#SWAAYthenarrative

Dear Forbes: There's More Than One Innovative Woman In America. So Here's Ten

Career

Apparently Forbes thinks 99:1 is a fair gender ratio when it comes to ranking innovative leaders. Yup, you read that right. Of the 100 most "innovative" leaders on Forbes newest list, only 1 is a woman: Barbara Rentler, CEO of Ross Stores Inc. came in with a "company innovation premium" of 23.04 and was ranked 75th.


According to Forbes, they could not rank every leader so their "sample" reflected a specific set of requirements: "the founders or CEOs (or CEOs who have become chairman of the board within the past year) of: (a) U.S. firms with greater than $10 billion market value, (b) the 50 largest private U.S. firms to go public over the past five years and (c) U.S. firms within the top 100 companies on their most recent Forbes Most Innovative Growth Companies list." Which, in itself, is biased due to the lack of gender representation in the companies that fit these restrictions.

I hope the irony of attempting to quantify something as inherently ephemeral as innovation isn't lost on Forbes. Not to mention the fact that the writers of this list are three white men, which leaves much to be desired in terms of innovation. For the sake of discussion, to innovate is defined as "to introduce something new; make changes in anything established." Though, personally, I don't find a list of 99 men to be particularly innovative especially considering how long-established the male bias in business is. The beauty of diversity is inherently innovative in and of itself, bringing in people of different backgrounds, genders, and ethnicities to share their perspectives and expand the scope of that organizations' understanding.

Since the release of this list, Forbes has been dealing with a lot of (completely earned) controversy, and have even released multiple follow-ups detailing both their criteria for list choices and a direct response to the criticism itself. Forbes has called this outcry of gender-bias accusations an "opportunity missed," referring to the critiques of their list as a "Twitter storm" or "squall." Their justification for the list is a slightly more technical version of—"It's not our fault!" According to Randall Lane, the author of said response, most of the lists that Forbes publicizes are "data-driven exercises," in which the list-curators "determine a methodology, crunch the numbers and let the chips fall where they may." That's all well and good, but if the criteria you are using in inherently biased in and of itself, that is when a problem occurs. Forbes is proposing that innovation (for their purposes) refers to "publicly-traded companies valued at a number beyond what their mere financial performance justifies." Yet, they are attempting to put a quantifiable value on something that they are also admitting to be outside the realm of typical financial valuation.

This issue basically comes down to two major problems. One, Forbes is attempting to put something as mutable as innovation into a calculator and have it give them a direct answer to their formula. Two, the formula is itself biased given that it was restricted to companies valued at over $10 billion, which is skewed largely male given women's lack of representation in leadership positions of top companies. Both of these reasons are extrapolated in the official response from Forbes (also written by a white man), but knowing what the problems are doesn't make the result any less worthy of censure. Did anyone stop to think, before publishing this list, that maybe it would be a poor decision to release something that was so overwhelming skewed towards one gender? Better yet, did anyone stop to think that there was a better way to calculate this list in the first place? Apparently Forbes will be giving this list a "rethink" for the future, but they have already shown us their true colors. It remains to be seen how genuine their concern for this issue truly is outside of bad publicity and a "Twitterstorm."

As a part of the mission to SWAAY the narrative, I wanted to propose a counter to Forbes' Top 100 American Innovators. Although we cannot portent to have the same deft usage of algorithms and quantifiable data, nor the same restrictions on eligibility for our list, we want to join this conversation and make room for more innovative women to be the topic. So, here's ten women (of the many worthy contenders) who we think are worthy of being considered some of the most innovative leaders in America, all across the spectrum of age, experience, and value. We may not have the metrics that Forbes utilizes, but we have at least ten times more to say on the matter of innovative women.

1. Martine Rothblatt, CEO of United Therapeutics

At age 40, Rothblatt came out as transgender and has since been a fierce advocate for trans rights whilst continuing her dynamic leadership at United Therapeutics.

2. Hayley Sudbury, Founder and CEO of WERKIN

Werkin is a company that uses "behavioral science" to help companies diversity their hiring practices. So not only is Sudbury is leading the charge in advocating for diversity herself as lesbian and advocate for LGBTQ+ rights, but so is her company.

3. Jessica Matthews, Founder & CEO of Uncharted Power

Does anybody else remember that viral Facebook video of the soccer ball that can power a lamp? It's been a minute, but since then, Matthews (a dual US-Nigerian citizen) and Uncharted Power have been working towards more creative power solutions through kinetic energy.

4. Stephanie Lampkin, Founder & CEO of Blendoor

Blendoor is a company with a mission to rid the hiring world of unconscious bias; they "aggregates diverse talent from multiple sources" to help companies find the best talent for them whilst supporting a more inclusive work environment.

5. Star Cunningham, Founder & CEO of 4D Healthware

This former IBM executive now runs a company inspired by her own struggles with chronic illness. 4D Healthware's goal is something that no other company is doing, to streamline the diagnosis, treatment, and care coordination of chronic illnesses.

6. Pat McGrath, Founder & CEO of Pat McGrath Labs

McGrath is without a doubt the most famous makeup artist in the world, but she's also one of the most powerful business moguls. McGrath went from a highly sought-after artist and utilized that power to create and market her own products that haven't stopped flying off the Sephora shelves since then.

7. Robyn Rihanna Fenty, CEO & Artistic Director of Fenty

Rihanna is the richest female musician in the world, and she didn't get there just through singing songs. Much of her wealth comes from her forward thinking fashion and beauty work through Fenty.

8. and 9. Polina Veksler, Co-founder & CEO and Alex Waldman Co-founder & Creative Director of Universal Standard

Universal Standard is disrupting the notion that women of a certain size don't deserve to shop with their friends. That's right, their company was founded because these two ladies wanted to be able to go clothes shopping, together. But now they've created a model for size inclusivity from 00 all the way to 40.

10. Alice Zhang, Co-founder & CEO of Verge Genomics

Zhang and Verge Genomics are working towards deconstructing the barriers between "between industry, academia, computation and biology" in order to fully realize the potential benefits that AI can have in the healthcare industry and treatment options.

Time-Saving Hacks That Will Help You Focus More on Growing Your Brand

Whether it's your child or your brand, there is nothing quite like the excitement you get when you see the fruits of your efforts grow. In the face of aversion, you must remain cool-minded and adaptable to remain effective. This can be quite stressful, and every minute counts. Alone, the responsibility can be overwhelming - wouldn't it be nice if things just ran themselves sometimes? Especially those things that we do mindlessly all the time, and seem to take up most of our time?

When you start a business, you soon come to realize that in order to grow your brand, you need to be extremely organized. And to be efficiently organized, it is imperative that you master the art of managing your time. The saying 'time is money' rings true when it comes to growth. This is why we're going to provide you with helpful tips that will allow you to save time so you can focus on growing your brand.

Use the Right Tools

Technology has changed the way we conduct our business with each other. Today, more than ever before, we have access to data which gives us clearer insight and vision, as well as better tools for productivity. However, as we all know, this is all conditional to your intent. As much as a smartphone can be a tool for productivity, it can also be a fantastic source of distraction and procrastination, which is directly detrimental to said productivity. Automation is an advantage that is available to almost everyone today when it would have been unthinkable just a generation ago.

Get Connected

When a brand is still young, the team is still close-knit and there isn't too much coordination necessary when it comes to keeping up to date and on top of work. Chat groups and video calls can do, as well as simple task-managing apps. But as you grow, your workflow becomes more complex and the volume of data generated by your company will very quickly become a logistical nightmare.

Telltale signs of data overwhelming are endless excel sheets, frantic Post-it notes all around the (real or digital) office, and relying on the consumer rather than business-oriented data storage and communications solutions. These have their limits, and investing in a holistic company-wide system will not be a waste.

Work More Effectively

Your workflow can be simplified into smaller tasks which follow each other in a sequence, which can have conditional elements to it. That's where automation comes in. If you can draw it in a flowchart, you can automate it. Tasks that would have taken days can be outsourced to a machine that will not only perform but also learn in the process.

There is now a myriad of online services for freelancers which essentially give them the productivity potential of a small firm. We're now at the point where bots at https://www.hellobonsai.com/contract-templates can generate custom templates for the documents your brand needs, replacing the need for a legal consultant to intervene. You just need to know what you want to automate, and what you want to make out of it. If you create a logical process from the inception of your brand, then the automation will be seamless, as all you will need to do is add more tasks.

Be Mobile and Flexible

Most of your coworkers and clients will probably already have a smartphone, or will soon. It is also very likely that beyond using these for leisure and social activities, they use them for work. It is now normal to switch off the heating in that apartment you've been renting out while you are on holiday because your AirBNB tenants are overusing it. Or to track the status of your latest food delivery while you are sitting on the toilet.

Consumers today are not only constantly on the move, but they are also increasingly data-focused. They will be looking for results and have the capabilities they need to research, analyze, and calculate what they deem necessary to ensure they will be making the right decision. They thus also expect the same in return, in the form of bespoke customer service that is both intelligent and responsive.

Simplify

Data is everywhere and is relatively easy to obtain. In a single click, you can generate a web analysis that will reveal more information about your blog or website than your doctor will ever tell you about your own body. Before diving into this ocean of data, take time to identify what is really important to you. Brainstorming is a great tool to really identify and prioritize what you and your team should be focusing on first. If you try to wage war on all fronts, then the chances of winning are slim.

With the right tools and the right method, you can save yourself quite a considerable amount of time. With both the agility and flexibility that data managing and automation software brings to the table, you will see an increase in your productivity. Careful planning is key, and if you focus on streamlining your workflow, you will be able to take your brand to the next level.