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"I Woke Up Like This" - Or Did I?

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There's a trend on the rise. It's taking hold and creating a safe environment for the rising generation of women to feel comfortable expressing themselves and how they present their image to the wider world.


Honesty.

It's something we, as consumers of media, be it social or otherwise have been been denied for years. First, it was airbrushing, now, it's "I woke up like this." Really, they (the eponymous 'they meaning influencers, celebrities, your pretty BFF) did not wake up like this. It's an ironic lie. But where did it come from?

The nexus of I woke up like this began a couple years ago, and can perhaps even be attributed to Beyoncé with her hit "Flawless" and the Kardashians, who, airbrushed and blow-dried, have posted many photos on social, from bed, with the ironic tag line "I woke up like this" and people have seriously believed them.

And while perhaps this appears seemingly innocent, a joke even, research conducted pertaining to the trend has found, that because of this rhetoric, millennials are increasingly downplaying how long they spend getting ready so as not to appear too overdone or flawless. TRESemmê, who spearheaded the research, found that 7/10 millennials will not tell people how much time they actually spent getting ready, for fear they'll be judged.

Hosted by actress, model and entrepreneur Cara Santana, the panel included psychologist Judy Ho, who worked with TRESemmé on their campaign, Justine Marjan, TRESemmé Global Stylist, Rebecca Minkoff, and Cushnie et Ochs Co-founders Michelle Ochs and Carly Cushnie. Together, the ladies spoke about the importance of transparency in this age of social media, and encouraged women to talk openly about their beauty regimes.

"It's better to arrive late than arrive with bad hair"

-Justine Marjan

This campaign is a veritable lesson in empowerment and speech; don't let what you believe someone might think of you get in the way of what you say. Allow yourself to be completely honest about your beauty prep, own the fact that your hairdo took 2 hours of blood, sweat and tears that morning, because you look good.

TRESemmé hair statement

Judy Ho spoke with SWAAY about the campaign, and why it's so important for millennial women to embrace the beginning of the day as a kickstarter to success, and not an impediment.

"It started with some key figures and celebrities basically saying, 'I don't really work out, I just eat right - and I look like this' and this was a few years ago that statements like this began coming out" Ho begins, continuing, "and then millennials just jumped on it."

"Millennials then start thinking - those are the standards that I have to uphold. The problem, of course, is that it's impossible to uphold," says Ho. Getting ready takes time. No matter what level of sophistication or glamour you're putting into your look. Looking effortless, takes a whole lot of effort. And it's important that girls growing up see that yes, in order for their favorite influencer or actress to look as good as she does, she's probably spent between 1-2 hours - for just a single photo in many cases!

"Work your hair like it's your job"

-Dr. Judy Ho

Cara Santana, Actress, Model and Beauty Entrepreneur, founded The Glam App in 2015 with Joey Maalouf, which is basically an Uber, but for beauty. Order an express blow-out or makeover delivered right to your door (and while that's happening, go stalk her Instagram, because it's simply fabulous), and enjoy the at-home glam experience you've always dreamed of.

Santana saw the white space for a beautified and stylist-specific version of Seamless and dove head-first to wide critical acclaim. Coming to New York for the app's partnership launch with TRESemmé, Santana proved a worthy host for the panel of powerhouse women.

Cara Santana. Photo courtesy of WENN.com

And, until September 23rd, Tresemmé has teamed with The Glam App to get you blow-outs, or "Work It Waves" express delivered to your door, just enter the code "TRESWorkIt" for this hairstyle when you check out and be the glam queen you truly are.

So, in light of the fact that hundreds of videos will surface this week on social channels of the prep for fashion week - please take the "I woke up like this" fad with a grain of salt. Because it really is fake news. The Gigis, Kendalls and Kaias of the world will all spend hours on their appearance, and don' you forget it.

3 Min Read
Health

7 Must-have Tips to Keep You Healthy and Fit for the Unpredictable COVID Future

With a lack of certainty surrounding the future, being and feeling healthy may help bring the security that you need during these unpredictable times.

When it comes to your health, there is a direct relationship between nutrition and physical activity that play an enormous part in physical, mental, and social well-being. As COVID-19 continues to impact almost every aspect of our lives, the uncertainty of the future may seem looming. Sometimes improvisation is necessary, and understanding how to stay healthy and fit can significantly help you manage your well-being during these times.

Tip 1: Communicate with your current wellness providers and set a plan

Gyms, group fitness studios, trainers, and professionals can help you to lay out a plan that will either keep you on track through all of the changes and restrictions or help you to get back on the ball so that all of your health objectives are met.

Most facilities and providers are setting plans to provide for their clients and customers to accommodate the unpredictable future. The key to remaining consistent is to have solid plans in place. This means setting a plan A, plan B, and perhaps even a plan C. An enormous amount is on the table for this coming fall and winter; if your gym closes again, what is your plan? If outdoor exercising is not an option due to the weather, what is your plan? Leaving things to chance will significantly increase your chances of falling off of your regimen and will make consistency a big problem.

The key to remaining consistent is to have solid plans in place. This means setting a plan A, plan B, and perhaps even a plan C.

Tip 2: Stay active for both mental and physical health benefits

The rise of stress and anxiety as a result of the uncertainty around COVID-19 has affected everyone in some way. Staying active by exercising helps alleviate stress by releasing chemicals like serotonin and endorphins in your brain. In turn, these released chemicals can help improve your mood and even reduce risk of depression and cognitive decline. Additionally, physical activity can help boost your immune system and provide long term health benefits.

With the new work-from-home norm, it can be easy to bypass how much time you are spending sedentary. Be aware of your sitting time and balance it with activity. Struggling to find ways to stay active? Start simple with activities like going for a walk outside, doing a few reps in exchange for extra Netflix time, or even setting an alarm to move during your workday.

Tip 3: Start slow and strong

If you, like many others during the pandemic shift, have taken some time off of your normal fitness routine, don't push yourself to dive in head first, as this may lead to burnout, injury, and soreness. Plan to start at 50 percent of the volume and intensity of prior workouts when you return to the gym. Inactivity eats away at muscle mass, so rather than focusing on cardio, head to the weights or resistance bands and work on rebuilding your strength.

Be aware of your sitting time and balance it with activity.

Tip 4: If your gym is open, prepare to sanitize

In a study published earlier this year, researchers found drug-resistant bacteria, the flu virus, and other pathogens on about 25 percent of the surfaces they tested in multiple athletic training facilities. Even with heightened gym cleaning procedures in place for many facilities, if you are returning to the gym, ensuring that you disinfect any surfaces before and after using them is key.

When spraying disinfectant, wait a few minutes to kill the germs before wiping down the equipment. Also, don't forget to wash your hands frequently. In an enclosed space where many people are breathing heavier than usual, this can allow for a possible increase in virus droplets, so make sure to wear a mask and practice social distancing. Staying in the know and preparing for new gym policies will make it easy to return to these types of facilities as protocols and mutual respect can be agreed upon.

Tip 5: Have a good routine that extends outside of just your fitness

From work to working out, many routines have faltered during the COVID pandemic. If getting back into the routine seems daunting, investing in a new exercise machine, trainer, or small gadget can help to motivate you. Whether it's a larger investment such as a Peloton, a smaller device such as a Fitbit, or simply a great trainer, something new and fresh is always a great stimulus and motivator.

Make sure that when you do wake up well-rested, you are getting out of your pajamas and starting your day with a morning routine.

Just because you are working from home with a computer available 24/7 doesn't mean you have to sacrifice your entire day to work. Setting work hours, just as you would in the office, can help you to stay focused and productive.

A good night's sleep is also integral to obtaining and maintaining a healthy and effective routine. Adults need seven or more hours of sleep per night for their best health and wellbeing, so prioritizing your sleep schedule can drastically improve your day and is an important factor to staying healthy. Make sure that when you do wake up well-rested, you are getting out of your pajamas and starting your day with a morning routine. This can help the rest of your day feel normal while the uncertainty of working from home continues.

Tip 6: Focus on food and nutrition

In addition to having a well-rounded daily routine, eating at scheduled times throughout the day can help decrease poor food choices and unhealthy cravings. Understanding the nutrients that your body needs to stay healthy can help you stay more alert, but they do vary from person to person. If you are unsure of your suggested nutritional intake, check out a nutrition calculator.

If you are someone that prefers smaller meals and more snacks throughout the day, make sure you have plenty of healthy options, like fruits, vegetables and lean proteins available (an apple a day keeps the hospital away). While you may spend most of your time from home, meal prepping and planning can make your day flow easier without having to take a break to make an entire meal in the middle of your work day. Most importantly, stay hydrated by drinking plenty of water.

Tip 7: Don't forget about your mental health

While focusing on daily habits and routines to improve your physical health is important, it is also a great time to turn inward and check in with yourself. Perhaps your anxiety has increased and it's impacting your work or day-to-day life. Determining the cause and taking proactive steps toward mitigating these occurrences are important.

For example, with the increase in handwashing, this can also be a great time to practice mini meditation sessions by focusing on taking deep breaths. This can reduce anxiety and even lower your blood pressure. Keeping a journal and writing out your daily thoughts or worries can also help manage stress during unpredictable times, too.

While the future of COVI9-19 and our lives may be unpredictable, you can manage your personal uncertainties by focusing on improving the lifestyle factors you can control—from staying active to having a routine and focusing on your mental health—to make sure that you emerge from this pandemic as your same old self or maybe even better.