People 06 March 2017
The prominence and importance of young female entrepreneurs are one of SWAAY's themes this week given the significance of this year's International Women's Day. Maddie and Mackenzie Ziegler are perfect examples of young innovation in girls that we could all only hope to exemplify.
Having first appeared as a duo on the hit TV show Dance Moms, the pair quickly rose to fame and were touted for multiple TV and film projects. The older of the two - Maddie famously starred in Sia's music video for her song 'Elastic Heart' in what was perhaps one of 2015's most singular performances, which she went on to perform live on some of the world's biggest and most widely viewed stages.
Following in her sister's footsteps, Mackenzie has begun to pursue entrepreneurial exploits and the first of those is her breakout T-shirt collection Tee4too. Beginning the line with her close friend Gabi Medvene-Cirigliano, the two have explored their creative talents and the brand has been highly successful since its launch - especially given that proceeds from the brand are shelled out to the girls' favorite charity, the ASPCA.
Maddie is set to take Hollywood by storm this year - starring in Ballerina and The Book of Henry - both set for release in 2017. While Mackenzie has enjoyed stays on top of Itunes and Billboard charts, and has recently starred in Nickelodeon's Nicky, Ricky, Dicky & Dawn on top of a nomination for a Teens Choice Award.
This pair is no ordinary duo and Mackenzie talks to SWAAY about branching out from her initial stardom gained from Dance Moms.
How has your appearance on Dance Moms changed your life?
My life has changed a lot! People recognize me just about everywhere I go. It was strange at first but I am used to it now. I have great fans and I love that they support me in everything I do.
Why did you decide to create the clothes line?
My friend Gabi and I love T-shirts and we would do 'DIY' designs at home. We were always asking our moms for supplies. People would comment on our shirts and it sparked the idea that we should start our own line. Now we create T-shirts and have so much fun doing it. We don't let our moms get involved at all. When they come up with any idea, we tell them that this is our company and we can handle it.
Why did you choose ASPCA to receive donations from your brand?
We are big animal lovers! We love all animals. Gabi even has horses! It was just a natural fit. We want to help animals that are in need.
What is your creative process - how do you come up with your designs or videos?
Gabi and I text or FaceTime each other ideas. We think about what's going on in our lives and on social media with kids our age. We also listen to fan ideas that they submit on social media.
You're a YouTube sensation - who was your inspiration for starting your own channel?
I have always loved any type of camera, lights or tech things and I also have always wanted my own TV show. YouTube is kind of like having your own show! I love coming up with video ideas and sharing them with my fans. Once I started making videos, I was hooked!
What are your upcoming business plans? Who helps you with your business?
Next we are doing cute baseball caps and more awesome T-shirts. We are having a new shoot next week! Gabi's mom and my mom do all the financial stuff but that's it. We do the rest. We even email and send messages to all our customers ourselves.
How do you deal with the spotlight?
I'm just a happy-go-lucky kid. I try to stay positive. Kids tell me they look up to me (even though I'm short! Ha ha) so I try to be a good role model.
What's the outlet you most enjoy doing at the moment - Instagram, YouTube, clothes designing?
That's a hard one. I love them all for different reasons! IG because it's quick and easy, YouTube because it's fun coming up with video ideas and clothing because I love to dress cute!!
What app do you use the most?
Maddie and Mackenzie are a testament to their generation that is growing up in a turbulent and uncertain time for women. In the aftermath of the election, much care was taken to inform girls of their age that although Hillary Clinton lost, it was not a loss for women. There would be female presidents and leaders in the future and there's no doubt that these two will be representative of an entire generation of female leaders, unburdened by failures or setbacks - the women of the future.
Women in the workplace have always experienced a certain degree of discrimination from male colleagues, and according to new studies, it appears that it is becoming even more difficult for women to get acclimated to modern day work environments, in wake of the #MeToo Movement.
In a recent study conducted by LeanIn.org, in partnership with SurveyMonkey, 60% of male managers confessed to feeling uncomfortable engaging in social situations with women in and outside of the workplace. This includes interactions such as mentorships, meetings, and basic work activities. This statistic comes as a shocking 32% rise from 2018.
What appears the be the crux of the matter is that men are afraid of being accused of sexual harassment. While it is impossible to discredit this fear as incidents of wrongful accusations have taken place, the extent to which it has burgeoned is unacceptable. The #MeToo movement was never a movement against men, but an empowering opportunity for women to speak up about their experiences as victims of sexual harassment. Not only were women supporting one another in sharing to the public that these incidents do occur, and are often swept under the rug, but offered men insight into behaviors and conversations that are typically deemed unwelcomed and unwarranted.
Restricting interaction with women in the workplace is not a solution, but a mere attempt at deflecting from the core issue. Resorting to isolation and exclusion relays the message that if men can't treat women how they want, then they rather not deal with them at all. Educating both men and women on what behaviors are unacceptable while also creating a work environment where men and women are held accountable for their actions would be the ideal scenario. However, the impact of denying women opportunities of mentorship and productive one-on-one meetings hinders growth within their careers and professional networks.
Women, particularly women of color, have always had far fewer opportunities for mentorship which makes it impossible to achieve growth within their careers without them. If women are given limited opportunities to network in and outside of a work environment, then men must limit those opportunities amongst each other, as well. At the most basic level, men should be approaching female colleagues as they would approach their male colleagues. Striving to achieve gender equality within the workplace is essential towards creating a safer environment.
While restricted communication and interaction may diminish the possibility of men being wrongfully accused of sexual harassment, it creates a hostile
environment that perpetuates women-shaming and victim-blaming. Creating distance between men and women only prompts women to believe that male colleagues who avoid them will look away from or entirely discredit sexual harassment they experience from other men in the workplace. This creates an unsafe working environment for both parties where the problem at hand is not solved, but overlooked.
According to LeanIn's study, only 85% of women said they feel safe on the job, a 5% drop from 2018. In the report, Jillesa Gebhardt wrote, "Media coverage that is intended to hold aggressors accountable also seems to create a sense of threat, and people don't seem to feel like aggressors are held accountable." Unfortunately, only 16% of workers believed that harassers holding high positions are held accountable for their actions which inevitably puts victims in difficult, and quite possibly dangerous, situations. 50% of workers also believe that there are more repercussions for the victims than harassers when speaking up.
In a research poll conducted by Edison Research in 2018, 30% of women agreed that their employers did not handle harassment situations properly while 53% percent of men agreed that they did. Often times, male harassers hold a significant amount of power within their careers that gives them a sense of security and freedom to go forward with sexual misconduct. This can be seen in cases such as that of Harvey Weinstein, Bill Cosby and R. Kelly. Men in power seemingly have little to no fear that they will face punishment for their actions.
Source-Alex Brandon, AP
Sheryl Sandberg, Facebook executive and founder of LeanIn.org., believes that in order for there to be positive changes within work environments, more women should be in higher positions. In an interview with CNBC's Julia Boorstin, Sandberg stated, "you know where the least sexual harassment is? Organizations that have more women in senior leadership roles. And so, we need to mentor women, we need to sponsor women, we need to have one-on-one conversations with them that get them promoted." Fortunately, the number of women in leadership positions are slowly increasing which means the prospect of gender equality and safer work environments are looking up.
Despite these concerning statistics, Sandberg does not believe that movements such as the Times Up and Me Too movements, have been responsible for the hardship women have been experiencing in the workplace. "I don't believe they've had negative implications. I believe they're overwhelmingly positive. Because half of women have been sexually harassed. But the thing is it is not enough. It is really important not to harass anyone. But that's pretty basic. We also need to not be ignored," she stated. While men may be feeling uncomfortable, putting an unrealistic amount of distance between themselves and female coworkers is more harmful to all parties than it is beneficial. Men cannot avoid working with women and vice versa. Creating such a hostile environment is also detrimental to any business as productivity and communication will significantly decrease.
The fear or being wrongfully accused of sexual harassment is a legitimate fear that deserves recognition and understanding. However, restricting interactions with women in the workplace is not a sensible solution as it can have negatively impact a woman's career. Companies are in need of proper training and resources to help both men and women understand what is appropriate workplace behavior. Refraining from physical interactions, commenting on physical appearance, making lewd or sexist jokes and inquiring about personal information are also beneficial steps towards respecting your colleagues' personal space. There is still much work to be done in order to create safe work environments, but with more and more women speaking up and taking on higher positions, women can feel safer and hopefully have less contributions to make to the #MeToo movement.