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How Former Power Ranger Star, Jennifer Yen, Built a Beauty Empire

People

Way back in the mid-1990s, long before people were taking online quizzes to determine which Friends or Sex and the City character they related to most, an entire generation was eager to declare themselves one of the five Mighty Morphin Power Rangers. In case anyone's unfamiliar, the iconic TV series — which is now in its 25th season — features five badass teenagers who transform into alien-fighting superheroes that must work together in order to walk out of the ring victorious.


It goes without saying that no superhero-based TV show would be complete without its despised villains. Enter Vypra, a demon who donned slick serpentine armor and wasn't afraid to employ evil magic against her colorful enemies. In the early 2000s, Vypra was played by Chinese-American actress Jennifer Yen, who has swiftly gone from powerful villainess in the fictional world to a kick-butt female entrepreneur.

Interestingly, it was Yen's time spent on set that inspired her to start a skincare brand you're likely familiar with, Purlisse, which has since blossomed into a major player in the beauty space. We spoke to Yen about her Power Ranger years, what triggered the founding of her company, and how she's grown it over the years into a flourishing business.

“Being a Power Ranger villainess was an amazing experience. I loved channeling myself through acting, and it quickly became an outlet for emotions"

That Power Ranger Life

Yen was a spokesperson and model for many years before she took up acting. When she heard about auditions for the Power Rangers Vypra role, she seized the opportunity and headed to the casting call where, among other things, she was asked to give her best “side kick." It was that killer kick that landed her the role, which was also her first major acting gig.

"Many of these ingredients have back stories involving Yen's grandmother. For example, she would use leftover homemade soy milk to cleanse her face"

Being a Power Ranger villainess was an amazing experience. I loved channeling myself through acting, and it quickly became an outlet for emotions. Also, it was a lot of fun working with so many creative and passionate individuals. There will always be a little bit of Vypra in me — in a good way." -Yen

The thing with acting, especially if you're playing a role that requires a dramatic physical transformation, is that all that makeup application and removal can start to wreak havoc on your skin.“Being on set meant being in full uniform, and that included makeup," she says. “Wearing heavy makeup for hours and days on end really took a toll on my skin. I started noticing more and more irritation, itchiness, and redness on my skin. This irritation was being sparked by the daily makeup use, as well as my lack of an efficient skincare routine to address my sensitivity."

The Birth of a French-Asian Skincare Line

After an ongoing battle with her skin, Yen made the decision to start her own skincare line in 2008 with a focus on products that were nourishing, gentle, and effective. And that is precisely how Purlisse, which means “pure and smooth" in French, came into existence. In addition to being born out of personal need and a recognized gap in the market, the line was also inspired by Yen's grandmother's Asian beauty recipes.

Today, products are formulated with the help of French, Korean, and American chemists with Yen's oversight. The line utilizes carefully curated ingredients including calming and antioxidant-rich blue lotus flower extract, skin-bolstering seaweed and white tea, nourishing lupine peptides that strengthen the barrier and impart a healthy glow, and soy beans, which are packed with micronutrients and lock in moisture.

Many of these ingredients have back stories involving Yen's grandmother. For example, she would use leftover homemade soy milk to cleanse her face and home-brewed white tea was used as a soothing antiseptic on childhood cuts and scrapes. Blue lotus, which is a hero ingredient throughout the line and one not commonly found in other skincare products, was a DIY beauty recipe favorite of her grandmother's as well.

Growing a Brand in a Saturated Market

Over the last decade, Purlisse has remained a niche brand that's dedicated to its original tenets of providing gentle, effective, high-quality products to discerning consumers. It's relatively small in size with roughly 30 SKUS, which includes both travel and full-size products. Products are sold primarily online through the brand's website, as well as at Dermstore.com, Nordstrom, and Amazon. Another way Purlisse has reached new customers is via subscription boxes, such as IPSY, Birchbox, and Fabfitfun.

The brand also has a robust celebrity following with Jamie Chung, Michelle Phan, Desi Perkins, and Whitney Port expressing their love for Purlisse products. Makeup artists also swear by the line. For example, Cardi B's makeup artist uses the Green Tea + Ginger Sheet Mask, Blue Lotus Seed Mud Mask + Exfoliant, and BB Tinted Moist Cream on the singer, and Denise Hooper, lead makeup artist for Scandal, often reaches for the Blue Lotus 4-in-1 Eye Adore Serum on set.

"Many of these ingredients have back stories involving Yen's grandmother. For example, she would use leftover homemade soy milk to cleanse her face"

Yen says that she's truly enjoyed watching Purlisse grow over the years and spends a large portion of her time overseeing the brand. Taking the leap certainly required some faith and a relentless drive for success, but all that hard work has been worth it.

“While starting new businesses can be risky, the risk is much more bearable when you're supporting a product that you truly love and believe in," says Yen. “Women are so unbelievable, capable, and inspiring when it comes to starting businesses. I advise other women to delve into ideas and concepts that they're truly passionate about, and to give it their best shot. If it's something you're passionate about, then it's worth the risks."

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Career

2020 is Around the Corner: Here's How To Design Your Next Decade

Personally, I am over the top excited that we are on the cusp of turning the page on not only a new year but also on a new 10-year window of opportunities and possibilities!

You may be thinking, whoa…I am just embracing the fall season…yikes… it is tough to think about a new decade!


Yet it is this groundwork, this forward thought that you put in place TODAY that will propel you and lead you into greatness in 2020 and beyond. Designing a new decade rests in your ability to vision, in your willingness to be curious, in your awareness of where you are now and what you most want to curate. Essentially, curating what's next is about tapping into today with confidence, conviction, and decision. Leading YOU starts now. This is your new next. It is your choice.

Sometimes to get to that 'next', you need to take a step back to reflect. Please pardon my asking you to spend time in yesterday. Those who know me personally, know that I created and continue to grow my business based on enabling the present moment as a springboard for living your legacy. So, indulge me here! True, I am asking you to peek into the past, yet it is only in order for you to bring the essence of that past forward into this moment called NOW.

One of the best ways to tap into what's next is to clarify what drives you. To design a new decade, ask yourself this question about the past ten years:

What worked? What were my successes?

Make a list of your achievements big and small. Don't type them, but rather use ink and paper and sit with and savor them. Move your thoughts and your successes from your head, to your heart, to your pen, to the paper. Remember that on the flip side of goals not attained and New Year's resolutions abandoned, there was more than likely some traction and action that moved you forward, even if the end result was not what you expected. Once you have a full list of a decade's worth of personal and professional accomplishments, think about how this makes you feel. Do you remember celebrating all of them? My guess is no. So, celebrate them now. Give them new life by validating them. Circle the successes that resonate with you most right now. Where can you lean into those accomplishments as you power into the decade ahead?

Now comes a tougher question, one that I used myself in my own mid-life reinvention and a question I adore because in a moment's time it provides you with a quick reconnect to your unique inner voice.

If it were 10 years ago and nothing were standing in your way, no fear or excuses to contend with…what would you do?

Don't overthink it. The brilliance of this question is that it refocuses purpose. Whatever first came to mind when you answered this for yourself is at its core a powerful insight into defining and redefining the FUTURE decade. Bring your answer into the light of today and what small piece of it is actionable NOW? Where is this resonating and aligning with a 2019 version of yourself?

Then, based on your success list and your answer to the above question, what is your 2020 vision for your business and for the business of YOU?

Designing a new decade begins as a collection of 3,650 opportunities. 3,650 blank slates of new days ahead in which to pivot and propel yourself forward. Every single one of those days is a window into your legacy. An invitation to be, create, explore, and chip away at this thing we call life. One 24-hour segment at a time.

While you have a decade ahead to work on design improvements, you have the ability to begin manifesting this project of YOU Version 2020 right NOW. Based on exploring the exercises in this post, begin executing your vision. Ask questions. Be present. Let go of 2019 and the past 10 years so that you can embrace the next 10. Position acceptance and self-trust at the forefront of how you lead you. One choice at a time.

Don't get bogged down in the concept of the next 10 years. Instead position clarity and intention into each new day, starting today. Then chase every one of those intentions with an in-the-moment commitment and solution toward living a legendary life!