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Welcome to SWAAY - a membership platform elevating female voices.
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The Latest

Swaay co-founder, Trish Schmitt, sits with Susan LaScala Wood, a co-creator of www.over30under30.com (read as: Over "30 under 30"), an online conversation with experienced (ie, nearing or over 50) ad industry creatives about getting older in the business, how the industry has changed, and how they've persevered. The two first met in ad school in Atlanta, where they were working hard to put their portfolios together. Fast forward 20+ years later and they've been reunited as freelance partners, posting about their work days on their shared Instagram account, bossywomen.biz, and supporting each other in their other creative endeavors.

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For women in artificial intelligence research, gender bias is a major barrier to success. Silicon Valley's gender problem isn't just a social justice issue however. Should the top positions in tech continue to go to men only, the tech world could be stifling its own capacity for innovation and threatening the future of AI research. The world's top female researchers are redefining the field and enacting a sea-change in the way the AI industry think about gender.

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As a marketer and instagram user, I've become less of a fan of the like button. On instagram, the only thing that matters to marketers is your engagement rate. Without likes, how will you know who posts engaging content and who doesn't? How will we determine who the right influencers are if you can't easily tell how engaged their audience is?

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True
Photo Courtesy of Cassie Snelgar photographed by Jacques Weyers

"I honestly think if influencing was a male dominated industry there would be so much less [negative] focus on it"

Cassie Snelgar was born to be a globe-trotter. Coming from South Africa, she's used to people moving around a lot. She herself has split her time between London, Hong Kong, Sydney and basically any other global cultural hub you could name. With that in mind it should come as no surprise that she built herself up to become a prominent social media influencer and entrepreneur.

With one fight down and another one left to go, the US Women's Soccer Team has officially won the World Cup. Yet their battle for wage equality rages on. Only now, they have crowds of fans chanting"equal pay" to back them up.

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Influential Voices

Our mission

Swaay is dedicated to elevating female voices and changing the narrative by celebrating the stories of women who are challenging the status quo and giving them a platform to participate in more meaningful conversations.
Badass Babes Join our virtual dinner table of friends and friends of friends who came together to trade notes, offer support and share insider secrets. Badass Babes only need apply.
Age = experience and we've got that here. Join our community of over 45 ladies who are owning it, running it, stepping back in, and reinventing themselves.
In Partnership With Brains Over Blonde
We're told life is full of choices and to succeed you have to "act more like a man." We're not having it. In this post #MeToo and #TimesUp world, we celebrate our strength as women. You don't have to choose between femininity and success. Ladies, let's harness our power.
Starting a company is awesome, empowering, and exhilarating but it can also be scary, hard, or just plain grueling. There is so much to do but don't let that get you down. Listen to the ladies who are in the throes. We're with you.
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Seriously. Money makes the world go around and more importantly, it helps to fund our businesses, our hustles, and our side hustles. We're talking Venture Capital firms and strategies to get a piece of the pie no matter what stage your business is in.
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