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Welcome to SWAAY - a membership platform elevating female voices.
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Leadership, like a great meal, requires the right blend of ingredients and a smart recipe. Add seasoning. Set the cooking temperature. Prep the ingredients. Follow the plan. Recipes are meant to be personalized and adjusted to fit one's taste. But deviate too far from the necessary steps, and your meal won't turn out the right way. My own recipe for leadership involves four essential ingredients: understanding, thoughtfulness, patience and control.

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Tamzin B. Smith Portrait Photography
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Earlier this month, the Boston Globe reported on a troubling study. The study, conducted by the University of Colorado, was looking to examine the longer-term impact of #MeToo, the campaign to expose sexual harassment, abuse, and predation which has overwhelmingly focused on harm by men towards women. While finding that women reported an overall decline in workplace sexual harassment, it also found that there was a growing uptick in plain old sexism.

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Eboni K. Williams and Cheslie Kryst have a lot in common, as Iman Oubou Founder & CEO of SWAAY as well as host of the Women Who Swaay podcast puts it, "They're both badass attorneys, they're both from North Carolina and they've both competed in the Miss North Carolina USA pageants." And they also both took over our podcast on the most recent episode, straight from the headquarters of the Miss Universe Organization!

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Photo Courtesy of Thought Catalog

Me, too. And, if you're reading this, and you identify as a woman, probably you, too. Turning the tide on workplace harassment through transparency, solidarity, and support

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It is a fact that women of color are the most violently targeted people in the world

Does the #MeToo movement apply to women of color?

So, what about the #MeToo movement and what does it mean to women who have, since the beginning of time, lacked representation, lacked inclusion and had no voice? Women of color, especially black women, have been reporting harassment, rape and more since the beginning of time, and have always been silenced. The message #MeToo sent to a woman of color is, if you are wealthy (influential) and white, people will listen because you matter.

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Influential Voices

Our mission

Swaay is dedicated to elevating female voices and changing the narrative by celebrating the stories of women who are challenging the status quo and giving them a platform to participate in more meaningful conversations.
Badass Babes Join our virtual dinner table of friends and friends of friends who came together to trade notes, offer support and share insider secrets. Badass Babes only need apply.
Age = experience and we've got that here. Join our community of over 45 ladies who are owning it, running it, stepping back in, and reinventing themselves.
In Partnership With Brains Over Blonde
We're told life is full of choices and to succeed you have to "act more like a man." We're not having it. In this post #MeToo and #TimesUp world, we celebrate our strength as women. You don't have to choose between femininity and success. Ladies, let's harness our power.
Starting a company is awesome, empowering, and exhilarating but it can also be scary, hard, or just plain grueling. There is so much to do but don't let that get you down. Listen to the ladies who are in the throes. We're with you.
Drop in on the conversations we are having with a variety of experts, ask them anything, and discuss with other women in the group. This is our "TED stage" where we host interesting people sharing the work they are doing, telling their stories, and sharing their perspectives.
In partnership with SoGal Ventures
Seriously. Money makes the world go around and more importantly, it helps to fund our businesses, our hustles, and our side hustles. We're talking Venture Capital firms and strategies to get a piece of the pie no matter what stage your business is in.
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