Beauty & The Brains: Tai Beauchamp's Rise In Media


Starting at the age of 25, Tai Beauchamp made history in the fashion industry as the youngest and first African American beauty director for Seventeen Magazine. Beauchamp has then become a spirited media personality, moving seamlessly with the changing landscape. She later went on to be an editor for Oprah Magazine, Good Housekeeping, and Teen Vogue. Whether it is being a style expert, public speaker, entrepreneur, or media persona, Beauchamp is always making a name for herself.

In 2015, Beauchamp launched her own website called The Tai Life, which aims to inspire women to be their full selves while holistically connecting style and empowerment. We talked to the multi-faceted media personality about femaile empowerment, entrepreneurship, and celebrating your inner and outer beauty.

According to Beauchamp, landing the job at Seventeen Magazine happened almost entirely because of her dedication and hard work. “I landed that role because I interned, which is pretty standard and expected for the media industry now,” she says, underscoring the importance of interning when seeking a dream job. As we all know succeeding in the media industry relies on much more than interning experience, and Beauchamp advises it comes in the form of work ethic. “Not only was I working really hard and showing up on time, but I also had this incredible and insatiable desire to learn, which I made known to the people I worked with and my bosses,” she says. As the beauty director, Beauchamp was working 16-hour days and running between two departments. Talk about a busy day!

Because Beauchamp graduated college with such a clear-cut vision for her future, she gives some advice for college students who might need guidance in finding their passion. “I think that interning is very important because it is not solely about discovering exactly what you want to do, but it gives you the opportunity to do process of elimination and find out what you don’t want to do as well,” she says

Courtesy of Essence

Another important aspect of succeeding, whether it is after college or while working, is surrounding yourself with mentors and like-minded peers.

“Building relationships is very pivotal because at the end of the day, those relationships will help guide where you want to be and can help you get there,” says Beauchamp.

To succeed in the media industry, one of the main goals is to connect with your audience. Beauchamp emphasizes this multiple times, because in today’s society, people are constantly relying on media.

“It is all about your ability to authentically connect to the audience,” Beauchamp states, “And as a media person, I recognize the responsibility I have to connect to consumers and audiences.”

While building her company and brand, Beauchamp realized that her goal is to help young women see themselves in the best light possible.

"I gave up trying to be like anyone else a long time ago," says Beauchamp. "I realized not being me was not only too hard but too great a risk and lost to the world. The same goes for you. This isn't vanity, it's truth! You are more than enough."

“My empowerment is rooted in the fact that I went to an all woman’s high school and college, was raised by my mother and grandmother, and through my philanthropic work,” she says.

Beauchamp on YouTube

To wit, Beauchamp’s website celebrates and nurtures all sides of women. Not only does she aim to provide inspiration, but also tools and resources empower women to live their life fully. “The goal of The Tai Life is to become a destination that takes women to another level- in that it meets you where you are, but also inspires you to another level,” Beauchamp says.

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