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Why Join Swaay?

Welcome to SWAAY - a membership platform elevating female voices.
Join our network of influential women for $7.99/month
Become a Swaay member
Become a SWAAY Voice and start submitting and self-publishing your stories and opinion pieces
Join SWAAY online communities to connect and discuss ideas with like-minded women
Exclusive access to SWAAY’s events, workshops and discounts on brand partners
The Latest

Leadership, like a great meal, requires the right blend of ingredients and a smart recipe. Add seasoning. Set the cooking temperature. Prep the ingredients. Follow the plan. Recipes are meant to be personalized and adjusted to fit one's taste. But deviate too far from the necessary steps, and your meal won't turn out the right way. My own recipe for leadership involves four essential ingredients: understanding, thoughtfulness, patience and control.

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There seems to be a growing trend of BFF power couples starting and running badass companies together. From podcasts to retreat centers, magazines to design studios, the BFF power couple is so hot right now, and there is something incredibly beautiful about that. But no beauty comes without its challenges.

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Tamzin B. Smith Portrait Photography
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I always wanted it all, but I never knew what I really wanted. Having it all might have meant living the dream life of a “woman", having a family and a successful career simultaneously.

I envisioned myself settling down, earning myself a successful husband that loved me unconditionally and encouraged my personal growth.

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Photo Courtesy of Beautiac.com

Photo Courtesy of Beautiac.com

Self-care has evolved so much in the past few years that some consider a 12-step skincare routine the key to staying sane. However—and I don't think I'm alone in saying this—that actually sounds a little insane to me! Between being a new mom and a CEO, I'm lucky when I remember to put on lotion… Is that bad to say if I'm the founder of a beauty brand?

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Influential Voices

Our mission

Swaay is dedicated to elevating female voices and changing the narrative by celebrating the stories of women who are challenging the status quo and giving them a platform to participate in more meaningful conversations.
Badass Babes Join our virtual dinner table of friends and friends of friends who came together to trade notes, offer support and share insider secrets. Badass Babes only need apply.
Age = experience and we've got that here. Join our community of over 45 ladies who are owning it, running it, stepping back in, and reinventing themselves.
In Partnership With Brains Over Blonde
We're told life is full of choices and to succeed you have to "act more like a man." We're not having it. In this post #MeToo and #TimesUp world, we celebrate our strength as women. You don't have to choose between femininity and success. Ladies, let's harness our power.
Starting a company is awesome, empowering, and exhilarating but it can also be scary, hard, or just plain grueling. There is so much to do but don't let that get you down. Listen to the ladies who are in the throes. We're with you.
Drop in on the conversations we are having with a variety of experts, ask them anything, and discuss with other women in the group. This is our "TED stage" where we host interesting people sharing the work they are doing, telling their stories, and sharing their perspectives.
In partnership with SoGal Ventures
Seriously. Money makes the world go around and more importantly, it helps to fund our businesses, our hustles, and our side hustles. We're talking Venture Capital firms and strategies to get a piece of the pie no matter what stage your business is in.
the world could use a little