If you have skipped a rock on a placid pond, you’ll know the ripple effect is longer lasting than the initial splash. From one singular spot of disturbance, the ripples reverberate across the surrounding water, with each ripple adding to the original disruption.
The basic concept of the ripple effect is what drives The Desai Foundation; a nonprofit organization which empowers women and children through community programs to elevate health and livelihood in the U.S. and India. “Consistency is what has the most impact,” says Megha Desai, President of The Desai Foundation. “A lot of organizations go out and do programming once, then leave, but we are consistent so that we inject these ideas into everyday life.”
Megha Desai. Photo Courtesy of Ross Asdourian
For the past 20 years, The Desai Foundation has focused on improving livelihood through children’s health camps, sanitary napkin programs, and health seminars, as well as vocational training programs, like sewing and computer classes. In their most recent partnership, The Desai Foundation teamed up with Indian designer, Payal Singhal to amplify this consistency and extend beyond the stigma of a public organization’s one-off donation.
"I was looking for a platform that allowed me to get involved beyond mere monetary support,” says fashion designer Payal Singhal, who launched her namesake brand Payal Singhal in 1999, and whose partnership brings the Foundation’s efforts full circle by engaging women who have completed vocational programs in India to provide them with a next step.
After a fateful meeting in Bombay, Singhal asked Desai how she could get involved with the Foundation. Although Desai came back with a modest suggestion of donating 10 percent of proceeds from designated pop-up stores, Singhal insisted she come back with a more extensive offer.
"I went back to the drawing board and came up with all these insane ideas and she said yes to everything,” said Desai. This included donating two of her iconic patterns to The Desai Foundation, so that the foundation receives a portion of anything sold from these patterns, as well as the second-tier partnership, which both Desai and Singhal value as the highlight of their collaboration.
Singhal and Desai
“We’re working with the women we’ve taught to sew on a line of handbags,” says Desai, explaining that through Singhal, they were able to launch a collection of signature tote bags and vanity kits, which will be sold on the international market.
“Two signature Payal Singhal prints--the Anaar Aur Mor print, and the Chidiya print have been dedicated to this collaboration,” explains Singhal about the designs, which also happen to feature a lotus; The Desai Foundation’s logo. “The highlight for me was to visit the foundation’s sewing vocational program in Valsad, Gujarat. It’s one thing to be associated with a cause, and another to interact with the people who are going to be impacted by your work.”
It is this first-degree impact which ties back to The Desai Foundation’s macro-motivation to improve women’s quality of life while simultaneously improving self-worth. “When women have dignity it really elevates the entire community,” shares Desai, who was able to make this connection within the first year as President.
It was on one of her placement visits to Gujarat, India where Desai initially recognized the unquantifiable effects of the foundation. In villages such as Talangpur, Kharel, and Untdi, the Foundation had encouraged women to take factory jobs after completing three months of vocational training, even prior to the partnership with Singhal.
Yet, after one training session in Untdi, none of the women took the jobs lined up for them—ones with pre-negotiated salaries and commissions, as well as comfortable atmospheres—“We were a little concerned that we had done something wrong,” confesses Desai.
So, Desai sat down to understand what happened, only to learn that the majority of these women had used the vocational sewing program as a reprise to get out of the house, to meet friends beyond their extended family, to learn a new skill, or, to instill a sense of dignity. “One of the women said she sews for all the women on her block—it wasn’t about the money— she now feels like she has an expertise and she carries that with so much pride.”
Upon leaving the village, Desai checked in with the local school, only to find out one of the little girls, who had previously skipped classes for days at a time, had reached her 90-day attendance mark. “Her teacher pointed out that her mom now walks her to and from school everyday,” says Desai, further explaining that her mother was the woman now sewing for the women on her block. “Just the act of her mother walking her to school shows that her mom invested in herself, and, now, she’s trying to instill that dignity in her daughter."
Although The Desai Foundation quotes 331,000 lives impacted by these practical programs in both India and the U.S., Desai acknowledges the thousands of lives, similar to the Untdi family in India, that cannot be statistically recorded.
It is this immeasurable impact which emphasizes the Foundation’s mission to make a long-term investment in the lives of one woman, knowing it will impact not just her family, but her whole community.
From a young age, I was fortunate to know what I wanted my career to be.
Many 12-year-olds say they want to be a movie star, pilot or professional athlete, but I knew that I wanted to be a realtor. Growing up in an era when Miami's real estate business was exploding, I watched the city grow before my eyes. I wanted to have a part in that growth, which is why I decided to obtain my real estate license as soon as I turned 18.
Today, I run a luxury real estate group under Cervera, with sales of over $400 million within Brickell, Biscayne Bay, Key Biscayne, Design District, Midtown, Coconut Grove and Coral Gables. I've found a niche with penthouses, having sold Brickell's most expensive penthouse to date, along with two other penthouses in the past few years.
However, reaching this point did not come easy. I owe my success to two things: hard work and the people who took a chance on me. Without the former, there could never be the latter.
Here are the key reasons I was able to grow my business to over $400 million in sales by age 30.
You've heard it before, but I can't stress this enough. Every person you meet is a door to a new opportunity. In real estate, as is the case with most other professions, people want to work with someone they trust and connect with. My team and I put a large emphasis on not only going to work, but also finding meaning in the work we do through personal relationships. That can mean a lot of things, whether it be finding the perfect first home for a couple or helping a family move to an area with the best schools.
Real estate is personal, and your clients should always be treated like people, not numbers. Whether someone has a $100,000 or $10 Million budget, I treat them with the same respect.
As a result, nearly all of my clients come from referrals or return to me as repeat clients.
Become An Expert In Your Industry
My team and I put a strong focus on truly knowing the neighborhoods we work in. We've become local specialists, making sure that we have a strong understanding of the ins and outs of the listing, the area and the potential buyers.
We familiarize ourselves with every aspect of an area, including: the neighborhood, the local housing market, the inventory, the schools, community issues and traffic concerns. Being knowledgeable on these aspects help us guide the potential buyer in making an informed decision.
That same approach should be applied to every profession. People are choosing to work with you for a reason, so try to maximize the value that comes with that.
Find Time To Do Nothing
We live in a go, go, go world, with not much focus on slowing down. You're responsible for your own mental wellbeing, so be sure to put in the time for yourself. For at least one hour a day, I allow myself the space to do nothing and truly live in the moment. That hour may be spent meditating, curled up with a book or watching my favorite Bravo show. The point is: that time should be for you, free of any distractions. Doing this allows you to go into work with a clear mind the following day.
It's Not All On You: Empower Your Employees
There's an emphasis put on working non-stop as the only way to succeed. That approach couldn't be further from the truth. While I'm all about working hard, as a leader, working smarter not harder is what will take your business to the next level. Remember, you hire people for a reason, so trust them to do their job and always make yourself available as a resource.
That way, you can spend your time on big picture initiatives, and your employees can own their work and grow in the process.
It Takes Money To Make Money
Don't underestimate the power of good marketing.
In business, especially when first starting out, it's important to spend money to invest in your company's success. Whether it be boosting your website's SEO, creating targeted ads or sponsoring social media posts, effective marketing is crucial when looking to reach your target audience.
Beyond traditional marketing, attending conferences and panels is essential to help you continuously learn about your industry, meet like-minded people and get your name out there.