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Why I am On A Mission To Rebrand Motherhood For a New Generation

4min read
Business

When Jill Koziol was expecting her first child, she didn't see motherhood depicted in a modern, authentic, and inspiring way—and so she decided to rebrand what it means to be "Motherly."


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Before having children I had an illustrious career in consulting advising senior government officials and impacting strategy as the highest level. I was confident in who I was and the value I brought to my profession. When I met someone new they always asked what I did as my career and I was proud to share my work. But, that all changed when I became a mother. While I continued to work, I found that the world no longer saw me as an accomplished professional—before anything I was a mom. Now I was asked what my husband did as his profession, not me.

I felt lost, like I was missing a core piece of my identity and had been put in a box that just didn't fit. Why was it that society saw the characteristics of motherhood as nurturing, loving, and caring, without acknowledging that women who are mothers can also be ambitious, driven, and confident? These attributes appeared to be viewed as contradictory but that didn't align with my truth.

It took randomly crossing paths with another mom, Liz Tenety, through the Stanford Graduate School of Business community. Liz and I got to know one another as working mothers but even then our lives didn't intersect much. We were just too busy raising our young children and putting our husbands through business school to get to know each other that well.

Incidentally, Liz and I had lived parallel lives for nearly a decade—though we had never met. We both attended Georgetown (Liz as an undergrad, me for grad school), worked in DC (me in strategy management consulting for defense and intelligence agencies, Liz in journalism at the Washington Post), and both married Naval Academy graduates—and lived as Navy wives while our spouses deployed abroad.

It wasn't until 2015 after Liz attended a mother's symposium on finding your authentic self that our worlds truly connected. On a cold NYC day in March Liz called me to chat about some ideas she had for a business to address the fact that motherhood was consistently portrayed in an outdated manner in media. She was not looking for a co-founder on that call but what she said resonated deeply with me as both a millennial mom and a woman—and a partnership was born.

The more we talked the more Liz and I realized that the issue wasn't simply a media issue, but a systemic issue that cut across content, community, and commerce. We also quickly recognized that this white space existed not just for us—but for our entire generation.

Research shows that millennial women are the first generation where women are more educated than men. They are also the first digitally-native generation to become parents. This generation of hopeful, accomplished, and discerning women was arriving to motherhood wanting to embrace this most incredible transformation of their lives—but found themselves disappointed with the outdated offerings from media outlets and consumer products.

That's where Motherly came in.

From across the country, with Liz in California and me in NYC, we launched Motherly's "alpha" within six weeks of our first conversation and spent the next six months leveraging a design-thinking, user-driven approach, gathering data from thousands of women to understand what their pain points were in the micro-moments of motherhood. Through those interviews, we realized that creating a community around woman-centered, expert-driven, non–judgmental content was a way to connect with and inspire women.

Today, nearly four years since that first conversation, Motherly has emerged as the voice of the millennial mom and is a lifestyle parenting brand redefining motherhood on behalf of a new generation of mothers. We provide our 30M+ community of mamas with the encouragement, support, and inspiration to meet her real life, real mama needs reminding her that motherhood is an opportunity to nurture—not lose—her true sense of self.

We are proud to be two female founders building a business for women, by women and creating a next-generation employer where parents can thrive. But all of this success hasn't been without its challenges. Our growth has been organic simply because we weren't able to raise the capital needed to fund marketing campaigns. Looking back, all of those "no's" from venture capitalists the first three years were a blessing. We were forced to be scrappy and it taught us grit and resilience. And our team owns our success in a profound way—we've earned our audience's loyalty, mama by mama. In business, money can hide a lot of problems and in its absence one must address each problem head on. We did all the hard things, which in the end were the right things.

In addition to the stereotypical challenges we faced from investors as female founders who also happen to be mothers, we both faced deeply personal struggles in Motherly's first years. Liz, now pregnant with her fourth child, has endured hyperemesis gravidarum, a pregnancy complication that is characterized by severe nausea, through two pregnancies. And three short months after our formal launch in December 2015, I was diagnosed with Multiple Sclerosis (MS), an incurable neurological disease. Thanks to amazing doctors and cutting edge medical treatments, I'm blessed in that it's unlikely I will ever fully develop MS. And, as everyone at TeamMotherly can attest, my disease hasn't slowed me down at all.

Though it all we've had each other's backs and we've had an amazing village in our staff, TeamMotherly. We've also had a deep passion and conviction driving our every decision that women and mothers deserve better—we exist to change the world on her behalf. And, we've got this, together.

Portions of the article are excerpts from the intro of This is Motherhood: A Motherly Collection of Reflections + Practices.

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Finance

How to Become an Expert at Managing Your Finances

It isn't always easy to stay on top of your finances, especially when you have developed unhealthy spending habits over the years. However, as you begin to realize the many benefits of having healthy finances, it can become something you want to make a conscious effort to improve. When your finances are in a good place, you often have access to better opportunities whether it be a mortgage loan, greater credit line or business loan. On that note, here is how you can become an expert at managing your finances in case you need a few tips.


Learn to Use Technology

The good thing about managing finances in the technological age is that you don't have to do it alone. There are so many apps available that will help you pay bills on time and track your expenses. For instance, some apps force you to live within your actual income and tell you what to do when you need to balance your budget.

If you need an app that will help you get better at saving, then some will set aside your spare change for you. Also, don't be afraid to use more simple tools such as your smartphone calendar to set reminders about payments if you don't automate them.

Seek Legal Advice

Sometimes, being an expert at something means understanding that you can't possibly know it all. This is why you have professionals around you that can help fill in the gaps where you're lacking. Consider hiring a legal firm to help with any challenges that are beyond you. Lexington Law is a good firm as they could help remove negative items from your credit report. Read this Lexington Law Review (Our #1 Credit Repair Service of 2019) to find out more about how they could help improve your finances.

Prioritize Learning

You can't do better than what you know when it comes to managing finances. You should, therefore, invest your time in learning more about finances and how to manage them. Think about what your goals for your finances are and what knowledge gaps you need to fill.

For example, if you want to invest in the stock market so that you can improve your net worth, then you may need to learn more about investing to do so successfully. To boost your knowledge, try reading articles on credible blogs that share finance information from professionals. Also, be weary of content from finance-driven companies as it could be biased.

Work on Growing Your Income

As a self-proclaimed finance guru, you know that the more sources of income that you have, the better. Work on increasing your streams of income so that you have more money to meet your targets whether it's to save for a property or put larger sums towards retirement. One way to do so would be by getting extra income by doing social media marketing for businesses or creating tutorials on YouTube. If you own a property, renting out rooms is a great way to make passive income.

Live Within Your Means

It can be difficult to live within your means when you live in a society that is always presenting you with things to buy. However, being more conscious about the things that you purchase could help you realize that most are wants rather than needs. To live within your means, always take time to think about a purchase as opposed to impulse spending. You should always get good at bargain hunting as many times you can find items of similar quality at a cheaper price.

Learn How to Manage Debt

Debt doesn't have to be a bad thing if you understand how it works and how to manage it. It can be a tool for credit building when you understand the fundamentals. For instance, if you take out a loan or credit card, always be mindful of your interest rates.

By paying the amount of money you borrowed back in full before the due date, you won't have to pay interest on what you borrowed. If you can't pay back in full, paying more than the minimum payment will ensure you incur less interest. For the most part, the secret to good debt management is never spending more than you can afford to pay back.

Managing finances is a life skill that can help improve your quality of life. By following the mentioned tips and taking your finances more seriously, you're more likely to master the art of healthy finances.