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How to Choose the Best Email Marketing Tool for Your Business

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Email marketing is so commonplace these days that thinking it's 'dead' and not worth trying is a common misconception. In fact, the idea that email marketing is dying out, and that your choice of email marketing software doesn't really matter are two of the biggest myths in the marketing world today.


The fact is that, when done right, email marketing can be extremely useful for your brand and should never be overlooked. And, the software and platform that you're using to send out your marketing emails and newsletters really does matter. You should find an option that works well for your brand and offers all the features that you need. So, what should you be looking for in an email marketing program?

#1. Ease of Use:

The last thing that you want is to be spending hours and hours creating marketing emails on a platform that's really tricky to use. Unless you're a coding wizard, you'll want to opt for something that allows you to easily create marketing emails that stand out from the crowd, whether it's a drag-and-drop option or easy email templates that you can customize to fit your brand and your message.

#2. Great Reviews:

Secondly, look for a platform that's been tried and tested by other users such as yourself. It's a good idea to ask your business contacts if they have any recommendations; ask what they are using right now and whether they think it is worth you investing in, or if they have used a program in the past that they think would be suitable for your needs. Use the internet to your advantage, too – you can find several third-party review sites where you'll find honest descriptions of various services. You can also read through informational articles from sites like PieSync comparing different programs such as Mailchimp vs. Sendgrid to get a better idea of what's going to work for you.

#3. Price:

Price will play an important factor in your choice as you'll need to find a program that fits your budget, but don't let it all boil down to how much you're going to be paying. It's always better to spend all of your budget or even go over a little bit for the right platform that's going to get you the results that you want, rather than opting for the cheapest version just to save money and risking spending more in the long term to fix mistakes and problems.

#4. Automation:

Last but not least, consider the amount of manual work that you will actually have to do in order to get your emails created and sent out to the right people. The best email marketing programs offer tools for automating important tasks such as filtering through emails and creating a list, automatic email re-sending to people who didn't open it the first time, and removing the emails of people who've requested to be taken off the list. It's a good idea to also find a tool that can easily sync up to other programs that you use for CRM and more.

Not all email marketing programs are created equally, so take some time to research and determine which is the best choice for your brand.

Our newsletter that womansplains the week
5min read
Lifestyle

What I Learned From Dating Younger Men - It's Refreshing and More Authentic!

"There are no good men out there," yet another woman my age declared. At 50, I was freshly divorced after two decades of marriage and motherhood. My unhappy marriage had shattered my faith in men and romantic relationships. Based on my ex-husband's opinion of my sexual appeal, I was afraid my naked body would cause future lovers to run screaming from the room. Rather gleefully, I announced to my girlfriends that I was done with men, and sex, forever.


For the first year, I got tangled in my sheets alone every night, overjoyed to have the bed and my body to myself. I felt liberated by divorce—free to be me, skip showering, and make dinner for one. But it bothered me when women decried the scarcity of men, because I'd known so many good ones—college boyfriends, my brother, my best friend from business school, etc. The first of many naked truths gradually crept up on me: I was not going to find my juju again through self-help and yoga. The feminist in me didn't want to admit it, but going for too long without men was akin to starvation.

I didn't want another husband. But I needed men, a lot of them.

The universe signaled its approval by sending Mr. Blue Eyes to me at an airport. He was 29 and perhaps the sexiest man I'd ever kissed. Being with him convinced me, pretty decisively, that men were going to heal me, even though men had destroyed me many times before. I became the female incarnation of a divorced, clichéd older man: I bought a sports car, revamped my wardrobe, and took younger lovers. "I want five boyfriends," I told my best friend KC after that first tryst ended. "Sweet, cute, smart, nice. Enough that I won't get too attached to one." My message from the frontlines of divorce at 50 is that to restore your confidence as a woman, especially in the wake of a crushing breakup, try dating outside your comfort zone, expanding your dating pool to include partners you might never have considered before. It may not be the recipe for a lasting union, but in terms of rebuilding your self-esteem, it can work wonders.

The first thing I noticed—and liked—about dating younger men is that they didn't want to marry me or make babies with me. And I didn't want that either. Frankly, I didn't even want them to spend the night. Since I'd been 11, I'd been taught to seek out and value men who wanted commitment. To my surprise, I found it refreshing, even more authentic, to be valued not for my potential as a mate, but instead for my body, intelligence, life-experience and sexuality.

And the sex! I quickly realized that—warning, blanket stereotype coming—men under 40 are more straightforward and adventurous than older men, maybe since they were raised with the Internet. You hear so often about the scourge of crude, sexist online pornography; and I agree that the depersonalization of women as sexual playthings is deeply destructive to all genders. However, from sexting to foreplay, I found younger men uniquely enthusiastic about getting naked and enjoying sex. Every younger man found my most erotic zones faster than any man my age ever had, with a lack of hesitation men over 50 seemed unable to fathom.

Also, about my big fear of getting naked in front of a younger man? Completely unfounded. I started to shake when Airport Boy took off my sundress in our hotel room. Had he ever seen a woman my age nude? How could I stand to be skin-to-skin with a body far more perfect than mine? I had given birth to eight-pound, full-fucking-term babies. I'd nursed them, too, and at times by breasts looked (from my view at least) like wet paper towels. "You have a spectacular body," he told me instead, running his hand over the cellulite on my stomach that I despised. That night I learned that younger men who seek older women accept our physical flaws—they don't expect perfection in someone 20 years their senior. These men taught me to see my body through a positive, decidedly male lens, to focus on the pretty parts (and we all have them) rather than the flaws that we all have too, whether you're 19, 29 or 59.

I even found the pillow talk lighter, easier and more intellectually stimulating, because a younger man's world view differs so vastly from the pressures of my 20-something kids, annual colonoscopies, 401K balance and mortgage payments. They have simple financial problems, like "Can I borrow a few quarters for the parking meter outside?" or "Do you have any advice on consolidating my student loans?"

Everything feels simpler with younger men. Men under 40 seem less threatened by assertive women; they grew up with them. They like cheap beer instead of expensive wine. They don't snore (as much). Leftovers a 55-year-old would scoff at look good to them. Their erections NEVER last more than four hours. Their hard-ons end the old-fashioned way and 45 minutes later they are ready for more.

But what I enjoy most about younger men is not the sex, or the cliché that they make me feel young again—because they don't. Younger men make me feel old, and to my delight, I like that. I feel valuable around younger men, precisely because I am wiser and more experienced in life, love and between the sheets.

I know I'll never end up with one for good. The naked truth is we don't have enough in common to last. One recently put it exactly right when he told me, "I love this, but there's always gonna be a glass ceiling between us." That lack of permanence, the improbability of commitment and "forever," doesn't mean I can't pick up a tip or two about self-esteem, and enjoy the magic of human connection with younger men. And vice versa. The experience can enrich us both, making us better partners for people our own ages down the road.

*My viewpoint is from the perspective of a heterosexual woman, because I am one. But change the gender identification and/or sexual orientation to whatever works for you and let me know if the same advice holds true. Thank you.