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How to Choose the Best Email Marketing Tool for Your Business

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Email marketing is so commonplace these days that thinking it's 'dead' and not worth trying is a common misconception. In fact, the idea that email marketing is dying out, and that your choice of email marketing software doesn't really matter are two of the biggest myths in the marketing world today.


The fact is that, when done right, email marketing can be extremely useful for your brand and should never be overlooked. And, the software and platform that you're using to send out your marketing emails and newsletters really does matter. You should find an option that works well for your brand and offers all the features that you need. So, what should you be looking for in an email marketing program?

#1. Ease of Use:

The last thing that you want is to be spending hours and hours creating marketing emails on a platform that's really tricky to use. Unless you're a coding wizard, you'll want to opt for something that allows you to easily create marketing emails that stand out from the crowd, whether it's a drag-and-drop option or easy email templates that you can customize to fit your brand and your message.

#2. Great Reviews:

Secondly, look for a platform that's been tried and tested by other users such as yourself. It's a good idea to ask your business contacts if they have any recommendations; ask what they are using right now and whether they think it is worth you investing in, or if they have used a program in the past that they think would be suitable for your needs. Use the internet to your advantage, too – you can find several third-party review sites where you'll find honest descriptions of various services. You can also read through informational articles from sites like PieSync comparing different programs such as Mailchimp vs. Sendgrid to get a better idea of what's going to work for you.

#3. Price:

Price will play an important factor in your choice as you'll need to find a program that fits your budget, but don't let it all boil down to how much you're going to be paying. It's always better to spend all of your budget or even go over a little bit for the right platform that's going to get you the results that you want, rather than opting for the cheapest version just to save money and risking spending more in the long term to fix mistakes and problems.

#4. Automation:

Last but not least, consider the amount of manual work that you will actually have to do in order to get your emails created and sent out to the right people. The best email marketing programs offer tools for automating important tasks such as filtering through emails and creating a list, automatic email re-sending to people who didn't open it the first time, and removing the emails of people who've requested to be taken off the list. It's a good idea to also find a tool that can easily sync up to other programs that you use for CRM and more.

Not all email marketing programs are created equally, so take some time to research and determine which is the best choice for your brand.

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Career

2020 is Around the Corner: Here's How To Design Your Next Decade

Personally, I am over the top excited that we are on the cusp of turning the page on not only a new year but also on a new 10-year window of opportunities and possibilities!

You may be thinking, whoa…I am just embracing the fall season…yikes… it is tough to think about a new decade!


Yet it is this groundwork, this forward thought that you put in place TODAY that will propel you and lead you into greatness in 2020 and beyond. Designing a new decade rests in your ability to vision, in your willingness to be curious, in your awareness of where you are now and what you most want to curate. Essentially, curating what's next is about tapping into today with confidence, conviction, and decision. Leading YOU starts now. This is your new next. It is your choice.

Sometimes to get to that 'next', you need to take a step back to reflect. Please pardon my asking you to spend time in yesterday. Those who know me personally, know that I created and continue to grow my business based on enabling the present moment as a springboard for living your legacy. So, indulge me here! True, I am asking you to peek into the past, yet it is only in order for you to bring the essence of that past forward into this moment called NOW.

One of the best ways to tap into what's next is to clarify what drives you. To design a new decade, ask yourself this question about the past ten years:

What worked? What were my successes?

Make a list of your achievements big and small. Don't type them, but rather use ink and paper and sit with and savor them. Move your thoughts and your successes from your head, to your heart, to your pen, to the paper. Remember that on the flip side of goals not attained and New Year's resolutions abandoned, there was more than likely some traction and action that moved you forward, even if the end result was not what you expected. Once you have a full list of a decade's worth of personal and professional accomplishments, think about how this makes you feel. Do you remember celebrating all of them? My guess is no. So, celebrate them now. Give them new life by validating them. Circle the successes that resonate with you most right now. Where can you lean into those accomplishments as you power into the decade ahead?

Now comes a tougher question, one that I used myself in my own mid-life reinvention and a question I adore because in a moment's time it provides you with a quick reconnect to your unique inner voice.

If it were 10 years ago and nothing were standing in your way, no fear or excuses to contend with…what would you do?

Don't overthink it. The brilliance of this question is that it refocuses purpose. Whatever first came to mind when you answered this for yourself is at its core a powerful insight into defining and redefining the FUTURE decade. Bring your answer into the light of today and what small piece of it is actionable NOW? Where is this resonating and aligning with a 2019 version of yourself?

Then, based on your success list and your answer to the above question, what is your 2020 vision for your business and for the business of YOU?

Designing a new decade begins as a collection of 3,650 opportunities. 3,650 blank slates of new days ahead in which to pivot and propel yourself forward. Every single one of those days is a window into your legacy. An invitation to be, create, explore, and chip away at this thing we call life. One 24-hour segment at a time.

While you have a decade ahead to work on design improvements, you have the ability to begin manifesting this project of YOU Version 2020 right NOW. Based on exploring the exercises in this post, begin executing your vision. Ask questions. Be present. Let go of 2019 and the past 10 years so that you can embrace the next 10. Position acceptance and self-trust at the forefront of how you lead you. One choice at a time.

Don't get bogged down in the concept of the next 10 years. Instead position clarity and intention into each new day, starting today. Then chase every one of those intentions with an in-the-moment commitment and solution toward living a legendary life!