But what about cupcakes?
I love cupcakes too - on a Sunday morning with my coffee, or on a dull morning train ride to work. A lemon zesty cupcake has the ability to make my day, and it is my honest belief that sugary treats are mandatory, especially during weeks like these when one wakes up to another executive order or White House tirade. But the real dilemma is which sugary delight to choose?
Cookies and cupcakes independently are two fine, heartwarming entities, but Nicole Bandklayder looked at both recently and said, why can’t the two be one?
Enter The Cookie Cups.
Nicole moved from New York to Minneapolis four years ago to start her own marketing firm. Making the jump from the cities and the entire entrepreneurial process made her realise that while marketing for others, her time could be better spent marketing her own brand. Thus the idea for the Cookie Cups was born.
“Doing marketing for other companies made me realize I could be branding for myself”
Having played around with the idea for a bakery for a while, Bandklayder was surprised to find that the mix of cookie and cupcake was a pioneering idea. She became fixated by the idea of the Cookie Cup - cookie dough shaped in the form of a cupcake and topped with cupcake icing - and with her marketing background, she was quick to begin the process of launching her new business venture.
"For four years I had been playing with a bakery idea but I just didn't have the concept down" - Nicole
The Cookie Cups are currently producing ten flavours for the line, some of which are gluten free, and is rotating in seasonal selections. They won’t be alone in the bakeries however - as she has also been developing a coffee line to coincide with her baked goods production, CookieCups Gourmet Coffee co.
When we originally spoke to The Cookie Cups founder she was searching for her location in Minneapolis, since then, she has not only chosen her location, but has also begun construction on the kitchen. A crowdfunding campaign proved lucrative and raised $5050 which Bandklayder says “will go toward kitchen appliances like our commercial mixer, convection oven and a few other crucial pieces.” The kitchen under construction and pictured below, will be fitted and ready for baking in the middle of February.
Bandklayder is in talks with QVC to do a segment, and grocery stores to get into the bakery section of bigger stores, and down the road she envisions one or two hundred Cookie Cups bakeries. We can't wait to see how this new cult dessert turns out!
"Down the road I see one or two hundred bakeries, kind of like a mini version of Dunkin' Donuts" - Nicole Bandklayder
I walk into a room full of men and I know exactly what they're thinking: "What does she know about whisky?"
I know this because many men have asked me that same question from the moment I started my career in spirits a decade ago.
In a male-dominated industry, I realized early on that I would always have to work harder than my male counterparts to prove my credibility, ability and knowledge in order to earn the trust of leadership stakeholders, coworkers, vendors and even consumers of our products. I am no stranger to hard work and appreciate that everyone needs to prove their worth when starting any career or role. What struck me however, was how the recognition and opportunities seemed to differ between genders. Women usually had to prove themselves before they were accepted and promoted ("do the work first and earn it"), whereas men often were more easily accepted and promoted on future potential. It seemed like their credibility was automatically and immediately assumed. Regardless of the challenges and adversity I faced, my focus was on proving my worth within the industry, and I know many other women were doing the same.
Thankfully, the industry has advanced in the last few years since those first uncomfortable meetings. The rooms I walk into are no longer filled with just men, and perceptions are starting to change significantly. There are more women than ever before making, educating, selling, marketing and conceptualizing whiskies and spirits of all kinds. Times are changing for the better and it's benefitting the industry overall, which is exciting to see.
For me, starting a career in the spirits business was a happy accident. Before spirits, I had worked in the hospitality industry and on the creative agency side. That background just happened to be what a spirits company was looking for at the time and thus began my journey in the industry. I was lucky that my gender did not play a deciding role in the hiring process, as I know that might not have been the case for everyone at that time.
Now, ten plus years later, I am fortunate to work for and lead one of the most renowned and prestigious Whisky brands in the world.. What was once an accident now feels like my destiny. The talent and skill that goes into the whisky-making process is what inspired me to come back and live and breathe those brands as if they were my own. It gave me a deep understanding and appreciation of an industry that although quite large, still has an incredible amount of handmade qualities and a specific and meticulous craft I have not seen in any other industry before. Of course, my journey has not been without challenges, but those obstacles have only continued to light my passion for the industry.
The good news is, we're on the right track. When you look at how many females hold roles in the spirits industry today compared to what it looked like 15 years ago, there has been a significant increase in both the number of women working and the types of roles women are hired for. From whisky makers and distillers to brand ambassadors and brand marketers, we're seeing more women in positions of influence and more spirits companies willing to stand up and provide a platform for women to make an impact. Many would likely be surprised to learn that one of our team's Whisky Makers is a woman. They might even be more surprised to learn that women, with a heightened sense of smell compared to our male counterparts, might actually be a better fit for the role! We're nowhere near equality, but the numbers are certainly improving.
It was recently reported by the Distilled Spirits Council that women today represent a large percentage of whisky drinkers and that has helped drive U.S. sales of distilled spirits to a record high in 2017. Today, women represent about 37% of the whisky drinkers in the United States, which is a large increase compared to the 1990s when a mere 15% of whisky drinkers were women. As for what's causing this change? I believe it's a mix of the acceptance of women to hold roles within the spirits industry partnered with thoughtful programs and initiatives to engage with female consumers.
While whisky was previously known for being a man's drink, reserved for after-dinner cigars behind closed doors, it is now out in the open and accessible for women to learn about and enjoy too.
What was once subculture is now becoming the norm and women are really breaking through and grabbing coveted roles in the spirits business. That said, it's up to the industry as a whole to continue to push it forward. When you work for a company that values diversity, you're afforded the opportunity to be who you are and let that benefit your business. Working under the model that the best brand initiatives come from passionate groups of people with diverse backgrounds, we are able to offer different points of view and challenge our full team to bring their best work forward, which in turn creates better experiences for our audience. We must continue to diversify the industry and break against the status quo if we really want to continue evolving.
While we've made great strides as an industry, there is still a lot of work to be done. To make a change and finally achieve gender equality in the workplace, both men and women need to stand behind the cause as we are better collectively as a balanced industry. We have proved that we have the ability to not only meet the bar, but to also raise it - now we just need everyone else to catch up.