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This Former Banker Self-Funded Luminary- An All-Female Coworking Space for the Modern Woman

Business

"It’s like a female golf course,” says Cate Luzio explaining the 15,000-square-foot NoMad space she created as Luminary; a co-working facility for women that acts as an inclusive community for professional development and personal networking.


Seven months ago, Luzio traded in 20 years of banking after a conversation with her lifelong mentor. He suggested that banking wasn’t how she’d spend the rest of her life and while Luzio dismissed his prophecy at first, she realized she did have a greater vision. So Luzio locked herself up in her apartment to fulfill it; producing a business plan for a space that would be the go-to collaboration hub for women in New York City.

“I was tired of having coffee after coffee with women who wanted to learn about banking,” says Luzio on the need to create a place where women could confide in one another. She wants members to feel comfortable in approaching other women who aren’t necessarily in their same career path. “I never would have met someone in media when I was in the banking world,” shrugs Luzio in reference to me, ironically, over coffee. “It’s a way for people to build their network, to break down barriers.

So the story goes, Luzio spent a week in her apartment, pajama-clad, creating a business plan for this kind of inclusive community, where women could work and have a sense of belonging—which for Luzio, also meant self-funding the project to control all variables.

“Self-funding is important to me because it ensures that we stick to, and realize, our vision, build out the space quickly, and make the decisions that are in the best interest of the company from the beginning,” says Luzio.

As a first-time founder, Luzio admits her banking background was critical in developing an efficient, long-term business plan. This included a detailed breakdown of both initial funding and long-term finance goals, as well as programming and development in cross-industry verticals.

Not only did self-funding allow for rapid action on the business plan, but Luzio also felt it was a commitment to her future members. "I want to put my money where my mouth is and invest to address the issues that women, including me, experience, while creating greater opportunities and enriching experiences for women,” she says.

Along with presenting opportunities for future Luminary members, Luzio was committed to investing in opportunity, which began with the women-founded, women-led, local businesses she collaborated with to stock Luminary's kitchen with wine on tap, nutritious food, and decorate the walls to match her sophisticated, minimalist design.

"Working with Ancolie, a woman-founded restaurant in the West Village to William Ris Gallery, a woman-owned gallery in the North Fork... I'm surrounded by such a supportive community that brings me new ideas and puts inspiring women on my radar everyday.”

As a way to encourage and foster these cross-career relationships, Luzio targets the modern, inquisitive woman, who she says is difficult to define. “It’s hard to categorize today's woman with labels and we don't want to; we want to be inclusive regardless of who you are or what you do, or don’t do."

In order to emphasize inclusivity, Luzio explains her idea to create a community board near check-in as a way for members to advertise their presence on a particular day. “If you’re busy on a given day, you don’t have to,” she reassured.

This concept was formulated from Luzio’s former experiences at coworking spaces, where she didn’t interact with other members; she never knew who she was sitting next to. She recognized the lack of opportunity to foster member relationships as a flaw in other coworking environments, and this is how Luminary was initially conceptualized.

Additionally, while she notes her open personality, she recognized some women aren’t as extraverted and therefore may never turn to their neighbor and introduce themselves so the board is a way for staff to say, "hey, this is who is here, if you’d like to meet them, we will personally introduce you”—eliminating social anxiety and emphasizing meaningful connections.

The rest of the space is thoughtfully designed, including a fitness room to host studio classes, such as pilates and yoga; a meditation room; a lactation room; five boardrooms with Smart TVs; “huddle” rooms for smaller meetings (men are allowed for any meetings or events so co-ed teams don’t need to worry); phone booths for personal calls; and a rooftop—all of which are available to book for private events.

"We are going to have a slate of weekly programs from enriching workshops, panels and office hours with top executives and experts, in-residence coaching and a monthly speaker series to express fitness/wellness classes and social events,” says Luzio, adding that the monthly speaker series will launch in December with one of Luminary’s Founding Members, Ruth Zukerman, co-founder of SoulCycle and Flywheel. "If our mission, community and space speaks to you—we encourage you to join us,” she says.

Luminary officially opens its doors on November 14, 2018. You can find more information on membership rates and programming here.

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Lifestyle

Unconventional Parenting: Why We Let Our Children Curse

"Sh*t!" my daughter exclaimed as she dropped her iPad to the floor. A little bit of context; my daughter Victoria absolutely loves her iPad. And as I watched her bemoan the possible destruction of her favorite device, I thought to myself, "If I were in her position, I'd probably say the exact same thing."


In the Rastegar family, a word is only a bad word if used improperly. This is a concept that has almost become a family motto. Because in our household, we do things a little differently. To put it frankly, our practices are a little unconventional. Completely safe, one hundred percent responsible- but sure, a little unconventional.

And that's because my husband Ari and I have always felt akin in one major life philosophy; we want to live our lives our way. We have dedicated ourselves to a lifetime of questioning the world around us. And it's that philosophy that has led us to some unbelievable discoveries, especially when it comes to parenting.

Ari was an English major. And if there's one thing that can be said about English majors, it's that they can be big-time sticklers for the rules. But Ari also thinks outside of the box. And here's where these two characteristics meet. Ari was always allowed to curse as a child, but only if the word fit an appropriate and relevant context. This idea came from Ari's father (his mother would have never taken to this concept), and I think this strange practice really molded him into the person he is today.

But it wasn't long after we met that I discovered this fun piece of Ari Rastegar history, and I got to drop a pretty awesome truth bomb on Ari. My parents let me do the same exact thing…

Not only was I allowed to curse as a child, but I was also given a fair amount of freedom to do as I wanted. And the results of this may surprise you. You see, despite the lack of heavy regulating and disciplining from my parents, I was the model child. Straight A's, always came home for curfew, really never got into any significant trouble- that was me. Not trying to toot my own horn here, but it's important for the argument. And don't get the wrong impression, it's not like I walked around cursing like a sailor.

Perhaps I was allowed to curse whenever I wanted, but that didn't mean I did.

And this is where we get to the amazing power of this parenting philosophy. In my experience, by allowing my own children to curse, I have found that their ability to self-regulate has developed in an outstanding fashion. Over the past few years, Victoria and Kingston have built an unbelievable amount of discipline. And that's because our decision to allow them to curse does not come without significant ground rules. Cursing must occur under a precise and suitable context, it must be done around appropriate company, and the privilege cannot be overused. By following these guidelines, Victoria and Kingston are cultivating an understanding of moderation, and at a very early age are building a social awareness about when and where certain types of language are appropriate. And ultimately, Victoria and Kingston are displaying the same phenomenon present during my childhood. Their actual instances of cursing are extremely low.

And beneath this parenting strategy is a deeper philosophy. Ari and I first and foremost look at parenting as educators. It is not our job to dictate who our children will be, how they shall behave, and what their future should look like.

We are not dictators; we are not imposing our will on them. They are autonomous beings. Their future is in their hands, and theirs alone.

Rather, we view it as our mission to show our children what the many possibilities of the world are and prepare them for the litany of experiences and challenges they will face as they develop into adulthood. Now, when Victoria and Kingston come across any roadblocks, they have not only the tools but the confidence to handle these tensions with pride, independence, and knowledge.

And we have found that cursing is an amazing place to begin this relationship as educators. By allowing our children to curse, and gently guiding them towards the appropriate use of this privilege, we are setting a groundwork of communication that will eventually pay dividends as our children grow curious of less benign temptations; sex, drugs, alcohol. There is no fear, no need to slink behind our backs, but rather an open door where any and all communication is rewarded with gentle attention and helpful wisdom.

The home is a sacred place, and honesty and communication must be its foundation. Children often lack an ability to communicate their exact feelings. Whether out of discomfort, fear, or the emotional messiness of adolescence, children can often be less than transparent. Building a place of refuge where our children feel safe enough to disclose their innermost feelings and troubles is, therefore, an utmost priority in shepherding their future. Ari and I have come across instances where our children may have been less than truthful with a teacher, or authority figure simply because they did not feel comfortable disclosing what was really going on. But with us, they know that honesty is not only appreciated but rewarded and incentivized. This allows us to protect them at every turn, guard them against destructive situations, and help guide and problem solve, fully equipped with the facts of their situation.

And as crazy as it all sounds- I really believe in my heart that the catalogue of positive outcomes described above truly does stem from our decision to allow Victoria and Kingston to curse freely.

I know this won't sit well with every parent out there. And like so many things in life, I don't advocate this approach for all situations. In our context, this decision has more than paid itself off. In another, it may exacerbate pre-existing challenges and prove to be only a detriment to your own family's goals.

As the leader of your household, this is something that you and you alone must decide upon with intentionality and wisdom.

Ultimately, Ari and I want to be the kind of people our children genuinely want to be around. Were we not their parents, I would hope that Victoria and Kingston would organically find us interesting, warm, kind, funny, all the things we aspire to be for them each and every day.

We've let our children fly free, and fly they have. They are amazing people. One day, when they leave the confines of our home, they will become amazing adults. And hopefully, some of the little life lessons and eccentric parenting practices we imparted upon them will serve as a support for their future happiness and success.