In a world filled with Barbie's and American Girl Dolls, there is a clear picture that is engrained in every young girl's mind of what they are 'supposed' to aspire to look like. The damage that could come with these impossible societal standards is infinite.
Even when diverse dolls and figures come out, they are not often on the forefront of displays at Toys R Us, Target or any other kid stores. The literal white space and lack of inclusion in children's media is glaringly obvious the moment one walks down a toy aisle or looks at the covers of children's series' in bookstores.
Representation is so important in this ever-changing society and gone are the days where one-dimensional are all girls have to look up to. Ylleya Fields knows this well. As a mother of four girls and two boys, Fields sees first hand the lack of representation of black figures in television, books, toys, and media. That is why she set out to make a change and took it into her own hands to give her daughters the role-model they deserve by writing a series of books called "Princess Cupcake Jones". The protagonist is based on her girls' so a lot of the traits and scenarios have real-life inspiration. The books all have messages and lessons for young girls, and the illustrations each contain the word 'love' hidden inside to show Cupcake Jones fans how loved they are. SWAAY sat down with Fields and got all the details on what's to come for the future of her books.
Photo Courtesy of Princess Cupcake Jones
1. What was the inspiration for "Princess Cupcake Jones"?
The inspiration for the "Princess Cupcake Jones" series is my daughters. Every story is based on something they've done or a feeling they've had. Luckily, I have four daughters, so there's plenty of material to work it.
2. Why is it so important for kids to have characters that represent them?
Representation is important because it helps kids define who they are and even more important who they want to be. When they see strong images of people that they can identify with (through race, gender, etc) they are getting affirmation that they can be and do anything they want.
3. What is the most challenging part of writing children's stories?
I think the challenge of writing any story is making sure that the plot is engaging to your audience from start to finish. Children stories arent as long as novels so you have to get your storyline across pretty quickly. And of course when you write in rhyme that can be even more tricky.
4. Why is the word 'love' hidden in every illustration?
Love is actually my eldest daughters' middle name. So it was my way of acknowledging her yet again in the series. But I think the word LOVE is so powerful and meaningful to people that by finding it with their children it keeps what is most important at the forefront of our readers' minds.
Ylleya Fields. Photo Courtesy of Princess Cupcake Jones
5. You've won a few awards for Princess Cupcake Jones, including the 2013 Mom's Choice Award and 2013 Winner of the Family Choice Awards. What does it feel like to be recognized for your work?
It feels amazing! I never set out to win awards but the fact that our series has been recognized as a great body of work is so fulfilling!
6. What do you think kids will learn from reading your books?
That depends on the book! Each book has an underlying message or value that children reading can apply to their everyday lives. In “Princess Cupcake Jones and the Missing Tutu", children learn that by cleaning up and staying organized, they can find things that are important to them easier. In “Princess Cupcake Jones and the Dance Recital", children learn that practice makes perfect, and doing your best is all that really matters.
Photo Courtesy of Airplanes and Dragonflies
7. Why do you think the number of African American characters is so limited in children's books?
I've touched on this before but the answer remains the same. It comes down to the fact that there are publishers that don't believe that books that feature African American characters sell or worse; doubt that there is even a market for them. Clearly, they're incorrect. The fact that Princess Cupcake Jones is popular and we are even doing this interview counters that notion.
8. What advice do you have for moms who want to help add more representation of black figures?
My advice is to diversify, diversify, diversify. Make sure your children have different kinds of characters in books, music, movies, etc. By diversifying their surroundings, you're actually helping them with representation by simply doing. It sounds cliche but it's really as simple as that.
9. What is the most rewarding part of writing books?
The most rewarding part is having other parents and their children tell me how much they love the series. Even going as far as thanking me for writing/creating her. I never thought that this could be as inspirational as it has become. My original mission was just to create something my own daughters' would be proud of, and in the process, I've created a character that empowers all little girls.
10. What do you see for the future of "Princess Cupcake Jones"?
The sky is definitely the limit! We have a new book coming out any day, “Princess Cupcake Jones Saddles Up", a brand new clothing line, and I just finished writing a new book (as yet untitled).
11. Is there anything you would like to add?
Just a thank you to all of our Cupcakettes for the love and support they've given over the years!
Not too many years ago, my advice to political candidates would have been pretty simple: "Don't do or say anything stupid." But the last few elections have rendered that advice outdated.
When Barack Obama referred to his grandmother as a "typical white woman" during the 2008 campaign, for example, many people thought it would cost him the election -- and once upon a time, it probably would have. But his supporters were focused on the values and positions he professed, and they weren't going to let one unwise comment distract them. Candidate Obama didn't even get much pushback for saying, "We're five days away from fundamentally transforming the United States of America." That statement should have given even his most ardent supporters pause, but it didn't. It was in line with everything Obama had previously said, and it was what his supporters wanted to hear.
2016: What rules?
Fast forward to 2016, and Donald Trump didn't just ignore traditional norms, he almost seemed to relish violating them. Who would have ever dreamed we'd elect a man who talked openly about grabbing women by the **** and who was constantly blasting out crazy-sounding Tweets? But Trump did get elected. Why? Some people believe it was because Americans finally felt like they had permission to show their bigotry. Others think Obama had pushed things so far to the left that right-wing voters were more interested in dragging public policy back toward the middle than in what Trump was Tweeting.
Another theory is that Trump's lewd, crude, and socially unacceptable behavior was deliberately designed to make Democrats feel comfortable campaigning on policies that were far further to the left than they ever would have attempted before. Why? Because they were sure America would never elect someone who acted like Trump. If that theory is right, and Democrats took the bait, Trump's "digital policies" served him well.
And although Trump's brash style drew the most handlines, he wasn't the only one who seemed to have forgotten the, "Don't do or say anything stupid," rule. Hillary Clinton also made news when she made a "basket of deplorables" comment at a private fundraiser, but it leaked out, and it dogged her for the rest of the election cycle.
And that's where we need to start our discussion. Now that all the old rules about candidate behavior have been blown away, do presidential candidates even need digital policies?
Yes, they do. More than ever, in my opinion. Let me tell you why.
Digital policies for 2020 and beyond
While the 2016 election tossed traditional rules about political campaigns to the trash heap, that doesn't mean you can do anything you want. Even if it's just for the sake of consistency, candidates need digital policies for their own campaigns, regardless of what anybody else is doing. Here are some important things to consider.
Align your digital policies with your campaign strategy
Aside from all the accompanying bells and whistles, why do you want to be president? What ideological beliefs are driving you? If you were to become president, what would you want your legacy to be? Once you've answered those questions honestly, you can develop your campaign strategy. Only then can you develop digital policies that are in alignment with the overall purpose -- the "Why?" -- of your campaign:
- If part of your campaign strategy, for example, is to position yourself as someone who's above the fray of the nastiness of modern politics, then one of your digital policies should be that your campaign will never post or share anything that attacks another candidate on a personal level. Attacks will be targeted only at the policy level.
- While it's not something I would recommend, if your campaign strategy is to depict the other side as "deplorables," then one of your digital policies should be to post and share every post, meme, image, etc. that supports your claim.
- If a central piece of your platform is that detaining would-be refugees at the border is inhumane, then your digital policies should state that you will never say, post, or share anything that contradicts that belief, even if Trump plans to relocate some of them to your own city. Complaining that such a move would put too big a strain on local resources -- even if true -- would be making an argument for the other side. Don't do it.
- Don't be too quick to share posts or Tweets from supporters. If it's a text post, read all of it to make sure there's not something in there that would reflect negatively on you. And examine images closely to make sure there's not a small detail that someone may notice.
- Decide what your campaign's voice and tone will be. When you send out emails asking for donations, will you address the recipient as "friend" and stress the urgency of donating so you can continue to fight for them? Or will you personalize each email and use a more low-key, collaborative approach?
Those are just a few examples. The takeaway is that your online behavior should always support your campaign strategy. While you could probably get away with posting or sharing something that seems mean or "unpresidential," posting something that contradicts who you say you are could be deadly to your campaign. Trust me on this -- if there are inconsistencies, Twitter will find them and broadcast them to the world. And you'll have to waste valuable time, resources, and public trust to explain those inconsistencies away.
Remember that the most common-sense digital policies still apply
The 2016 election didn't abolish all of the rules. Some still apply and should definitely be included in your digital policies:
- Claim every domain you can think of that a supporter might type into a search engine. Jeb Bush not claiming www.jebbush.com (the official campaign domain was www.jeb2016.com) was a rookie mistake, and he deserved to have his supporters redirected to Trump's site.
- Choose your campaign's Twitter handle wisely. It should be obvious, not clever or cutesy. In addition, consider creating accounts with possible variations of the Twitter handle you chose so that no one else can use them.
- Give the same care to selecting hashtags. When considering a hashtag, conduct a search to understand its current use -- it might not be what you think! When making up new hashtags, try to avoid anything that could be hijacked for a different purpose -- one that might end up embarrassing you.
- Make sure that anyone authorized to Tweet, post, etc., on your behalf has a copy of your digital policies and understands the reasons behind them. (People are more likely to follow a rule if they understand why it's important.)
- Decide what you'll do if you make an online faux pas that starts a firestorm. What's your emergency plan?
- Consider sending an email to supporters who sign up on your website, thanking them for their support and suggesting ways (based on digital policies) they can help your messaging efforts. If you let them know how they can best help you, most should be happy to comply. It's a small ask that could prevent you from having to publicly disavow an ardent supporter.
- Make sure you're compliant with all applicable regulations: campaign finance, accessibility, privacy, etc. Adopt a double opt-in policy, so that users who sign up for your newsletter or email list through your website have to confirm by clicking on a link in an email. (And make sure your email template provides an easy way for people to unsubscribe.)
- Few people thought 2016 would end the way it did. And there's no way to predict quite yet what forces will shape the 2020 election. Careful tracking of your messaging (likes, shares, comments, etc.) will tell you if you're on track or if public opinion has shifted yet again. If so, your messaging needs to shift with it. Ideally, one person should be responsible for monitoring reaction to the campaign's messaging and for raising a red flag if reactions aren't what was expected.
Thankfully, the world hasn't completely lost its marbles
Whatever the outcome of the election may be, candidates now face a situation where long-standing rules of behavior no longer apply. You now have to make your own rules -- your own digital policies. You can't make assumptions about what the voting public will or won't accept. You can't assume that "They'll never vote for someone who acts like that"; neither can you assume, "Oh, I can get away with that, too." So do it right from the beginning. Because in this election, I predict that sound digital policies combined with authenticity will be your best friend.