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COVID-19's impact on the world economy was virtually impossible to predict and fully prepare for. Governments balancing citizens' immediate health and safety vs. their financial needs resulted in emergency regulations that have hurt businesses world-wide. Today, the cannabis industry is considered essential, but as we entrepreneurs know, operating any business is a challenge. The entrepreneurial spirit burns brightly in tough times as we constantly look for ways to survive and improve our business while overcoming hardships

Lately, brands have been bravely stepping up to take a stand against racial injustice and other societal ills affecting our world. Almost immediately after the murder of George Floyd, Nike came out with its "Don't Do It" ad. Walmart pledged $100 million for the creation of a center on racial equity. Ben & Jerry's rolled out a new flavor called "Justice Remixed." Pepsi / Quaker Foods has decided to drop its Aunt Jemima brand, whose identity is based on a racial stereotype, and Facebook has created "Lift Black Voices" to highlight stories from Black people and share educational resources.

In most cases, the process of divorce is painful and exhausting. It takes away a lot of time, energy, nerves, and money. It's not surprising that many women have to quit their jobs because they experience severe depression while going through a divorce. Fortunately, with the pass of time, the pain fades away, and life gets back to normal. One day, a woman feels that she is ready to start a new chapter. She decides to update her CV and apply for a job…

When I first started working in marketing a decade ago, I was quickly thrown into the standard cookie-cutter ways that had been laid out in most business school textbooks. What always bothered me about the traditional marketing process was that it looked good on paper, but the more you began to execute, the more this process drives a wedge between the company and the customer. The customer becomes a number without much consideration to who they actually are and how they feel in relation to the brand. This never sat well with me. After all, I'm a consumer as much as I am a marketer, and making purchases from companies where I feel like a whole and valued person is important to me.

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