How I Discovered What It Means to Be Driven by My Passion and Not Finances

4min read

From my childhood through the early days of my career, one carrot always loomed clearly in the distance: money. Growing up, my family earned a modest income, so we always had to be extremely financially conscious with every decision.

So after graduating college, I thrilled my grandmother when I snapped up a position as project manager for IBM Global Services and plunged myself into the "security" of a corporate job. I gave it all the dedication and passion I could, but every day I felt myself becoming more and more unfulfilled. Why? What did I have to complain about? I had an important position with a Fortune 100 company, and I was climbing their ladder, quickly. I had a great salary that afforded me a nice car and a very comfortable apartment. My Grandmama and my mom could sleep like a baby knowing that their little Teneshia had grown up to be a self-supporting woman on an executive fast track. But something was wrong, and every day, I grew a little more heavy-hearted.

Beginning on Fridays, I'd try to lose myself in a cloud of parties and other weekend outings with friends. Then, at the first sign of a darkening Sunday sky, I'd feel a familiar creep of sadness at which point I'd call my mother and sing the blues of dread for the Monday to come. In keeping with my professional and financial ambitions, I enrolled in graduate school, and the demands of my job plus grad school wore even more heavily on my already exhausted psyche. But it was in a higher education classroom that I was offered the miracle of awareness. One of my professors asked the class a simple question: "What's been the driving force behind most of your major life decisions?" When I think back to that day, my eyes sometimes still well up with tears at my realization that the desire to make money had been the basis for some of the most important choices in my one and only life. No wonder I was not happy. I not only wasn't pursuing a purposeful life, I didn't even know enough about myself to understand what my purpose might be. And I certainly didn't have any idea how to pursue purpose in a professional way. But in that class I took the first step.

I began the journey by going through a self-reflective exercise during which I pondered, If I were able to look at myself from the inside out, what would I find? What are my natural skills and talents? And which of these talents am I passionate about?

I scribbled a list of words: Creative. Organized. Project Management. Fashion. Entertainment. Culture. Each word conveyed something about my passions. Simple as that exercise sounds, it was an enormous step toward my changing my life completely.

Next I had to figure out how and where could I use and develop my skills. So I looked for opportunities that would let me learn while helping. This led me to volunteer on a movie set in the film's fashion department. While this once-in-a-lifetime experience actually earned me a move credit, more important is that it pushed me one step closer to figuring out what I wanted to do with my life—by showing me where I didn't belong. Fashion as a career wasn't a fit for me, but I learned that time spent figuring out where you don't belong is time very well spent. I call this the "purpose process of elimination." Every job, task, or challenge you take on and discover that you don't like moves you closer to understanding what your purpose is. You just need to drive and courage to keep moving.

Next, I landed a volunteer position for RUSH Communication, a New York based entertainment and media company that was driving pop culture across several categories including fashion, music, and community empowerment. Aha! Now I was beginning to feel the click. It was there that I discovered the thrill of making a positive impact on multicultural communities. After some time with RUSH, I also discovered that I missed some of the structure I'd experienced at IBM. So I wondered, how might I combine my newly discovered purpose with structure and organization? What better way than to captain my own ship? That ship eventually became EGAMI Group, my New York based, multicultural marketing agency that works with Fortune 100 companies to create campaigns that meaningfully engage multicultural audiences. Purpose. For me now, every day feels defined by purpose, and I'm elevated by the reminder that purpose is a journey, not a destination. What a gift I gave myself by looking for that purpose and creating a life that honors it! Now one of my greatest goals is to help other people forge purposeful paths for themselves. Consider these questions as you try to define your purpose:

  1. What brings you your greatest joy?
  2. What are you most curious about?
  3. What gifts, talents, and skills come to you naturally?
  4. What are your weaknesses and strengths?
  5. What inspires you?
  6. What annoys you?
  7. What would you do every day without pay?

The answers to these questions will help you recognize and define your own purpose. And once you see it more clearly, what might you do about that?

How my Sundays have changed. Long gone are the end-of-weekend blues. Now a Sunday night means, "Yes! Tomorrow begins another week to make a positive mark on the world."

You can find out more about my book, The Big Stretch, here.

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7 Min Read

Dear VCs: Making Pledges Won't Close The Funding Gap

Amid the mainstream conversation about inclusion and justice in the workplace, otherwise known as #MeToo, a Silicon Valley venture capital fund considered how they can be more inclusive of the women, minority, and LGBTQ entrepreneurial communities.

Their solution? Ask the CEOs they currently fund to promise to hire senior-level employees from diverse backgrounds.

Lightspeed Venture Partners, a venture capital fund that has investments with blockbuster startups such as The Honest Company, Affirm, and HQ Trivia, has asked its portfolio company CEOs to sign a “side letter" affirming their commitment to consider women and other underrepresented groups for senior jobs and new spots on their board of directors.

Can making pledges— or even hiring a C-Suite level employee to manage diversity efforts— really make an impact on the funding gap for multicultural women-led companies?

Many experts say it's going to take systemic change, not letters of intent.

It is well reported that the amount of investment going to multicultural women-led companies is incongruous to the entrepreneurial landscape and the performance of their businesses. Between 2007 and 2016, there was an increase of 2.8 million companies owned by women of color. Nearly eight out of every 10 new women-owned firms launched since 2007 has been started by a woman of color yet, these businesses receive an abysmal 0.2 percent of all funding. Amanda Johnson and KJ Miller, founders of Mented cosmetics, were just the 15th and 16th Black women in history to raise $1M in the fall of 2017.

The multicultural women who do defeat the odds to get funded receive significantly less than male founders. The average startup founded by a Black woman raises only $36,000 in venture funding, while the average failed startup founded by a White man raises $1.3M before going out of business.

The implicit and explicit bias not only impacts individual multicultural female founders, it could be stifling innovation. For example, companies with above-average diversity on their management teams reported innovation revenue as 45 percent of total revenue compared to just 26 percent of total revenue at companies with below-average management diversity. That means nearly half the revenue of companies with more diverse leadership comes from products and services launched in the past three years.

In our economy today, venture capital is responsible for funding the work of our most innovative companies. Venture capital-backed U.S. companies include some of the most innovative companies in the world. In 2013, VC-backed companies account for a 42 percent of the R&D spending by U.S. public companies.

With a wealth of multicultural women entrepreneurs and evidence to support the performance of diverse companies, why does this funding gap persist?

According to Kristin Hull, founder of Oakland-based Nia Impact Capital and Nia Community, many traditional investors consider women or minority-led businesses as a category in their portfolio, like gaming tech or consumer packaged good. Hull, who focuses on building portfolios where financial returns and social impact work hand-in-hand, argues gender and ethnicity are not a business category and investors who dedicate a specific percent of their portfolio to diverse companies are the ones missing out.

“We are doing this backwards," says Hull. “Adding diverse, women-run companies actually de-risks an investment portfolio."

Hull points to research that has found women are more likely to seek outside help when a company is headed for trouble and operate businesses with less debt on average. What's more, a study conducted by First Round Capital concluded that founding teams including a woman outperform their all-male peers by 63 percent.

Ximena Hardstock, a 43-year-old immigrant from Chile experienced this bias first hand before she raised $5.1M for her tech startup. “How do you get an investor to notice you and take you seriously?" says Hardstock. “White men from Harvard have a track record and investors are all looking for entrepreneurs that fit the Zuckerberg mold. But a woman from Chile with an accent who started a technology company? There is no track record for that and this is a problem so many women of color face."

Hardstock came to the U.S. from the suburbs of Santiago when she was just 20-years-old. Alone with no family or connections in the U.S., Hardstock worked as a cleaning lady, a bartender, and a nanny before she began teaching and working in education. “I had a lot of ideas and Chile is still a very conservative country," she says. “Most women become housewives but I wanted to do something different. So, I moved to the U.S."

Hardstock went on to earn a Ph.D. in policy studies, served as vice president of Advocacy for National StudentsFirst and worked as a member of Washington DC mayor Adrian Fenty's cabinet. Her experience working in both education and government exposed her to a need to simplify the process of connecting lawmakers with their constituents. As a result, Hardstock founded Phone2Action, a digital advocacy company that enables organizations and individual citizens to connect with policymakers via email, Twitter, Alexa and Facebook using their mobile phones.

Because venture capital and private equity are not necessarily meritocracies, Hardstock initially struggled to get in an audience with the right investors despite her company's growth potential, her experience, and her education. In fact, it wasn't until she won a competition at SXSW in 2015 that she could get an audience with a serious venture capitalist.

While it may seem like symptoms of a bygone era, both Hardstock and Hull say the path to investor relationships is forged in places where many women of diverse backgrounds are not – ivy league organizations, golf courses and late night post-board meeting cocktails attended mostly by White men of means.

The history of venture capital has never been very balanced, according to Aubrey Blanche, global head of diversity at Atlassian software development company and co-founder of Sycamore, an organization aiming to fix the VC funding gap for underrepresented founders. “White and Asian men have built the venture system and for generations have been seeking out people like themselves to invest in."

Personal and professional networks are critical for founders to connect with investors, but many multicultural women don't have access to the networks their White peers have. According to a study conducted by PRRI, the average White person has one friend who is Black, Latino, Asian, mixed race, and other races. This common situation makes getting that all important warm introduction to established VCs very challenging for multicultural women founders.

“Is the ecosystem of your network equivalent to your net worth? Absolutely," says Hardstock. “For us, we have to build our own ecosystem and recreate what happens on the golf courses and at the Harvard reunions."

To Hardstock's point, most multicultural women with entrepreneurial aspirations lack that Ivy League network. According to reporting published in The New York Times, Black students make up just nine percent of the freshmen at Ivy League schools but 15 percent of college-age Americans. This gap has been largely unchanged since 1980.

While notable female investors such as Arlan Hamilton, Joanne Wilson, and Kathryn Finney are actively working to close the funding gap for women of color, only seven percent of current senior investing partners at the top 100 venture firms are women. Less than three percent of VC funds have Black and Latinx investment partners. Without an influential network, Hardstock and entrepreneurs like her are left screaming for a seat at the table.

When Black, Latina, and Asian women founders do get in the room with the right investors, they have to work harder to get the investors to relate to their products and services. “Entrepreneurs solve problems they understand," says Blanche. “When multicultural women entrepreneurs present their businesses to a homogenous group of male investors who may not be equipped to understand the idea, they may pass on an amazing business."

Take, for example, the founders of Haute Hijab or LOLA. Founders of both successful startups would have to explain the market for their services to a table occupied mostly by men who may never have considered that Muslim women want more convenient access to fashion and have never considered women might prefer to purchase organic tampons.

This lack of familiarity typically means reduced funding for women and a host of other consequences.

As one recent study pointed out, even the way investors frame questions to women can impact funding. According to the Harvard Business Review, female founders are often asked “prevention-oriented" questions focused on safety, responsibility, security, and vigilance. Male founders, on the other hand, are often asked questions focused on hopes, achievement, advancement, and ideals.

When all of these factors are considered, a side letter may not be enough to begin to close the funding gap.

Both Blanche and Hull say real change can be made by democratizing information and education on impact investing. Both women say educating investors and MBA candidates about impact investing is the best way to overcome current bias.

Blanche's organization, Sycamore, produces a newsletter for new angel investors who want to help close the funding gap while making money in the process. Hull's firm has an internship program for multicultural girls from Oakland to expose them to the worlds of investing, entrepreneurship, business leadership, and financial literacy.

“I'm excited about the changes I see," says Blanche. “I see more firm employing the Rooney Law on an institutional level, an increase in smaller firms looking at underserved communities, and the democratization of institutional funding."

Hull adds that as long as multi-cultural women-led firms continue to show returns and outperform or perform on par with companies founded by White men, the investor community will rethink their portfolio strategies.

This piece was originally published in 2018.