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Matilsha Marxuach. Photo Courtesy of Art Markit

Up And Coming Puerto Rican Entrepreneurs To Watch

Business

When you hear the words “Puerto Rico,” a few things might pop into your mind right now, a looming financial crisis, unpayable debt, a fleeing population, and now, a Category 5 hurricane named María & Irma that has destroyed much of this beloved island. The island is still working to recover from the devastation of the hurricanes as many still lack power and water, so when a few say, “Puerto Ricans want everything to be done for them” – we can only prove this to be false. With that said, we’ve rounded up a few Puerto Ricans who have (and continue) to overcome huge obstacles to achieve success, proving that “Puerto Ricans” surely know how to turn lemons into lemonades….


When San Juan native Matilsha Marxuach launched Concalma, a designer line of tote bags 11 years ago, she turned to a local collective of seamstresses in the mountain town of Utuado to manufacture her fashion-forward handbags. The small business owner and artist said her company’s mission is interwoven in the product: to raise awareness of fair trade, to promote local manufacturing and sustainability.

“In 2006 I was concerned with the resources and the production processes in the design industry in Puerto Rico, as a designer, I was looking to raise awareness of fair trade, local design, local production in a place where mass consumption of the fast fashion products is the standard. I was interested in thinking ways that the local/design production could assure cultural diversity and promote the local economy through conscious products and at the same time think about a base for domestic workers to build an economy and have access to jobs,” -Matilsha Marxuach

Matilsha Marxuach. Photo Courtesy of Merodea

The own woman factory in Utuado, Puerto Rico was then the start of what is now an eleven-year non-stop working relation. It was a round-up idea that matches all the essential aspects Matilsha was interested in: opening space for the job, creating a local production that responds to fair trade guidelines, and my desire to design an ethical product.

If you are looking to gain some recognition, then take some advice from someone who makes her living getting brands noticed. Puerto Rican and Bronx native, Madeline Familia, is the CEO and Founder of New York City-based public relations firm, Creative Voices PR. Before launching her business earlier this year, Madeline has worked with L’Oréal and Procter & Gamble brands, in addition to holding positions at a few leading New York City public relations agencies. As an industry expert, Madeline has provided insights on how brands can target millennials. She is one to keep an eye out for as her business focuses on promoting minority and women-owned businesses and start-ups.

Madeline Familia.

“I decided to start creative Voices PR, as a result of my own struggles fitting into “Corporate America.” I noticed that a lot of companies were passing up on real talent, merely because they are not open to diversity and when I say diversity, I don’t mean just race, I mean all walks of life. I was born and raised in an impoverished neighborhood in the Bronx by a Puerto Rican mother who did not speak a lick of English," says Familia. "Working in corporate America after college was honestly a huge culture shock, I felt like everything I was doing was wrong. I noticed I was getting critiqued for how I spoke, dressed and behaved. I was being judged for traits that I've developed because of my background and upbringings, but where not traits that affected my true talents - my ability to creativity spin a story, find unique story angles and fight for the brands I believed in. I was being forced to assimilate, in order to be accepted and succeed within these organizations. Therefore, ultimately, the reason I started my own business is for the reason that, culturally, I felt as if I didn’t fit in anywhere else. Despite my talents, I saw entrepreneurship was my only viable path to prosperity." States the founder of Creative Voices PR.

Flora Montes. Photo Courtesy of The New York Times

Thanks to Flora Montes, The Bronx has its own biannual Fashion Week, which corresponds with New York Fashion Week. Flora Montes, started Bronx Fashion Week three years ago with her last $200 unemployment check and gumption to spare. “I have to believe that somewhere along the line I was meant to be the vessel that brought it to life,” she said. Fashion enthralled this Bronx-born single mother of two from the time she saw her first runway show in Manhattan, in 2014. “That was a Saturday,” she recalled, “and on Sunday I started to get the legal paperwork together and reach out to my small network of supporters. I thought, ‘The other boroughs have their fashion week, and now it’s time for the Bronx to step up.’”

Her first event, overextended three nights in September of that year, and drew close to 1,000 visitors who watched models of diverse backgrounds, races, ages and body types model the work of local designers. Some designers were even unable to pay to debut their collections. “But I don’t turn my back on anyone,” Ms. Montes said. “I don’t have the heart to say, ‘No, you can’t show because you can’t pay a fee.’’ For Ms. Montes, the show’s success seemed surreal. “I had no connection to the industry,” she said. “I’m no fashionista. My daughter used to tease me: ‘Mom, you used to walk around the house in sweats and a ponytail. When did you get into fashion?”’ She said to The New York Times.

How to Learn Much More From the Books You Read

It is one thing to read and another thing to understand what you are reading. Not only do you want to understand, but also remember what you've read. Otherwise, we can safely say that if we're not gaining anything from what we read, then it's a big waste of time.

Whatever you read, there are ways to do so in a more effective manner to help you understand better. Whether you are reading by choice, for an upcoming test, or work-related material, here are a few ways to help you improve your reading skills and retain that information.

Read with a Purpose

Never has there been a shortage of great books. So, someone recommended a great cookbook for you. You start going through it, but your mind is wandering. This doesn't mean the cookbook was an awful recommendation, but it does mean it doesn't suit nor fulfill your current needs or curiosity.

Maybe your purpose is more about launching a business. Maybe you're a busy mom and can't keep office hours, but there's something you can do from home to help bring in more money, so you want information about that. At that point, you won't benefit from a cookbook, but you could gain a lot of insight and find details here on how-to books about working from home. During this unprecedented year, millions have had to make the transition to work from home, and millions more are deciding to do that. Either way, it's not a transition that comes automatically or easily, but reading about it will inform you about what working from home entails.

Pre-Read

When you pre-read it primes your brain when it's time to go over the full text. We pre-read by going over the subheadings, for instance, the table of contents, and skimming through some pages. This is especially useful when you have formal types of academic books. Pre-reading is a sort of warm-up exercise for your brain. It prepares your brain for the rest of the information that will come about and allows your brain to be better able to pick the most essential pieces of information you need from your chosen text.

Highlight

Highlighting essential sentences or paragraphs is extremely helpful for retaining information. The problem, however, with highlighting is that we wind up highlighting way too much. This happens because we tend to highlight before we begin to understand. Before your pages become a neon of colored highlights, make sure that you only highlight what is essential to improve your understanding and not highlight the whole page.

Speed Read

You might think there have been no new ways to read, but even the ancient skill of reading comes up with innovative ways; enter speed reading. The standard slow process shouldn't affect your understanding, but it does kill your enthusiasm. The average adult goes through around 200 to 250 words per minute. A college student can read around 450 words, while a professor averages about 650 words per minute, to mention a few examples. The average speed reader can manage 1,500 words; quite a difference! Of course, the argument arises between quality and quantity. For avid readers, they want both quantity and quality, which leads us to the next point.

Quality Reading

Life is too short to expect to gain knowledge from just one type of genre. Some basic outcomes of reading are to expand your mind, perceive situations and events differently, expose yourself to other viewpoints, and more. If you only stick to one author and one type of material, you are missing out on a great opportunity to learn new things.

Having said that, if there's a book you are simply not enjoying, remember that life is also too short to continue reading it. Simply, close it, put it away and maybe give it another go later on, or give it away. There is no shame or guilt in not liking a book; even if it's from a favorite author. It's pretty much clear that you won't gain anything from a book that you don't even enjoy, let alone expect to learn something from it.

Summarize

If you're able to summarize what you have read, then you have understood. When you summarize, you are bringing up all the major points that enhance your understanding. You can easily do so chapter by chapter.

Take a good look at your life and what's going on in it. Accordingly, you'll choose the material that is much more suitable for your situation and circumstances. When you read a piece of information that you find beneficial, look for a way to apply it to your life. Knowledge for the sake of knowledge isn't all that beneficial. But the application of knowledge from a helpful book is what will help you and make your life more interesting and more meaningful.