#SWAAYthenarrative
BETA
Close

Debunking the Juice Cleanse Fad: Why they are NOT good for you

Health

Juicing has become a chic contender in the diet industry over the past several years, but while these "good for you juices" seem like a healthy way to lose weight, they are actually not a viable diet plan. Unlike eating fresh whole fruits and veggies, consuming them in juiced form does not provide the same vitamins, antioxidants and minerals.


A nutritious juice can be beneficial for your health but limiting your diet to strictly juices for an extended period is not a magical solution, like some people may think – and there is very little research to support the health claims made by many juicing companies.

Juicing is the process of blending the fruit/vegetable, instead of pressing which extracts most of the healthy fiber and some antioxidants found in the skins and seeds. For instance, the white pulp in an orange provides flavonoids, providing antioxidants, anti-inflammatory and immune system benefits which unfortunately all get left behind during the juicing process.

Juice also doesn't offer fiber, which has a very important role in the body as it's the indigestible component of whole grains, nuts, seeds, legumes, fruits and vegetables. Without it, the body easily absorbs fructose sugar, drastically affecting blood-sugar levels. Fiber moves quickly through your digestive tract and helps it function properly. Additionally, it helps reduce constipation and diverticulosis. Foods containing fiber also provide a feeling of fullness while also containing fewer calories. If you meet the daily recommended fiber intake, the risk of heart disease and diabetes decreases, and cholesterol lowers.

Research shows that whole fruits are not only more beneficial than juice for preventing diabetes, they are also more effective in helping to satisfy daily fiber requirements. Research suggests substituting juice with a banana, apple and orange for a 25% to 32% increase in fiber.

Many juice diets involve consuming no protein at all, or at most a very small amount which is not sufficient for your body to function properly. Your body needs a daily supply of protein to build healthy immune cells and regenerate muscle tissue. Reputable nutritionists believe that juicing diets are not harmful for a few days, but if continued, could lead to sickness due to lack of fiber and protein. This could affect older adults who are more susceptible to infections, because they may already have lower protein stores.

While juicing is low-calorie compared to chips and sodas, it is still a very concentrated source of calories.

For example, a cup of pineapple is about 83 calories, but a cup of pineapple juice is 120 calories. You might not realize how much sugar you're consuming when you drink fruit juice. In fact, 8 oz. of apple juice contains 29 grams of sugar, whereas 8 oz. of cola contains only 27 grams of sugar. The truth is that juicing diets load you with empty calories, which can fill you up without supplying the nutrients your body needs to function properly. When done for 10 days, the empty-calorie intake could send the body into starvation mode. In an effort to conserve calories, the body's metabolism may slow down, which can result in weight loss difficulties long term. Additionally, when people restrain from eating their favorite food, after a while they tend to reward themselves, which can often lead to overeating. Ultimately, the vast majority of what is taken off during a juicing diet plan is mostly water weight and will likely be gained back again once your everyday eating habits resume.

To put it more simply, you cannot simply drink your way to health and your dream weight.

Our newsletter that womansplains the week
Business

How I Turned my Fine Art Drawings into a Temporary Tattoo Empire

I have always been in love with all things art- I was obsessed with drawing and painting before I was even walking. In high school, I started a career selling art through various gallery art shows and on Etsy. I then went on to study fine arts at the University of Southern California, with an emphasis in painting, but took classes in ceramics, printmaking, cinema and architecture to get a really well-rounded education on all sorts of art.

During my senior year of college, my career path went through a huge transition; I started my own temporary tattoo brand, INKED by Dani, which is a brand of temporary tattoos based on my hand-drawn fine art designs.


The idea for the brand came one night after a themed party at college. My friends, knowing how much I loved drawing, asked me to cover them in hand-drawn doodles using eyeliner. The feedback from that night was overwhelming, everyone my friends saw that night was obsessed with the designs. In that moment, a lightbulb went off in my head... I could do some completely unique here and create chic temporary tattoos with an art-driven aesthetic, unlike anything else on the market. Other temporary tattoo brands were targeted to kids or lacked a sleek and millennial-driven look. It was a perfect pivot; I could utilize my fine arts training and tattoos as a new art medium to create a completely innovative brand.

Using the money I made from selling my artwork throughout high school and college, I funded the launch of INKED by Dani. I had always loved the look of dainty tattoos, but knew I could never commit to the real thing, and I knew my parents would kill me if I got a tattoo (I also knew that so many girls must have that same conflict). Starting INKED by Dani was a no-brainer.

I started off with a collection of about only 10 designs and sold them at sorority houses around USC. Our unique concept for on-trend and fashion-forward tattoos was spreading through word of mouth, and we quickly started growing an Instagram following. I was hustling all day from my room, cold calling retailers, sending blind samples and tons of emails, and trying to open up as many opportunities as I could.

Now, we're sold at over 10,000 retail locations (retailers include Target, Walmart, Urban Outfitters, Forever 21 and Hot Topic), and we've transformed temporary tattoos into a whole new form of wearable art.

My 4 best tips for starting your own business are:

  1. Just go with your gut! You'll never know what works until you try it. Go day by day and do everything in your power to work toward your goals. Be bold, but be sure to be thoughtful in your actions.
  2. Research your competitors and other successful brands in your category to determine how you can make your product stand out. Figure out where there is a need or hole in the market that your new offering or approach can fill.
  3. Don't spread yourself too thin. Delegate where possible, and stay focused each day on doing the best and most you can. Don't get too caught up in your end goal or the big picture to a point where it overwhelms or freezes you. You're already making a bold move to start something new, so try to prioritize what's important! I started off in the beginning hand packing every single tattoo pack that we sold and shipped. If I wanted to scale to align with the level of demand we were receiving, I needed to make the pivot to mass produce and relinquish the control of doing every step myself. I am a total perfectionist, so that was definitely hard! From that point on, overseeing production has been a huge part of my daily schedule, but by doing so I've been able to free up more time to focus on design, merchandising, and sales, allowing me to really focus on growing the business.
  4. Prioritize great product packaging and branding. It's so important to invest time in customer experience- how customers view and interact with your product. The packaging is just as important as the actual product inside! When we were starting off, we had high demand, and I definitely jumped the gun a bit on packaging so we could deliver product to the retailers when they wanted it. Since then, we've completely revamped the packaging into something upscale and unique that reflects what the brand is all about. Our product packaging is always called out as being one of our retailers' and customers' favorite part of our product!