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Your Business Elevator Pitch: How to Change it for Investors, Friends, and When You're On a Date

Business

When you're diving into starting a business, you will quickly notice how every thought, every decision, and every conversation you have is driven by the product or service you are starting to build from the ground up.


You may find yourself skipping out on social activities so that you can hunker down and do research for your company. You may even decide to break your lease and move back home to your parent's house so you can use the cash you would normally spend on rent, on bootstrapping your new idea.

But one thing you might not be able to control is how much you find yourself talking about your start-up to your family members, your friends, your dentist, and even potential investors you meet at a networking event. It will become your favorite thing to talk about and phrases like, “Can I pick your brain" or “What do you think of this idea?" will flow out of your mouth without you even realizing what you are saying and who you are saying it to.

So if you're in the business start-up zone and you're looking to impress an investor, spill the behind-the-scenes of the company to a close friend, or let a first date know how much of a badass female entrepreneur you are, here are tips on how to refine your elevator pitch to meet your audience's needs.

1. Investors

Finding yourself standing in front of a table of investors can be a frightening and also empowering thing. Chances are you have worked your butt off to get a business plan ready, a product or service outline to present, and even some press surrounding your start-up to show off to them. It might be a groundbreaking meeting, but if anything, it is a chance for you to clearly explain your business idea and the impact it will have on your target audience.

For this, it's important to get personal while also staying on track. Begin the pitch with an anecdote of what drove you to start this business and how the problem your business is going to solve is something near and dear to you. Then go on with the answers to these questions, “Why you? Why now? Why this?"

Providing a short pitch, answering those questions first, will allow potential investors to understand why you're starting this business and what makes you quailed to lead it down the path of success.

2. Friends

When you're catching up with your close circle of friends, either over brunch, the phone, or a group text, people might share what they've been up to lately. If all you can think about responding is, “I've been up to too much stuff with starting this business," you might want to bite your tongue or erase the text and think of something more useful and practical to say.

It's okay to vent about the struggles you're having with your business to your friends, but don't forget to also boast about the positives and the wins you've experienced too.

If you find that you've already handed your friends your elevator pitch one too many times and got them excited about what your business is going to be, it's time to refine the pitch so that when you talk to them, you're providing them with updates on your business so that they can give you feedback and also help keep you motivated and inspired.

This pitch should include just one problem you've faced that week and then two wins or positives you have acquired so that you can get in the habit of celebrating success. By also stating those important things, you'll be able to help your friends better understand your business idea, why it matters, and how it's going to change the industry that you are breaking into.

3. A First Date

One of the most annoying questions for an entrepreneur on a first date is the question of, “what do you do for a living?" Perhaps you're working a 9-5 job, a part-time gig, or a handful of part-time gigs, while also creating magic on the side for your new business, and the answer to that question can be complicated.

Or, maybe you've recently quit your full-time job to pursue your own business and you fear that by saying that to your date, they'll give you a stern talking about how you're going to drain your savings and be out of the workforce for too long.

Either way, it's important to come at your date with a confident answer as to “what do you do for a living?" and the best place to start is with a quick elevator pitch for your business.

Unlike the one you gave to investors or friends, who might be the same demographic as potential customers for your business, your goal with this pitch is to excite and impress your date.

Start with a sentence or two about the problem you're looking to solve, the audience you want to target, and the unique feature of your business. Add in another sentence about your background and experience, so you're date can get a feel for how rad you are, with a final sentence about why you're the right person to start this business.

This pitch will not only eliminate your date's questions on whether or not you're a serious entrepreneur but will also get them feeling intimidated and certain that you are one strong and fierce female sitting across from them on this date.

3 Min Read
Career

Black LGBTQ Woman Powerhouse Launches Vegan Cosmetics Line

I am a proud Black business owner carrying a line of lip colors for the woman who wants to shine. At Vatarie Cosmetics you can find cruelty-free and vegan lip care products, including clear lip gloss and liquid matte lipsticks. The line is still under development, so there are more products in the making that you'll hear more about soon!

My products are high-quality and it is my dream to take my brand into high-end storefronts across the nation and even across the globe.

About Leticia

I have worked my way into my entrepreneurial career as I did not come from money. The goal of my cosmetic line is to bring excitement to everyone who tries the line. My products are high-quality and it is my dream to take my brand into high-end storefronts across the nation and even across the globe. I believe that with added makeup and a good set of threads, anybody can confidently face the world. I am a proud and firm supporter of the Black Lives Matter (BLM) movement and a proud member and supporter of the LGBTQIA community.

There have been plenty of hardships that I have had to face throughout my entire life, the most recent being the recent death of my father who passed far too soon. I have never allowed these hardships to deter me, and won't start now. I will continue to progress and work hard to build my business, knowing that this is what my father would have wanted.

About the Vatarie Line: What It's All About

Upon launching the line, I had the mission of inspiring every human to find their inner beauty and to have fun along the way. With this in mind, my products are designed for people of all genders, races, religions, and creeds. The Vatarie line will have more to offer customers very soon as I am continually working on developing products and expanding the line. In addition to the lip colors currently offered, the line will soon include highlighters, eyeshadows, and new lip gloss additions.

I believe that no one needs makeup to validate themselves, and we are all beautiful on our own. I do believe, though, that makeup can make life a lot more fun. Now more than ever we are living in a world where there is so much sadness and darkness. Sometimes all we need to change our moods and get away from that darkness is something to help us feel better and more vibrant — this is where a pop of makeup and a well put together outfit can really make an impact.

Now more than ever we are living in a world where there is so much sadness and darkness.

I encourage everybody to embrace their inner beauty and inner style, and express themselves no matter what. My line of products is inspired by high fashion and designed to make a bold statement. The running theme across my products is empowerment at every stage and level. I create products that make my customers feel happy, and I ensure I am happy myself with my products before I release every single one. There is no place for cutting corners as I believe in producing the highest quality product.

I bring my sense of humor and quirky personality into my products and you can see this in the names of each item. Take the lip color "Blood Money," which signifies all the money, tears, sweat, and yes, blood that was put into the brand. Let me tell you, it was hard work, and it still is hard work, but at the end of the day, it fulfills me to know the type of quality I am providing. It gives me great pride to create a line of legendary products that will positively affect someone and bring them to a place of self-love and acceptance.

About the Past that Gives My Business Meaning

I have struggled over the years with mental abuse that has left me feeling as if "I wasn't enough." Added to that, being a Black woman in an industry that is predominantly dominated by other races, I had to work harder to get to where I am today.

Coming from a broken home, my family struggled with addiction, making my entire childhood a miserable nightmare. My mother abandoned us as she was being physically abused, and it was up to us the kids to do everything necessary to take care of the home and each other. We eventually ended up living with my grandmother in Miami, Florida. At a very young age, I had to endure physical and mental abuse and was locked up. At the age of 22, I lost my younger sister to gun violence and found myself raising her one-year-old son as my own.

Being a Black woman in an industry that is predominantly dominated by other races, I had to work harder to get to where I am today.

While my past was a rough one, it is what has made me the strong, independent, and vibrant woman I am today. That woman strives to be her best every day and works tirelessly to provide a line of only the best cosmetics products. I couldn't see this while I was living through those bad situations and struggling to grow up, but I can look back and see how I was made more resilient because of my hardships.

As I grieve over my father's recent passing, I become stronger. It is this added personal strength that will push me forward in everything I do and will be reflected in my work ethic and in the development of new products for my Vatarie line of cosmetics.