Today’s women entering the workforce have a unique challenge. Perhaps even more than any other generation before them. They must meet and exceed expectations while also managing to deliver quality work. They also must ensure that they have their best professional interests at heart, and stand strong for their worth/values in the workplace. I’ve witnessed time and time again women struggling to achieve this balance. As a business owner and woman boss myself, I am happy to share some advice to millennial women entering the job market. As I tell my team: Print and Post this to your wall!
Answer Every Email Within 24 Hours
Following up is super important. You don’t ever want others to constantly chase unanswered correspondence. This creates resentment. I suggest some sort of acknowledgment such as 'I’m on it!' or offer a specified time frame for an expected response. Don't drop the ball(s)....and learn to juggle many!
There is no way anyone can possibly remember everything so keep an organized checklist on your desk or desktop and cross out tasks only when it is all tied up. Star or circle, in red, the time-sensitive matters so you can attend to these first.
Keep a Detailed Calendar
Register events, follow up, and plan ahead! I work with a great application called Mail Butler that allows me to prepare and program emails in advance- it’s a lifesaver!
Listen carefully during team meetings and take detailed notes. Be able to then provide the recap to all. This will not only impress your boss, but also enable your teammates to be on the same page, divvy up any responsibilities, and have clear deliverables against timelines. Keep these notes in a file to refer to often, as we all need to jog our memories (at any age!). These notes will also come in handy when you are responsible to train newcomers.
"Know when it’s appropriate to raise an issue and when it’s not, and consider the fall out first especially if it involves co-workers."
Whether it’s an invitation mock-up, blast mail proof, or a landing page for new website, always provide choices! This saves time, shows that you’re thinking ahead and in a variety of ways, and your superior will greatly appreciate the effort.
Don't Show up in Wrinkled Clothes
This tells me your attention to detail is lacking. Buy an iron or a steamer, it’s a small but worthwhile investment. Appearance goes a long way, regardless of if you're on the sales floor or in the back office. I really do believe in the saying “dress for the job you want” – and a polished look will always go a long way in impressing your employers and conveying the right message.
Go Bold or Go Home
Bring strong ideas to the table, give us something we haven’t already done, or that you can do better than we can! That’s why you were hired. It’s ok to push the envelope sometimes and take risks. As long as they are calculated ones. After a couple of months working somewhere, you will get a hang of the culture and the overall vibe. You’ll know where you can push the boundaries. Creativity in this manner can pay off in a big way, so don’t be afraid to make suggestions and come to the table with unique, out of the box ideas.
All jobs and positions are creative, not just the ones in the “creative” department. Find innovative ways to deal with mundane tasks - this can make any job more fun and fulfilling. Remember you are there to get the job done - how you do it up to you. Being creative can facilitate implementation and free up time to do new things, this is especially valuable advice for junior positions.
Diffuse, Don't Ignite
Own it if you messed up and move forward. Talk to your superior, converse if there is a concern, but don't let it fester. Know when it’s appropriate to raise an issue and when it’s not, and consider the fall out first especially if it involves co-workers. This shows maturity and makes for a more comfortable work environment for all.
Be a Team Player
The hiring process is a complicated one today as many people aspire to wear many hats (at our company we wear many gloves!) and with the younger generation especially, they are not always sure what they want in a role. It is important to get to the bottom of what you really want to do within an organization. Sometimes people are hired for one task, but realize they are better suited for something else. Identifying this can bring value to the overall operation.
Nothing is Lost on the Boss
We register everything- trust me!
Two or Three Heads Can Be Better than One
Don’t hesitate to run something by a co-worker and ask for their thoughts. They may see something you missed, find a mistake, offer insight, or have an idea. Ultimately, you want to provide the best option to your superior and egos need to fall to the wayside in order for this to happen.
"Ultimately, you want to provide the best option to your superior and egos need to fall to the wayside in order for this to happen."
Have a Sense of Humor
Bring the fun to the office! It’s important in the workplace for co- workers to laugh together and enjoy coming to a pleasant environment on a daily basis. Self-deprecation can also be useful. No one likes anyone who takes themselves too seriously!
Make Your Boss's Life Easier
Don’t be too proud to offer to make a reservation, arrange travel arrangements, run an errand or call an Uber. Facilitate the busy and chaotic life of your superior, it will be most appreciated.
Avoid Being on your Phone at the Office
Do your social media activities on your own time. Step out or take an occasional coffee break, but your attention needs to be on your job at all times. Remember that social media is part of your CV these days. So if it’s public, it better be professionally appropriate!
Don't Chew Gum
There is nothing more unbecoming for me than to see an employee smacking on a piece of gum. It’s a bad habit. Try a mint instead. Fresh breath highly encouraged!
Talk to Your Parents and Grandparents
The basic rules still apply such as leading from above, going the extra mile, etc. Skills they utilized in their jobs to get ahead are surprisingly still relevant.
The Golden Rule: ASSUMPTION IS THE MOTHER OF ALL MISTAKES! I was told this once, and is ever so true...
Bon Courage/Best of Luck!
Not too many years ago, my advice to political candidates would have been pretty simple: "Don't do or say anything stupid." But the last few elections have rendered that advice outdated.
When Barack Obama referred to his grandmother as a "typical white woman" during the 2008 campaign, for example, many people thought it would cost him the election -- and once upon a time, it probably would have. But his supporters were focused on the values and positions he professed, and they weren't going to let one unwise comment distract them. Candidate Obama didn't even get much pushback for saying, "We're five days away from fundamentally transforming the United States of America." That statement should have given even his most ardent supporters pause, but it didn't. It was in line with everything Obama had previously said, and it was what his supporters wanted to hear.
2016: What rules?
Fast forward to 2016, and Donald Trump didn't just ignore traditional norms, he almost seemed to relish violating them. Who would have ever dreamed we'd elect a man who talked openly about grabbing women by the **** and who was constantly blasting out crazy-sounding Tweets? But Trump did get elected. Why? Some people believe it was because Americans finally felt like they had permission to show their bigotry. Others think Obama had pushed things so far to the left that right-wing voters were more interested in dragging public policy back toward the middle than in what Trump was Tweeting.
Another theory is that Trump's lewd, crude, and socially unacceptable behavior was deliberately designed to make Democrats feel comfortable campaigning on policies that were far further to the left than they ever would have attempted before. Why? Because they were sure America would never elect someone who acted like Trump. If that theory is right, and Democrats took the bait, Trump's "digital policies" served him well.
And although Trump's brash style drew the most handlines, he wasn't the only one who seemed to have forgotten the, "Don't do or say anything stupid," rule. Hillary Clinton also made news when she made a "basket of deplorables" comment at a private fundraiser, but it leaked out, and it dogged her for the rest of the election cycle.
And that's where we need to start our discussion. Now that all the old rules about candidate behavior have been blown away, do presidential candidates even need digital policies?
Yes, they do. More than ever, in my opinion. Let me tell you why.
Digital policies for 2020 and beyond
While the 2016 election tossed traditional rules about political campaigns to the trash heap, that doesn't mean you can do anything you want. Even if it's just for the sake of consistency, candidates need digital policies for their own campaigns, regardless of what anybody else is doing. Here are some important things to consider.
Align your digital policies with your campaign strategy
Aside from all the accompanying bells and whistles, why do you want to be president? What ideological beliefs are driving you? If you were to become president, what would you want your legacy to be? Once you've answered those questions honestly, you can develop your campaign strategy. Only then can you develop digital policies that are in alignment with the overall purpose -- the "Why?" -- of your campaign:
- If part of your campaign strategy, for example, is to position yourself as someone who's above the fray of the nastiness of modern politics, then one of your digital policies should be that your campaign will never post or share anything that attacks another candidate on a personal level. Attacks will be targeted only at the policy level.
- While it's not something I would recommend, if your campaign strategy is to depict the other side as "deplorables," then one of your digital policies should be to post and share every post, meme, image, etc. that supports your claim.
- If a central piece of your platform is that detaining would-be refugees at the border is inhumane, then your digital policies should state that you will never say, post, or share anything that contradicts that belief, even if Trump plans to relocate some of them to your own city. Complaining that such a move would put too big a strain on local resources -- even if true -- would be making an argument for the other side. Don't do it.
- Don't be too quick to share posts or Tweets from supporters. If it's a text post, read all of it to make sure there's not something in there that would reflect negatively on you. And examine images closely to make sure there's not a small detail that someone may notice.
- Decide what your campaign's voice and tone will be. When you send out emails asking for donations, will you address the recipient as "friend" and stress the urgency of donating so you can continue to fight for them? Or will you personalize each email and use a more low-key, collaborative approach?
Those are just a few examples. The takeaway is that your online behavior should always support your campaign strategy. While you could probably get away with posting or sharing something that seems mean or "unpresidential," posting something that contradicts who you say you are could be deadly to your campaign. Trust me on this -- if there are inconsistencies, Twitter will find them and broadcast them to the world. And you'll have to waste valuable time, resources, and public trust to explain those inconsistencies away.
Remember that the most common-sense digital policies still apply
The 2016 election didn't abolish all of the rules. Some still apply and should definitely be included in your digital policies:
- Claim every domain you can think of that a supporter might type into a search engine. Jeb Bush not claiming www.jebbush.com (the official campaign domain was www.jeb2016.com) was a rookie mistake, and he deserved to have his supporters redirected to Trump's site.
- Choose your campaign's Twitter handle wisely. It should be obvious, not clever or cutesy. In addition, consider creating accounts with possible variations of the Twitter handle you chose so that no one else can use them.
- Give the same care to selecting hashtags. When considering a hashtag, conduct a search to understand its current use -- it might not be what you think! When making up new hashtags, try to avoid anything that could be hijacked for a different purpose -- one that might end up embarrassing you.
- Make sure that anyone authorized to Tweet, post, etc., on your behalf has a copy of your digital policies and understands the reasons behind them. (People are more likely to follow a rule if they understand why it's important.)
- Decide what you'll do if you make an online faux pas that starts a firestorm. What's your emergency plan?
- Consider sending an email to supporters who sign up on your website, thanking them for their support and suggesting ways (based on digital policies) they can help your messaging efforts. If you let them know how they can best help you, most should be happy to comply. It's a small ask that could prevent you from having to publicly disavow an ardent supporter.
- Make sure you're compliant with all applicable regulations: campaign finance, accessibility, privacy, etc. Adopt a double opt-in policy, so that users who sign up for your newsletter or email list through your website have to confirm by clicking on a link in an email. (And make sure your email template provides an easy way for people to unsubscribe.)
- Few people thought 2016 would end the way it did. And there's no way to predict quite yet what forces will shape the 2020 election. Careful tracking of your messaging (likes, shares, comments, etc.) will tell you if you're on track or if public opinion has shifted yet again. If so, your messaging needs to shift with it. Ideally, one person should be responsible for monitoring reaction to the campaign's messaging and for raising a red flag if reactions aren't what was expected.
Thankfully, the world hasn't completely lost its marbles
Whatever the outcome of the election may be, candidates now face a situation where long-standing rules of behavior no longer apply. You now have to make your own rules -- your own digital policies. You can't make assumptions about what the voting public will or won't accept. You can't assume that "They'll never vote for someone who acts like that"; neither can you assume, "Oh, I can get away with that, too." So do it right from the beginning. Because in this election, I predict that sound digital policies combined with authenticity will be your best friend.