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Columbia and Brooks Brothers Unite To Dress Future Female Changemakers

News

As rain pours outside on an empty Lincoln Square plaza, a group of senior high schoolers are nestled into the womenswear section of Brooks Brothers for a tutorial.


It’s not similar to any tutorial they will receive in their final year of school however, or in their future collegiate careers. In fact, this tutorial is about as rare as they come, and that’s why it’s so important. The girls wait tentatively for the guest speaker, and the delivery of a speech that will most likely stick with them for their collegiate years and into their first jobs.

"Clothing is your armor, it's your protection, but it's also a business tool."

-Stacy Wallace-Albert

The Principal Women's stylist of the 200 year-old company, Stacy Wallace-Albert is here to deliver the talk, dressed immaculately of course, and busying herself with the preparation of her props: a rail of Brooks Brothers fall collection.

The talk has been organized by Columbia’s School of Professional Studies, who began an initiative last year to encourage girls into STEM fields at an age when many begin to fall off that wagon, between age 16-18. Adding an element to the programme this year, the school organized this talk with stylist Wallace-Albert of Brooks Brothers in order to advise how to dress professionally, appropriately, and to impress. There’s a big difference between the woman and the man who can dress well for work, and Wallace-Albert stresses this throughout her talk. Men have a formula for success: tailoring, ties, trousers. Women on the other hand, very rarely get tailoring, have a wild array of accessories for an outfit rather than just the singular tie, and have to choose between different bottoms on different occasions because society has dictated this for years. The choices for women can be overwhelming, and hence the difficulty presented: when there is so much available, what to choose for your professional wardrobe?

Stacy Wallace-Albert. Photo courtesy of The Fashion Editor

One of the first things Albert says - “clothing: it can enhance who you are, but it can also distract what you do,” becomes a running narrative for the duration of the talk. Women, because of a multitude of factors; sexism, history, social standing - have to earn everything in business. They’ve to earn the right to a silent boardroom, a seat at the table, attention paid while delivering a presentation. And what’s the biggest excuse for distraction? Well, their looks, of course.

Photo courtesy of Brooks Brothers

Wallace-Albert went on to provide bullet points fr the girls to follow into their professional years. Get a staple white blouse. Invest in good, solid pieces. Don’t wear a skirt that will ride up under the table. Don’t wear a blouse with your bra popping out at the chest. Don’t give anyone an excuse to forget what you had to say because they were too busy looking at a stray thread or a bulging button.

"If something wrinkles (when you squeeze it) walk past it. You're sitting, you're commuting on subways, an you want to look good all day," says Wallace-Albert, who advocates heavily for the importance of investment pieces. When choice is so overwhelming for women - perhaps the best thing to do is to step back and remind yourself that if you buy this one expensive thing this one time, it will outlive all the lesser quality, less expensive items. It's a life decision, and a lesson every woman needs to learn, no matter what age.

But why is it particularly important for girls looking to approach the very heavily male-dominant fields of science, technology, engineering, and mathematics?

"People's eyes go elsewhere," she says, continuing, "Listen to what I have to say! You want to walk into a room and feel powerful." There's more ways than one to command attention in a room, but looking polished and comfortable is perhaps the most powerful. Tammy Berentson, the Associate Dean of External Affairs for the college, agrees wholeheartedly with Wallace Albert's approach. "Girls in STEM partnering with Brooks Brothers has been very special because we realized that for some of the girls, it's intimidating walking into a corporate environment for the first time."

Having launched their inaugural year of the Girls in STEM initiative in 2016, Columbia plan to continue with the programme and continue with these alternative methods of getting girls throughout the country excited about STEM and about entering these fields with confidence.

SWAAY talked to a few of the girls in attendance about the importance of a professional wardrobe for girls hoping to get into and succeed in male-dominated STEM fields. Of this, Jasmine, 16, had to say "I think dressing well, especially in STEM, is very important because it's all about power, and being a presence - a dominant presence in the field, even if you might not be the dominant gender."

Beside her, Athena, 17, hoping to become a chemical engineer, posits that "when you dress in a way that makes you confident, you become more comfortable in your abilities. As a woman in STEM, it's important that you understand you're meant to be there and how powerful you are as an individual."

"Your clothes tell a story, and you can use your clothes to show your identity to the world,"

-Athena, 17

This type of seminar, a meeting of minds all hoping to succeed, all aspiring for great careers and a seat the table, was a real eye-opener. Not only were the girls engaged with the clothes but they were engaged with the clothes and their purpose, and their ability to change a perspective or opinion about the person wearing them. This type of information is invaluable and absolutely necessary for the rising generation of female leaders in order for them to further the professional possibilities for women everywhere. Props to Brooks Brothers and Columbia for the collaboration.

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8min read
Politics

Do 2020 Presidential Candidates Still Have Rules to Play By?

Not too many years ago, my advice to political candidates would have been pretty simple: "Don't do or say anything stupid." But the last few elections have rendered that advice outdated.


When Barack Obama referred to his grandmother as a "typical white woman" during the 2008 campaign, for example, many people thought it would cost him the election -- and once upon a time, it probably would have. But his supporters were focused on the values and positions he professed, and they weren't going to let one unwise comment distract them. Candidate Obama didn't even get much pushback for saying, "We're five days away from fundamentally transforming the United States of America." That statement should have given even his most ardent supporters pause, but it didn't. It was in line with everything Obama had previously said, and it was what his supporters wanted to hear.

2016: What rules?

Fast forward to 2016, and Donald Trump didn't just ignore traditional norms, he almost seemed to relish violating them. Who would have ever dreamed we'd elect a man who talked openly about grabbing women by the **** and who was constantly blasting out crazy-sounding Tweets? But Trump did get elected. Why? Some people believe it was because Americans finally felt like they had permission to show their bigotry. Others think Obama had pushed things so far to the left that right-wing voters were more interested in dragging public policy back toward the middle than in what Trump was Tweeting.

Another theory is that Trump's lewd, crude, and socially unacceptable behavior was deliberately designed to make Democrats feel comfortable campaigning on policies that were far further to the left than they ever would have attempted before. Why? Because they were sure America would never elect someone who acted like Trump. If that theory is right, and Democrats took the bait, Trump's "digital policies" served him well.

And although Trump's brash style drew the most handlines, he wasn't the only one who seemed to have forgotten the, "Don't do or say anything stupid," rule. Hillary Clinton also made news when she made a "basket of deplorables" comment at a private fundraiser, but it leaked out, and it dogged her for the rest of the election cycle.

And that's where we need to start our discussion. Now that all the old rules about candidate behavior have been blown away, do presidential candidates even need digital policies?

Yes, they do. More than ever, in my opinion. Let me tell you why.

Digital policies for 2020 and beyond

While the 2016 election tossed traditional rules about political campaigns to the trash heap, that doesn't mean you can do anything you want. Even if it's just for the sake of consistency, candidates need digital policies for their own campaigns, regardless of what anybody else is doing. Here are some important things to consider.

Align your digital policies with your campaign strategy

Aside from all the accompanying bells and whistles, why do you want to be president? What ideological beliefs are driving you? If you were to become president, what would you want your legacy to be? Once you've answered those questions honestly, you can develop your campaign strategy. Only then can you develop digital policies that are in alignment with the overall purpose -- the "Why?" -- of your campaign:

  • If part of your campaign strategy, for example, is to position yourself as someone who's above the fray of the nastiness of modern politics, then one of your digital policies should be that your campaign will never post or share anything that attacks another candidate on a personal level. Attacks will be targeted only at the policy level.
  • While it's not something I would recommend, if your campaign strategy is to depict the other side as "deplorables," then one of your digital policies should be to post and share every post, meme, image, etc. that supports your claim.
  • If a central piece of your platform is that detaining would-be refugees at the border is inhumane, then your digital policies should state that you will never say, post, or share anything that contradicts that belief, even if Trump plans to relocate some of them to your own city. Complaining that such a move would put too big a strain on local resources -- even if true -- would be making an argument for the other side. Don't do it.
  • Don't be too quick to share posts or Tweets from supporters. If it's a text post, read all of it to make sure there's not something in there that would reflect negatively on you. And examine images closely to make sure there's not a small detail that someone may notice.
  • Decide what your campaign's voice and tone will be. When you send out emails asking for donations, will you address the recipient as "friend" and stress the urgency of donating so you can continue to fight for them? Or will you personalize each email and use a more low-key, collaborative approach?

Those are just a few examples. The takeaway is that your online behavior should always support your campaign strategy. While you could probably get away with posting or sharing something that seems mean or "unpresidential," posting something that contradicts who you say you are could be deadly to your campaign. Trust me on this -- if there are inconsistencies, Twitter will find them and broadcast them to the world. And you'll have to waste valuable time, resources, and public trust to explain those inconsistencies away.

Remember that the most common-sense digital policies still apply

The 2016 election didn't abolish all of the rules. Some still apply and should definitely be included in your digital policies:

  1. Claim every domain you can think of that a supporter might type into a search engine. Jeb Bush not claiming www.jebbush.com (the official campaign domain was www.jeb2016.com) was a rookie mistake, and he deserved to have his supporters redirected to Trump's site.
  2. Choose your campaign's Twitter handle wisely. It should be obvious, not clever or cutesy. In addition, consider creating accounts with possible variations of the Twitter handle you chose so that no one else can use them.
  3. Give the same care to selecting hashtags. When considering a hashtag, conduct a search to understand its current use -- it might not be what you think! When making up new hashtags, try to avoid anything that could be hijacked for a different purpose -- one that might end up embarrassing you.
  4. Make sure that anyone authorized to Tweet, post, etc., on your behalf has a copy of your digital policies and understands the reasons behind them. (People are more likely to follow a rule if they understand why it's important.)
  5. Decide what you'll do if you make an online faux pas that starts a firestorm. What's your emergency plan?
  6. Consider sending an email to supporters who sign up on your website, thanking them for their support and suggesting ways (based on digital policies) they can help your messaging efforts. If you let them know how they can best help you, most should be happy to comply. It's a small ask that could prevent you from having to publicly disavow an ardent supporter.
  7. Make sure you're compliant with all applicable regulations: campaign finance, accessibility, privacy, etc. Adopt a double opt-in policy, so that users who sign up for your newsletter or email list through your website have to confirm by clicking on a link in an email. (And make sure your email template provides an easy way for people to unsubscribe.)
  8. Few people thought 2016 would end the way it did. And there's no way to predict quite yet what forces will shape the 2020 election. Careful tracking of your messaging (likes, shares, comments, etc.) will tell you if you're on track or if public opinion has shifted yet again. If so, your messaging needs to shift with it. Ideally, one person should be responsible for monitoring reaction to the campaign's messaging and for raising a red flag if reactions aren't what was expected.

Thankfully, the world hasn't completely lost its marbles

Whatever the outcome of the election may be, candidates now face a situation where long-standing rules of behavior no longer apply. You now have to make your own rules -- your own digital policies. You can't make assumptions about what the voting public will or won't accept. You can't assume that "They'll never vote for someone who acts like that"; neither can you assume, "Oh, I can get away with that, too." So do it right from the beginning. Because in this election, I predict that sound digital policies combined with authenticity will be your best friend.