennial women to embrace the beginning of the day as a kickstarter to success, and not an impediment.
"It started with some key figures and celebrities basically saying, 'I don't really work out, I just eat right - and I look like this' and this was a few years ago that statements like this began coming out" Ho begins, continuing, "and then millennials just jumped on it."
"Millennials then start thinking - those are the standards that I have to uphold. The problem, of course, is that it's impossible to uphold," says Ho. Getting ready takes time. No matter what level of sophistication or glamour you're putting into your look. Looking effortless, takes a whole lot of effort. And it's important that girls growing up see that yes, in order for their favorite influencer or actress to look as good as she does, she's probably spent between 1-2 hours - for just a single photo in many cases!
"Work your hair like it's your job"
-Dr. Judy Ho
Cara Santana, Actress, Model and Beauty Entrepreneur, founded The Glam App in 2015 with Joey Maalouf, which is basically an Uber, but for beauty. Order an express blow-out or makeover delivered right to your door (and while that's happening, go stalk her Instagram, because it's simply fabulous), and enjoy the at-home glam experience you've always dreamed of.
Santana saw the white space for a beautified and stylist-specific version of Seamless and dove head-first to wide critical acclaim. Coming to New York for the app's partnership launch with TRESemmé, Santana proved a worthy host for the panel of powerhouse women.
Cara Santana. Photo courtesy of WENN.com
And, until September 23rd, Tresemmé has teamed with The Glam App to get you blow-outs, or "Work It Waves" express delivered to your door, just enter the code "TRESWorkIt" for this hairstyle when you check out and be the glam queen you truly are.
So, in light of the fact that hundreds of videos will surface this week on social channels of the prep for fashion week - please take the "I woke up like this" fad with a grain of salt. Because it really is fake news. The Gigis, Kendalls and Kaias of the world will all spend hours on their appearance, and don' you forget it.
Dating. Divorce. Marriage. Being single. None of it is easy.
I don't think any of us have the right answers or know exactly what we are doing when we navigate through relationships or breakups, even if we do take every Buzzfeed quiz there is out there. What I have found out though, is by writing this book, Female. Likes Cheese. Comes with Dog: Stories about Dating, Divorce & Saying "I Do" most everyone can relate to some part of it, whether it is having an awkward date, being dumped, or falling in love. The short stories read as if we are talking over drinks at a bar gossiping about our love life. It's as if, you, reader, are one of my best friends. I hope by reading this book you are reminded that you don't have to be anybody but you and your mistakes are simply memories to learn upon. Get comfy, grab a glass of wine (or your beverage of choice), cuddle with your furry companion (pet or otherwise), and enjoy…
From the chapter "Kansas & The Firepit" from Female. Likes Cheese. Comes with Dog: Stories about Divorce, Dating & Saying "I Do"
I had lost my dog to my ex. I was a mess. I thought this man was going to be by my side the rest of my life, I had gained a lot of weight. Not the kind of weight you gain when you tell your friend "OMG, Kelly, I, like, put on five pounds this summer because of all the partying I've been doing at the rooftop bars," but real weight. The weight that makes you feel totally inadequate. The weight that makes you say, Hey I might as well keep eating because it doesn't matter anymore. I was inconsolable during that summer.
I still wasn't completely out of my trash TV and alcohol phase, but I had switched to vodka, at least. Which, let's be real, just hides the fact that you're an alcoholic. I wasn't really talking to anyone about my problems. My mom tried to take me to fat camp. Yes, fat camp. When your mother says the reason why you're not happy is because you're fat, there comes a point where you really don't know whether to laugh, cry, or drink. I think I did all three. The reason why I wasn't happy was because I was going through a divorce, and my life was unraveling. I was not only unhappy but also fat, so I guess there was some truth to that. It was just what I needed to hear to get myself back to reality.
While cleaning the kitchen one day, I walked by a pair of boxing gloves. Boxing was something I had always been interested in. Watching it on TV and having some friends that had done it professionally, I figured I would take the plunge and put this "body after breakup" into motion.
There was only one boxing club in our area for fitness. I walked into the afternoon classes knowing that I was going to be a little out of my element, but I'm not afraid of a challenge. I'm an outgoing person and being sports savvy, I knew that I would catch on quickly. The guy teaching the class, Kansas, was very attractive. Ladies, you know how in yoga when you have to do the sun god pose? Well, let's just say he was what you would hope a sun god looked like. With sweat glistening down the side of his face, it was almost as if the ceiling parted and angels started singing as he stood over you telling you, "Ten more!" as you got down for ab rounds between punches. This guy was exciting. He was energetic. He was. . . constantly checking on me during class to make sure my form was correct, since I was new, and let's face it—I was totally OK with the attention. After class I signed up for a one-year membership and became addicted, not just because I loved the workouts but also because of the hot trainer.
I started coming to class three times a week, initially taking only Kansas's classes, but not wanting to look obvious when I really started crushing on him, I had to mix it up. I mean, this is Crushing 101. This was my first crush out of the gate post-divorce, so exactly what you think would happen, happened. Kansas became my rebound guy. I would make any excuse to linger after class (which, looking back, just made me look desperate), but then sometimes I would switch it up and leave. I mean, it was a game. I was trying to figure out if he was interested or not. It was exhausting. After talking after class for a few weeks, I happened to mention a home improvement project I had been thinking of working on. Being the good listener (stalker?) that I was, I knew he just happened to be interested in home improvements, as he did many of his own. I figured that would be a great way to get to know each other better and for him to fall completely in love with me, of course. Duh. Now I had a reason to cross something off my "list". I love sitting outside and having a glass of wine and listening to music by a fire. I wasn't really sure how I was going to accomplish this task on my own, but recruiting a fine gentleman like Kansas would be a good start. So, he agreed to my firepit project, and after gathering supplies at Home Depot, he came over, and I quote to you from my journal, I kid you not:
So today he shows up, and we are in the backyard digging the hole, and he takes his shirt off. His body is a wonderland! I mean sweat is just glistening down his torso. So I had to change the subject somehow and shut my gaping mouth, so like an idiot I say, "Oh, look, a callus on my hand," and he says, "Those on a woman are sexy." FML.
Ladies and gentlemen, do you want to know what I did that day? Something so adult and so mature: I pushed him into the dirt. I pushed that beautiful body into the dirt. I couldn't take it. I was like a schoolkid on a playground. Because that is the type of tantrum this lady used to throw. Kansas took it as flirting. I took it as frustration, because I couldn't tell a boy I liked him at the time.
This whole awkward flirting game went on for a few more weeks. Kansas would come over, and we'd dig more holes (to bury my dignity in) or set stones—I don't know. I thought rebound guys were supposed to be fun, casual things, but this wasn't fun at all. This was like homework in school. Every day I'd come home from "class," and I'd strategize on what I needed to do to make better "grades." If I had actually spent half the time in real school that I spent on Kansas, I would've had a 4.0. I was having to chase him, but I almost didn't know what race I was running. After all, I hadn't dated since 1884. So I figured if the firepit thing didn't work, then I'd write him a poem... Like a moron...