#SWAAYthenarrative

"Made In Africa:" Changing African Women's Lives With Shea Butter

People

Rahama Wright, a first generation Ghanian, was no stranger to the difficulties that encumber women's lives in Africa. Growing up, her mother would tell her stories of how different her childhood was versus Rahama's in upstate New York. “She wasn't allowed to got to school because she was a girl," Wright reflects, “and her parents wanted her to marry very young."


Off the back of her mother's history, Rahama decided her future would be in Africa, but didn't know what that would look like. She then interned in Burkina Faso for the U.N, and joined the peace corp out in a rural village in Mali. It was there where she first truly understood the realities of work for women in Africa, and how crude the conditions were in comparison especially with the U.S, and how little the pay was for the tremendous work load they bore.

Having realized during her internship in Burkina Faso that Shea butter originates in Africa, she saw a gap in the market and an idea came to fruition as she entered the peace corp - “I began formulating my ideas for the business during my time in the peace corp," a business that would come to centre around the women of Ghana and giving them a means to live, comfortably.

“I always knew I wanted to do something in Africa but didn't know what exactly"

“As a peace corp volunteer I started doing research about how women make money," she remembers, “I was so fuelled by this desire to do something to help these women." With that, and a very shaky business plan in place, Wright began her non-profit. “The benefit of being young was not thinking things through - I just dove in. I Initially structured Shea Yaleen as a non-profit and would talk to anyone who would give me the time of day."

Wright's work ethic and brazen approach to business would come to serve her well over the next eight years, but having utilized “all of her resources" there was a worry that all of her hard work might not pay off. “It wasn't until i realized that someone in their twenties could not get foundational support that I start looking for other means of investing. I did a pivot and start looking at impact investors."

She had taken a long look at her work and decided to her the company into a for-profit. On this, she says“For anyone that wants to start a business you have to look at your idea, see where the weak points are and pivot," and readily admits, “it's been very beneficial to turn it to a for-profit."

It was then that her product was picked up by grocery store giant Whole Foods and things began to change for the brand - “8 years after i started I got my products into whole foods and then into MGM resorts." Surprisingly, having approached those 8 years with little to nothing but a youthful mind and a dedication, it was after she landed these big accounts that “doubt started creeping in later on when things were actually working - not in the early days."

“I want to transform the lives of the women we work with"

The process of production centers around women - “we work with women in northern Ghana giving them a living wage." Shea Yaleen is pivotal in these villages for women. They can afford a health card, menial groceries that were unattainable before. Wright attributes this development to what she saw on the ground - “you can't change anything in life if you're not willing to experience someone else's life." This is another element of Wright's mission whereby she hopes to change the perception of African culture in the west - “we want to transform what we believe what can come out of Africa. Too often we have all of these negative stories coming out of there."

Wright is no stranger to her production plants in Ghana and travels there plenty of times throughout the year, but also has three main points of contact on the ground who are trusted with the day-to-day maintenance of production.

Looking forward, Shea Yaleen hopes to expand its ingredient base, and Wright looks to the Ivory Coast and Senegal for further expansion of the brand. And After having reaped the benefits of her partnership with MGM, she is also looking to further her presence in the luxury skincare market.

“For us to do a pivot and be in a beauty panel, where people are coming to treat themselves, and they're using a luxury product - that's where we need to be." She aims off the back of this success to see her products on the shelves of Nordstrom and Sephora.“Then we'd want to do a line extension that is more mass market looking at Target - another price point where the customer is only looking to spend 10 dollars. That's about two and a half years down the line right now." In the meantime, her focus is the luxury market, and global expansion. She has seen growth in their Canadian and British consumer base, and will look to further their international presence in the coming months.

SWAAY asked Rahama how she thinks the current political climate might affect the brand, to which she was admittedly worried, “the administration has already made it quite clear they're going to penalize companies that import products and the main ingredient to all of our products is an imported ingredient."

However, she chuckles, “the only caveat is that we are under a congressional trading agreement called the Africa Growth Opportunity Act, which was renewed under Obama we have a bit of protective coverage because all ingredients that are part of AGOA come into the U.S care free."

Wright's devotion and emotional attachment to not only her product but the place behind it and her roots there, makes Shea Yaleen a uniquely special brand. As with most entrepreneurs, the drive for success is overwhelming here, but also the drive to place her workers within an environment where they can flourish is extremely prevalent. It's clear that the women in Ghana have a lotto be thankful for having Wright as their boss, and we at SWAAY are very much looking forward to what Wright and her female troops will go on to do next.

3 Min Read
Health

7 Must-have Tips to Keep You Healthy and Fit for the Unpredictable COVID Future

With a lack of certainty surrounding the future, being and feeling healthy may help bring the security that you need during these unpredictable times.

When it comes to your health, there is a direct relationship between nutrition and physical activity that play an enormous part in physical, mental, and social well-being. As COVID-19 continues to impact almost every aspect of our lives, the uncertainty of the future may seem looming. Sometimes improvisation is necessary, and understanding how to stay healthy and fit can significantly help you manage your well-being during these times.

Tip 1: Communicate with your current wellness providers and set a plan

Gyms, group fitness studios, trainers, and professionals can help you to lay out a plan that will either keep you on track through all of the changes and restrictions or help you to get back on the ball so that all of your health objectives are met.

Most facilities and providers are setting plans to provide for their clients and customers to accommodate the unpredictable future. The key to remaining consistent is to have solid plans in place. This means setting a plan A, plan B, and perhaps even a plan C. An enormous amount is on the table for this coming fall and winter; if your gym closes again, what is your plan? If outdoor exercising is not an option due to the weather, what is your plan? Leaving things to chance will significantly increase your chances of falling off of your regimen and will make consistency a big problem.

The key to remaining consistent is to have solid plans in place. This means setting a plan A, plan B, and perhaps even a plan C.

Tip 2: Stay active for both mental and physical health benefits

The rise of stress and anxiety as a result of the uncertainty around COVID-19 has affected everyone in some way. Staying active by exercising helps alleviate stress by releasing chemicals like serotonin and endorphins in your brain. In turn, these released chemicals can help improve your mood and even reduce risk of depression and cognitive decline. Additionally, physical activity can help boost your immune system and provide long term health benefits.

With the new work-from-home norm, it can be easy to bypass how much time you are spending sedentary. Be aware of your sitting time and balance it with activity. Struggling to find ways to stay active? Start simple with activities like going for a walk outside, doing a few reps in exchange for extra Netflix time, or even setting an alarm to move during your workday.

Tip 3: Start slow and strong

If you, like many others during the pandemic shift, have taken some time off of your normal fitness routine, don't push yourself to dive in head first, as this may lead to burnout, injury, and soreness. Plan to start at 50 percent of the volume and intensity of prior workouts when you return to the gym. Inactivity eats away at muscle mass, so rather than focusing on cardio, head to the weights or resistance bands and work on rebuilding your strength.

Be aware of your sitting time and balance it with activity.

Tip 4: If your gym is open, prepare to sanitize

In a study published earlier this year, researchers found drug-resistant bacteria, the flu virus, and other pathogens on about 25 percent of the surfaces they tested in multiple athletic training facilities. Even with heightened gym cleaning procedures in place for many facilities, if you are returning to the gym, ensuring that you disinfect any surfaces before and after using them is key.

When spraying disinfectant, wait a few minutes to kill the germs before wiping down the equipment. Also, don't forget to wash your hands frequently. In an enclosed space where many people are breathing heavier than usual, this can allow for a possible increase in virus droplets, so make sure to wear a mask and practice social distancing. Staying in the know and preparing for new gym policies will make it easy to return to these types of facilities as protocols and mutual respect can be agreed upon.

Tip 5: Have a good routine that extends outside of just your fitness

From work to working out, many routines have faltered during the COVID pandemic. If getting back into the routine seems daunting, investing in a new exercise machine, trainer, or small gadget can help to motivate you. Whether it's a larger investment such as a Peloton, a smaller device such as a Fitbit, or simply a great trainer, something new and fresh is always a great stimulus and motivator.

Make sure that when you do wake up well-rested, you are getting out of your pajamas and starting your day with a morning routine.

Just because you are working from home with a computer available 24/7 doesn't mean you have to sacrifice your entire day to work. Setting work hours, just as you would in the office, can help you to stay focused and productive.

A good night's sleep is also integral to obtaining and maintaining a healthy and effective routine. Adults need seven or more hours of sleep per night for their best health and wellbeing, so prioritizing your sleep schedule can drastically improve your day and is an important factor to staying healthy. Make sure that when you do wake up well-rested, you are getting out of your pajamas and starting your day with a morning routine. This can help the rest of your day feel normal while the uncertainty of working from home continues.

Tip 6: Focus on food and nutrition

In addition to having a well-rounded daily routine, eating at scheduled times throughout the day can help decrease poor food choices and unhealthy cravings. Understanding the nutrients that your body needs to stay healthy can help you stay more alert, but they do vary from person to person. If you are unsure of your suggested nutritional intake, check out a nutrition calculator.

If you are someone that prefers smaller meals and more snacks throughout the day, make sure you have plenty of healthy options, like fruits, vegetables and lean proteins available (an apple a day keeps the hospital away). While you may spend most of your time from home, meal prepping and planning can make your day flow easier without having to take a break to make an entire meal in the middle of your work day. Most importantly, stay hydrated by drinking plenty of water.

Tip 7: Don't forget about your mental health

While focusing on daily habits and routines to improve your physical health is important, it is also a great time to turn inward and check in with yourself. Perhaps your anxiety has increased and it's impacting your work or day-to-day life. Determining the cause and taking proactive steps toward mitigating these occurrences are important.

For example, with the increase in handwashing, this can also be a great time to practice mini meditation sessions by focusing on taking deep breaths. This can reduce anxiety and even lower your blood pressure. Keeping a journal and writing out your daily thoughts or worries can also help manage stress during unpredictable times, too.

While the future of COVI9-19 and our lives may be unpredictable, you can manage your personal uncertainties by focusing on improving the lifestyle factors you can control—from staying active to having a routine and focusing on your mental health—to make sure that you emerge from this pandemic as your same old self or maybe even better.