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My Journey From The Fast Food Counter to The Boss of An Empire

4min read
Lifestyle

For as long as I can remember, I've always wanted to be a makeup artist - and because of that, traditional school never interested me.

All I wanted to do was go to cosmetic school, but for my parents, a makeup artist wasn't a "real job" so they wouldn't support me financially to pursue that dream. I grew frustrated and became a rebellious student. I had to repeat the 4th grade. I was kicked out of the first high school I attended. Everywhere I went, my teachers told me that I was a lost cause with no future. My guidance counselor suggested I attend a catering school because she said she had nothing else for me. So that's what I did.

I studied to become a gastronomic chef. Despite being quite good at it, I ended up quitting in my final year due to the number of sexual jokes and bullying I experienced in the restaurant I was interning at. At the time, being a female chef was very difficult as it was a predominantly male profession. Refusing to allow being treated like this, I left before I could graduate. However, if I was honest with myself, I wasn't taking it seriously. I spent much of those three years drinking, doing drugs, and becoming violent with other students and even a professor.

I slipped into a depressive state before having the revelation that I was ruining my own life. The reality check was hard to accept: I was 19 years old with no degree, no job, and no direction. I felt shameful and guilty seeing that my mom's decision to move from Cameroon to Switzerland in search of a better life for us was all for nothing.

Deep down, I always believed I was destined for a brighter future, so I decided to take control of my own life. I stopped drinking and using drugs and searched for a free public aesthetician's school where I could learn the basic techniques of makeup and beauty. Unfortunately, my search was unsuccessful, so I made the decision to get a job and make myself financially independent so I could pay for schooling. My goal was to enroll in the Makeup For Ever master program, which would cost me 17,000 Euro a year.

Since I had an interest in fashion, I sent my resume to several fashion brands. But with no degree and no experience in sales, my search ended up unsuccessful once more. After continually being rejected, I finally found a full-time position at McDonald's in Geneva. I didn't have my driver's license, so I had to take the bus to and from work. Sometimes my shifts would go overtime when there were no buses, so I would lie to my mother, telling her that a female colleague was driving me home, but really I was hitchhiking.

Impulsively, I left that job when a customer threw his plate at me complaining about cold fries. I was once again, unemployed. About a week later, my luck changed when I was hired as a saleswoman at a children's fashion store. I loved children, so I was happy in this position for about a year before my ambition started to push me to follow my dream. I couldn't shake the feeling that I was meant for something else - something bigger.

I started to spend my nights looking for jobs in the cosmetics industry. I sent more than 300 emails to companies in Paris, the mecca for beauty. Like before, I was met with a lot of rejections, seeing as they all asked for experience in beauty or degrees in Make-up/Aesthetic, and I had neither. But my determination was unbreakable, and I knew one day it would pay off.

And one day it did.

A well-known perfumery was searching for workers to join their new luxury store in the famous Carrousel de Louvres in the 1st Arrondissement in Paris. I was asked to come interview for a beauty consultant position. It was the opportunity I was waiting for, the ultimate chance to change my life.The interview process was exhausting. In one day, I was interviewed three times, along with fifty other candidates. But in the end, it was worth it as they offered me the job. It was the happiest day of my life. I cried tears of joy because I knew that after getting this position, I had my feet in the door. Things could only get better.

I moved to Paris in summer 2011 to begin my new job. The perfumery was sponsored by Dior, so they put me through a two-month training program at the Dior House. While there, I also received training on sales techniques and makeup with several other brands, such as Sisley, Lancome, Chanel, Hermes, and YSL.

Photo credit: @audychoo_

Within three months of the store opening, I was appointed as Head of Beauty. After a year in that role, I was offered a position as a Beauty Specialist at the Lancome Institute at rue du Faubourg Saint-Honoré, then moved on to become an Hermes Perfumes Animator at Galeries Lafayette Haussmann. All the companies that wouldn't even return my emails now wanted me to work for them.

I had an excellent salary working for Hermes, but I was presented with an opportunity to attend the Make Up For Ever (MUFE) School as part of a collaboration with Sephora. I would attend school part-time while working for the MUFE stand at Sephora, but with a much smaller salary. While for the first time in my life I was making decent money, I figured that I had come so far, it would be a shame to stop now – so I took the opportunity and dedicated myself to making the most out of the program. In addition to attending the course, I managed five MUFE stands in Sephoras all over Paris while also working as a hostess in a nightclub to pay my bills. I was working 7 days a week, often from 7 a.m. until 4 a.m., with only 3 hours to rest in between work and school.

It was the most grueling period of my life, but at the end of the course, I was hired by Chanel as an International eCommerce Account Manager. I was proud of myself - the journey from McDonald's to where I am now was not easy but paid itself off.

While working for Chanel, I realized the lack of choices for black women in the French beauty industry. In 2015, I took another leap of faith and left Chanel to create my online store, Audychoo, an eCommerce platform that offers a wide selection of cosmetics, body care, and hair products for black, mixed-race, and Asian consumers. The online store has been successful, having been featured in French magazines as well as earning a following of 16,000 followers on social media.

While launching my store, I worked as a Makeup expert for brands such as Burberry and Givenchy as well as being a Beauty Stylist for the luxury group Galeries Lafayette. I also began to focus on building my personal brand and growing my own audience on social media by becoming a Fashion/Lifestyle influencer and digital content creator, and working with several brands on content.

This past January, I decided to expand my career even further by pursuing modeling. I was told that I was crazy to begin a modeling career at 28 years old and with a large tattoo on my chest. For the second time in my life, people were telling me that my goals were too big. Fortunately, this time, it didn't take as long to prove them wrong. After just one month, I secured contracts with two international modeling agencies in London and Milan. And immediately after, I debuted on the runway for a Haute couture designer at New York Fashion Week in September.

@audychoo_

I'm currently working on revamping my eCommerce platform and have some projects that I'm excited to share with the world. Between that and my career as an influencer and entrepreneur, I can proudly say that I am finally living my dream.

My goal with sharing my story is to continue encouraging women to follow their own dreams no matter what people think. Throughout my journey, I've learned that you always have to remember that nobody can limit you but yourself. Little girls with dreams become women with visions.

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From $0 to $3Billion In Sales: Serial Inventor Joy Mangano Shares Her Entrepreneurial Secrets

How many times have you looked at something and thought: I wish this did more? And how many times have you thought long and hard about what else you could make it do, if you had the resources, time, and a factory-load of people working for you?


We've all certainly been there. Whether we were 5 and inventing a flying Barbie, or futuristic football, or 35 and looking at the kitchen imagining a self-taught robot that would help with the nightly dinners. We've all come up with what we thought were million dollar ideas - but almost none of us follow through because we're already too busy, and somebody else has probably invented it already.

For one woman, this very sequence of events took place when she was just a teenager. Unimpressed with her dog's collar, she created a new one with florescent sides (making them more visible to cars at night) that would fit more comfortably on a dog or cat's neck. But because of her relative youth, the collar was never produced, and a year later was released and patented by another company.

The girl, Joy Mangano, vowed this would never happen again.

Fast forward to 1990. Single mother-of-three, Mangano has a bigger, bolder idea. This time, the Miracle Mop is born, launching her career as an entrepreneur and setting her up for a life in the spotlight with her product launch on QVC. Between then and now, Mangano has accrued 100 patents (for products like the Huggable Hanger and My Little Steamer) and her company, Ingenious Designs is worth over $50million.

This story was told in Hollywood by David O.Russell in 2015 with his Golden Globe winning movie, Joy. Jennifer Lawrence's portrayal of Mangano served to highlight the difficulty of entrepreneurship and instruct on the minefield of patent disputes.

Mangano's latest product is one she says she's been working on for her entire life: a journal, a manual and a self-help for entrepreneurs wrapped up in her book, Inventing Joy: Dare to Build a Brave and Creative Life.

SWAAY spoke with Mangano about the necessity for this kind of book in this age of entrepreneurship, and how it will resonate with aspiring female inventors and change-makers.

Drawing on her success and the pains it took to get there, Mangano has penned a book that will no doubt be a bible for those looking to take their flying Barbies or futuristic footballs to market. "I️ believe it will be a resource for people they can keep coming back to," she remarks. "This book truly is a lesson for anybody - in their careers, no matter what age."

Her family have been crucial to the whole process of building her brand and expanding Ingenious Designs, for the last 17 years, and have informed many of the chapters in the book. "I️ am fortunate enough to work with my children, family and friends and they were completely integral (to the books production)," says Mangano. Her daughter Christie serves as SVP Brand Development, Merchandising & Marketing Strategy having worked with her mom for thirteen years. “She's my left brain," laughs Mangano. Both her son Bobby and other daughter Jackie have worked elsewhere before also coming under their mother's umbrella. Bobby currently serves as Executive Vice President of the company and Jackie is involved with the fashion side of the business, which is certainly no mean feat, as she is also involved in styling for the upcoming reboot of The Murder on the Orient Express.

"When you can do things in life - work and follow your passion with people you love - it makes it all that much more meaningful and pure happiness."

The launch of her book signals new territory for the serial inventor, who has her first opportunity to tour the country and speak to those whose homes she has appeared in for the past 15 years on QVC and HSN.

"This is really one of my dreams," she comments. "I️'ve always wanted to go around the country and meet all of my customers and this is one way to do that. It couldn't be better."

"95% of my customers are women so I️ can't help but be an advocate always."

While on tour, Mangano is destined to meet a host of people that will tell her of their inventions or start-up ideas, but none more so than the millennials, who are completely reinventing the notion of entrepreneurship. Mangano hopes that through the book aspiring female entrepreneurs will be able to take solace in the fact they don't have to do it all. "I️ truly believe - this is a generation I️ watch, a lot of them work for me and with me - today, more than ever, they think they have to do it all."

"Dressed beautifully and in a meeting, they'll say 'I've been up since 5. Dressed the kids. Fed the kids.' And then (after work) they'll come home, have quality time, bath time. And I️ say - you can miss a game." If there's one thing she would invent for millennial women, it's this very advice, she says.

Rather than a product, or an item, it's this advice that, contrary to the millennial mindset, you don't have to be five places at one time or working 20-hour days to get where you want to be. Instead, Mangano has sections of the book that will inform on how better to manage your time and your ideas - to employ her methods - so you can become successful with (a little) less stress.

When asked how social media and the digital age has influenced her real-world inventions (like mops, hangers, steamers and pillows), Mangano chuckles. Technology, rather than impairing the invention of real world application actually opens up a 'wider range' tells the inventor. “It opens up a direct - to - consumer feedback and enhances your platform."

"With Instagram and Facebook my customers communicate with me. That's critical for looking at what you do and for the future of what you do."

Out of the dozens of things she's invented, Mangano won't say what her favorite is. "What am I️ most proud of? That's hard to say - that's like asking what child do you love the most and I️ don't think I️ could be prouder of any of them."