In the past couple weeks there has been a surge of people asking what they can do to be better. Conversations are beginning to take place and guards are beginning to come down. While that's a good start, it is just the starting point and there's plenty of work to be done. Below are six ways you can begin playing a different role in a Black woman's life.
The illustrious Vybz Kartel a.k.a. Adidja A. Palmer arrived for us in a moment when we needed him most: on Friday, June 26th, 2020, Addi, as he is commonly known, dropped his umpteenth studio album, Of Dons & Divas, a firm, reverent, compilation of bops and tunes to stay your mind, tune your vibes, and key your heart to the venerable things of this world: respect, relationships that you can trust, fortitude, and forward movement.
When I was growing up, there was a local furniture store that my family and I would go to. We would walk in, and one of two things would happen. First, we would be ignored and not acknowledged or helped. White families came in after us and were immediately greeted with big wide smiles. They were offered sparkling water and ushered to see the latest living room set. Or second, we would still not be greeted and would be followed around at a distance, as my younger brother and I sat on couches and explored furniture sets. I distinctly remember a white associate with a fierce brown ponytail wrinkling her nose at us, asking us to keep our hands off the couches. Meanwhile, little white children jumped on a myriad of mattresses, squealing loudly and proudly in the other section.
Since the controversial flood of the #blackouttuesday black squares on Instagram, newly-inspired social media activists have been grappling with how to contribute to the Black Lives Matter movement in a productive and authentic way. In addition to protesting, signing petitions, and donating to various organizations, social media has risen as an essential platform to share useful information and promote self-education.
It is a fact that women of color are the most violently targeted people in the world. So, what does the #MeToo movement mean to women who have, since the beginning of time, lacked representation, lacked inclusion and had no voice? Women of color, especially black women, have been reporting harassment, rape and more since the beginning of time, and have always been silenced. The message #MeToo sent to a woman of color is, if you are wealthy (influential) and white, people will listen because you matter.
We are in the midst of an unprecedented moment for our country. What we see playing out in front of us isn't just about police brutality; it's about a trifecta of police brutality, murder, and the weaponization of skin color. We see these events nearly everyday, and they underscore, in a very visual way, how Black people do not have equality in this country — not by the government, society, and in some cases, the general public. These events highlight how they often continue to be thought of as less than whites.
TaChelle Lawson is a hospitality veteran with over 20 years in marketing, branding and events and has worked with brands such as Nike, Louis Vuitton, Coca-Cola, M&M Mars, Lexus, Mercedes-Benz. As an entrepreneur, TaChelle focuses on bringing understanding to the corporate world about what it's like to be a black woman in corporate America by shifting the mindset of diversity. It's about more than ethnicity; it's about mindset.
TaChelle started sassmouth to acknowledge the natural beauty of black women that is rarely acknowledged outside of the black community. As little black girls are raised to believe everything about us is "too" something and that we need to adjust to fit in and be accepted. So, we do, and our adjustments become our norm. Although the average black woman is born with fuller lips, dark skin, and a big butt, her features are not considered "beautiful." Today, there is an unusually high number of non-black women undergoing surgery to adopt average "black" features. Yet, the black woman has still not made it to the "beautiful" category.
She remembers watching a video of a young black man being forced to cut his dreadlocks off to participate in his high school wrestling match. While the video was appalling, she found herself staring at the anchor woman's lips who was covering the story. They were so fake and unnatural, yet this young man was forced to cut something natural because it didn't fit the "norm." She decided she wasn't ok with that, so she created a brand to give a voice to the audience whose natural beauty is overlooked, borrowed, and stolen, but rarely acknowledged: black women.
I am the host of the Style Your Life Podcast, where we inspire women to make positive changes in their lives through building confidence, embracing challenges and practicing mindfulness. I have a passion for helping people take back control and design a life they love. With a background in Human Resources, I have always cared about helping people. I offer individual and group coaching sessions focused on helping you achieve career success, whatever that looks like for you.
Visit www.styleyourlifepodcast.com to listen to the Podcast.
Charlotte is on a mission to empower purpose-led entrepreneurs and thought leaders to stay accountable to their mission and create an intentional marketing roadmap to be seen and heard in the digital space to positively impact the world.
Charlotte's vision is to detour entrepreneurs from "should-ing town" and to instead make business and marketing decisions from a centered place rooted in purpose and intentionality.
As the Founder and CEO of Chipperfield Media, Charlotte is the creator of The Holistic Marketing System. She teaches female founders through her signature online course, The Holistic Marketing Roadmap, which blends mindful marketing with conscious business practices.
Charlotte is the host of The Holistic Marketing Podcast and writing a book on the same topic.