#SWAAYthenarrative

How Postpartum Mesh Underwear Started My Entrepreneurial Journey

4min read
Business

"Steal the mesh underwear you get from the hospital," a friend said upon learning I was pregnant with my first daughter.


It was the single best piece of advice I received before giving birth in December 2013. My best friend delivered her daughter eight months previously, and she was the first to pass along this shared code among new moms: you'll need mesh underwear for your at-home postpartum recovery, and you can't find them anywhere for purchase. End result: steal them. And tell your friends.

My delivery and subsequent recovery were not easy. To my unexpected surprise, after almost 24 hours of labor, I had an emergency C-section. Thankfully, my daughter was healthy; however, my recovery was quite a journey. The shock to my system caused my bloated and swollen body to need weeks of recovery time. Luckily, I had trusted my friend and followed her instructions: I had stolen some mesh underwear from the hospital to bring home with me.

Unfortunately, I needed those disposable underwear for much longer than I anticipated and quickly ran out. As I still wasn't quite mobile, my mother went to the store to find more underwear for me. Unfortunately, she couldn't find them anywhere and ended up buying me oversized granny panties. Sure, they were big enough, but I had to cut the waistband for comfort.

I eventually recovered from my C-section, survived those first few sleepless months, and returned to work. At the time, I was working for a Fortune 100 company and happily contributing to the corporate world. But becoming a new mom brought with it an internal struggle and search for something “more" out of my life--a desire to have a bigger impact. A flashback to my friend's golden piece of advice got me thinking: Why aren't mesh underwear readily available for women in recovery? What if I could make the magical mesh underwear available to new moms everywhere? Did I know much about designing, selling, or marketing clothing? Not really. But I also didn't know much about motherhood when I started that journey, either, and that seemed to be working out well. And so, Brief Transitions was born.

My quest began. With my manufacturing and engineering background I naively thought, It's one product. How hard could it be? While it may not have been “hard," it definitely took a lot of work. I slowly started to do some research on the possibilities. What would it take to start a company and bring these underwear to market? How are they made and what type of manufacturer do I need? With each step forward I learned a little more--I spoke with suppliers, researched materials, and experimented with packaging. I started to really believe that I was meant to bring these underwear to other moms in need.

Then I realized that I needed to learn more about the online business and ecommerce world as well. Google was my new best friend. On my one hour commute (each way), I listened to a lot of podcasts to learn about topics I wasn't familiar with--how to setup a website, social media platforms, email marketing, etc. I worked in the evenings and inbetween business trips to plan what I called Execution Phase. In 2016, I had a website with a Shopify cart up and running. I also delivered my second daughter via C-section (and handily also supplied myself with all the mesh underwear I needed).

They say, “If you build it, they will come." But I've learned that the saying should really go more like this: “If you build it, and tell everyone about it, they might come." I had a 3-month-old, an almost 3 year old and my business was up and running. I had an occasional sale; however, my processes were extremely manual and having a day job while trying to ship product out proved to be challenging. I was manually processing and filling orders and then going to the post office on Saturday mornings to ship to customers. I eventually decided to go where the moms shop...hello, Amazon Prime! I started to research what I needed to do to list products with Amazon and the benefits of Amazon fulfillment (hint: they take care of it for you).

Fast forward to 2018...

While I started to build this side business and saw a potential for it to grow way beyond my expectations, my corporate job became more demanding with respect to travel and time away from home. I was on the road 70% of the time during first quarter 2018. My normally “go with the flow" 4-year-old started to cry every time I left for a trip and asked why I wasn't home for bedtime. That was a low point for me and even though bedtime with young kids has its own challenges, I realized I didn't want to miss out on this time in their lives. My desire for more scheduling flexibility and less corporate travel time pushed me to work the nights and weekends needed to build and scale my side hustle to a full-time business. If anyone tries to tell you it's “easy" to build “passive" income, don't believe them. Starting and building a business takes a lot of grit, hustle and hard work. After months of agonizing, changing my mind, and wondering if I should really leave my job (and a steady paycheck!), I ultimately left my corporate job in April 2018 to pursue Brief Transitions full-time.

In building Brief Transitions, I reached out to like-minded women to see if they were experiencing similar challenges to my own--balancing creating and building a business while raising children--and I realized that many women are on the quest for flexible, meaningful work. I realized that we can advance the movement of female entrepreneurs by leveraging community to inspire, empower, and connect these trailblazers. For that reason, I recently launched a new project, The Transitions Collective, a platform for connecting community-driven women entrepreneurs.

As is the case with many entrepreneurs, I find myself working on multiple projects at a time. I am now working on a members-only community for The Transitions Collective that will provide access to experts and resources for women who want to leave corporate and work in their business full-time. Connecting and supporting women in this movement makes us a force in the future of work. At the same time, I had my most profitable sales quarter to date and best of all, I am able to drop my daughter off at school in the morning.

Mesh underwear started me on a journey much bigger than I ever imagined. They sparked an idea, ignited a passion, and drove me to find fulfillment in a different type of work. That stolen underwear was just the beginning.

4 Min Read
Career

Using COVID-19 To Build Emotional Intelligence

COVID-19's impact on the world economy was virtually impossible to predict and fully prepare for. Governments balancing citizens' immediate health and safety vs. their financial needs resulted in emergency regulations that have hurt businesses worldwide. Today, the cannabis industry is considered essential, but as we entrepreneurs know, operating any business is a challenge. The entrepreneurial spirit burns brightly in tough times as we constantly look for ways to survive and improve our business while overcoming hardships.

But how do we do it? Especially with the growing rate of anxiety and depression?

Resilience and Emotional Intelligence.

Emotional intelligence means the ability to adapt to the stresses, tragedies, and discomforts that happen in everyday life.

Lao Tzu once said: "Strong is he who conquers others, but powerful is he who is able to conquer himself." Being an entrepreneur is liberating but at the same time requires great responsibility. Being emotionally intelligent will help you think rationally, make clear decisions, and deal with people better. Being smart in the emotional field is a skill acquired over time. It takes consistent practice and dedication. It's similar to building a fit body through exercising; you will realize that the more you exercise, the more you are able to achieve your aim. The steps to building emotional intelligence include:

1) Understand what it means to be emotionally intelligent

You cannot achieve what you don't know. Before training to be emotionally intelligent, understand what it means and why it is important.

Emotional intelligence means the ability to adapt to the stresses, tragedies, and discomforts that happen in everyday life. Being emotionally intelligent does not mean that you will not suffer or be upset, rather it means that you will be able to recognize and evaluate your feelings and others' feelings and plan on how to deal with them. It is also important to understand that achieving this is a gradual process and that people learn in different ways. Regular practice is necessary.

2) Think before making decisions

A lot of times when we are pushed to the wall or completely stressed out, we tend to act irrationally and end up regretting our actions. The best way to address this is to think before acting. Thinking before making decisions bring clarity about the situation and helps to avoid conflicts and unnecessary regrets.

3) Be empathetic

Everyone is in the same boat, and we never really know what's going on with the others around us. It is important to know how to put yourself in others' shoes, try to understand their behaviors, and always be open to new ideas!

4) Learn to relate to people

Good leaders are characterized by their good relationships with people. Having a genuine interest in people and encouraging their growth creates happy environments, and happy people are naturally more productive.

Seek not only to speak but to listen to people and try to understand what the other person is saying. This might be difficult, but it is a skill that produces a long-term benefit when you learn it.

Be open to receiving feedback and accepting diversity. The best way to grow professionally is by investing in relationships, as no one is or does everything alone all the time.

The entrepreneurial spirit burns brightly in tough times as we constantly look for ways to survive and improve our business while overcoming hardships.

5) You are in control of your reactions

Everyone has feelings, and we feel different things every day. The key is to know how to act on those feelings.

For example, I can feel angry and:

  • a) Keep it to myself
  • b) shout and attack someone
  • c) understand the reason for the anger, express what I'm feeling and why I'm feeling it

In all the reactions listed above, what triggered them is the same - anger. The reactions show that you might not be able to control what life puts in front of you, but you will always be in control of how you react.

6) Act with intention

Be in control of your focus, understand what is happening, and take action consciously. Mindfulness helps you focus on the present without letting the past or future affect you; it helps the mind to become healthier and happier.

7) Identify your strengths

Make a list of your best strengths and qualities and read them aloud. Remember that knowing your qualities helps you to become more focused and confident. This helps to increase your strength and emotional intelligence.

Emotional intelligence is a process. Give yourself time to practice these steps, and gradually you will see improvement in your business and personal life with each day that passes.