Business 30 June 2018
We don't have a choice of how we are brought into this world. We can't choose what sex we'll be, what race, our size, our economic status or sexual orientation etc. Life is truly what you make of it and how you decide to deal with each situation is up to you.
When you're born an African American woman, and have aspirations to become an entrepreneur, you must prepare yourself for an uphill battle. It's a tedious aspiration, however, the rewards are great as you persevere by staying focused, determined, and fueled by passion.
There are so many factors that prevent you from receiving funding or finding investors when you start a business, especially being a WOC (woman of color). There was a lack of knowledge on my end – I had no idea about business plans, banking, business credit, or really anything business related. When you don't have the knowledge, you spend tons of money on items that you don't need, could have gotten for free or done yourself. People will take advantage of you and your money instead of giving you proper guidance. People do this when they see that you're a woman of color or even just seeing that your email address sounds ethnic– I've even changed my email to T. Anderson so that people will just open my messages.
With my first business, I was out in the open – my face was everywhere and the social media photos posted were of me with with celebrities and customers. I was the brand, but I couldn't get financial help from anywhere. I recall a time when I was being pitched to an alcohol brand to give alternative marketing for a new brand – they loved my products (desserts), but as soon as we meet in person, the deal got shut down. I didn't want to blame it on color, but a few months later, on their social media, they located a baker who created a dessert with their brand, but she was not a WOC.
With my second business, I decided to take a different approach. I didn't share photos of myself on any social media, I abbreviated my name in emails, and I even changed the tone of my voice when speaking on the phone to sound less ethnic. Perception is everything because, after that, I had no trouble finding support financially – it was as if people believed in me and what I was telling them, and didn't even ask as many questions as they had with my first business. I noticed that advice was given freely, people volunteered to educate me on the things I didn't know or understand, and support came from every direction. Both of my businesses are creative and very outside of the box, so it wasn't the type of business that people were drawn to. The fact that they didn't know what color or ethnicity I was seemed to open their ears to listen to me and actually want to see this business flourish.
The change begins with education in our communities for young women by making them aware of their options.
They deserve to be prepared for any road block that comes their way, have doors open for them, be progressive in business, and create a line for the next generation to follow so we don't have to depend on men to teach us how to operate a successful, profitable business with upward growth.
You would think in this day and age, sex and race wouldn't play such a major role in business, or maybe I was naive. I know having a good idea and concept is not enough and that you have to learn how to play the corporate game to get to the top.
As women, we should support each other and create a community to help us advance in every aspect of business. We need to instill in the next generation the importance of encouraging and empowering each other. This is specifically important for POC (people of color) to advance in society so we can change the world by becoming a major influence on both the business and political aspect. We can't help transform the world if we are not represented on the panels that make those decisions.
The choices I make today will affect the decisions my daughter can make in the future. I lay the groundwork for her to play in, so I am beyond determined to break stereotypes and change perception in order to be heard and validated as a true female entrepreneur of color.
Through all the challenges I faced as a woman of color, I can say I am proud of everything that I have gone through because now I am able to help the next generation. Currently, my second business is in the cannabis industry and has become the most lucrative. Now I am in a position to teach and mentor people of color in an industry that has a lack of representation of people of color. By being an industry leader as a head executive of the Cannabis Diversity Council, which is a global education business platform for POC who are interested in getting into the cannabis industry, we provide educational mentoring classes. My experience and growth has empowered me to embrace my color and femininity. Being a woman of color in 2018 is a gift and reward once you ignore the negativity and focus on the positive aspects manifesting all things in life, both personally and professionally.
I am what I think I am, are you?
We are living in a time when women are rising to new heights which means they are regularly being confronted with the fear of being "too much". For women in business this is pervasive and costly.
A few ways women can be perceived as "too much" are:
Speaking up about their successes and achievements.
Sharing one too many photos of their cute kids.
Telling one too many people about that date night.
Looking a little too good in that swimsuit.
These can lead to being publicly attacked on social media or privately slandered which in turn leads to women dimming their light and walking on egg shells in hopes of avoiding conflict and judgement.
The minute a woman feels it's unsafe to shine she will begin to overthink, worry, and fear how she shows up in the world.
Forgetting to announce the book is done and the interview is live.
Choosing to focus on what's still on the to-do list rather than what's been checked off.
Many female entrepreneurs are subconsciously altering their behavior in an attempt to not attract too much attention to themselves, rather than focusing on allowing authenticity and magnetism to attract their ideal clients and community.
Women are afraid of being criticized, ostracized, and abandoned by other women for simply being who they are. This leads to quite the quantum when being who you are is simplest way to accelerate the growth of your business.
New research shows men are far more comfortable with self promotion than women are. Researchers found that men rate their own performance 33 percent higher than equally performing women. What we know is that self promotion pays off and this is where women are missing the boat.
The world needs more women to step into leadership roles and no longer be intimidated about creating six and seven figure careers.
Here are five ways to release the fear of being "too much":
1. Approve of yourself.
While it feels good to receive outside validation it will never be enough if you don't first appreciate yourself. The key to having a healthy support system is to make sure you are part of it. Being your biggest critic is what your mother's generation did. It's now time to be your biggest cheerleader. Becoming aware of self talk will reveal what belief is ready to be re-wired. Create a simply mantra that affirms how incredible capable you are.
2. Connect deeply to those you serve.
One powerful way to shift out of people pleasing behavior is to get clear on who actually matters to the wellbeing and success of your life and business. Leadership is not about being the most popular, instead it's a decision to be brave for those who can't be. Take a few minutes each day to visualize and meditate on those your business serves and supports. See your future clients moving toward you every time you choose to stand in your power and use your authentic voice.
3. Remember the legacy you wish to leave.
Having your life purpose and legacy in writing is one of the most transformational exercises you can do. Reading this often will keep you focused on what matters. Knowing what you wish to leave in the hearts of those you love most is incredibly grounding. You didn't come here to keep your mouth shut, dilute your truth, or dim your light-you came here to make a difference.
4. Forgive those who have been unsupportive in the past.
The past has a way of informing the future in a negative way when there is unresolved pain. Take a few minutes to get quiet and ask yourself who you have unforgiveness towards or maybe their name came to mind as you read this article. Listening to a forgiveness meditation or writing a letter to the person you are ready to forgive are both simple and effective ways to process and heal.
5. Be part a community of bright, successful women.
Meaningful relationships with others who have similar aspirations is what will keep you out of isolation and playing small. These connections can happen in a networking group, online community or a local Meetup. Thriving in every area of life is depend on you knowing where you belong and being celebrated there. Don't wait to be invited, go actively seek out people and places that support your dreams and desires.
6. Accept you can have it all.
Women have been fed a lie for generations that says, you can have love or money. Decide you can have it all and allow it to flow to you. You can have a successful career and an amazing mother. You can balance motherhood and loving marriage. Don't let anyone write the rules for you. This is the time to create the life you desire on your terms.
7. Celebrate everything!
The fastest way to leave the haters in the dust is to celebrate everything! At the end of each day lay in bed and recall the best moments. At the end of each week, publicly acknowledge and celebrate what's good in your life. Once a month, have a celebration dinner and share it with those who have helped you in the journey. If there's something good happening, talk about it with everyone who will listen!
May you be a woman who chooses to shine so that others may be reminded of all they can be and do.