Cover Photo Credit: Claire Fountain photographed by Margaret Pattillo
Somewhere between the end of myspace and the birth of IG stories, self-love became trendy. And not trendy in the we all love ourselves type of way, but trendy in this elusive thing we all needed and could only achieve by posting images of ourselves on social media platforms. As if our confidence was not enough or real unless someone else could see it and validate it for us.
Back in mid 2013, I started posting images of my yoga practice to instagram. After splitting from an ex who told me there should be no pictures of me or my yoga on social media, I took the new found freedom to post what I felt was not to be shamed or controlled. Instead it was a strong representation of a practice that had saved me at multiple times in my life. Within a year I had amassed over 200,000 people following my Instagram handle @cbquality. Watching social media over the last five years from the inside has been an exploration of human nature, perception and what female empowerment and integrity actually means alongside how it is represented.
"I heard once, body confidence is not about thinking your body looks good, it is about believing your body is good" (Photo of courtesy of Margaret Pattillo)
My own self-worth story started long before instagram. My initial comfort in posting my yoga practice has plenty to do with my teenage year dealing with a life threatening eating disorder and finally having made peace with a body that I mistreated for so many years. Through yoga and many years of therapy (along with other healing methods) I had blossomed into a woman who was not to be defined by my body or what I looked like. During my years working through issues around depression and anxiety that had become an eating disorder, I was often confronted with concepts of self worth. Not self-esteem, not self-love, but self-worth and even self-efficacy. I had to do the not-so-fun or comfortable work of figuring out my core beliefs about myself that were deeper than what my body looked like. In this way, I've thought about self-worth as this more internal conversation that we must have before we even think about navigating a space like social media.
Due to my size and build, I was quickly lumped into body positivity movements and “body reclamation" narratives. Yet, something felt off. I recall wondering how I could show “empowerment" without showing my body. How could I show how confident I was in who I was (factors that had nothing to do with my body) in images that were around my body? How could I do this in a world that still valued women's bodies over women? I started to become torn as what I was seeing under #selflove images were more about what bodies looked like externally, not what they could do or what incredible women they housed inside of them. The problem with body positivity, outside of the fact that it no longer belongs to whom started it, is that it is still about what a body looks like. It is still about a specific form of beauty when it should be more about accepting and respecting one's body. I heard once, body confidence is not about thinking your body looks good, it is about believing your body is good.
The social media that is claiming to promote positive self-esteem in the communities I'm in is the same social media that is crafted to be a glorified popularity contest of the attractive, the privileged, the fit, the desirable and/or the easy to mock. Social media values the short attention span and conditions us to think our value must be in the superficial. It is easy to get lost in the competition and comparison while we scroll through the contrived lives of others; or we find those we deem less than us and use our feelings of superiority to cushion a faltering self-esteem otherwise.
The more I saw from where I was positioned in the social environment, coupled with my other work in the mental health space, I started to see that we don't need another work out program or a more ways to get abs in our living rooms. We don't need more makeup trends or fashion bloggers. We do not need more ways to compete with one another, even if that competition is in who can be the most authentic or the most relatable on a #nomakeup picture. What we need to do is change the conversation about women. We need to change what women are valued for, how we interact with one another on a fleeting and all too often feigned content platform and how to develop confidence that has real world implications. I want women to no longer get mired in staring at the lives of others on phone screens and analyzing themselves against strangers. We have to learn how to develop true self-worth in sustainable ways and to achieve this, we have to give self-compassion a shot while we're at it.
Looking at self-love and self-worth as things that have to be sustainable allows us the space to be human. I have been asked, how am I going to love me if I don't even like me? To understand how we think of ourselves it is more than skin deep and socials can cue these feelings as well. We assume we know the person's happiness and that they are not dealing with anything we are judging ourselves for. We assume they make more money or their spouse loves them more (or that they even have a partner.) We compare our insides to others' outsides and never measure up, as we are not doing the work on ourselves to be able to see others for something beyond societal conceptions of happiness.
Self worth goes deeper than self esteem. Self esteem is often built around what we have accomplished. It's a feeling that grows with what we can do or have done. Self worth is based in knowing we have worth and value because we do. Self worth is connected to intrinsic factors and characteristics.
More often than I'd like to admit in my life I've sat back and thought, would I be doing this if I loved myself? Would I be making these decisions if I valued myself? Would I be doing what I'm doing if I felt I was worthy? Would I be allowing the people in my life I do and would I be engaging in the relationships I entertain so willingly? I question my own internal dialogue. These are the types of things that end up coming up when we really get down to why we don't feel good enough.
Even with this deep self-analytical dive, we then have to assert self-compassion. We have to be good to ourselves even when we screw up. To continue to believe we are worthy just because we are not because we of what we do. By accepting we are humans (as is everyone we see on social media) we can start to repair our own inner dialogue, craft affirmations that actually help instead of hurt and live a more peaceful self-actualized life that is feels free and honest.
So how do you develop self-worth in a sea of hashtags? You start by moving the conversation back to yourself. Observe what your automatic thoughts are for you as you scroll on social media or any time you start to feel not good enough. Begin to label these emotions if you can.
"We do not need more ways to compete with one another, even if that competition is in who can be the most authentic or the most relatable on a #nomakeup picture. What we need to do is change the conversation about women" (Photo courtesy of Claire Fountain)
Start to ask yourself uncomfortable questions about how you see yourself, how you speak to yourself and what your core beliefs are behind those thoughts. Practice compassion and kindness for yourself as you work through this process. Often we start to judge ourselves for even feeling the way we do, and a never ending cycle of negative self deprecation awaits.
Even from where I am, it's a constant dialogue of perception versus self-concept and hoping the two align. Yet the minute we post something we begin to lose control of it. It can become less what I feel and more of what it made you feel. It becomes what someone else sees and they can add all the supportive or degrading commentary, depending on how they process you and the world. It is less about you and more about them. The way how we end up feeling about ourselves has little to do with the person in the pictures we view.
It's hard for me to be as much of myself as I would like to be. There is an objectification and sexualization that has come with my life on social media. On the surface it can be dismissed, but the larger ramifications of what it does to my sense of self worth linger long after the comments, DM's, forum posts, video edits and email requests. These constant micro aggressions wear on me. They wear on the secure, confident woman I fought to become since I was a teen.
Now, I focus on the message. With everything I do I ask, “does this serve the work?" Or does it serve my ego, my low self-esteem, my need for external validation? I write my values and mission over and over as I affirm myself and the purpose of my work. I try to balance the confidence and intact self-worth. I share ways to help my audience with the negativity of social media landscapes. Sure, we still live in a world where we, as women, are taught from a very young age that our bodies are the most valuable parts of us. Not so much that other components aren't valued, just that physically looking a certain way matters (and the specifics of that vary by time and place). To be something of substance in an otherwise potentially vapid space, feels far more empowering than taking the easy way out.
In the end, it is not about the hashtags. Perhaps they build community but they will not fix us or how we feel about ourselves. Focusing on sustainable self-love and self-worth, all the while never forgetting that true empowerment is not found in hashtags or bikini selfies but in how we stick up for ourselves, talk to ourselves, and how we experience the world-- social media included.
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Universally loved, and, (especially at this time of year) drunk merrily and in excess, wine is the answer to much if not all our prayers, on a regular basis.
The wine industry also happens to be home to some major female leaders, and it's become apparent, that the barriers to entry women face in almost every other industry don't apply here, as long as you've the work ethic and brains behind your operation.
"This is a people's business," says Delia Vader, CEO of Viader Wines, who's vehement about the gender neutrality of the wine industry, and hopeful for it's future, (even with the hefty factors of global warming, and recent wildfires, contending with the grape-producing vines).
Naturally, we were all too excited to sit down with five leaders in the industry working throughout the globe, that are innovating and shaping the future vintages from California to Italy and beyond. Below are five such women, ranging from vineyard to store owners, and one woman who's completely shifting the way we think about wine consumption.
Francesca Planeta, Wine Director, Planeta Wines
Francesca Planeta has been a rising star on the Sicilian wine scene for the last few years. Planeta is devoted not only to promoting her own vineyard, but promoting all the wines of Italy's largest island, which is most famous for the wonderful, Nero D'Avola.
Sicily's wine scene veritably boomed around Planeta as she was growing up. So when she finally began working on the Planeta Wines vineyard in her early twenties, she quickly learned the nuances of the land and the grapes she would ultimately come to produce. “I had begun to help out at the winery, using a graphics studio to create the logo and the first labels, and then I returned to Sicily, during the time of that first harvest. (This) was the moment when I decided that I would take on the challenge of working with the business that bore our family name."
Given that the business was family owned, Planeta did not encounter any barriers to entry because of her gender, but instead made sure that women are integral to the process on the vineyard. “Women have a fundamental role in our business," says the winemaker. “They are entrusted with many responsible positions; from wine making to directing exports and from the hotels to the entire marketing and communications office."
A worrying factor for both Planeta and the women at the vineyard however is global warming, something which has plagued wineries across the globe in recent years. Given that the taste and production of wine depends heavily on its “terroir" (or, surroundings), changes in environment are immediately a factor for anyone in the industry to consider when its coming to harvest season. “It generally seems to us that global warming presents not only a problem of warming in itself," she comments. “But in extremes of weather phenomena, with heavier rainfall – when it occurs, and rather longer periods of drought. (However), living and working in the centre of the Mediterranean gives us better conditions and the last twenty years have shown greater climatic stability."
Selling upwards of 2.3M bottles of wine a year, her chief markets (apart from Italy), are the United States, Germany, England, and Russia, followed by Canada, Switzerland and Japan. And she recommends that for the chillier months, if you're drinking a Sicilian wine, to go for Merlot, Syrah, or Burdese.
Delia Viader, CEO, Viader Wines
Argentinian-born Delia Viader was in the midst of an M.I.T degree, with three children at home, when an opportunity arose to purchase a vineyard in Napa Valley. “The timing was perfect for relocating my very young family," she says, who quickly got to grips with their new surroundings as their mother began constructing a powerhouse wine team to launch Viader Wines.
It hasn't always been easy for Viader and her team however. Before the financial crash of 2008, Viader was sold in every state throughout the U.S, and exported to 24 countries abroad. Since the crash, and an arsonist fire at a warehouse of theirs containing the entire 2003 vintage, they've changed their business model drastically. Now, they sell 90 percent of their collections direct-to-consumer, with the remaining 10 percent sent abroad or to the bigger markets of New York, California and Texas.
She has also become naturally concerned by the Californian wildfires of late, and their threat to both the vines, and the warehouses where the barrels are kept. “The biggest impact on our vineyard has been the change of weather pattern we have been experiencing for the past 35 years that we can speak of," says the CEO. “We are learning a lot about how resilient affected vines can be, and how wine made from those grapes needs to be processed to perhaps reshape stylistic performance of the resulting wine. The winegrowers as an industry will be learning a lot from this."
Learning and innovating are at the core of Viader's vineyards, where her son, Alan is championing new ways to irrigate their 92-acres of land, and fine tuning an understanding of “the exact optimal time to harvest at each vines' peak ripeness." And while she may be the CEO, she heavily depends on him for his expertise and blending capabilities. “I am the owner and CEO but I call myself the wine mother because I am the mother of the vines (I had them planted myself, my way); the mother of the wine (I 'created' our Cabernet-based wine to be highly influenced by the terroir with a high dose of Cab franc and remain, highly influential at the final assemblage-blend); and I am the mother of the winemaker, my son Alan Viader."
What is Viader most likely to be drinking at this moment? “I am very susceptible to a vibrant Pinot Noir from Burgundy most times," she says. “But my choice really depends on two variables: the food I am going to have and the company, the people I am going to share that bottle of wine with. I love harmony in the wine, the food pairing and the conviviality that springs from sharing a great wine."
Julia Jackson, Propietor, Jackson Family Wines
As one of the largest family-run wine groups in the U.S, The Jackson Family has garnered quite a name for itself. Leading the way within the group is Julia Jackson, daughter of mother Barbara Banke and Jess Jackson who built the group up from the ground, which is now worth an estimated $2.3 billion.
Today, their portfolio boasts wines from 52 wineries throughout the world, and integral to that is building relationships from within and amalgamating abroad. For Jackson, that means working in almost every facet of the business in order to cover all the projects she wishes to pursue. “I wear a few hats in my family business," she comments. “I'm spearheading my first acquisition project in another country, (and) I work with our international sales team to be one of the faces for Jackson Family Wines." On top of this, she's also involved with the group's environmental and philanthropic efforts, which, given the wildfire situation in California, will be work much needed in the years to come. “All my philanthropic efforts are focused around our environment and I created a charitable program that gives grants to women within the eco-space through our Santa Maria based winery Cambria."
Jackson's favorite wine at this time of the year? Gran Moraine from Willamette Valley Oregon.
Hortense Bernard, General Manager, Millesima Wines
Hortense Bernard was working with global industry leaders Moet Hennessy Diageo in Paris as a brand manager before she made her big move to the U.S. Now, she stands as one of the youngest female General Managers in the world of a large international firm, atop the Millesima USA group.
Millesima, a leading retailer in Europe, who branched into he U.S in 2006, owns upwards of 2.5M bottles of fine wine that are housed in the company's cellars in Bordeaux, France, (which is also the largest AOC vineyard in the country).
Bernard, who had her first glass of wine at eight years old, works primarily with direct-to-consumer retail and educating the U.S market about Bordeaux wines from their shop on the Upper East Side here in New York. "My goal is to educate as much as I can," she says. "In store, we speak about Bordeaux, and try to explain (because Bordeaux wine can be really complex), the wine."
"When I arrived here, I didn't know anything about American consumption," she laughs. "So it took me quite a bit to learn about it and understand how Americans see wines, and what they mean when the ask for a Chardonnay."
On top of chatting with customers, Bernard plays host to a lot of cultural events throughout the city, accompanying her wines whenever there might be a chance to express the history and significance of the wine for both France, and the industry at large.
So naturally, when asked what she'll be drinking on the celebratory occasions of December, it will be a big full-bodied Bordeaux " because that always takes me back (home)."
Marian Leitner, Founder, Archer Roose
Once it dawned on Marian Leitner that Millennials were drinking more wine than beer, she saw an opportunity to modernise the way we purchase, consume and enjoy wine.
"In the U.S, you actually pay more for the shipping and the packaging than you do for the wine itself," says Leitner. "So I started to ask why and learn more about the alternative packaging market."
Branching away from bottles, Leitner looked to packaging wine in every way beer is packaged - from cans and kegs, and then also, in boxes.
"You have to separate consumers into two buckets - the super high-end collectors, who make up less than 1 percent of the population, and then you have people who are drinking, "value" wines. And then the rest of America are basically beer drinkers."
Upon the realization that Millennial wine drinkers are more than beer drinkers, she also came to understand that they're also very brand-loyal. Brands that represent qualities and values they share, are the ones they're consuming the most. "So we decided to leverage the alternative packaging movement (which is keg, can and box), to cut through all the noise of the bottles in the wine store, and really connect with consumers." In doing so, she launched the company, Archer Roose Wines.
This move means, that apart from the ultra-hip way the wine is presented, you're also economizing. One box of Archer Roose wine contains the equivalent of 4 regular bottles. And inevitably, the kegs contain a huge volume.
Wine kegger, anyone?