Online dating has as many fans as opponents. Some people are just delighted with the option of meeting a potential partner online, while others don't fancy it and feel uncomfortable getting to know someone just via messages or video calls.
However, even the most skeptical people will agree that online dating resembles marketing. Why? It's all about the profile — the photo, the "about me" section, and its impression on the reader.
Therefore, creating a profile for an online dating platform needs to be well-thought. As not everyone is an expert in the online dating world's jungle, we provide a quick guide on how to improve the attractiveness of your online dating profile quickly. Many dating sites provide suggestions themselves - you can find them on Badoo, or Beyond Ages.
Choose an Appropriate Picture
We all judge by appearances - no matter if we want it or not. That's why an appropriate, well-chosen photo is so important in online dating. Your photo embodies everything you want to say to a potential "buyer" - make no mistake, what people are buying is nothing more than your at-a-first-glance persona, and the currency is their time and effort. It is an aspect of the profile which attracts the attention first.
How to choose a good photo for a dating app? Of course, it doesn't have to be a professional one, but it's good to invest in the picture's quality.
Try to make it look relaxed and natural - a CV-like photograph will look simply artificial and too formal. Think of choosing a picture that really represents you - maybe while you're doing your hobby or in your favorite café? Try to look at yourself through the eyes of the people you'd like to get to know. How would you like them to see you?
What to avoid in choosing a dating app photo? Pictures with others, for example, friends, will not be seen well because people won't know which person is you. Also, don't put controversial or abusive photographs online. They may be funny, but the internet remembers everything, and you can be sure to see the embarrassing pictures somewhere later on. to read more on how a good profile picture should look, have a look here.
When it comes to dating apps, personal descriptions are just as important as photographs. 'Nobody reads descriptions', you may think, but in fact, you couldn't be more mistaken!
A description is a place on a dating app where you can say basically anything about you. It's an equivalent of a simple 'Hello' that someone would hear on the street in the offline world. Why not use it to maximize your chances of getting noticed, then?
How to write a good description for dating? Well, there's no universal recipe for that. Simply try to express yourself. Think of some words, a quote, or a phrase that describes you best. It can be short, witty, or funny - there are no boundaries of being serious!
Again, simply be yourself. Are you a music fan? Great, then put some of your favorite lyrics in the description box. Do you love sports? Then, a few words about it will look great in the 'about you' section. To find examples of profiles and descriptions that are worth following, click here.
Personal descriptions on dating apps are also perfect conversation starters. You can include some things you'd like to develop or be asked about. Also, it's a good place to share your preferences about potential partner. Don't go into detail, though. And don't be too strict and demanding - remember, it's only dating, it should be fun!
Make Use of Extra Options (and to Text First)
Some dating apps facilitate getting to know each other online by introducing some additional functions to the users. For example, these are sharing other social media profiles, linking your account to Spotify or Instagram.
These can be great options to boost the credibility of your profile and make people notice you. Don't be afraid of revealing a little more about yourself - it can surely repay in the future! To read more about the new functions of dating apps, click here.
What's more, don't be scared to text someone first! A song or a photo on their profile may be a starting point for initiating conversation. Just make use of this knowledge and ask a question about it. You can also make a link to your favorite things. Just get creative, use all the info you have, and go ahead.
Online dating may seem a real challenge. Getting through the jungle of all these faces, profiles, descriptions, simply to find a soulmate appears to be tiring and difficult.
However, a well "marketed" profile will make the whole affair more clear, targeted and fun.. The more information you give, the more you're likely to get what you want. If you seem open and easy-going, you'll attract similar people. Just don't be afraid to take new steps, relax, and… wait for new messages and matches!
3 Min Read
"How did you ever get into a business like that?" people ask me. They're confounded to hear that my product is industrial baler wire—a very unfeminine pursuit, especially in 1975 when I founded my company in the midst of a machismo man's world. It's a long story, but I'll try to shorten it.
I'd never been interested to enter the "man's" world of business, but when I discovered a lucrative opportunity to become my own boss, I couldn't pass it up—even if it involved a non-glamorous product. I'd been fired from my previous job working to become a ladies' clothing buyer and was told at my dismissal, "You just aren't management or corporate material." My primary goal then was to find a career in which nobody had the power to fire me and that provided a comfortable living for my two little girls and myself.
Over the years, I've learned quite a few tough lessons about how to successfully run a business. Below are five essential elements to keep in mind, as well as my story on how I learned them.
Find A Need And Fill It
I gradually became successful at selling various products, which unfortunately weren't profitable enough to get me off the ground, so I asked people what they needed that they couldn't seem to get. One man said, "Honey, I need baler wire. Even the farmers can't get it." I saw happy dollar signs as he talked on and dedicated myself to figuring out the baler wire industry.
I'd never been interested to enter the "man's" world of business, but when I discovered a lucrative opportunity to become my own boss, I couldn't pass it up.
Now forty-five years later, I'm proud to be the founder of Vulcan Wire, Inc., an industrial baler wire company with $10 million of annual sales.
Have Working Capital And Credit
There were many pitfalls along the way to my eventual success. My daughters and I were subsisting from my unemployment checks, erratic alimony and child-support payments, and food stamps. I had no money stashed up to start up a business.
I paid for the first wire with a check for which I had no funds, an illegal act, but I thought it wouldn't matter as long as I made a deposit to cover the deficit before the bank received the check. My expectation was that I'd receive payment immediately upon delivery, for which I used a rented truck.
Little did I know that this Fortune 500 company's modus operandi was to pay all bills thirty or more days after receipts. My customer initially refused to pay on the spot. I told him I would consequently have to return the wire, so he reluctantly decided to call corporate headquarters for this unusual request.
My stomach was in knots the whole time he was gone, because he said it was iffy that corporate would come through. Fifty minutes later, however, he emerged with a check in hand, resentful of the time away from his busy schedule. Stressed, he told me to never again expect another C.O.D. and that any future sale must be on credit. Luckily, I made it to the bank with a few minutes to spare.
Know Your Product Thoroughly
I received a disheartening phone call shortly thereafter: my wire was breaking. This horrible news fueled the fire of my fears. Would I have to reimburse my customer? Would my vendor refuse to reimburse me?
My customer told me to come over and take samples of his good wire to see if I might duplicate it. I did that and educated myself on the necessary qualities.
My primary goal then was to find a career in which nobody had the power to fire me and that provided a comfortable living for my two little girls and myself.
Voila! I found another wire supplier that had the right specifications. By then, I was savvy enough to act as though they would naturally give me thirty-day terms. They did!
More good news: My customer merely threw away all the bad wire I'd sold him, and the new wire worked perfectly; he then gave me leads and a good endorsement. I rapidly gained more wire customers.
Anticipate The Dangers Of Exponential Growth
I had made a depressing discovery. My working capital was inadequate. After I purchased the wire, I had to wait ten to thirty days for a fabricator to get it reconfigured, which became a looming problem. It meant that to maintain a good credit standing, I had to pay for the wire ten to thirty days before my customers paid me.
I was successful on paper but was incredibly cash deprived. In other words, my exponentially growing business was about to implode due to too many sales. Eventually, my increasing sales grew at a slower rate, solving my cash flow problem.
Delegate From The Bottom Up
I learned how to delegate and eventually delegated myself out of the top jobs of CEO, President, CFO, and Vice President of Finance. Now, at seventy-eight years old, I've sold all but a third of Vulcan's stock and am semi-retired with my only job currently serving as Vice President of Stock and Consultant.
In the interim, I survived many obstacles and learned many other lessons, but hopefully these five will get you started and help prevent some of you from having the same struggles that I did. And in the end, I figured it all out, just like you will.