WordPress could be the next step for your business. Setting up a website on the platform, which will only take a few minutes, could help you tap into the large online market. By placing your business in an advantageous position to access some of the billions of active internet users, you will be able to increase brand awareness and develop a loyal online following. Setting up a business website on Wordpress can be beneficial for your brand. Here's why you should consider it.
What are some of the benefits of setting up a website on Wordpress?
Many businesses are going on WordPress because it offers a variety of features. It is popular with business websites because it can accommodate a variety of businesses. Every third website is made from WordPress because it offers a range of benefits that will offer real value for any brand.
The website builder can help your business increase its visibility to the large online audience. There are billions of active users on the web and you can target them by creating a well built and quick loading website, all of which WordPress offers. The ability to create a website that suits your business profile, and increasing its visibility to users online will extend your business the chance to grow its revenue base. These are some reasons why you should consider setting up your website on Wordpress.
It is free
Wordpress is free to set up and use. You will not be charged any hidden subscription costs when signing up to the website. You will also enjoy a large selection of Wordpress themes and plugins from the repository, which will offer your website a variety of features and a great design. Running your business website on the platform can be completely free.
You can delegate tasks
Wordpress provides tiered access for website owners to help increase security and protect from loss f website ownership. You will not stand to lose access to your website by giving out administrative control to your author, editor or team manager. WordPress provides overall control over your own website through super administrative control to help reduce the workload on website owners without putting them at increased risk of loss.
Wordpress is mobile-friendly
The mobile interface is the future for internet users. Over two thirds of the 4 billion active internet users have access to the web through their mobile phones and tablets. Few people can access the internet with a computer so it makes sense to build your website on a platform that is compatible with mobile. WordPress themes are responsive to mobile, which ensures that your site will display just as well for mobile users. It is also accessible through a mobile application, which makes it easy to monitor and convenient to use. Even if your business involves a lot of moving about, you will still be able to keep your posts up to date and your website functional.
The open source code
When WordPress started out, it was a blogging platform. Since its release in 2003, it has continued to evolve into the biggest website builder on the platform, offering users the ability to make different type websites to suit their needs. You can make a company social media, a brand knowledge-based website, an e-commerce website or a blog page. The open source nature of the platform allows you to make these changes by manipulating the code.
It is secure
WordPress is very secure. Even though it is the most targeted website building platform by hackers, on account of its large popularity, it constantly releases updates that remove any potential vulnerability. You will reduce any security risks by constantly update your website, as well as use only plugins from trustworthy sources. A strong plugin policy could help improve your website management and performance.
How can you improve the appearance and functioning of your business website on Wordpress?
Setting up a website will only help you gain some of the benefits of going online/. You need to improve user experience on your website to attract more users, as well as to increase the rate of return visits and conversion. These are a few ways you can improve the appearance and operation of your site to maximize its potential.
Optimizing your website
Optimizing helps to improve all aspects of your site. It will make your website more user friendly than ever by addressing multiple connected aspects. From faster loading web pages, a better design and outlay, more relevant and relatable content and a more secure platform for both your business and its clients, optimization will improve different features on your website and boost your appeal to potential clients.
Using the right plugins
If you keep you WordPress plugin options limited to only necessary options, your website will be smoothly running and enjoyable for users due to its increased load speed. There are many plugin options available, most of which can be accessed for free. Choosing plugins from trustworthy sources, such as the WordPress repository, and uninstalling or disabling any options with redundant or unnecessary functions will help create an optimally functioning website.
Hiring out the service
You can hire a WordPress developer to improve your website's operations and make your brand more visible to users on the internet. Dedicated WordPress professionals can create a website that meets your desired brand identity expectations, which would make you more likely to reach your target audiences. By looking to the professionals, you could maximize your website's ability to reach more people and meet your business goals.
The large Wordpress community
Being the most popular website builder on the internet attracts a great deal of interest in terms of providing an audience for new products and information. Due to the large demand, there are many forums, video tutorials and blog posts that help new and existing users get certain aspects of their website running as they should. You can find a solution to any problem you may experience when installing, configuring, monitoring or optimizing your website to ensure high level protection and performance, which will increase your ability to achieve your business goals.
For decades, women have been unknowingly suffering from PSD and intergenerational trauma, but now Dr. Valerie Rein wants women to reclaim their power through mind, body and healing tools.
As women, no matter how many accomplishments we have or how successful we look on the outside, we all occasionally hear that nagging internal voice telling us to do more. We criticize ourselves more than anyone else and then throw ourselves into the never-ending cycle of self-care, all in effort to save ourselves from crashing into this invisible internal wall. According to psychologist, entrepreneur and author, Dr. Valerie Rein, these feelings are not your fault and there is nothing wrong with you— but chances are you definitely suffering from Patriarchy Stress Disorder.
Patriarchy Stress Disorder (PSD) is defined as the collective inherited trauma of oppression that forms an invisible inner barrier to women's happiness and fulfillment. The term was coined by Rein who discovered a missing link between trauma and the effects that patriarchal power structures have had on certain groups of people all throughout history up until the present day. Her life experience, in addition to research, have led Rein to develop a deeper understanding of the ways in which men and women are experiencing symptoms of trauma and stress that have been genetically passed down from previously oppressed generations.
What makes the discovery of this disorder significant is that it provides women with an answer to the stresses and trauma we feel but cannot explain or overcome. After being admitted to the ER with stroke-like symptoms one afternoon, when Rein noticed the left side of her body and face going numb, she was baffled to learn from her doctors that the results of her tests revealed that her stroke-like symptoms were caused by stress. Rein was then left to figure out what exactly she did for her clients in order for them to be able to step into the fullness of themselves that she was unable to do for herself. "What started seeping through the tears was the realization that I checked all the boxes that society told me I needed to feel happy and fulfilled, but I didn't feel happy or fulfilled and I didn't feel unhappy either. I didn't feel much of anything at all, not even stress," she stated.
Photo Courtesy of Dr. Valerie Rein
This raised the question for Rein as to what sort of hidden traumas women are suppressing without having any awareness of its presence. In her evaluation of her healing methodology, Rein realized that she was using mind, body and trauma healing tools with her clients because, while they had never experienced a traumatic event, they were showing the tell-tale symptoms of trauma which are described as a disconnect from parts of ourselves, body and emotions. In addition to her personal evaluation, research at the time had revealed that traumatic experiences are, in fact, passed down genetically throughout generations. This was Rein's lightbulb moment. The answer to a very real problem that she, and all women, have been experiencing is intergenerational trauma as a result of oppression formed under the patriarchy.
Although Rein's discovery would undoubtably change the way women experience and understand stress, it was crucial that she first broaden the definition of trauma not with the intention of catering to PSD, but to better identify the ways in which trauma presents itself in the current generation. When studying psychology from the books and diagnostic manuals written exclusively by white men, trauma was narrowly defined as a life-threatening experience. By that definition, not many people fit the bill despite showing trauma-like symptoms such as disconnections from parts of their body, emotions and self-expression. However, as the field of psychology has expanded, more voices have been joining the conversations and expanding the definition of trauma based on their lived experience. "I have broadened the definition to say that any experience that makes us feel unsafe psychically or emotionally can be traumatic," stated Rein. By redefining trauma, people across the gender spectrum are able to find validation in their experiences and begin their journey to healing these traumas not just for ourselves, but for future generations.
While PSD is not experienced by one particular gender, as women who have been one of the most historically disadvantaged and oppressed groups, we have inherited survival instructions that express themselves differently for different women. For some women, this means their nervous systems freeze when faced with something that has been historically dangerous for women such as stepping into their power, speaking out, being visible or making a lot of money. Then there are women who go into fight or flight mode. Although they are able to stand in the spotlight, they pay a high price for it when their nervous system begins to work in a constant state of hyper vigilance in order to keep them safe. These women often find themselves having trouble with anxiety, intimacy, sleeping or relaxing without a glass of wine or a pill. Because of this, adrenaline fatigue has become an epidemic among high achieving women that is resulting in heightened levels of stress and anxiety.
"For the first time, it makes sense that we are not broken or making this up, and we have gained this understanding by looking through the lens of a shared trauma. All of these things have been either forbidden or impossible for women. A woman's power has always been a punishable offense throughout history," stated Rein.
Although the idea of having a disorder may be scary to some and even potentially contribute to a victim mentality, Rein wants people to be empowered by PSD and to see it as a diagnosis meant to validate your experience by giving it a name, making it real and giving you a means to heal yourself. "There are still experiences in our lives that are triggering PSD and the more layers we heal, the more power we claim, the more resilience we have and more ability we have in staying plugged into our power and happiness. These triggers affect us less and less the more we heal," emphasized Rein. While the task of breaking intergenerational transmission of trauma seems intimidating, the author has flipped the negative approach to the healing journey from a game of survival to the game of how good can it get.
In her new book, Patriarchy Stress Disorder: The Invisible Barrier to Women's Happiness and Fulfillment, Rein details an easy system for healing that includes the necessary tools she has sourced over 20 years on her healing exploration with the pioneers of mind, body and trauma resolution. Her 5-step system serves to help "Jailbreakers" escape the inner prison of PSD and other hidden trauma through the process of Waking Up in Prison, Meeting the Prison Guards, Turning the Prison Guards into Body Guards, Digging the Tunnel to Freedom and Savoring Freedom. Readers can also find free tools on Rein's website to help aid in their healing journey and exploration.
"I think of the book coming out as the birth of a movement. Healing is not women against men– it's women, men and people across the gender spectrum, coming together in a shared understanding that we all have trauma and we can all heal."