Sponsored 24 February 2019
WordPress could be the next step for your business. Setting up a website on the platform, which will only take a few minutes, could help you tap into the large online market. By placing your business in an advantageous position to access some of the billions of active internet users, you will be able to increase brand awareness and develop a loyal online following. Setting up a business website on Wordpress can be beneficial for your brand. Here's why you should consider it.
What are some of the benefits of setting up a website on Wordpress?
Many businesses are going on WordPress because it offers a variety of features. It is popular with business websites because it can accommodate a variety of businesses. Every third website is made from WordPress because it offers a range of benefits that will offer real value for any brand.
The website builder can help your business increase its visibility to the large online audience. There are billions of active users on the web and you can target them by creating a well built and quick loading website, all of which WordPress offers. The ability to create a website that suits your business profile, and increasing its visibility to users online will extend your business the chance to grow its revenue base. These are some reasons why you should consider setting up your website on Wordpress.
It is free
Wordpress is free to set up and use. You will not be charged any hidden subscription costs when signing up to the website. You will also enjoy a large selection of Wordpress themes and plugins from the repository, which will offer your website a variety of features and a great design. Running your business website on the platform can be completely free.
You can delegate tasks
Wordpress provides tiered access for website owners to help increase security and protect from loss f website ownership. You will not stand to lose access to your website by giving out administrative control to your author, editor or team manager. WordPress provides overall control over your own website through super administrative control to help reduce the workload on website owners without putting them at increased risk of loss.
Wordpress is mobile-friendly
The mobile interface is the future for internet users. Over two thirds of the 4 billion active internet users have access to the web through their mobile phones and tablets. Few people can access the internet with a computer so it makes sense to build your website on a platform that is compatible with mobile. WordPress themes are responsive to mobile, which ensures that your site will display just as well for mobile users. It is also accessible through a mobile application, which makes it easy to monitor and convenient to use. Even if your business involves a lot of moving about, you will still be able to keep your posts up to date and your website functional.
The open source code
When WordPress started out, it was a blogging platform. Since its release in 2003, it has continued to evolve into the biggest website builder on the platform, offering users the ability to make different type websites to suit their needs. You can make a company social media, a brand knowledge-based website, an e-commerce website or a blog page. The open source nature of the platform allows you to make these changes by manipulating the code.
It is secure
WordPress is very secure. Even though it is the most targeted website building platform by hackers, on account of its large popularity, it constantly releases updates that remove any potential vulnerability. You will reduce any security risks by constantly update your website, as well as use only plugins from trustworthy sources. A strong plugin policy could help improve your website management and performance.
How can you improve the appearance and functioning of your business website on Wordpress?
Setting up a website will only help you gain some of the benefits of going online/. You need to improve user experience on your website to attract more users, as well as to increase the rate of return visits and conversion. These are a few ways you can improve the appearance and operation of your site to maximize its potential.
Optimizing your website
Optimizing helps to improve all aspects of your site. It will make your website more user friendly than ever by addressing multiple connected aspects. From faster loading web pages, a better design and outlay, more relevant and relatable content and a more secure platform for both your business and its clients, optimization will improve different features on your website and boost your appeal to potential clients.
Using the right plugins
If you keep you WordPress plugin options limited to only necessary options, your website will be smoothly running and enjoyable for users due to its increased load speed. There are many plugin options available, most of which can be accessed for free. Choosing plugins from trustworthy sources, such as the WordPress repository, and uninstalling or disabling any options with redundant or unnecessary functions will help create an optimally functioning website.
Hiring out the service
You can hire a WordPress developer to improve your website's operations and make your brand more visible to users on the internet. Dedicated WordPress professionals can create a website that meets your desired brand identity expectations, which would make you more likely to reach your target audiences. By looking to the professionals, you could maximize your website's ability to reach more people and meet your business goals.
The large Wordpress community
Being the most popular website builder on the internet attracts a great deal of interest in terms of providing an audience for new products and information. Due to the large demand, there are many forums, video tutorials and blog posts that help new and existing users get certain aspects of their website running as they should. You can find a solution to any problem you may experience when installing, configuring, monitoring or optimizing your website to ensure high level protection and performance, which will increase your ability to achieve your business goals.
5 Min Read
I recently traveled to Paris to attend the International Master Course on Aging Science (IMCAS) and met with some incredible doctors from around the world to learn the latest trends in aesthetic medicine— the field of improving cosmetic appearance through medical procedures. My practice in Los Angeles serves a truly diverse and international clientele, and these conferences are a great way for me bring the latest global procedures and products back home for my patients.
Here are my three biggest global beauty takeaways from the trip! Face threads are an increasingly popular procedure to quickly and efficiently rejuvenate your look, and they can be easily tailored to your needs. The V-shape jawline contour is big in South Korea, if you're looking for something more transformative. Whereas women in Paris are embracing the art of aging naturally while still looking flawless with the help of minimally invasive threads.
Another big trend in global beauty is the process of utilizing radiofrequency therapy to heat the skin in order to reduce lines and loose skin. This incredibly advanced technology is now being used all over the body, especially on the face and vagina.
Finally, this may not be a specific global beauty trend, but the gender dynamics of beauty are majorly shifting in terms of both providers and patients. More women are entering aesthetics as providers and more men are utilizing aesthetics as patients. Italy has a quickly growing population of male patients, and in Brazil the gender breakdown is already 50/50!
Those were my major global beauty lessons from this trip, but I also spoke with several doctors directly about how their practices are shifting with the times. Here are some of the amazing doctors from all over the globe that I had the pleasure of meeting with in Paris, as well the latest products and therapies they recommend! The world of beauty is shifting, and we're going right to the source.
Dr. Bernard Peyronnet is a dermatologic surgeon whose patients include French celebrities and international royalty. He's based in the heart of Paris, working out of a gorgeous office that doubles as his home. Dr. Peyronnet revolutionized aesthetics by introducing the noninvasive chemical peel. He also loves adding subtle threads to a woman's face or body to create natural-looking improvements in contour, texture, or lift. French women never want to look like they've had work done. He calls his method the "French touch," which results in flawless results that keep everyone guessing.
As you can see, there have been some truly amazing global beauty advances in the field of aesthetic medicine, with doctors around the world continuing to innovate and refine their offerings. My time in Paris was so informative and inspiring, and I cannot wait to pass some of that knowledge on to my patients (and you!). If you would like to learn more about how the newest trends in aesthetics can help you achieve your desired look, please contact my office at doctorrahi.com to book a consultation!