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"Made In Africa:" Changing African Women's Lives With Shea Butter

People

Rahama Wright, a first generation Ghanian, was no stranger to the difficulties that encumber women's lives in Africa. Growing up, her mother would tell her stories of how different her childhood was versus Rahama's in upstate New York. “She wasn't allowed to got to school because she was a girl," Wright reflects, “and her parents wanted her to marry very young."


Off the back of her mother's history, Rahama decided her future would be in Africa, but didn't know what that would look like. She then interned in Burkina Faso for the U.N, and joined the peace corp out in a rural village in Mali. It was there where she first truly understood the realities of work for women in Africa, and how crude the conditions were in comparison especially with the U.S, and how little the pay was for the tremendous work load they bore.

Having realized during her internship in Burkina Faso that Shea butter originates in Africa, she saw a gap in the market and an idea came to fruition as she entered the peace corp - “I began formulating my ideas for the business during my time in the peace corp," a business that would come to centre around the women of Ghana and giving them a means to live, comfortably.

“I always knew I wanted to do something in Africa but didn't know what exactly"

“As a peace corp volunteer I started doing research about how women make money," she remembers, “I was so fuelled by this desire to do something to help these women." With that, and a very shaky business plan in place, Wright began her non-profit. “The benefit of being young was not thinking things through - I just dove in. I Initially structured Shea Yaleen as a non-profit and would talk to anyone who would give me the time of day."

Wright's work ethic and brazen approach to business would come to serve her well over the next eight years, but having utilized “all of her resources" there was a worry that all of her hard work might not pay off. “It wasn't until i realized that someone in their twenties could not get foundational support that I start looking for other means of investing. I did a pivot and start looking at impact investors."

She had taken a long look at her work and decided to her the company into a for-profit. On this, she says“For anyone that wants to start a business you have to look at your idea, see where the weak points are and pivot," and readily admits, “it's been very beneficial to turn it to a for-profit."

It was then that her product was picked up by grocery store giant Whole Foods and things began to change for the brand - “8 years after i started I got my products into whole foods and then into MGM resorts." Surprisingly, having approached those 8 years with little to nothing but a youthful mind and a dedication, it was after she landed these big accounts that “doubt started creeping in later on when things were actually working - not in the early days."

“I want to transform the lives of the women we work with"

The process of production centers around women - “we work with women in northern Ghana giving them a living wage." Shea Yaleen is pivotal in these villages for women. They can afford a health card, menial groceries that were unattainable before. Wright attributes this development to what she saw on the ground - “you can't change anything in life if you're not willing to experience someone else's life." This is another element of Wright's mission whereby she hopes to change the perception of African culture in the west - “we want to transform what we believe what can come out of Africa. Too often we have all of these negative stories coming out of there."

Wright is no stranger to her production plants in Ghana and travels there plenty of times throughout the year, but also has three main points of contact on the ground who are trusted with the day-to-day maintenance of production.

Looking forward, Shea Yaleen hopes to expand its ingredient base, and Wright looks to the Ivory Coast and Senegal for further expansion of the brand. And After having reaped the benefits of her partnership with MGM, she is also looking to further her presence in the luxury skincare market.

“For us to do a pivot and be in a beauty panel, where people are coming to treat themselves, and they're using a luxury product - that's where we need to be." She aims off the back of this success to see her products on the shelves of Nordstrom and Sephora.“Then we'd want to do a line extension that is more mass market looking at Target - another price point where the customer is only looking to spend 10 dollars. That's about two and a half years down the line right now." In the meantime, her focus is the luxury market, and global expansion. She has seen growth in their Canadian and British consumer base, and will look to further their international presence in the coming months.

SWAAY asked Rahama how she thinks the current political climate might affect the brand, to which she was admittedly worried, “the administration has already made it quite clear they're going to penalize companies that import products and the main ingredient to all of our products is an imported ingredient."

However, she chuckles, “the only caveat is that we are under a congressional trading agreement called the Africa Growth Opportunity Act, which was renewed under Obama we have a bit of protective coverage because all ingredients that are part of AGOA come into the U.S care free."

Wright's devotion and emotional attachment to not only her product but the place behind it and her roots there, makes Shea Yaleen a uniquely special brand. As with most entrepreneurs, the drive for success is overwhelming here, but also the drive to place her workers within an environment where they can flourish is extremely prevalent. It's clear that the women in Ghana have a lotto be thankful for having Wright as their boss, and we at SWAAY are very much looking forward to what Wright and her female troops will go on to do next.

6min read
Health

What Sexual Abuse Survivors Want You to Know

In 2016, I finally found my voice. I always thought I had one, especially as a business owner and mother of two vocal toddlers, but I had been wrong.


For more than 30 years, I had been struggling with the fear of being my true self and speaking my truth. Then the repressed memories of my childhood sexual abuse unraveled before me while raising my 3-year-old daughter, and my life has not been the same since.

Believe it or not, I am happy about that.

The journey for a survivor like me to feel even slightly comfortable sharing these words, without fear of being shamed or looked down upon, is a long and often lonely one. For all of the people out there in the shadows who are survivors of childhood sexual abuse, I dedicate this to you. You might never come out to talk about it and that's okay, but I am going to do so here and I hope that in doing so, I will open people's eyes to the long-term effects of abuse. As a survivor who is now fully conscious of her abuse, I suffer from post-traumatic stress disorder (PTSD) and, quite frankly, it may never go away.

It took me some time to accept that and I refuse to let it stop me from thriving in life; therefore, I strive to manage it (as do many others with PTSD) through various strategies I've learned and continue to learn through personal and group therapy. Over the years, various things have triggered my repressed memories and emotions of my abuse--from going to birthday parties and attending preschool tours to the Kavanaugh hearing and most recently, the"Leaving Neverland" documentary (I did not watch the latter, but read commentary about it).

These triggers often cause panic attacks. I was angry when I read Barbara Streisand's comments about the men who accused Michael Jackson of sexually abusing them, as detailed in the documentary. She was quoted as saying, "They both married and they both have children, so it didn't kill them." She later apologized for her comments. I was frustrated when one of the senators questioning Dr. Christine Blasey Ford (during the Kavanaugh hearing) responded snidely that Dr. Ford was still able to get her Ph.D. after her alleged assault--as if to imply she must be lying because she gained success in life.We survivors are screaming to the world, "You just don't get it!" So let me explain: It takes a great amount of resilience and fortitude to walk out into society every day knowing that at any moment an image, a sound, a color, a smell, or a child crying could ignite fear in us that brings us back to that moment of abuse, causing a chemical reaction that results in a panic attack.

So yes, despite enduring and repressing those awful moments in my early life during which I didn't understand what was happening to me or why, decades later I did get married; I did become a parent; I did start a business that I continue to run today; and I am still learning to navigate this "new normal." These milestones do not erase the trauma that I experienced. Society needs to open their eyes and realize that any triumph after something as ghastly as childhood abuse should be celebrated, not looked upon as evidence that perhaps the trauma "never happened" or "wasn't that bad. "When a survivor is speaking out about what happened to them, they are asking the world to join them on their journey to heal. We need love, we need to feel safe and we need society to learn the signs of abuse and how to prevent it so that we can protect the 1 out of 10 children who are being abused by the age of 18. When I state this statistic at events or in large groups, I often have at least one person come up to me after and confide that they too are a survivor and have kept it a secret. My vehicle for speaking out was through the novella The Survivors Club, which is the inspiration behind a TV pilot that my co-creator and I are pitching as a supernatural, mind-bending TV series. Acknowledging my abuse has empowered me to speak up on behalf of innocent children who do not have a voice and the adult survivors who are silent.

Remembering has helped me further understand my young adult challenges,past risky relationships, anger issues, buried fears, and my anxieties. I am determined to thrive and not hide behind these negative things as they have molded me into the strong person I am today.Here is my advice to those who wonder how to best support survivors of sexual abuse:Ask how we need support: Many survivors have a tough exterior, which means the people around them assume they never need help--we tend to be the caregivers for our friends and families. Learning to be vulnerable was new for me, so I realized I needed a check-off list of what loved ones should ask me afterI had a panic attack.

The list had questions like: "Do you need a hug," "How are you feeling," "Do you need time alone."Be patient with our PTSD". Family and close ones tend to ask when will the PTSD go away. It isn't a cold or a disease that requires a finite amount of drugs or treatment. There's no pill to make it miraculously disappear, but therapy helps manage it and some therapies have been known to help it go away. Mental Health America has a wealth of information on PTSD that can help you and survivors understand it better. Have compassion: When I was with friends at a preschool tour to learn more about its summer camp, I almost fainted because I couldn't stop worrying about my kids being around new teenagers and staff that might watch them go the bathroom or put on their bathing suit. After the tour, my friends said,"Nubia, you don't have to put your kids in this camp. They will be happy doing other things this summer."

In that moment, I realized how lucky I was to have friends who understood what I was going through and supported me. They showed me love and compassion, which made me feel safe and not judged.