Sponsored 04 June 2018
As a scientist and former Miss New York US, it's safe to say my wellness product demands are high. While I'm always looking for something that will help me look fresh-faced (even under glaring spotlights) and feel energetic, I also tend to obsess over ingredients, formulation, and product technology. I am quite picky, especially when it comes to starting new routines, but I am open minded to products that promise to make me feel better. So, about a month ago I met a friend for lunch and she began raving about a green drink from an Australian wellness brand, WelleCo that she says changed her life.
My friend, who happens to be a media mogul on top of her field, was at the time not only on a multi-city book tour complete with a series speaking engagements and book signings, but she was also balancing family and social life as well as managing an investment portfolio. After she told me that her superhuman energy levels, gorgeous healthy skin (not a wrinkle in sight) and mental clarity were all thanks to a daily green drink, I had to know more.
As it turns out, the magic elixir that was giving her so much life is actually a superfood-packed ingestible, coincidentally called The Super Elixir Greens. Comprised of a total 45 whole food ingredients like barley grass, wheatgrass, alfalfa and milk thistle in addition to pre and probiotics, vitamins and super greens that all but promise to revolutionize every part of your health, my first thought was 'that can't taste good."
Although I like to exercise, I'm far from health-conscious when it comes to my nutrition. Due to the nature of my career and my schedule, finding balance in terms of my health and wellness has been somewhat elusive. If something is not convenient, I won't do it, even if I know that it is good for me. So, when choosing any kind of new health regime, 'can I do it,' is paramount but 'will I?' is more important.
After my conversation with my friend, I decided to give The Super Elixir a try. I'll start by telling you that despite my hesitations, the flavor is far from off-putting. Although it does definitely taste like you're drinking something “healthy" at first, the inclusion of fruits like pineapple, apple, and goji berry make it taste light and sweet. It is recommended to mix the powder with plant milk or water, and I opted for the latter, drinking about two cups of my DIY green beverage each day when my sugar cravings hit.
I continued drinking the Super Elixir for a full month, and I have to say that by day three, I was hooked. Not only did I have more energy and mental clarity but I also began to feel and look better in many ways.
Here, the top five ways the Super Elixir changed my life in 30 days:
The first thing I immediately noticed after just a few days of drinking the Super Elixir is that substituting out my 4 PM coffee for the green drink amped up my evening energy levels. Whether I was going to the gym or to an after work meeting, I felt more energized (without the repercussions of a coffee come-down). This increased stamina also helped me be more productive at work, as I found myself less tired and more focused. After a week of feeling generally more alert, it became less difficult to wake up in the morning, as I woke immediately feeling refreshed and well-rested. I even started working out in the mornings, instead of evenings.
My tummy really thanked me for this change over the course of the month. I gradually began to feel less bloated and generally felt much more healthy (even after a helping of Dunkin's infamous donuts). What I really love about the Super Elixir is that it helps counteract any moments of “naughtiness," (which for me is carbs of course) as the ingredients actually bind to toxins and expel them from your system. Plus, the infusion of digestible nutrients that your body can actually recognize and absorb makes this a great hangover cure as well!
From breakouts to dry patches to rashes and sensitivity, I've had chronic issues with my skin my entire life. Despite trying a bevy of skin-clearing formulas, some expensive, some prescription and some from my local drug store, I've never found a regimen or product that fully worked for me. Taking the Super Elixir steadily for the last month I noticed fewer blemishes and while I can't say my skin became suddenly flawless, I certainly look better than usual after a 14-hour workday. I also noticed that my overall texture has, over the past month, become more smooth and my face looks more plumped and hydrated. By the last week, I even stopped wearing foundation, which is a first for me. Perhaps some of my skin benefits have come simply because the Super Elixir has helped me drink more water and stay hydrated throughout the day.
Admittedly, if a sugar or carb craving hits during the day, I am absolutely susceptible to picking up something carb-filled and sweet, and more often than not, a Chipotle lunch. Taking the Elixir at around 4 PM every day definitely quashed that longing for a sugar injection. After I got used to the taste (which really happened by day 3), I found my drink enjoyable and thus not necessary to cram a chocolate glazed in before I leave the office for the night. I also found that I started craving coffee (which is a daily obsession) less, especially in that late afternoon daily slump. My body was almost asking for the Super Elixir instead, so it became almost second nature to drink it around the same time each day.
Sleep & Stress
It's no secret that being an entrepreneur comes with a heaping of stress. My life, once ordered and corporate, is now chaotic and entirely unpredictable. While I wouldn't have it any other way, the negative side effects of a life spent in flux are impossible to deny. While subtle, the drink's superpowers became noticeable even when trying to stay positive while navigating business life and getting to sleep at the end of a long day. After one month, I not only felt more cleansed, but I also found myself getting less anxious about things that are out of my control. I should add that as I started my month with WelleCo, I also began focusing more on my mental well being, practicing mindfulness and meditation every day. I found the Super Elixir really helped me with being present and more positive, which I think in part was to actually getting sleep. As a night owl who does a lot of my ideating in the wee hours, I often toss and turn and wake up feeling depleted. Now that I sleep earlier and wake up feeling more refreshed, things just seem to be falling into place, both with business and my personal life. It's crazy to attribute this wave of goodness to a green powder, but it does seem to be the catalyst for the positivity that surrounds me.
I used to take my health and wellness for granted and didn't prioritize my wellbeing. Now that I found a routine and product that conveniently worked for my lifestyle, I can safely say that my month-long Super Elixir challenge will continue on for many many more.
I walk into a room full of men and I know exactly what they're thinking: "What does she know about whisky?"
I know this because many men have asked me that same question from the moment I started my career in spirits a decade ago.
In a male-dominated industry, I realized early on that I would always have to work harder than my male counterparts to prove my credibility, ability and knowledge in order to earn the trust of leadership stakeholders, coworkers, vendors and even consumers of our products. I am no stranger to hard work and appreciate that everyone needs to prove their worth when starting any career or role. What struck me however, was how the recognition and opportunities seemed to differ between genders. Women usually had to prove themselves before they were accepted and promoted ("do the work first and earn it"), whereas men often were more easily accepted and promoted on future potential. It seemed like their credibility was automatically and immediately assumed. Regardless of the challenges and adversity I faced, my focus was on proving my worth within the industry, and I know many other women were doing the same.
Thankfully, the industry has advanced in the last few years since those first uncomfortable meetings. The rooms I walk into are no longer filled with just men, and perceptions are starting to change significantly. There are more women than ever before making, educating, selling, marketing and conceptualizing whiskies and spirits of all kinds. Times are changing for the better and it's benefitting the industry overall, which is exciting to see.
For me, starting a career in the spirits business was a happy accident. Before spirits, I had worked in the hospitality industry and on the creative agency side. That background just happened to be what a spirits company was looking for at the time and thus began my journey in the industry. I was lucky that my gender did not play a deciding role in the hiring process, as I know that might not have been the case for everyone at that time.
Now, ten plus years later, I am fortunate to work for and lead one of the most renowned and prestigious Whisky brands in the world.. What was once an accident now feels like my destiny. The talent and skill that goes into the whisky-making process is what inspired me to come back and live and breathe those brands as if they were my own. It gave me a deep understanding and appreciation of an industry that although quite large, still has an incredible amount of handmade qualities and a specific and meticulous craft I have not seen in any other industry before. Of course, my journey has not been without challenges, but those obstacles have only continued to light my passion for the industry.
The good news is, we're on the right track. When you look at how many females hold roles in the spirits industry today compared to what it looked like 15 years ago, there has been a significant increase in both the number of women working and the types of roles women are hired for. From whisky makers and distillers to brand ambassadors and brand marketers, we're seeing more women in positions of influence and more spirits companies willing to stand up and provide a platform for women to make an impact. Many would likely be surprised to learn that one of our team's Whisky Makers is a woman. They might even be more surprised to learn that women, with a heightened sense of smell compared to our male counterparts, might actually be a better fit for the role! We're nowhere near equality, but the numbers are certainly improving.
It was recently reported by the Distilled Spirits Council that women today represent a large percentage of whisky drinkers and that has helped drive U.S. sales of distilled spirits to a record high in 2017. Today, women represent about 37% of the whisky drinkers in the United States, which is a large increase compared to the 1990s when a mere 15% of whisky drinkers were women. As for what's causing this change? I believe it's a mix of the acceptance of women to hold roles within the spirits industry partnered with thoughtful programs and initiatives to engage with female consumers.
While whisky was previously known for being a man's drink, reserved for after-dinner cigars behind closed doors, it is now out in the open and accessible for women to learn about and enjoy too.
What was once subculture is now becoming the norm and women are really breaking through and grabbing coveted roles in the spirits business. That said, it's up to the industry as a whole to continue to push it forward. When you work for a company that values diversity, you're afforded the opportunity to be who you are and let that benefit your business. Working under the model that the best brand initiatives come from passionate groups of people with diverse backgrounds, we are able to offer different points of view and challenge our full team to bring their best work forward, which in turn creates better experiences for our audience. We must continue to diversify the industry and break against the status quo if we really want to continue evolving.
While we've made great strides as an industry, there is still a lot of work to be done. To make a change and finally achieve gender equality in the workplace, both men and women need to stand behind the cause as we are better collectively as a balanced industry. We have proved that we have the ability to not only meet the bar, but to also raise it - now we just need everyone else to catch up.