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How Postpartum Mesh Underwear Started My Entrepreneurial Journey

4min read
Business

"Steal the mesh underwear you get from the hospital," a friend said upon learning I was pregnant with my first daughter.


It was the single best piece of advice I received before giving birth in December 2013. My best friend delivered her daughter eight months previously, and she was the first to pass along this shared code among new moms: you'll need mesh underwear for your at-home postpartum recovery, and you can't find them anywhere for purchase. End result: steal them. And tell your friends.

My delivery and subsequent recovery were not easy. To my unexpected surprise, after almost 24 hours of labor, I had an emergency C-section. Thankfully, my daughter was healthy; however, my recovery was quite a journey. The shock to my system caused my bloated and swollen body to need weeks of recovery time. Luckily, I had trusted my friend and followed her instructions: I had stolen some mesh underwear from the hospital to bring home with me.

Unfortunately, I needed those disposable underwear for much longer than I anticipated and quickly ran out. As I still wasn't quite mobile, my mother went to the store to find more underwear for me. Unfortunately, she couldn't find them anywhere and ended up buying me oversized granny panties. Sure, they were big enough, but I had to cut the waistband for comfort.

I eventually recovered from my C-section, survived those first few sleepless months, and returned to work. At the time, I was working for a Fortune 100 company and happily contributing to the corporate world. But becoming a new mom brought with it an internal struggle and search for something “more" out of my life--a desire to have a bigger impact. A flashback to my friend's golden piece of advice got me thinking: Why aren't mesh underwear readily available for women in recovery? What if I could make the magical mesh underwear available to new moms everywhere? Did I know much about designing, selling, or marketing clothing? Not really. But I also didn't know much about motherhood when I started that journey, either, and that seemed to be working out well. And so, Brief Transitions was born.

My quest began. With my manufacturing and engineering background I naively thought, It's one product. How hard could it be? While it may not have been “hard," it definitely took a lot of work. I slowly started to do some research on the possibilities. What would it take to start a company and bring these underwear to market? How are they made and what type of manufacturer do I need? With each step forward I learned a little more--I spoke with suppliers, researched materials, and experimented with packaging. I started to really believe that I was meant to bring these underwear to other moms in need.

Then I realized that I needed to learn more about the online business and ecommerce world as well. Google was my new best friend. On my one hour commute (each way), I listened to a lot of podcasts to learn about topics I wasn't familiar with--how to setup a website, social media platforms, email marketing, etc. I worked in the evenings and inbetween business trips to plan what I called Execution Phase. In 2016, I had a website with a Shopify cart up and running. I also delivered my second daughter via C-section (and handily also supplied myself with all the mesh underwear I needed).

They say, “If you build it, they will come." But I've learned that the saying should really go more like this: “If you build it, and tell everyone about it, they might come." I had a 3-month-old, an almost 3 year old and my business was up and running. I had an occasional sale; however, my processes were extremely manual and having a day job while trying to ship product out proved to be challenging. I was manually processing and filling orders and then going to the post office on Saturday mornings to ship to customers. I eventually decided to go where the moms shop...hello, Amazon Prime! I started to research what I needed to do to list products with Amazon and the benefits of Amazon fulfillment (hint: they take care of it for you).

Fast forward to 2018...

While I started to build this side business and saw a potential for it to grow way beyond my expectations, my corporate job became more demanding with respect to travel and time away from home. I was on the road 70% of the time during first quarter 2018. My normally “go with the flow" 4-year-old started to cry every time I left for a trip and asked why I wasn't home for bedtime. That was a low point for me and even though bedtime with young kids has its own challenges, I realized I didn't want to miss out on this time in their lives. My desire for more scheduling flexibility and less corporate travel time pushed me to work the nights and weekends needed to build and scale my side hustle to a full-time business. If anyone tries to tell you it's “easy" to build “passive" income, don't believe them. Starting and building a business takes a lot of grit, hustle and hard work. After months of agonizing, changing my mind, and wondering if I should really leave my job (and a steady paycheck!), I ultimately left my corporate job in April 2018 to pursue Brief Transitions full-time.

In building Brief Transitions, I reached out to like-minded women to see if they were experiencing similar challenges to my own--balancing creating and building a business while raising children--and I realized that many women are on the quest for flexible, meaningful work. I realized that we can advance the movement of female entrepreneurs by leveraging community to inspire, empower, and connect these trailblazers. For that reason, I recently launched a new project, The Transitions Collective, a platform for connecting community-driven women entrepreneurs.

As is the case with many entrepreneurs, I find myself working on multiple projects at a time. I am now working on a members-only community for The Transitions Collective that will provide access to experts and resources for women who want to leave corporate and work in their business full-time. Connecting and supporting women in this movement makes us a force in the future of work. At the same time, I had my most profitable sales quarter to date and best of all, I am able to drop my daughter off at school in the morning.

Mesh underwear started me on a journey much bigger than I ever imagined. They sparked an idea, ignited a passion, and drove me to find fulfillment in a different type of work. That stolen underwear was just the beginning.

Our newsletter that womansplains the week
4min read
Lifestyle

What I Learned About Marriage as a Survivor of Abuse

Marriage can be a tightrope act: when everything is in balance, it is bliss and you feel safe, but once things get shaky, you are unsure about next steps. Add outside forces into the equation like kids, work, finances or a personal crisis and now there's a strong chance that you'll need extra support to keep you from falling.


My husband and I are no strangers to misunderstandings, which are expected in any relationship, but after 7 years of marriage, we were really being tested on how strong our bond was and it had nothing to do with the "7-year itch"--it was when I was diagnosed with PTSD. As a survivor of child sexual abuse who is a perfectionist, I felt guilty about not being the "perfect partner" in our relationship; frustrated that I might be triggered while being intimate; and worried about being seen as broken or weak because of panic attacks. My defense mechanism is to not need anyone, yet my biggest fear is often abandonment.

I am not a trained therapist or relationship expert, but since 2016, I have learned a lot about managing survivorship and PTSD triggers while being in a heterosexual marriage, so I am now sharing some of my practical relationship advice to the partners of survivors to support my fellow female survivors who may be struggling to have a stronger voice in their relationship. Partners of survivors have needs too during this process, but before those needs can be met, they need to understand how to support their survivor partner, and it isn't always an easy path to navigate.

To my fellow survivor sisters in romantic relationships, I write these tips from the perspective of giving advice to your partner, so schedule some quality time to talk with your boo and read these tips together.

I challenge you both to discuss if my advice resonates with you or not! Ultimately, it will help both of you develop an open line of communication about needs, boundaries, triggers and loving one another long-term.

1. To Be or Not to Be Sexy: Your survivor partner probably wants to feel sexy, but is ambivalent about sex. She was a sexual object to someone else and that can wreak havoc on her self-esteem and intimate relationships. She may want you to find her sexy and yet not want to actually be intimate with you. Talk to her about her needs in the bedroom, what will make her feel safe, what will make her feel sexy but not objectified, and remind her that you are attracted to her for a multitude or reasons--not just because of her physical appearance.

2. Safe Words = Safer Sex: Believe it or not, your partner's mind is probably wondering while you are intimate (yep, she isn't just thinking about how amazing you are, ha!). Negative thoughts can flash through her mind depending on her body position, things you say, how she feels, etc. Have a word that you agree on that she can say if she needs a break. It could be as simple as "pause," but it needs to be respected and not questioned so that she knows when it is used, you won't assume that you can sweet talk her into continuing. This doesn't have to be a bedroom only rule. Daytime physical touch or actions could warrant the safe word, as well.

3. Let Her Reconnect: Both partners need attention in a relationship, but sometimes a survivor is distracted. Maybe she was triggered that day, feels sad or her defense mechanisms are up because you did something to upset her and you didn't even know it (and she doesn't know how to explain what happened). If she is distant, ask her if she needs some time alone. Maybe she does, maybe she doesn't, but acknowledging that you can sense some internal conflict will go a long way. Sometimes giving her the space to reconnect with herself before expecting her to be able to focus on you/your needs is just what she needs to be reminded that she is safe and loved in this relationship.

4. Take the 5 Love Languages(r) Test: If you haven't read this book yet or taken the test, please at the very least take the free quiz to learn your individual love language. My top love language was Touch and Words of Affirmation before remembering my abuse and thereafter it became Acts of Service and Words of Affirmation. Knowing how your survivor partner prefers to be shown love goes a long way and it will in turn help your needs be met, as they might be different.

5. Be Patient: I know it might be frustrating at times and you can't possibly totally understand what your survivor partner is going through, but patience goes a long way. If your survivor partner is going through the early stages of PTSD, she feels like a lot of her emotional well-being is out of her control. Panic attacks are scary and there are triggers everywhere in society. For example, studies have shown that sexual references are made anywhere from 8 to 10 times during one hour of prime time television (source: Journal of Broadcasting & Electronic Media). My husband is now on high alert when we watch TV and film. He quickly paused a Game of Thrones episode when we started season 2 because he realized a potentially violent sexual scene was coming up, and ultimately we turned it off and never watched the series again. He didn't make a big deal about it and I was relieved.

6. Courage to Heal, Together: The Courage to Heal book has been around for many years and it supported me well during the onset of my first flashbacks of my abuse. At the back of the book is a partners section for couples to read together. I highly recommend it so that you can try to understand from a psychological, physical and emotional stand point what your survivor partner is grappling with and how the two of you can support one another on the path of healing and enjoying life together.