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Welcome to SWAAY - a membership platform elevating female voices.
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The Latest

It's not every day that a TV show can offer its audience tried and true tips for succeeding in their real-life endeavors. However, that has been one of greatest selling points of the popular reality series Shark Tank which showcases rising entrepreneurs pitching their business concepts to a panel of renowned investors, referred to throughout the show as "sharks." The entrepreneurs who step into the shark tank not only offer up their best business pitches, but must also come prepared to answer more cuthroat questions on their company's services, practices and revenue. While every contestant aspires to get any one shark to bite, thus enabling them to walk away with financing for their company, it is no surprise that convincing more than one shark to invest is far more challenging.

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As mothers of daughters, empowering women and girls has been at the forefront of our business agenda since our inception. We started as neighbors and longtime friends living in a small suburb outside of Boston, and our vision was born out of countless conversations that took place on the sidelines of our girls' after school activities. As anyone would, we did a tremendous amount of hands-on research before we officially founded our social impact company, Everybody Water.

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When I sat down to think about the biggest mistakes I've seen small business owners make (including myself), I came up with a laundry list that went on forever, but a few bigger conceptual mistakes REALLY stuck out to me that can encompass all the little ones.

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Fundraising isn't always fun. It can be a long, agonizing, and often emotional process. Emails go unanswered; pitches fall on deaf ears; and many times investors just don't get it. This constant feedback loop (or lack thereof) can be taxing on even the most seasoned pro and can push founders to believe that they have to change and become more aggressive, tougher, and do anything possible to get to that yes. Don't fall into this trap. Here's how to remain true to yourself and feel confident in your own story and pitch.

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We launched BOXFOX in 2014 in order to bring gifting into the 21st century with the mission to create stronger relationships through personal and purposeful gifts. Our idea was powered by simple user experiences, driven by premier service, and grounded by a commitment to authenticity.

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The holidays can be an extremely lucrative time of the year, particularly if you are in retail. Some analysts estimate that retail stores make 20 percent or more of their annual revenue during the holiday season. But what if you run a service-based business? How can you increase your revenue and avoid making mistakes that can actually kill your sales or, worse, create resentment from your existing clients?

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Influential Voices

Our mission

Swaay is dedicated to elevating female voices and changing the narrative by celebrating the stories of women who are challenging the status quo and giving them a platform to participate in more meaningful conversations.
Badass Babes Join our virtual dinner table of friends and friends of friends who came together to trade notes, offer support and share insider secrets. Badass Babes only need apply.
Age = experience and we've got that here. Join our community of over 45 ladies who are owning it, running it, stepping back in, and reinventing themselves.
In Partnership With Brains Over Blonde
We're told life is full of choices and to succeed you have to "act more like a man." We're not having it. In this post #MeToo and #TimesUp world, we celebrate our strength as women. You don't have to choose between femininity and success. Ladies, let's harness our power.
Starting a company is awesome, empowering, and exhilarating but it can also be scary, hard, or just plain grueling. There is so much to do but don't let that get you down. Listen to the ladies who are in the throes. We're with you.
Drop in on the conversations we are having with a variety of experts, ask them anything, and discuss with other women in the group. This is our "TED stage" where we host interesting people sharing the work they are doing, telling their stories, and sharing their perspectives.
In partnership with SoGal Ventures
Seriously. Money makes the world go around and more importantly, it helps to fund our businesses, our hustles, and our side hustles. We're talking Venture Capital firms and strategies to get a piece of the pie no matter what stage your business is in.
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