The ultimate guide to being a SWAAY Voice !
What Is SWAAY?
SWAAY is democratizing publishing for women. Our all-in-one platform provides our members with access to industry-leading editorial guidance, optimization tools, and distribution that can elevate both content creation and reach. Here, at SWAAY, you are not only joining a publishing platform, but you are also gaining access to a community of thought-leaders who are collectively raising their voices. It's what we have been doing since SWAAY was founded in 2016: amplifying voices that are unapologetically themselves both personally and professionally.
This is the only digital platform where women own the conversation. We make it easy to write and publish your experiences, opinions, and advice with the right audience. People want to hear your voice— and we're here to elevate it.
But it's more than just a place to post your writing, it's an opportunity to hone your voice with the guidance of your own dedicated editorial team as well as a like-minded community of fellow thought-leaders. We combine the insight of a networking group with the supportive enthusiasm of the tightest girl gang. Plus it's no fuss, no mysteries, and no add-ons, all you need to worry about is your next piece!
So if you're wondering where to start, here's our must-read guide on how to use SWAAY to its fullest. Not a member yet? Now's the perfect time to join!
Setting Up Your Profile
Personalize Your Profile
Don't you just want to tell the world all about you? We want to see it! You can just click right on the bio content to edit it whenever you want, the same goes for your name and profile picture. Remember, you can't be featured on our homepage, unless you have this information filled out! Your bio can include what your writing interests are, what your current role or job is, or what industry you are an expert in. Check out of Influential Voices for some inspiration!
Follow SWAAY Voices You Love To Personalize Your "The Latest" Feed
If you find yourself reading a lot from one SWAAY Voice in particular or maybe even looking forward to some of their ongoing columns, you can follow that Voice so you'll be the first to know whenever they publish something new. (Pro tip: check out those Voices spotlights on the homepage for some top picks.)
Plus, following an author sends them a notification that they have a fan! Why not make someone's day, right? Show them some love.
Yes, the headlining content and the Editor's Picks are still up to the SWAAY team, but The Latest is all you! Here's where all the new content from Voices you follow will appear as it is posted. If you don't follow anyone, any of the site's newest content will automatically pop up here, but it's even better when it's all coming from your very own favorite Voices!
Click that little bookmark button on the bottom right-hand corner of every article preview if you don't have time to read it right away! Any bookmarked articles will have a pink flag (like above) Non-bookmarked ones will be white.
Go To Your Profile To Read Your Bookmarked Articles
If you scroll down on your profile, passed your bio and your written articles, and you'll find your list of Saved Articles. This way, you can have a bunch of content just waiting for you to read whenever you have the time!
Join The Conversation
SWAAY is all about women owning the conversation, so what better way to do that than commenting on other SWAAY Voice's articles? Comment what you're thinking on a certain piece or if you have a question for the author. Let's start some conversations, y'all!
How To Submit Your Own Content
This is what we're really here for, right? Let's get sharing!
Submit A New Story
If you click Submit New Story in either your profile or on the setting tab on every page, it will take you to our Entry Editor so you can get to typing. Our system guides you through the step by step process automatically. Here's how it works.
Write Your Article
Here's what the entry editor looks like before you've filled it out with all your amazing content. Our system requires you to upload a headliner image. We recommend using the built-in-search bar for Giphy to get gifs or using free image websites such as Unsplash, Pexels, or Pixabay to source your copyright-compliant images! Don't worry, the editor will double-check all uploads, just in case! You also need to add a headline, a subheadline, and (of course) the content! The editors may opt to change your headline based on what we know about content optimization, but we always take your preferences into account. And if you have any problems with our changes or are curious about our decision-making process, feel free to shoot us an email. We're happy to talk it out with you! Click "Next" in the top right corner when you're done.
Tag Your Article
It's easy to tag your article with relevant words or phrases! Just type something in and hit enter, try to focus on words that you mention in your articles or that are relevant to people who may be searching for content like yours.
Optimize Your Article
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Test out how your article appears in different searches and add links to related content that will appear at the bottom of your article! This also makes your post more searchable. Try to choose a few articles from around the web and a few articles from SWAAY; it's always nice to support your fellow SWAAY Voices. Customize your URL Slug, Update your SEO Headline, and Description with keywords that are related to your article and that are highly searchable.
Too Much On Your Plate? Just Leave This To A SWAAY Editor To Optimize!
If this is all sounding like too much, then forget about it! No need to fill this stuff out and stress yourself out more, the SWAAY editors review and optimize all of this content to do what best we can to make sure the maximum number of people can find and read your article. No matter how much or how little you fill out, we'll give it the official publisher's once over.
Submit For Review
Once you're done, just click the button on the top right corner to submit it for review to our editors! We'll get in touch with you once we've edited, optimized, and scheduled it to publish.
Access Statistics On Your Articles
Click My Stories to review your dashboard. You can keep track of the status of each individual article (such as whether they're drafts or not) and how many people have viewed them each individually on your Dashboard. On the top, you can also review your overall viewership by the hour, day, and all time. Our site even automatically calculates how much your views are increasing!
Here's The Gist
This might sound like a lot, but we want to give you the most customizable experience possible to better serve your content goals. If you have any questions about this process or any of these tools, feel free to reach out to our team and we're happy to walk you through via call or email.
Check back to this article for any procedure or functionality updates!
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The Armchair Psychologist has all the answers you need!
Help! I Might Get Fired!
Dear Armchair Psychologist,
What's the best way to be prepared for a layoff? Because of the crisis, I am worried that my company is going to let me go soon, what can I do to be prepared? Is now a good time to send resumes? Should I save money? Redesign my website? Be proactive at work? Make myself non-disposable?
- Restless & Jobless
Dear Restless & Jobless,
I'm sorry that you're feeling anxious about your employment status. There are many people like yourself in this pandemic who are navigating an uncertain future, many have already lost their jobs. In my experience as a former professional recruiter for almost a decade, I always told my candidates the importance of periodically being passively on the market. This way, you'd know your worth, and you'd be able to track the market rates that may have changed over time, and sometimes even your job title which might have evolved unbeknownst to you.
This is a great time to reach out to your network, update your online professional presence (LinkedIn etc.), and send resumes. Though I'm not a fan of sending a resume blindly into a large database. Rather, talk to friends or email acquaintances and have them directly introduce you to someone who knows someone at a list of companies and people you have already researched. It's called "working closest to the dollar."
Here's a useful article with some great COVID-times employment tips; it suggests to "post ideas, articles, and other content that will attract and engage your target audience—specifically recruiters." If you're able to, try to steer away from focusing too much on the possibility of getting fired, instead spend your energy being the best you can be at work, and also actively being on the job market. Schedule as many video calls as you can, there's nothing like good ol' face-to-face meetings to get yourself on someone's radar. If your worries get the best of you, I recommend you schedule time with a qualified therapist. When you're ready, lean into that video chat and werk!
- The Armchair Psychologist
HELP! AM I A FRAUD?
Dear Armchair Psychologist,
I'm an independent consultant in NYC. I just filed for unemployment, but I feel a little guilty collecting because a) I'm not looking for a job (there are none anyway) and b) the company that will pay just happens to be the one that had me file a W2 last year; I've done other 1099 work since then.
I'm sorry that you're wracked with guilt. It's admirable that your conscience is making you re-evaluate whether you are entitled to "burden the system" so to speak as a state's unemployment funds can run low. Shame researchers, like Dr. Brené Brown, believe that the difference between shame and guilt is that shame is often rooted in the self/self-worth and is often destructive whereas guilt is based on one's behavior and compels us to do better. "I believe that guilt is adaptive and helpful – it's holding something we've done or failed to do up against our values and feeling psychological discomfort."
Your guilt sounds like a healthy problem. Many people feel guilty about collecting unemployment benefits because of how they were raised and the assumption that it's akin to "seeking charity." You're entitled to your unemployment benefits, and it was paid into a fund for you by your employer with your own blood, sweat, and tears. Also, you aren't committing an illegal act. The benefits are there to relieve you in times when circumstances prevent you from having a job. Each state may vary, but the NY State Department of Labor requires that you are actively job searching. The Cares Act which was passed in March 2020 also may provide some relief. I recommend that you collect the relief you need but to be sure that you meet the criteria by actively searching for a job just in case anyone will hire you.
- The Armchair Psychologist