It's been an interesting few months for the media. A rejuvenation of sorts has taken place and since Mr. Trump's election, support for the media and its freedom of expression has grown inexorably.
Only where does that support stop?
Perhaps when, instead of squealing adulation for a powerful speech made to the U.N about ISIS genocide, they focus primarily on Amal Clooney's baby bump and Prada dress.
If the media coverage of Amal Clooney's speech at the U.N has told us anything, it's that we never learn, and the most important question now is will we?
And while I wish it was just tabloids that got involved in the outfit critiquing and heel commentary, the fact is, it wasn't. It was credible news sources, estimable outlets and that's the very reason why the commentary is so crushing.
I recently attended a U.N Women's event with the World Association of Girl Guides and Girl Scouts (WAGGGS) addressing the #freebeingme campaign propelled in combination with the Dove Self-Esteem Project. The campaign has been running since 2014 and is centred around the need to reclaim the woman's body image in the public eye.
'The Image Myth' has plagued women for as long as the press has been in existence. Why? Because to sell papers and magazines, the press have utilized every means necessary to create unattainable beauty standards so copies will sell. Because human condition rules that we always want what we cannot have. It's a human failing - a flaw in our make up. It's how greed came to define Shakespeare's oeuvre and how both world wars began. The media play on this need to aspire - to dream, and thus manifests the image myth, whereby the women and men you see in publications are not actually real.
They are fictitious beings, transformed by lighting, makeup, sculpting, and since 1988, the great power of Photoshop. They are unrealistic portrayals of humanity, and of course therein lies the problem. If that which you seek to replicate is unreal, your goals are consequently unreachable, and you will forever be disappointing yourself by not reaching them.
And until recently, the problem with all of this has gone veritably unnoticed and unrecognized. Nobody appears to care, because, apparently, it hasn't done much harm. What women are doing isn't as important as how they look - right?
The underlying problem here is that no matter what we do, it's how we look that defines us, still, as women in the 21st century. Here of course, it was motherhood that most came to define Clooney, which in itself is problematic because if we are only ever to be considered as potential mothers or wives, women will never be elevated to those same positions men achieve daily throughout the world. To be seen through the lens of the mother or caregiver only is detrimental to the future empowerment and recognition of women on the global stage. If we're only ever seen as pretty, homely, petite - we lose the potential to be serious, intelligent and informed.
Representing Nadia Murad, an IS survivor, Clooney delivered an impassioned and eloquent speech about the U.N and Iraq's neglecting to bring to court the terrorists that have indeed been tearing apart the lives of millions of families for years now. Not one has stood trial for international war crimes. And yet, this abhorrent fact seemed to slip the minds of those who coined headlines such as "Amal Clooney Puts Her Growing Baby Bump On Display In Chic Yellow Dress For U.N. Speech" or "Wearing 4.5inch heels at 6 months pregnant... Is that wise Amal?"
“Mass graves in Iraq lie unprotected," Clooney said in her address to the U.N, “Witnesses are fleeing, and not one ISIS militant has faced trial for international crimes anywhere in the world."
Dove, together with the #freebeingme campaign collated results from a survey done in 13 countries throughout the globe and found that over half the women in the entire world have body image issues.
Why are these two events connected? Because until we start recognizing women for the real work they're doing, not the fake portrayals of people on the internet or in magazines lounging around on fake holidays - women will never be self-assured or confident enough to do anything else. What we should have been talking about the other day was Amal's speech; her client, her words and the corrosive inaction of the U.N. Instead I am painfully aware of the designer of her dress and the height of her slick black heels.
I do not want to be aware of these insignificant details. I do not care for how far along she is in her pregnancy - if she's showing a bump or not, because frankly, that is not what she was there for nor what she would have hoped people would be reporting on.
How do we fix it?
By reporting what matters; by fixing the image of the female in the public perspective; by rectifying the mistakes of those writers, advertizers, editors before us.
We are no longer household objects - we work, we build, we lead, we talk.
And what we have to say, is important.
From a young age, I was fortunate to know what I wanted my career to be.
Many 12-year-olds say they want to be a movie star, pilot or professional athlete, but I knew that I wanted to be a realtor. Growing up in an era when Miami's real estate business was exploding, I watched the city grow before my eyes. I wanted to have a part in that growth, which is why I decided to obtain my real estate license as soon as I turned 18.
Today, I run a luxury real estate group under Cervera, with sales of over $400 million within Brickell, Biscayne Bay, Key Biscayne, Design District, Midtown, Coconut Grove and Coral Gables. I've found a niche with penthouses, having sold Brickell's most expensive penthouse to date, along with two other penthouses in the past few years.
However, reaching this point did not come easy. I owe my success to two things: hard work and the people who took a chance on me. Without the former, there could never be the latter.
Here are the key reasons I was able to grow my business to over $400 million in sales by age 30.
You've heard it before, but I can't stress this enough. Every person you meet is a door to a new opportunity. In real estate, as is the case with most other professions, people want to work with someone they trust and connect with. My team and I put a large emphasis on not only going to work, but also finding meaning in the work we do through personal relationships. That can mean a lot of things, whether it be finding the perfect first home for a couple or helping a family move to an area with the best schools.
Real estate is personal, and your clients should always be treated like people, not numbers. Whether someone has a $100,000 or $10 Million budget, I treat them with the same respect.
As a result, nearly all of my clients come from referrals or return to me as repeat clients.
Become An Expert In Your Industry
My team and I put a strong focus on truly knowing the neighborhoods we work in. We've become local specialists, making sure that we have a strong understanding of the ins and outs of the listing, the area and the potential buyers.
We familiarize ourselves with every aspect of an area, including: the neighborhood, the local housing market, the inventory, the schools, community issues and traffic concerns. Being knowledgeable on these aspects help us guide the potential buyer in making an informed decision.
That same approach should be applied to every profession. People are choosing to work with you for a reason, so try to maximize the value that comes with that.
Find Time To Do Nothing
We live in a go, go, go world, with not much focus on slowing down. You're responsible for your own mental wellbeing, so be sure to put in the time for yourself. For at least one hour a day, I allow myself the space to do nothing and truly live in the moment. That hour may be spent meditating, curled up with a book or watching my favorite Bravo show. The point is: that time should be for you, free of any distractions. Doing this allows you to go into work with a clear mind the following day.
It's Not All On You: Empower Your Employees
There's an emphasis put on working non-stop as the only way to succeed. That approach couldn't be further from the truth. While I'm all about working hard, as a leader, working smarter not harder is what will take your business to the next level. Remember, you hire people for a reason, so trust them to do their job and always make yourself available as a resource.
That way, you can spend your time on big picture initiatives, and your employees can own their work and grow in the process.
It Takes Money To Make Money
Don't underestimate the power of good marketing.
In business, especially when first starting out, it's important to spend money to invest in your company's success. Whether it be boosting your website's SEO, creating targeted ads or sponsoring social media posts, effective marketing is crucial when looking to reach your target audience.
Beyond traditional marketing, attending conferences and panels is essential to help you continuously learn about your industry, meet like-minded people and get your name out there.