As Frank Sinatra famously sang, accidents will happen. It's a simple fact of life that not everything will run as it should – and sometimes this has tragic and fatal consequences. Elon Musk is in hot water, with a lawsuit being filed against him and his company, Tesla, following the death of an 18-year old who was killed when a Tesla Model S battery malfunctioned. This isn't an isolated incident – there have been 12 cases of Tesla S batteries exploding or spontaneously combusting leading to accidents and injuries. But just what comes after something serious like this for a company?
The case against Tesla is up in the air, mainly because of the stringent insurance that Tesla will have to protect themselves. That's why it's such a cautionary tale about the importance of general liability insurance for small business, as having the right insurance can help protect your company and customers alike.
General liability insurance coverage, in particular, is vital for any business as it covers everyone involved against bodily and personal injury as well as property damage. Most importantly, it helps cover against accident lawsuits, which can alone bankrupt a company.
In addition to ensuring you have the right insurance to protect your company and customers following an accident, part of surviving the fallout of a situation like this as a company is making changes to your product to reduce the possibility of a similar accident happening again.
For example, Golden Age actress Jayne Mansfield also changed the course of history for tractor-trailers. An accident that ended up killing the star changed the regulations on tractor-trailers to prevent future accidents. Mansfield's death added stronger safety features into a potentially dangerous contraption, aptly named Mansfield Bars or underride bars, which prevent anything from sliding underneath them. Accidents can cause a company or an entire industry to change the processes and methods in which they do things.
Accidents in other companies can lead to serious change regarding how they are viewed. British theme park Alton Towers cultivated a terrible reputation following an accident on their rollercoaster, which forced a young woman to have to endure a leg amputation. The social media uproar and customer distrust of the company grew and resulted in sales for the Merlin brand dropping for their theme park offering.
The BP oil accident at Deepwater Horizon, which was later made into a film, was another example of an accident leading to terrible publicity for the brand, as well as showing the fullest extent that accident lawsuits can go to, with BP paying over $42 billion. The CEO Tony Hayward was so embattled that he made a public gaffe by claiming “I'd like my life back" when he was done with answering questions on the spillages along the US Gulf Coast. The public tide began to turn on the fossil fuel provider, and people began looking at alternative methods that weren't liable to cause as many accidents. PR meltdowns could lead to devastation for companies, all because their safety protocol wasn't in place and an accident happened.
Accidents are awful, but a fact of life. There is nothing that we can do to prevent them – but we can protect ourselves should they happen. Ensuring that nothing can go wrong is vital, and often where companies find their downfall is when evidence of reckless endangerment or incorrect practices is unveiled. But, when the definition of the word accident can be applied, the best policy is to ensure that we are as protected from the aftermath as possible.
We are living in a time when women are rising to new heights which means they are regularly being confronted with the fear of being "too much". For women in business this is pervasive and costly.
A few ways women can be perceived as "too much" are:
Speaking up about their successes and achievements.
Sharing one too many photos of their cute kids.
Telling one too many people about that date night.
Looking a little too good in that swimsuit.
These can lead to being publicly attacked on social media or privately slandered which in turn leads to women dimming their light and walking on egg shells in hopes of avoiding conflict and judgement.
The minute a woman feels it's unsafe to shine she will begin to overthink, worry, and fear how she shows up in the world.
Forgetting to announce the book is done and the interview is live.
Choosing to focus on what's still on the to-do list rather than what's been checked off.
Many female entrepreneurs are subconsciously altering their behavior in an attempt to not attract too much attention to themselves, rather than focusing on allowing authenticity and magnetism to attract their ideal clients and community.
Women are afraid of being criticized, ostracized, and abandoned by other women for simply being who they are. This leads to quite the quantum when being who you are is simplest way to accelerate the growth of your business.
New research shows men are far more comfortable with self promotion than women are. Researchers found that men rate their own performance 33 percent higher than equally performing women. What we know is that self promotion pays off and this is where women are missing the boat.
The world needs more women to step into leadership roles and no longer be intimidated about creating six and seven figure careers.
Here are five ways to release the fear of being "too much":
1. Approve of yourself.
While it feels good to receive outside validation it will never be enough if you don't first appreciate yourself. The key to having a healthy support system is to make sure you are part of it. Being your biggest critic is what your mother's generation did. It's now time to be your biggest cheerleader. Becoming aware of self talk will reveal what belief is ready to be re-wired. Create a simply mantra that affirms how incredible capable you are.
2. Connect deeply to those you serve.
One powerful way to shift out of people pleasing behavior is to get clear on who actually matters to the wellbeing and success of your life and business. Leadership is not about being the most popular, instead it's a decision to be brave for those who can't be. Take a few minutes each day to visualize and meditate on those your business serves and supports. See your future clients moving toward you every time you choose to stand in your power and use your authentic voice.
3. Remember the legacy you wish to leave.
Having your life purpose and legacy in writing is one of the most transformational exercises you can do. Reading this often will keep you focused on what matters. Knowing what you wish to leave in the hearts of those you love most is incredibly grounding. You didn't come here to keep your mouth shut, dilute your truth, or dim your light-you came here to make a difference.
4. Forgive those who have been unsupportive in the past.
The past has a way of informing the future in a negative way when there is unresolved pain. Take a few minutes to get quiet and ask yourself who you have unforgiveness towards or maybe their name came to mind as you read this article. Listening to a forgiveness meditation or writing a letter to the person you are ready to forgive are both simple and effective ways to process and heal.
5. Be part a community of bright, successful women.
Meaningful relationships with others who have similar aspirations is what will keep you out of isolation and playing small. These connections can happen in a networking group, online community or a local Meetup. Thriving in every area of life is depend on you knowing where you belong and being celebrated there. Don't wait to be invited, go actively seek out people and places that support your dreams and desires.
6. Accept you can have it all.
Women have been fed a lie for generations that says, you can have love or money. Decide you can have it all and allow it to flow to you. You can have a successful career and an amazing mother. You can balance motherhood and loving marriage. Don't let anyone write the rules for you. This is the time to create the life you desire on your terms.
7. Celebrate everything!
The fastest way to leave the haters in the dust is to celebrate everything! At the end of each day lay in bed and recall the best moments. At the end of each week, publicly acknowledge and celebrate what's good in your life. Once a month, have a celebration dinner and share it with those who have helped you in the journey. If there's something good happening, talk about it with everyone who will listen!
May you be a woman who chooses to shine so that others may be reminded of all they can be and do.