Photo Courtesy Of 'The Art Gorgeous'
Culture 29 March 2018
Once upon a time, the heroes in fairy tales-- the ones who dueled dragons, climbed up castle walls, and fought through thorn-filled forests-- were burly men with swords. As the years passed, young girls around the world dreamt of becoming princesses, who too would be rescued by gallant princes. Sadly, these girls didn't realize they were heroes too.
Then one day in 2016, two wise women decided to let girls everywhere know that they were indeed the central heroic characters of their own lives. The two media professionals dreamed up a new kind of fairytale called Goodnight Stories for Rebel Girls, and it was an immediate hit. Written by journalist, Elena Favilli, and playwright, Francesca Cavallo, the inventive tome has gone on to become the most successful crowdfunded book in the history of publishing. Telling the stories of 100 inspiring women in history like Virginia Woolf, Jane Goodall, Ada Lovelace and Cleopatra alongside enthralling fantastical images- Goodnight Stories has sold over a million copies, and has been translated into 42 languages since its late 2016 debut. Next up for Rebel lovers is a power-packed sequel, which Cavallo and Favilli say is even more rebellious and female-celebrating than ever before.
“This idea that history is made by men is constantly planted in your mind since you're in elementary school," says Cavallo. “There's very little that challenges these ideas so how can we expect anything different when these kids become grownups? We wanted to create a different world where girls could grow up surrounded by more female role models."
Elena Favilli and Francesca Cavallo dreamed up a new kind of fairytale called Goodnight Stories for Rebel Girls, and it was an immediate hit.
In fact, Cavallo says, even in Finding Nemo, there is only one female character- the flighty Dory-of all the marine characters Nemo encounters. “How is it possible that in the entire ocean there's only one female character?," she asks. “We know children's media is so packed with gender stereotypes, from movies to toys to books. You don't think about it until someone points it out to you, but it was eye-opening."
The two Italian natives told SWAAY the idea for Rebel Girls came about when they began brainstorming how to create something meaningful for young women via an entrepreneurial project. Once they started digging into the children's literature genre, Cavallo says she started finding that only a small percentage of female characters for kids have jobs or professional motivations. In fact, a survey of more than 6,000 children's books found that 37 percent had no speaking female characters at all.
Katherine Johnson, Dorothy Vaughan, and Mary Jackson are the women who sent John Glenn into space.
“We wanted to create something that counterbalances this lack of empowering content for girls, but also responds to a need of young families who want to raise children in a different way, free of gender stereotypes," says Favilli. “We did not want an encyclopedia. We worked a lot to understand what is exactly the style that is a combination of fairy tales and biographies."
After the overwhelming success of Rebel Girls, Favilli and Cavallo thought how to further their goal of sharing the untold stories of women. They decided to do a second iteration of their bestseller, this time even more powerful than before. In the new book, there were to be more women from as many different fields as possible, including firefighters, doctors, and surgeons, from countries all over the world. The founders also decided to tap their incredible global community of fans and followers to get suggestions on which women should be included this time around. The nominations poured in and the founders began researching, settling on 100 new barrier-breaking women.
“Whenever someone comes to us with a suggestion, we write it down and research it, and in fact, many of the women we decided to include in Volume 2 were suggested by the community," says Favilli. “The global community that formed around this is the most surprising and amazing thing, which is something we could not have imagined when we started. It's a truly collaborative project, with the reader at the center of it."
Adds Cavallo; “One thing that our book demonstrates is that it's not just the final project that matters; it matters who created it. If you don't involve diverse voices, you won't come up with such a diverse finished product that is truly inclusive of each of us. One of our goals is that we don't need a Diversity Officer because it's ingrained in the company."
Aside from diversity, another important element, for both founders, was that the second book feature women who may have failed during their journeys through various industries. “It's not fame that makes you a role model," says Favilli. “Our book is not a book of only winners, or successful and famous women. It shows girls you can be a role model even if you fail at what you do. It does not depend on the outcome, it depends on trying,"
She went on to share the example of Irish pilot Lilian Bland, who is included in the Rebel Girls sequel. This history-making hero named her plane- the first plane in all of Ireland- “Mayfly" because at the time time she wasn't sure if it “may fly" or not, and indeed while the contraption only soared for about 10 meters, Bland made history. “ “Sometimes as women, we feel we don't have the same freedom to fail as men, but we have the right to explore, and be creative in the enterprises we choose," says Favilli. “These are the kinds of role models we wanted the next generation of women to grow up with."
In both books, the ladies were careful not to talk down to their young readers. Many of the pages of the second volume, which include the story of Isis hostage, Nadia Ros, deal with dark subjects, but in a child-friendly way. According to Cavallo, in the case of Ros, the corresponding central image depicts the uplifting moment of her escape.
Billie Jean King is a professional American tennis player most known for her 'Battle of the Sexes' match.
“From the very beginning, we have always stayed away from any style that would be talking down to kids," she says. “We really integrate ourselves on the reason we tell a story. We don't want to shy away from difficult themes and stories." Adds Favilli, “One thing fairytales teach us is that kids don't shy away from darkness. Kids can have dark thoughts and conflicted feelings and if we only focus on the positive, then we aren't serving them, they won't have the tools to walk across the woods. We want them to understand dark moments happen, but they can be turned into something beautiful."
In terms of the eye-catching illustrations, the second Rebel Girls will include the work of 100 female artists from around the world. From soft watercolors to funky graphic novel styles, the images are diversely reflective of the book's dynamic female voices. “The art has always been at the center of the project just as much as the writing; two pieces that go hand in hand," says Cavallo. “We had a clear idea in mind of the format that we wanted the stories and the portraits to have the way we worked with artists is to give them a very precise refe for composition of portrait the kind of colors we wanted them to use."
The idea for the books' cover was another “clear idea," as they were designed in a “graphic" style by a design firm based out of Italy named Pemberly Pond, owned by two sisters, Lalla and Luisa Lodetti, who created the imaginative hand lettering. “We had a clear idea of a blue cover with a night sky, a moon on top and the names of the women in the background," says Favilli. “We wanted to create something iconic."
Cavallo and Favilli, first launched the business in their Los Angeles apartment in 2012. After receiving funding from 500 startups, that chose to invest in them, the two decided to go the crowdfunding route, raising $675,614 from over 13,000 backers from 75 countries, in just 29 days. “Based on our experiences, we were confident we'd never get traditional funding, so we crowdfunded the book on Kickstarter," the founders told SWAAY.
Looking to the future, the two- who have donated $100,000 of their proceeds to the Malala Fund to help with child education-plan to release a full collection of books, and further expand into various platforms like podcasts. In fact, the two have just this month introduced a "Good Night Stories for Rebel Girls," broadcast, which will cover stories of women from both books with a varying roster of female hosts. “It will be a deep dive into their lives and adventures," says Cavallo. “We're starting with the first season and if it goes well, we see it as an ongoing project."
Ultimately, despite the challenging landscape for printed product in a world where Kindles rule, Cavallo and Favilli believe the owning the physical book can help uplift young girls: “The book is becoming kind of a magic object," says Favilli. “People hold it close to their hearts and take it to sleep with them."
3 Min Read
I think we can all agree that we are living in unprecedented times, and many of us are experiencing challenges in both our personal and professional lives. But it is important to remember that often, challenging moments present opportunities for change. Right now, companies and individuals are using this time to rethink how they conduct their business, the resources critical to their success, and how they go about their daily activities. And what we are seeing is that more and more people, especially women, are taking control of their lives by starting their own businesses.
While it is estimated that the number of women-owned businesses is one-quarter to one-third of all enterprises worldwide, there are still many women who aspire to make entrepreneurship a reality. A new Herbalife Nutrition survey conducted by OnePoll of 9,000 women across 15 countries, including 2,000 women in the U.S., found that globally, 72% of women want to open their own business. Of those, 50% don't yet have a business and 22% have one but would like to open another.
Women want to have more control over their future, but they are committed to helping future generations by being a role model for younger women; 80% believe this is a strong motivating factor.
The second annual survey, which explores women and entrepreneurship globally, revealed the overwhelming challenges women experience in the traditional workplace compared to their male colleagues. In fact, more than 60% of women said they would like to start a business due to unfair treatment in previous job roles. Of the women surveyed, 7 in 10 believe that women must work harder to have the same opportunities as men in the workforce. Results also revealed that 43% of women have delayed having children because they thought it would negatively affect their career, and 25% said they had faced pregnancy discrimination. 42% believe they've been unfairly overlooked for a raise or promotion because of their gender — and of those, the average respondents had it happen three separate times. These are a few of the challenges that have been a catalyst for the surge in entrepreneurship among women.
The irony is that startups founded and cofounded by women performed better than their men counterparts: on average women-owned firms generated 10% higher cumulative revenue over five years, compared with men.
With the barriers and negative experiences women cited in the workforce, it is not surprising that across the globe, the top motivation for starting a business is to run it themselves (61%). Women want to have more control over their future, but they are committed to helping future generations by being a role model for younger women; 80% believe this is a strong motivating factor.
But the women surveyed don't expect entrepreneurship to be smooth sailing: one-third of women with plans for entrepreneurship are "very worried" about their business — or future business — failing in the next five years. The top three challenges when starting a business center around finances — earning enough money to offset costs, having enough budget to grow, and financing their business. And when it comes to financing, women face stark disparities in the capital they often need to fund their business. Boston Consulting Group found that women entrepreneurs averaged $935,000 in investments, which is less than half the average of $2.1 million invested in companies founded by men entrepreneurs. The irony is that startups founded and cofounded by women performed better than their men counterparts: on average women-owned firms generated 10% higher cumulative revenue over five years, compared with men.
Women entrepreneurs create a source of income for themselves and their families. They are a vital part of our world's economic engine that society needs to support with flexible opportunities, mentorship, and access to capital. Herbalife Nutrition is proud that more than half of our independent distributors worldwide are women who set up their businesses and decide when and where they work and do so on their terms. We need to invest in women entrepreneurs, not only to help one generation, but to offer role models for the next.