WordPress could be the next step for your business. Setting up a website on the platform, which will only take a few minutes, could help you tap into the large online market. By placing your business in an advantageous position to access some of the billions of active internet users, you will be able to increase brand awareness and develop a loyal online following. Setting up a business website on Wordpress can be beneficial for your brand. Here's why you should consider it.
What are some of the benefits of setting up a website on Wordpress?
Many businesses are going on WordPress because it offers a variety of features. It is popular with business websites because it can accommodate a variety of businesses. Every third website is made from WordPress because it offers a range of benefits that will offer real value for any brand.
The website builder can help your business increase its visibility to the large online audience. There are billions of active users on the web and you can target them by creating a well built and quick loading website, all of which WordPress offers. The ability to create a website that suits your business profile, and increasing its visibility to users online will extend your business the chance to grow its revenue base. These are some reasons why you should consider setting up your website on Wordpress.
It is free
Wordpress is free to set up and use. You will not be charged any hidden subscription costs when signing up to the website. You will also enjoy a large selection of Wordpress themes and plugins from the repository, which will offer your website a variety of features and a great design. Running your business website on the platform can be completely free.
You can delegate tasks
Wordpress provides tiered access for website owners to help increase security and protect from loss f website ownership. You will not stand to lose access to your website by giving out administrative control to your author, editor or team manager. WordPress provides overall control over your own website through super administrative control to help reduce the workload on website owners without putting them at increased risk of loss.
Wordpress is mobile-friendly
The mobile interface is the future for internet users. Over two thirds of the 4 billion active internet users have access to the web through their mobile phones and tablets. Few people can access the internet with a computer so it makes sense to build your website on a platform that is compatible with mobile. WordPress themes are responsive to mobile, which ensures that your site will display just as well for mobile users. It is also accessible through a mobile application, which makes it easy to monitor and convenient to use. Even if your business involves a lot of moving about, you will still be able to keep your posts up to date and your website functional.
The open source code
When WordPress started out, it was a blogging platform. Since its release in 2003, it has continued to evolve into the biggest website builder on the platform, offering users the ability to make different type websites to suit their needs. You can make a company social media, a brand knowledge-based website, an e-commerce website or a blog page. The open source nature of the platform allows you to make these changes by manipulating the code.
It is secure
WordPress is very secure. Even though it is the most targeted website building platform by hackers, on account of its large popularity, it constantly releases updates that remove any potential vulnerability. You will reduce any security risks by constantly update your website, as well as use only plugins from trustworthy sources. A strong plugin policy could help improve your website management and performance.
How can you improve the appearance and functioning of your business website on Wordpress?
Setting up a website will only help you gain some of the benefits of going online/. You need to improve user experience on your website to attract more users, as well as to increase the rate of return visits and conversion. These are a few ways you can improve the appearance and operation of your site to maximize its potential.
Optimizing your website
Optimizing helps to improve all aspects of your site. It will make your website more user friendly than ever by addressing multiple connected aspects. From faster loading web pages, a better design and outlay, more relevant and relatable content and a more secure platform for both your business and its clients, optimization will improve different features on your website and boost your appeal to potential clients.
Using the right plugins
If you keep you WordPress plugin options limited to only necessary options, your website will be smoothly running and enjoyable for users due to its increased load speed. There are many plugin options available, most of which can be accessed for free. Choosing plugins from trustworthy sources, such as the WordPress repository, and uninstalling or disabling any options with redundant or unnecessary functions will help create an optimally functioning website.
Hiring out the service
You can hire a WordPress developer to improve your website's operations and make your brand more visible to users on the internet. Dedicated WordPress professionals can create a website that meets your desired brand identity expectations, which would make you more likely to reach your target audiences. By looking to the professionals, you could maximize your website's ability to reach more people and meet your business goals.
The large Wordpress community
Being the most popular website builder on the internet attracts a great deal of interest in terms of providing an audience for new products and information. Due to the large demand, there are many forums, video tutorials and blog posts that help new and existing users get certain aspects of their website running as they should. You can find a solution to any problem you may experience when installing, configuring, monitoring or optimizing your website to ensure high level protection and performance, which will increase your ability to achieve your business goals.
Women have come a long way in redefining beauty to be more inclusive of different body types, skin colors and hair styles, but society's beauty standards still remain as high as we have always known them to be. In the workplace, professionalism is directly linked to the appearance of both men and women, but for women, the expectations and requirements needed to fit the part are far stricter. Unlike men, there exists a direct correlation between beauty and respect that women are forced to acknowledge, and in turn comply with, in order to succeed.
Before stepping foot into the workforce, women who choose to opt out of conventional beauty and grooming regiments are immediately at a disadvantage. A recent Forbes article analyzing the attractiveness bias at work cited a comprehensive academic review for its study on the benefits attractive adults receive in the labor market. A summary of the review stated, "'Physically attractive individuals are more likely to be interviewed for jobs and hired, they are more likely to advance rapidly in their careers through frequent promotions, and they earn higher wages than unattractive individuals.'" With attractiveness and success so tightly woven together, women often find themselves adhering to beauty standards they don't agree with in order to secure their careers.
Complying with modern beauty standards may be what gets your foot in the door in the corporate world, but once you're in, you are expected to maintain your appearance or risk being perceived as unprofessional. While it may not seem like a big deal, this double standard has become a hurdle for businesswomen who are forced to fit this mold in order to earn respect that men receive regardless of their grooming habits. Liz Elting, Founder and CEO of the Elizabeth Elting Foundation, is all too familiar with conforming to the beauty culture in order to command respect, and has fought throughout the course of her entrepreneurial journey to override this gender bias.
As an internationally-recognized women's advocate, Elting has made it her mission to help women succeed on their own, but she admits that little progress can be made until women reclaim their power and change the narrative surrounding beauty and success. In 2016, sociologists Jaclyn Wong and Andrew Penner conducted a study on the positive association between physical attractiveness and income. Their results concluded that "attractive individuals earn roughly 20 percent more than people of average attractiveness," not including controlling for grooming. The data also proves that grooming accounts entirely for the attractiveness premium for women as opposed to only half for men. With empirical proof that financial success in directly linked to women's' appearance, Elting's desire to have women regain control and put an end to beauty standards in the workplace is necessary now more than ever.
Although the concepts of beauty and attractiveness are subjective, the consensus as to what is deemed beautiful, for women, is heavily dependent upon how much effort she makes towards looking her best. According to Elting, men do not need to strive to maintain their appearance in order to earn respect like women do, because while we appreciate a sharp-dressed man in an Armani suit who exudes power and influence, that same man can show up to at a casual office in a t-shirt and jeans and still be perceived in the same light, whereas women will not. "Men don't have to demonstrate that they're allowed to be in public the way women do. It's a running joke; show up to work without makeup, and everyone asks if you're sick or have insomnia," says Elting. The pressure to look our best in order to be treated better has also seeped into other areas of women's lives in which we sometimes feel pressured to make ourselves up in situations where it isn't required such as running out to the supermarket.
So, how do women begin the process of overriding this bias? Based on personal experience, Elting believes that women must step up and be forceful. With sexism so rampant in workplace, respect for women is sometimes hard to come across and even harder to earn. "I was frequently assumed to be my co-founder's secretary or assistant instead of the person who owned the other half of the company. And even in business meetings where everyone knew that, I would still be asked to be the one to take notes or get coffee," she recalls. In effort to change this dynamic, Elting was left to claim her authority through self-assertion and powering over her peers when her contributions were being ignored. What she was then faced with was the alternate stereotype of the bitchy executive. She admits that teetering between the caregiver role or the bitch boss on a power trip is frustrating and offensive that these are the two options businesswomen are left with.
Despite the challenges that come with standing your ground, women need to reclaim their power for themselves and each other. "I decided early on that I wanted to focus on being respected rather than being liked. As a boss, as a CEO, and in my personal life, I stuck my feet in the ground, said what I wanted to say, and demanded what I needed – to hell with what people think," said Elting. In order for women to opt out of ridiculous beauty standards, we have to own all the negative responses that come with it and let it make us stronger– and we don't have to do it alone. For men who support our fight, much can be achieved by pushing back and policing themselves and each other when women are being disrespected. It isn't about chivalry, but respecting women's right to advocate for ourselves and take up space.
For Elting, her hope is to see makeup and grooming standards become an optional choice each individual makes rather than a rule imposed on us as a form of control. While she states she would never tell anyone to stop wearing makeup or dressing in a way that makes them feel confident, the slumping shoulders of a woman resigned to being belittled looks far worse than going without under-eye concealer. Her advice to women is, "If you want to navigate beauty culture as an entrepreneur, the best thing you can be is strong in the face of it. It's exactly the thing they don't want you to do. That means not being afraid to be a bossy, bitchy, abrasive, difficult woman – because that's what a leader is."