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How can Accidents Ruin a Company?

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As Frank Sinatra famously sang, accidents will happen. It's a simple fact of life that not everything will run as it should – and sometimes this has tragic and fatal consequences. Elon Musk is in hot water, with a lawsuit being filed against him and his company, Tesla, following the death of an 18-year old who was killed when a Tesla Model S battery malfunctioned. This isn't an isolated incident – there have been 12 cases of Tesla S batteries exploding or spontaneously combusting leading to accidents and injuries. But just what comes after something serious like this for a company?


Source: Pixabay

Change Happens

The case against Tesla is up in the air, mainly because of the stringent insurance that Tesla will have to protect themselves. That's why it's such a cautionary tale about the importance of general liability insurance for small business, as having the right insurance can help protect your company and customers alike.

General liability insurance coverage, in particular, is vital for any business as it covers everyone involved against bodily and personal injury as well as property damage. Most importantly, it helps cover against accident lawsuits, which can alone bankrupt a company.

In addition to ensuring you have the right insurance to protect your company and customers following an accident, part of surviving the fallout of a situation like this as a company is making changes to your product to reduce the possibility of a similar accident happening again.

For example, Golden Age actress Jayne Mansfield also changed the course of history for tractor-trailers. An accident that ended up killing the star changed the regulations on tractor-trailers to prevent future accidents. Mansfield's death added stronger safety features into a potentially dangerous contraption, aptly named Mansfield Bars or underride bars, which prevent anything from sliding underneath them. Accidents can cause a company or an entire industry to change the processes and methods in which they do things.

PR Meltdown

Accidents in other companies can lead to serious change regarding how they are viewed. British theme park Alton Towers cultivated a terrible reputation following an accident on their rollercoaster, which forced a young woman to have to endure a leg amputation. The social media uproar and customer distrust of the company grew and resulted in sales for the Merlin brand dropping for their theme park offering.

The BP oil accident at Deepwater Horizon, which was later made into a film, was another example of an accident leading to terrible publicity for the brand, as well as showing the fullest extent that accident lawsuits can go to, with BP paying over $42 billion. The CEO Tony Hayward was so embattled that he made a public gaffe by claiming “I'd like my life back" when he was done with answering questions on the spillages along the US Gulf Coast. The public tide began to turn on the fossil fuel provider, and people began looking at alternative methods that weren't liable to cause as many accidents. PR meltdowns could lead to devastation for companies, all because their safety protocol wasn't in place and an accident happened.

Accidents are awful, but a fact of life. There is nothing that we can do to prevent them – but we can protect ourselves should they happen. Ensuring that nothing can go wrong is vital, and often where companies find their downfall is when evidence of reckless endangerment or incorrect practices is unveiled. But, when the definition of the word accident can be applied, the best policy is to ensure that we are as protected from the aftermath as possible.

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2020 is Around the Corner: Here's How To Design Your Next Decade

Personally, I am over the top excited that we are on the cusp of turning the page on not only a new year but also on a new 10-year window of opportunities and possibilities!

You may be thinking, whoa…I am just embracing the fall season…yikes… it is tough to think about a new decade!


Yet it is this groundwork, this forward thought that you put in place TODAY that will propel you and lead you into greatness in 2020 and beyond. Designing a new decade rests in your ability to vision, in your willingness to be curious, in your awareness of where you are now and what you most want to curate. Essentially, curating what's next is about tapping into today with confidence, conviction, and decision. Leading YOU starts now. This is your new next. It is your choice.

Sometimes to get to that 'next', you need to take a step back to reflect. Please pardon my asking you to spend time in yesterday. Those who know me personally, know that I created and continue to grow my business based on enabling the present moment as a springboard for living your legacy. So, indulge me here! True, I am asking you to peek into the past, yet it is only in order for you to bring the essence of that past forward into this moment called NOW.

One of the best ways to tap into what's next is to clarify what drives you. To design a new decade, ask yourself this question about the past ten years:

What worked? What were my successes?

Make a list of your achievements big and small. Don't type them, but rather use ink and paper and sit with and savor them. Move your thoughts and your successes from your head, to your heart, to your pen, to the paper. Remember that on the flip side of goals not attained and New Year's resolutions abandoned, there was more than likely some traction and action that moved you forward, even if the end result was not what you expected. Once you have a full list of a decade's worth of personal and professional accomplishments, think about how this makes you feel. Do you remember celebrating all of them? My guess is no. So, celebrate them now. Give them new life by validating them. Circle the successes that resonate with you most right now. Where can you lean into those accomplishments as you power into the decade ahead?

Now comes a tougher question, one that I used myself in my own mid-life reinvention and a question I adore because in a moment's time it provides you with a quick reconnect to your unique inner voice.

If it were 10 years ago and nothing were standing in your way, no fear or excuses to contend with…what would you do?

Don't overthink it. The brilliance of this question is that it refocuses purpose. Whatever first came to mind when you answered this for yourself is at its core a powerful insight into defining and redefining the FUTURE decade. Bring your answer into the light of today and what small piece of it is actionable NOW? Where is this resonating and aligning with a 2019 version of yourself?

Then, based on your success list and your answer to the above question, what is your 2020 vision for your business and for the business of YOU?

Designing a new decade begins as a collection of 3,650 opportunities. 3,650 blank slates of new days ahead in which to pivot and propel yourself forward. Every single one of those days is a window into your legacy. An invitation to be, create, explore, and chip away at this thing we call life. One 24-hour segment at a time.

While you have a decade ahead to work on design improvements, you have the ability to begin manifesting this project of YOU Version 2020 right NOW. Based on exploring the exercises in this post, begin executing your vision. Ask questions. Be present. Let go of 2019 and the past 10 years so that you can embrace the next 10. Position acceptance and self-trust at the forefront of how you lead you. One choice at a time.

Don't get bogged down in the concept of the next 10 years. Instead position clarity and intention into each new day, starting today. Then chase every one of those intentions with an in-the-moment commitment and solution toward living a legendary life!