People 21 January 2018
Filmmaker, business owner, mom and painter, Rochelle Leanne White is no stranger to using her voice for good. She grew up in Reading, PA, a small city not far from Philadelphia, which gained national coverage in 2011, for being recognized by the New York Times as the poorest city in the country. That same year, White moved to New York City to chase her dreams of working in the entertainment industry. She wasn’t sure in what capacity, but she knew that there was more out there for her than the confines of Reading, Pennsylvania.
"I was always a dreamer. I always wanted to share and express the way the thoughts would play out in my mind so others could understand it," says White. "Just to be able to express that and have people enjoy it or at least critically think about it."
White got her start as a filmmaker filming yoga videos for her mobile yoga company, Creative Mindz Yoga. But she’s always had a passion for social justice causes too. "I knew I was always going to do something social justice oriented I just didn't know what and I didn't know how, but there's always been an underlying passion in me to fight for what's right, and not only fight for what's right but embrace what's right and progress. I don't believe in being stagnant," says White.
Inspired by filmmakers like Michael Moore, White began to take her camera with her when she would attend social justice marches in New York City. “I started to go out to these events and rallies and bring my camera. From there you have to do something with the footage, so I would process the footage and put it online. I noticed that it was getting a better response than the written content that I produced.”
One march in particular, the Millions March NYC, which took place after a grad jury deliberated not to indict the officer responsible for killing Eric Garner, turned into one of White's first documentary films. P.S. I Can't Breathe a film that found White on the frontlines, in the streets of Manhattan documenting the public's voice and frustration in what she believes is a flawed criminal justice system.
She wasn’t sure what would come of that footage, but she knew that she had to do something; she had to document the moment. P.S. I Can’t Breathe has since went on be screened at a number of film festivals including the Winter Film Awards where it received an award of recognition for the Best Shorts Competition. The film, which is accompanied by a study guide, is currently being used by universities and colleges both nationally and internationally.
As White matured (and learned that she wasn't all that good at memorizing lines), she moved away from wanting to be in front of the camera and found her niche behind it, helping to bring other people's stories to life. "My ultimate goal is for my work to create change, to create a social movement...a social impact, that people can refer to it and it actually has done something to change their lives in some way, or to change the world, that would be my ultimate goal," says White.
Her latest feature film, Middlemen aims to do just that. With P.S. I Can’t Breathe serving as the catalyst, Middlemen picks up where Ava DuVernay’s 13th left off, exploring modern day policing with a special emphasis on how current policing models affect communities of color. In the film, White attempts to tell both sides of the story, that of the general public, as well as that of those whose sole purpose is to protect and to serve.
"I see these two groups of people and I want them to just come together and merge because they're both being treated in ways that are creating this environment,” says White. “Upper management needs to change it for the betterment of the community, and for the officers that work those communities, to create an environment where there's less likelihood of people being killed, period."
White started working on Middlemen three years ago, just a year and a half after she released P.S. I Can’t Breathe, and has for the most part funded the entire film on her own with the exception of a $5,000 grant that she received from the Riverside Church Sharing Fund. She is currently in the post production phase of the film and still working hard to raise money for post production costs. The film features parents of victims of police brutality, including the mother of Eric Garner, the father of Sean Bell, the mother of Amadou Diallo, and others. In the film, White explores the idea that unknowing police officers (middle men) may be contributing to mass incarceration and racism under the CompStat policing model. White’s ultimate goal is to earn a broadcast deal for Middlemen, and to get the film out to as many people as possible.
When she’s not trying to save world as an activist filmmaker, White does yoga and meditates regularly to try and maintain some sense of work and life balance. "God is very instrumental in my life. I keep pressing forward, that is the number one thing," says White. "I just do, I don't really think twice about it. If I have something to do, I just get up and do it. I do try to focus on productivity."
Meet Lila Green, a film about a woman who overcomes domestic violence through entrepreneurship, sisterhood, and giving back is White’s next feature film, that she’s hoping will make it into the Sundance Film Festival. White is also in the process of developing two apps that will help her yoga and production companies run more efficiently.
Middlemen will be released in the fall of 2018. Follow this link to make a tax deductible contribution to post production costs.
Personally, I am over the top excited that we are on the cusp of turning the page on not only a new year but also on a new 10-year window of opportunities and possibilities!
You may be thinking, whoa…I am just embracing the fall season…yikes… it is tough to think about a new decade!
Yet it is this groundwork, this forward thought that you put in place TODAY that will propel you and lead you into greatness in 2020 and beyond. Designing a new decade rests in your ability to vision, in your willingness to be curious, in your awareness of where you are now and what you most want to curate. Essentially, curating what's next is about tapping into today with confidence, conviction, and decision. Leading YOU starts now. This is your new next. It is your choice.
Sometimes to get to that 'next', you need to take a step back to reflect. Please pardon my asking you to spend time in yesterday. Those who know me personally, know that I created and continue to grow my business based on enabling the present moment as a springboard for living your legacy. So, indulge me here! True, I am asking you to peek into the past, yet it is only in order for you to bring the essence of that past forward into this moment called NOW.
One of the best ways to tap into what's next is to clarify what drives you. To design a new decade, ask yourself this question about the past ten years:
What worked? What were my successes?
Make a list of your achievements big and small. Don't type them, but rather use ink and paper and sit with and savor them. Move your thoughts and your successes from your head, to your heart, to your pen, to the paper. Remember that on the flip side of goals not attained and New Year's resolutions abandoned, there was more than likely some traction and action that moved you forward, even if the end result was not what you expected. Once you have a full list of a decade's worth of personal and professional accomplishments, think about how this makes you feel. Do you remember celebrating all of them? My guess is no. So, celebrate them now. Give them new life by validating them. Circle the successes that resonate with you most right now. Where can you lean into those accomplishments as you power into the decade ahead?
Now comes a tougher question, one that I used myself in my own mid-life reinvention and a question I adore because in a moment's time it provides you with a quick reconnect to your unique inner voice.
If it were 10 years ago and nothing were standing in your way, no fear or excuses to contend with…what would you do?
Don't overthink it. The brilliance of this question is that it refocuses purpose. Whatever first came to mind when you answered this for yourself is at its core a powerful insight into defining and redefining the FUTURE decade. Bring your answer into the light of today and what small piece of it is actionable NOW? Where is this resonating and aligning with a 2019 version of yourself?
Then, based on your success list and your answer to the above question, what is your 2020 vision for your business and for the business of YOU?
Designing a new decade begins as a collection of 3,650 opportunities. 3,650 blank slates of new days ahead in which to pivot and propel yourself forward. Every single one of those days is a window into your legacy. An invitation to be, create, explore, and chip away at this thing we call life. One 24-hour segment at a time.
While you have a decade ahead to work on design improvements, you have the ability to begin manifesting this project of YOU Version 2020 right NOW. Based on exploring the exercises in this post, begin executing your vision. Ask questions. Be present. Let go of 2019 and the past 10 years so that you can embrace the next 10. Position acceptance and self-trust at the forefront of how you lead you. One choice at a time.
Don't get bogged down in the concept of the next 10 years. Instead position clarity and intention into each new day, starting today. Then chase every one of those intentions with an in-the-moment commitment and solution toward living a legendary life!