The Business of Doing What You Love, and Why it's Imperative


Everyone knows that love is incredibly powerful, and some may argue it's the most potent emotion possible. For Jennifer Noel Taylor, this realization came to her after working her first job as a software engineer at a San Diego company. While there, she sank into a deep depression, wrought by the pressures and dissatisfaction she felt at the company. She only worked there to pay the bills, and not because she was passionate about what she was doing.

To cope with the despondency she felt from work, Taylor began exploring bodywork and alternative healing. She attended the International Professional School of Bodywork, and became fascinated by energy healing and its various modalities. She then met Richard Gordon, the founder of Quantum-Touch, and claimed to immediately receive a clear message from the Universe that her truly calling was energy healing.

She then took a leap of faith, quit her job, and took over as CEO of Quantum-Touch in June 2002.

She continues to promote optimal wellness by helping people connect more deeply to their love. One of the ways in which she does so is in her book Love Incorporated, The Business of Doing What You Love, in which she reveals four key insights into how to pursue your true calling successfully. The goal of the book is to help you connect with your own wisdom, thereby transforming your life into a true expression of your purpose. "Your heart is a powerful compass that will guide you toward your greatest joy and highest service," Taylor instructs.

Love Incorporated: The Business of Doing What You Love

1. What inspired you to write this book?

The book just came to me one day while I was working in my garden. As Elizabeth Gilbert talks about in her book Big Magic, the spirit of creativity graced me with the wisdom and inspiration in my book; the information came through me and I wrote it down - I was merely the facilitator!

2. What would you say to female entrepreneurs trying to pave their way in a male-dominated business industry?

Although the business world appears to be dominated by the masculine mindset, the feminine energy will, in my opinion, usher in a new paradigm of business, characterized by heart-centered leadership. We can progress the current business perspective by owning the gifts that are considered more “feminine” in nature, such as cooperation, intuition, balance, and love. From my perspective, the consumer is becoming very wary of greedy, pushy advertising, and other disempowering business practices. So I believe the feminine energy will balance out (what feels to me) an overly masculine business environment. Therefore my advice is to own your gifts, your truth, your authentic self as a way to help elevate the current business climate into a higher place. Be a business goddess trail blazer!

3. Have you heard back from any entrepreneurs who have read your book? Can you provide an instance where the book helped to change someone’s business perspective?

I’ve heard from multiple people that my book helped them tap into their innate wisdom. One businessowner wrote: “We brought it for a quick read, but it was so much more! It was well-written, captivating, and made so much sense to me. The answers that I have received since reading this book are so powerful, that I am almost scared to continue because it has been overwhelming to me. But I will be ready, and when I am, watch out! There are only a few books that have really influenced my life, and this is one of them. Mahalo, and wishing you all the best in everything you do!”

Jennifer Noel Taylor

4. How long did it take you to write the book?

The book took about one year to write.

5. What was the process of getting this book published like – did you face any challenges?

For this book, I self-published, which, from my perspective is a wonderful way to go. There are a lot of companies out there that will help you self-publish or you can just publish on Amazon using createspace.com - which is what I did. The biggest hurdle perhaps is doing a layout that conforms to self-publishing guidelines set forth by the publisher. I would recommend hiring a professional editor and graphic designer.

6. Have you seen any gender inequalities in the writing industry?

From my perspective, I have not encountered any gender inequalities in the writing industry. However, my field of interest is personal growth and spiritual development, which happens to be (at the moment) dominated by females. However, even this is changing as we progress into a higher level of consciousness on a global scale.

7. How did you overcome the financial hardships you talked about in your book?

Financial hardships is a topic that from my perspective has a lot of layers to it. On one level, it’s very simple – we need to spend less than we earn. Yet, this simple concept becomes complex when we apply the idea to the real world. For example, most people have a hard time losing weight even though, in theory, losing weight is a simple concept of eating less and exercising more - yet so many people struggle with this. Why is this? Along the same vein, the majority of people spend more than they earn – why is this?

I delve into the topic of financial hardship at great length in a new book I’m writing called, “Spiritual and Broke: A Practical Guide to the Energy of Money.” First of all, we must come from a place of empowerment to overcome financial hardship (as well as other challenges).

If we feel like a victim to our circumstances, to Trump, to our spouse, to God (or Goddess), children, or taxes, then we are giving our power away.So the key here is to take full responsibility of our situation and know that we can turn around any financial situation, no matter how bleak it may look. Another important key is to cut back on spending until you are consistently living below your means. It’s always great to focus on increasing revenue but for many people, cutting spending has the immediate benefit of removing the financial pressure to earn more. Cutting spending doesn’t have to be a painful process of suffering at all. In my new book, I talk about how people can cut expenses naturally without feeling deprived. In my case, I cut my expenses while improving my lifestyle and I surprised myself! I turned my finances around from a massive amount of debt into no debt (not even a car payment) and a decent-sized savings account.

8. There are a lot of pictures included in your book -- was there a reason you wanted to include the pictures?

Tapping into your own authentic self and your own innate wisdom is, from my perspective, the most effective business practice we can employ. However, this process is not a linear, mathematical process; it requires people to connect to their heart, their feelings, their inner- child and the playful side that many of us shut down as adults. So I felt guided to use pictures as a way to help the reader reconnect to their heart and feelings – the doorway to their own innate wisdom.

9. What is your number one tip for someone trying to start a business, but is discouraged?

If someone is discouraged about starting a business, I would first look to understand the source of their discouragement – is it fear of failure? Concerns about money? To alleviate concerns about money, I would suggest that people have a significant amount of money saved before quitting their job. Or start their new business on the side until the business starts earning enough money to stand on its own. Savings is fundamental; always have enough backup funding for the ebbs and flows of business. Unlike a steady job, business income will fluctuate; so in addition to savings, have ways built into your business and lifestyle that can adjust for fluctuating income. For example, stay out of debt, pay taxes, and minimize your monthly liabilities so that you can adjust for variances in your income. Build profit into your business model with everything that you do so you have the space to compensate for fluctuating sales.

"When you are following your heart, doors will open almost magically."

If people are concerned about failure, I say to that: embrace your fear because at some point, we all “fail.” It’s time to reframe the whole idea of failure. We are all doing our best to make the soundest decisions but we all have learning edges - areas where we need to grow. I’ve made very bad business decisions in my life because I just didn’t understand, at the time, the consequences of my decisions. Now I’ve learned from my so-called mistakes and now I continue to make more empowered choices.

10. If you had to summarize the biggest takeaway from the book, what would it be?

Readers have told me that they walk away from my book with a greater ability to connect with their innate wisdom. Oprah talks about the power of authenticity: “I had no idea that being your authentic self could make me as rich as I’ve become. If I had, I’d have done it a lot earlier.”

11. How has your life changed since writing this book?

Well, speaking about the authentic self, I had a fear of public speaking before writing my book. After I released the book, I was interviewed on a lot of radio shows and even TV. I was really nervous at first but then I found my authentic voice on the air and now I enjoy being on air. So my book helped me more fully embrace my authentic self – which is exactly what I talk about in the book.

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I'm On Track To Save $100K By 25. Here's How You Can Too.

Three years ago, I made a deal with myself - I wanted to have $100,000 saved when I'm 25. But I didn't mind if it didn't happen until the day before my 26th birthday.

One of my biggest priorities in life has always been to save as much money as possible — and I owe much of that to my parents, who made sure I had a strong financial education at a young age.

My dad even helped me start a vending machine business when I was nine. The experience taught me essential skills like how to pitch a business, cope with rejection and open a checking and savings account.

For the past three years, I've never made more than $80,000. About a year ago, I reviewed my rate of savings and investments and realized that I was on track to save $100,000. With only a car loan away from being debt free, I've got another year and $10K to go!

I want to acknowledge that privilege is a key part of my story. I'm white, I come from a middle-class family, and I was able to graduate college without any debt. All these things helped a great deal.

But my parents didn't raise me with a silver spoon. Paying for college was a collaborative process. We'd sit down at least twice a year to discuss how we were going to pay for the next semester. The first question they'd always ask me was: "How much can you contribute?"

I've been fortunate. But it also takes a lot of hard work, sacrifice, and responsibility to save and maximize your earnings. Feeling motivated and knowing that I'll be prepared for whatever life throws my way fuels my drive to keep making smart financial decisions. Here's how I'm getting to $100K.

  1. I side-hustled

This kick-started my journey towards six-figures. In addition to saving the majority of my 9-5 salary, my first year of freelance social media marketing made me quite a bit of cash that I could immediately save. I was able to establish both a SEP IRA and a fully-funded emergency fund with my earnings.

2. I started investing early

Knowing that compound interest is so important, I wanted to start investing early to have my money work for me. Once I started my first big-girl job, I opened my first Roth IRA. Starting to save for retirement at age 22, I was able to max out my Roth each year and also contribute to aSEP IRA and a non-retirement investment account. My first job out of school had a 401(k), but you couldn't contribute until you were there at least a year. Knowing I wasn't planning on staying long — I was at that job for a year and a few months — I opened a Roth 401(k) and then rolled my earnings to my Roth IRA.

3. I negotiated salary offers and raises

Negotiating should be a collaboration, not a confrontation. Growing up, I watched my father sit on hold, patiently waiting to negotiate our cable and phone bills. Negotiation was always part of my life, and I grew up with parents who knew how to do it. So when I was offered my first social media freelance gig, I negotiated over $10k more than they offered. And after achieving a 20% bump at my first 9-5, I negotiated $20k more than what was offered at my next job. And $10k more at the next job. If negotiating for raises freaks you out, here's a guide that can help.

4. I've automated my savings

Automating your money not only makes your life easier, but it makes you feel like the percentage you're saving just doesn't exist. I have 26% of each paycheck automatically deposited into a high-yield savings account. This savings account is purposefully at a different bank than my day-to-day checking account, so I'm less likely to withdraw from it and less likely to think about it. This "set it and forget it" level of financial freedom was something I worked hard for -- through money diarying, budgeting, and conscious spending. So now, my savings amount is completely on autopilot.

At the age of 24, I know that I am on the right track to make my goal a reality. Inspired by my own journey, I wanted to help women everywhere to have that same feeling of confidence that financial education gives — and get information from someone who isn't an old, rich white dude. As a money speaker and coach, I run Her First $100K, a financial literacy platform for millennial women on the path to get their first $100K too.

It's possible to achieve your first $100K — whether that's debt paid off, earned, saved, invested, or something else. With intentional strategies and focus, you've got this!