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Why Join Swaay?

Welcome to SWAAY - a membership platform elevating female voices.
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The Latest

I'm a change-maker. There is a point in every change-maker's life where she decides that she's going to stop complaining about the current state of affairs and do something about it. I was fed up hearing stat after stat about the gap in access to capital for women-led businesses and decided to do something about it. Based on my passion, we were able to attract investors, a team, capital providers, and supporters to access $500 Million in financing for women-led ventures through EnrichHER.

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TV Guide magazine declared it "The Worst TV Show Ever." Simultaneously, it was the top-rated daytime talk show in the United States. "Jer-ry! Jer-ry! Jer-ry!" flowed out of the television set and into over 3 million homes every day. Briefly, this included mine.

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Raise your hand if you were told that hard work was valuable when you were growing up—me too!

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Teenage girls have it very hard.

Anyone who has ever been one knows this instinctively. Navigating your newfound emergence into the contradictory social and sexual politics and expectations, where your body is weaponized against you and your value dictated by its degree of conformity to a Barbie doll, where you're either a slut if you have sex or a prude if you don't, where eating disorders are tacitly encouraged and you're constantly told to be quiet, be small and meek and always complaisant, and stay out of the way – it's a lot. Their argot is maligned, their speaking habits policed, their manner of dress demeaned and insulted as vanity, and their interests automatically deemed shallow, frivolous, and intellectually deficient by their mere association with them. In short, being a teenage girl isn't easy.

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I started taking gymnastics at the age of 47. My then 21-year-old daughter had been begging me for six months to take a class with her — Mom! It's awesome… you jump up and down and do flips and handstands! Doesn't that sound fun? It sounded as un-fun to me as it gets, I thought, gymnastics is not something a person my age does. Besides, flipping upside down--why in the world would I want to do that?

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Following are excerpts from "Unleash the Girls, The Untold Story of the Invention of the Sports Bra and How It Changed the World (And Me)" By Lisa Z. Lindahl

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Influential Voices

Our mission

Swaay is dedicated to elevating female voices and changing the narrative by celebrating the stories of women who are challenging the status quo and giving them a platform to participate in more meaningful conversations.
Badass Babes Join our virtual dinner table of friends and friends of friends who came together to trade notes, offer support and share insider secrets. Badass Babes only need apply.
Age = experience and we've got that here. Join our community of over 45 ladies who are owning it, running it, stepping back in, and reinventing themselves.
In Partnership With Brains Over Blonde
We're told life is full of choices and to succeed you have to "act more like a man." We're not having it. In this post #MeToo and #TimesUp world, we celebrate our strength as women. You don't have to choose between femininity and success. Ladies, let's harness our power.
Starting a company is awesome, empowering, and exhilarating but it can also be scary, hard, or just plain grueling. There is so much to do but don't let that get you down. Listen to the ladies who are in the throes. We're with you.
Drop in on the conversations we are having with a variety of experts, ask them anything, and discuss with other women in the group. This is our "TED stage" where we host interesting people sharing the work they are doing, telling their stories, and sharing their perspectives.
In partnership with SoGal Ventures
Seriously. Money makes the world go around and more importantly, it helps to fund our businesses, our hustles, and our side hustles. We're talking Venture Capital firms and strategies to get a piece of the pie no matter what stage your business is in.
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