There's something to be said about the reality TV entrepreneur. We have featured quite a few ladies who have utilized their TV presence to build businesses and leave the limelight behind. Tamara Ecclestone stands apart in her unnerving capabilities to create a brand so glamorous and chic that women are only too enthralled to be buying it en masse.
Ecclestone, formerly of her TV show Billion $$ Girl is the daughter of billionaire Bernie Ecclestone, Formula One Mogul. And yet, instead of relying on her fame for her fortune, Ecclestone has gone out of her way to become a powerhouse female entrepreneur and role model to her three-year-old daughter Sophia. She weighs in on subjects such as breastfeeding and raising children as a working mother on her "Fifi&Friends" blog that she has also managed to turned into a business.
But the real star in her business repertoire is her haircare brand Show Beauty, which has gained respect worldwide for its quality and branding prowess. Sold in a range of stores including Sephora, Harrods and everything in between, Show has managed to stand out in a very saturated haircare market as a burgeoning industry leader.
Below Ecclestone talks with SWAAY about business, motherhood and how her father inspired her to get into the business world.
1. What inspired SHOW?
After years of having my hair styled on photoshoots, I never liked how the products made my hair feel or how the products looked. I realized there was a gap in the market for a luxury haircare line that looked beautiful and worked. I always felt there was something missing when it came to a haircare brand that felt luxurious, so that was the inspiration for SHOW Beauty.
2. How does it differentiate from its competitors?
SHOW Beauty is luxurious, and the products not only work but smell special and look beautiful in your bathroom or handbag. Most luxury haircare brands still look pharmaceutical, but SHOW is something to be displayed, and not hidden away.
3. Describe your business strategy in short - what do you do to stand out in a saturated beauty market?
SHOW Dry allows women to have fabulous hair without having to sit in a salon for hours, and we ensure the experience is as luxurious as possible. We have both signature and express services which allow for very busy schedules alongside early and late opening times to accommodate busy women. We also offer personal iPads at each station and complimentary refreshments and nibbles throughout the appointment.
4. What advice would you give to female entrepreneurs starting up?
Women should believe in themselves and follow their interests. If you are passionate and driven about your career and industry, you are more likely to work harder and go further. I am so passionate about beauty and hair which is why I created the SHOW Beauty brand.
5. Do you plan on remaining in haircare or will you branch further into the beauty business?
We've just launched our Care Collection consisting of shampoos, conditioners and treatment masks which target key concerns in the market including moisture, repair and volume, so we're concentrating on those currently. I'm also very excited to share that we have also launched a new SHOW Dry salon in Manchester UK, and next, I'll be focusing on my new parenting venture, Fifi & Friends.
6. Does your father's being in the public eye affect your business?
I've always been inspired by the resounding professional successes of both my parents; my motivation stems directly from my father's fortitude to maximize every opportunity, and my admiration and affection for fashion come from my mother. These family values remain the cornerstone of all my endeavors and I relish the challenges of being a wife and mother, while building on my passion for business and beauty.
7. Briefly describe your morning routine.
I'm an early riser so I wake up around sunrise at my home in Kensington Palace Gardens in London, where I live with my two-year-old daughter, Sophia, and my husband, Jay. First on my agenda is making a cup of green tea. I then check my emails and wait for my daughter to wake up.
As a family we have breakfast together before Jay leaves for work. Then it's mother-daughter time: we laze in the lounge watching cartoons on television, playing games and having cuddles. This is my favorite part of the day – I cherish playing together before the day gets into full swing.
8. Name a business mogul you admire.
My dad gave me a lot of advice when I started SHOW Beauty; it was important for me that he believed in what I was doing.
Personally, I am over the top excited that we are on the cusp of turning the page on not only a new year but also on a new 10-year window of opportunities and possibilities!
You may be thinking, whoa…I am just embracing the fall season…yikes… it is tough to think about a new decade!
Yet it is this groundwork, this forward thought that you put in place TODAY that will propel you and lead you into greatness in 2020 and beyond. Designing a new decade rests in your ability to vision, in your willingness to be curious, in your awareness of where you are now and what you most want to curate. Essentially, curating what's next is about tapping into today with confidence, conviction, and decision. Leading YOU starts now. This is your new next. It is your choice.
Sometimes to get to that 'next', you need to take a step back to reflect. Please pardon my asking you to spend time in yesterday. Those who know me personally, know that I created and continue to grow my business based on enabling the present moment as a springboard for living your legacy. So, indulge me here! True, I am asking you to peek into the past, yet it is only in order for you to bring the essence of that past forward into this moment called NOW.
One of the best ways to tap into what's next is to clarify what drives you. To design a new decade, ask yourself this question about the past ten years:
What worked? What were my successes?
Make a list of your achievements big and small. Don't type them, but rather use ink and paper and sit with and savor them. Move your thoughts and your successes from your head, to your heart, to your pen, to the paper. Remember that on the flip side of goals not attained and New Year's resolutions abandoned, there was more than likely some traction and action that moved you forward, even if the end result was not what you expected. Once you have a full list of a decade's worth of personal and professional accomplishments, think about how this makes you feel. Do you remember celebrating all of them? My guess is no. So, celebrate them now. Give them new life by validating them. Circle the successes that resonate with you most right now. Where can you lean into those accomplishments as you power into the decade ahead?
Now comes a tougher question, one that I used myself in my own mid-life reinvention and a question I adore because in a moment's time it provides you with a quick reconnect to your unique inner voice.
If it were 10 years ago and nothing were standing in your way, no fear or excuses to contend with…what would you do?
Don't overthink it. The brilliance of this question is that it refocuses purpose. Whatever first came to mind when you answered this for yourself is at its core a powerful insight into defining and redefining the FUTURE decade. Bring your answer into the light of today and what small piece of it is actionable NOW? Where is this resonating and aligning with a 2019 version of yourself?
Then, based on your success list and your answer to the above question, what is your 2020 vision for your business and for the business of YOU?
Designing a new decade begins as a collection of 3,650 opportunities. 3,650 blank slates of new days ahead in which to pivot and propel yourself forward. Every single one of those days is a window into your legacy. An invitation to be, create, explore, and chip away at this thing we call life. One 24-hour segment at a time.
While you have a decade ahead to work on design improvements, you have the ability to begin manifesting this project of YOU Version 2020 right NOW. Based on exploring the exercises in this post, begin executing your vision. Ask questions. Be present. Let go of 2019 and the past 10 years so that you can embrace the next 10. Position acceptance and self-trust at the forefront of how you lead you. One choice at a time.
Don't get bogged down in the concept of the next 10 years. Instead position clarity and intention into each new day, starting today. Then chase every one of those intentions with an in-the-moment commitment and solution toward living a legendary life!